In industry, the run order of experiments is often randomized, but this does not guarantee that all factor levels are reset from one run to the next. When this happens and the levels of factors are the same in successive runs, the assumption of independent observations from run to run may be violated or incorrect. In this case, an ordinary least squares analysis can produce biased estimates of the coefficients in the model, which leads to erroneous test results and inferences.In this paper we describe how not resetting the levels of one or more factors in successive runs can result in less precision in parameter estimates and a larger than expected prediction variance. We present formulas for the prediction variance and the expected prediction variance for this situation. These quantities are important because they allow us to compare the prediction properties of experiments that are completely randomized to experiments where the levels of one or more factors are not reset. We give an analysis of an industrial experiment of this type and recommendations for carrying out factorial experiments where the levels of one or more factors are not reset.