Digital Media Era Research Articles

The cost of "snubbing": the effect of parental phubbing on filial piety behavior in children and adolescents.

Although numerous studies have used Chinese samples to examine the consequences of parental phubbing, these studies focused on children's mental health and peer interaction. No research to date has directly explored the association between parental phubbing and child-parent interaction. Since parental phubbing is a way how parents interact with their children (parent-child), it might be associated with the way how children interact with their parents (child-parent), such as filial piety behavior, which prescribes how children behave toward their parents and remains one of the goals of parents in educating their children in modern Chinese society. Based on social exchange theory and social gender theory, this study investigated the impact of parental phubbing on filial piety behavior and tested its mediation of perceived parental rejection, its moderation of gender among children and adolescents. This study was conducted using a questionnaire method. A total of 753 students from Grade 4 to 9 (Mage = 12.28 years, SD = 1.81 years) was surveyed using the Parental Phubbing Scale, Perceived Parental Rejection Questionnaire, and the revised Dual Filial Piety Scale. First, parental phubbing was negatively correlated with reciprocal filial piety (RFP) behavior, but not correlated with authoritarian filial piety (AFP) behavior. Second, perceived parental rejection played a mediating role between parental phubbing and RFP behavior. Third, this direct effect was moderated by gender, in that it was stronger for boys than for girls. These findings suggest that there are intergenerational costs of phubbing, such as reducing children and adolescents' RFP behavior. The present study is the first to combine parent-child interaction in the digital media era (parental phubbing) with traditional Chinese child-parent interaction (RFP behavior), which expands the research topic on the influence of parental phubbing on children and adolescents' psychological development.

Understanding Music in the Digital Media Era

Understanding Music in the Digital Media Era

Exploring the Marketing Communication Strategy of Li Ziqi's Self-media Brand Based on SWOT

The arrival of the digital media era has led to the development of the new media industry, which promotes the innovation of business models. More and more consumers are more accustomed to using media platforms. Li Ziqi's unique style of ancient Chinese cuisine and the unique natural environment of the countryside not only relax and satisfy the viewers mentally but also provide a lot of inspiration for other self-media and media companies. This thesis took the Li Ziqi network platform account as an example, and explores the development situation and problems faced by Li Ziqi in brand marketing on the basis of SWOT analysis, and conducts in-depth analyses of these problems, and gives some marketing strategies with practical value. video content, low frequency of interaction with viewers, lack of data analysis, lack of clear and definite operation planning, and misalignment between video communication channels and brand communication channels. This paper put forward suggestions in terms of enriching the form of content for brand communication, improving the efficiency of traffic conversion, enhancing brand influence, setting up a brand image communication team to improve the live broadcasting ability, and broadening the way to build a lasting brand, etc., so as to fully explore the maximum cultural communication potential and brand marketing influence of "Li Ziqi's" food videos in a theoretical manner.

Media opinion divergence and stock returns: Evidence from China

We construct a proxy for media opinion divergence using Latent Dirichlet Allocation. With this proxy, we investigate the impact of media opinion divergence on Chinese stocks. Findings indicate that higher media opinion divergence results in higher stock returns, but leads to lower future stock returns, consistent with Miller (1987). Additionally, we similarly explore the impact of divergence between traditional media and new media on stock returns, obtaining similar results. Findings are robust to controlling for firm characteristics and the number of news articles. Our study provides valuable insights into how the media can influence investor opinions and in turn the stock market in the digital media era.

New (Digital) Media in Creative Society: Ethical Issues of Content Moderation


 
 
 Digitalisation and platformisation are continuously impacting and reshaping the societies we live in. In this context, we are witnessing the rise of phenomena such as fake news, hate speech, and the sharing of any other illegal content through social media. In this paper, I propose some ethical reflections on content moderation in the context of digital (social) media, as this topic seems – to me – to already incorporate other relevant digital issues in it, such as algorithms bias, the spread of fake news, and the potential misuses of artificial intelligence. In the first section, I will provide a few hermeneutic reflections over a speech given by the Italian scholar Umberto Eco, which appears to underline the necessity of a content moderation in an era of digital (social) media. In the second section, I will analyse, through a consequentialist perspective, critical and ethical issues posed by content moderation. In particular, I suggest the idea of a ‘moderate’ (reasonable and limited) content moderation that can only be assured by humans, as they are able to contextualise the content, to take emotions and subjective elements into account, to apply critical thinking and adaptability in complex circumstances.
 
 

Digital transformation and economic growth Efficiency improvement in the Digital media era: Digitalization of industry or Digital industrialization?

With the arrival of the era of digital media, the digital economy has burst forth with unprecedented vigor and become an important force in promoting the high-quality development of China's economy. This study focuses on the impact of urban digital transformation on economic growth efficiency in the context of the digital media era. Employing Chinese city-level data from 2011 to 2019, we use double fixed-effects and spatial Durbin models to empirically analyze how digital industrialization and industrial digitization affect urban economic growth efficiency. Our results show that digital industrialization and industrial digitization significantly enhance the efficiency of economic growth of Chinese cities in a digital media environment, and this positive correlation is especially significant in cities with higher levels of digitization. For less digitized cities, digital industrialization contributes more significantly to economic growth efficiency. In addition, we find that digital industrialization and industrial digitization positively affect the economic growth efficiency of neighboring regions through spatial spillover effects. These findings are a valuable reference in this digital era for the formulation of development strategies adapted to cities with different levels of digitization, and these emphasize the key role of regional collaboration and integrated strategies in promoting digital transformation.

BERPINDAH DARI MIMBAR KE MEDSOS: TANTANGAN DALAM MEMBANGUN AUDIENS DAKWAH DI MEDIA DIGITAL

This research, titled "Transitioning from Pulpit to Social Media: Challenges in Building Dawah Audiences in the Digital Media," explores the shift in Dawah communication from the pulpit to social media and its associated challenges. In the digital era, preachers face new dynamics in building dawah audiences. The study aims to comprehend the main challenges preachers confront when transitioning to digital media, as well as the strategies employed to construct and sustain dawah audiences. The research methodology involves interviews and content analysis of digital media. Findings provide insights into the dynamics of the transition of dawah communication platforms and contribute to understanding dawah practices in the digital media era.
 
 

Innovation and Practice of Public Relations Teaching Models in the Digital Media Era

Abstract Constructing a teaching model that meets the professional requirements and market demand has become an urgent task of teaching reform and innovation breakthrough. This paper proposes a PPCA teaching model for public relations based on the current and potential demand for public relations talent in the digital media era. Based on the proposed teaching model, the teaching practice is carried out at O University of H City. The research data was collected through questionnaires, and then the experimental data was statistically analyzed using two independent samples of t-tests and regression analysis to verify the effectiveness of the proposed model. The results show that the evaluation of the learning process based on the PPCA teaching model is between “good” and “excellent”, and the class that applies this model improves 3.64% more than the class that applies the traditional model in terms of the overall grade, learning attitude and interest, class participation, learning ability, and ability to acquire knowledge. Classes applying this model have higher scores in terms of overall achievement, learning attitude and interest, class participation, learning ability, and ability to acquire knowledge than classes in the traditional model by 3.646-17.856 points, which is superior to some extent. Meanwhile, the student’s active learning initiative (0.147) has the greatest influence on the teaching effectiveness of the PPCA teaching model in public relations. The study provides data that supports the innovation and practice of teaching public relations studies.

Reform and Innovation of Dance Teaching and Aesthetic Education in Colleges and Universities in the Digital Media Era

Abstract Today, when quality education is increasingly emphasized, it is necessary to strengthen the strength of dance aesthetics education for students in colleges and universities. This paper establishes a PBL teaching mode for dance aesthetic education based on the PBL teaching method and designs a teaching experiment for this teaching mode. In the PBL teaching process, the optical motion capture system is used to obtain the three-dimensional data of dance movements. After processing the three-dimensional data through data conversion and normalization, the time and channel refinement fusion hypergraph convolutional network is introduced to identify the dance movements, which helps teachers to carry out the teaching of dance movements. The data were quantitatively analyzed for the effects of dance movement recognition, students’ dance skill level, state of mind, and aesthetic awareness on the effectiveness of dance movement recognition and dance aesthetic PBL teaching model. The results showed that the accuracy of the dance movement recognition model in ballet movement recognition reached 89.63%, the dance skill level of students in the experimental class increased by 7.51±0.05 points compared with that of the control class, and their aesthetic sense, aesthetic appreciation, and aesthetic creativity all showed very significant differences at the 1% level. Applying the PBL teaching method to dance teaching and aesthetic education can fully cultivate students’ aesthetic sense and promote the innovative integration of dance aesthetic education in colleges and universities.

Multimedia Delivery and Teaching Innovation of Civic Value in Art Education in the Digital Media Era

Abstract The rapid development of information technology and multimedia education in today’s world has led to important changes in the delivery of ideological values in the process of art education. In this paper, according to the form of multimedia presentation of knowledge, a multimedia learning cognitive model is used to study the process of multimedia transmission of Civic and political values. A diverse and efficient recommendation algorithm is proposed, and a recommendation system for Civics and Politics courses is constructed based on the algorithm. The method mines the set of high-efficiency items related to the relationship between courses and categories through a conceptual hierarchical tree and introduces a diversity upper bound function to optimize the mining process. Thus, rules are efficiently generated in the efficiently used generalized itemsets. A collaborative filtering algorithm between users and course types is used to find the neighbors that best match the target users. The results show that the four indicators of this paper’s recommender system are better than other recommender methods. The F-measure of this paper’s system is 0.45, which indicates that this paper’s method can produce the best recommendation effect of the Civics courses. The students in the process of art education can get the Civics course recommendation that is more suitable for them, which improves the efficiency of the Civics value transmission among students.

The Chaos of Teenagers Chasing Stars in the Digital Media Era: Representation, Causes, and Countermeasures

The Chaos of Teenagers Chasing Stars in the Digital Media Era: Representation, Causes, and Countermeasures

Comparison of Digital Literacy Education Strategies for Chinese and Foreign Youth in the Digital Media Era

Abstract In order to realize the quantitative analysis of the digital literacy education strategies of Chinese and foreign youth, this paper constructs the evaluation index system with the help of a hierarchical analysis algorithm and comprehensive fuzzy evaluation to explore the differences between the digital literacy of Chinese and foreign youth, and to compare the differences between the digital literacy education strategies of Chinese and foreign youth. After analyzing and discussing, this paper identifies 10 expert panelists, conducts two rounds of the Delphi method survey on the preliminary expert consultation questionnaire, and finally determines the evaluation index system based on the standard of arithmetic mean and coefficient of variation. The evaluation indexes are divided into a hierarchical analysis structure. The judgment matrix of evaluation indexes is constructed according to the 1-9 scale method. The hierarchical single sorting and consistency tests are carried out to derive the weight value of each evaluation index. Based on the system of evaluation indexes, the evaluation factors are composed into a collection of factors, and the semi-trapezoidal distribution function is used to determine the subordination degree of the indexes. The principle of calculation of fuzzy comprehensive evaluation is given to realize the fuzzy comprehensive evaluation model. Construction. Using the above model to evaluate the digital literacy of Chinese and foreign youths, the evaluation result of the digital literacy of youths in country M is strong, with an affiliation degree of 3.9444, and the evaluation result of the digital literacy of youths in China is medium, with an affiliation degree of 3.1581. The difference between the digital literacy of Chinese youths and that of youths in country M is large. The education strategy determines the digital literacy of youths to a large extent. The results of the analysis of the evaluation are summarized in terms of three dimensions of distance education, feedback and communication, and evaluation system to explore the difference between Chinese and foreign youth digital literacy education strategies.

Research on the Development and Innovation of Visual Communication Design in the Digital Media Era

Research on the Development and Innovation of Visual Communication Design in the Digital Media Era

An Adaptive E-Assessment for Self-Learning: A Sustainable Education Model in the Post COVID-19 ERA of Digital Media

An Adaptive E-Assessment for Self-Learning: A Sustainable Education Model in the Post COVID-19 ERA of Digital Media

Study on the Cultivation of Cognitive Strategies for Junior High School Students from the Perspective of “Viewing” Ability

The English Curriculum Standards for Compulsory Education (2022 Edition) lists viewing as an equally important skill as listening, speaking, reading, and writing, which is not only in line with the development trend of the digital media era, but also an objective requirement for the cultivation of foreign language talents in the future. At the same time, cognitive strategies help students adopt appropriate learning methods, techniques, and techniques to process language information and improve learning efficiency. The cultivation of cognitive strategies has a direct impact on students’ learning. The author will introduce the connotations of cognitive strategies and viewing skills, and explains how to enable students to cultivate cognitive strategies through viewing, that is, to clarify the meaning of the theme, determine teaching objectives, use multimodal resources to create thematic contexts, guide students to cultivate and activate known information during the process of viewing, guide students to transform textual information into information structure diagrams, internalize new knowledge, and return to the theme. In this process, students’ cognitive strategies will be cultivated and improved.

Research on the Brand Marketing Strategy of Netflix in the New Media Environment

Netflix has been a transformational force in the quickly developing new media, altering how entertainment is delivered and consumed. This essay examines Netflixs brand positioning and social media marketing strategies within the new media environment. The brand identity of Netflix, which is distinguished by its innovation, accessibility, and diversity, is what makes it successful. Netflix has established itself as a leading streaming service platform by providing binge-watching opportunities, ease, and a wide variety of material. In addition, its social media strategy promotes participation, community, and personalized recommendations, boosting the perception of its brand. However, difficulties continue. It can be challenging to balance user engagement and advertisement, deal openly with critical comments, and keep users interested when there are gaps in content distribution. Transparent data practices must be followed in the face of data privacy concerns. This essay offers suggestions for practical action. Creating original content and adjusting to algorithm changes are key to maintaining interest. Clear disclosure and user consent for data use are necessary to build trust. Emphasizing originality and regionalized promotion are necessary for differentiation in a competitive market. This research explains how Netflixs brand marketing thrives in the digital media era and provides insights into entertainment companies and beyond. Despite being predominantly social media-focused, its implications may apply to general brand marketing strategies in the new media environment. This research serves as a fundamental investigation of brand marketing strategies in the context of contemporary media as technology develops rapidly.

Application of image processing technology in the digital media era in the design of integrated materials painting in installation art

Application of image processing technology in the digital media era in the design of integrated materials painting in installation art

Değişen Dijital Medya Çağında Değiş(e)meyen Toplumsal Cinsiyet Rolleri: Femme Fatale Bağlamında Bir Netflix Dizisi Olan Lucifer’e Dair Bir İnceleme

Cinema and television series have been functioning as a sort of mirror of almost all societies since their first invention on the ground that they cover various topics concerning human beings. Cinematic thoughts, experiences, and digital and visual images in Television series accompany nearly all transformations which have taken place in any community. However, some issues such as gender roles or stereotypes related to women have not changed positively even though mass media and digital tools in media have been altering considerably and radically. In the digital media era, it is still crystal clear that women have been portrayed as inferior compared to man depiction. In this context, the main aim of this study is to accentuate this issue and emphasize the gender gap and changeless woman roles in changing the digital media age. In line with this purpose, the well-known Netflix series Lucifer has been studied in terms of the notorious character femme fatale with the help of descriptive analysis and it has been seen that woman figures have been depicted as derogatory and diabolic in Lucifer. Thence, it is possible to allege that shifting digital movie and broadcasting trends do not have a noteworthy effect on the representation of women in the cinematic universe.

문화 콘텐츠를 활용한 대학 교양교육 방안 연구

This study sought to develop a university liberal arts education plan using trans-media storytelling to foster trans-media literacy necessary in the era of convergence culture and digital media.
 First, we looked at trans-media literacy and trans-media storytelling. Next, through an analysis of director Yeon Sang-ho’s ‘Train to Busan’ series, this content is based on various media and platforms, each has its own independent narrative surrounding a single world view, and each narrative contributes to the overall story, making it an educational field. It was demonstrated that domestic transmedia text examples that can be used in are sufficient. Lastly, an educational plan using transmedia storytelling (Approach: Experience and understanding of various media and platforms - Analysis: Understanding and analyzing the story - Creation: New story composition) was prepared focusing on the ‘Train to Busan’ series and applied to actual classes.
 As a result, the educational potential to cultivate trans-media literacy skills such as flexibility to interact across media, cultural enjoyment, analytical thinking ability to analyze and fuse complex-style texts, imagination and storytelling ability, and critical thinking ability was confirmed.

Banyuwangi TV Media Convergence In Broadcasting Local Cultural Content In The Digital Media Era

The development of information and communication technology causes electronic media to start following technological developments related to a shift in media consumption patterns to online media such as the internet, television streaming and information that can be accessed via the internet. The number of internet users that is growing so rapidly is increasing along with the development of variations in internet-based communication media. Its use that is so easy and can be accessed anywhere is an option for most people. This study aims to determine the convergence of Banyuwangi TV media in broadcasting local cultural content in the digital media era. This qualitative descriptive research uses a case study approach, where the researcher identifies and analyzes a specific issue. Data were obtained from interviews with sources, books, articles, and other related literature. Using the concept of media convergence from Henry Jenkins, the results of this study indicate that Banyuwangi TV adopts three types of media convergence that are related to each other: a) technological convergence by managing online media in the form of websites (www.banyuwangi.tv) and youtube and being present in the media.