Equity Variables Research Articles

Pengaruh Ekuitas Merek dan Iklan Terhadap Keputusan Pembelian (Studi Kasus Pada Handphone Merek Vivo di Kota Bengkulu)

This research aims to; determine the effect of Brand Equity and Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Brand Equity on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, and to determine the simultaneous influence of Equity Brands and Ads on Vivo Smartphone Purchase Decisions in Bengkulu City. The population of this research is Bengkulu City citizens with a total sample of 60 people. The results of the study show that Brand and Advertising Equity (X) has a positive and significant effect on Purchasing Decisions (Y). This is evidenced by the regression equation of Y = 7.575 + 252 (X1) + 290 (X2), which means that the Brand Equity (X1) variable has a positive effect on purchasing decisions with a value of 0.252. Advertising (X2) also has a positive effect on purchasing decisions with a value of 0.290, with the coefficient of determination of Brand Equity and Advertising variables of 30.1% and the magnitude of the influence of other variables is 69.9%. Based on the results of hypothesis testing with the t test, the Brand Equity variable (X1) gets a value (sig <α = 0.035 <0.05) and the t value is 2.160> t table 1.67203. Thus, Ha was accepted and Ho was rejected. This means that Brand Equity has a significant effect on purchasing decisions (Y) and advertising variables (X2) with a value (sig <α = 0.021 <0.05) and the tcount value 2.367> t table 1.67203. Then Ha is accepted and Ho is rejected, meaning that advertising has a significant effect on purchasing decisions (Y). While the results of f-test hypothesis testing variable Brand Equity (X1) and Advertising (X2) on purchasing decisions (Y) is (sig <α 0.000 <0.05) with Fcount 13,729> Ftable 3.16. Then Ha is accepted and Ho is rejected, meaning that all variables together have a significant effect on purchasing decisions (Y) Keywords: Brand Equity, Advertising, Purchase Decision.

Editorial

Editorial

Leaving no one behind? An equity analysis of the HIV care cascade among a cohort of people living with HIV in Manitoba, Canada

BackgroundManitoba is a central Canadian province with annual rates of new HIV infections consistently higher than the Canadian average. National surveillance statistics and data from the provincial HIV care program suggest that epidemiological heterogeneity exists across Manitoba. New HIV cases are disproportionately reported among females, Indigenous-identifying individuals, and those with a history of injection drug use. Given the heterogeneity in acquisition, it is of interest to understand whether this translates into inequalities in HIV care across Manitoba.MethodsA sample of 703 participants from a clinical cohort of people living with HIV in Manitoba, with data current to the end of 2017, was used to conduct cross-sectional, disaggregated analyses of the HIV care cascade to identify heterogeneity in service coverage and clinical outcomes among different groups receiving HIV care in Manitoba. Equiplots are used to identify and visualize inequalities across the cascade. Exploratory multivariable logistic regression models quantify associations between equity variables (age, sex, geography, ethnicity, immigration status, exposure category) and progression along the cascade. Adjusted odds ratios (AOR) and 95% confidence intervals (95%CI) are reported.ResultsEquity analyses highlight inequalities in engagement in and coverage of HIV-related health services among cohort participants. Equiplots illustrate that the proportion of participants in each cascade step is greater for those who are older, white, non-immigrants, and report no history of injection drug use. Compared to those living in Winnipeg, participants in eastern Manitoba have greater odds of achieving virologic suppression (AOR[95%CI] = 3.8[1.3–11.2]). The odds of Indigenous participants being virologically suppressed is half that of white participants (AOR[95%CI] = 0.5[0.3–0.7]), whereas African/Caribbean/Black participants are significantly less likely than white participants to be in care and retained in care (AOR[95%CI] = 0.3[0.2–0.7] and 0.4[0.2–0.9], respectively).ConclusionsInequalities exist across the cascade for different groups of Manitobans living with HIV; equiplots are an innovative method for visualizing these inequalities. Alongside future research aiming to understand why inequalities exist across the cascade in Manitoba, our equity analyses can generate hypotheses and provide evidence to inform patient-centred care plans that meet the needs of diverse client subgroups and advocate for policy changes that facilitate more equitable HIV care across the province.

Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

The current study sought to examine the influence of adopting green products as a form of environmental legitimacy on ''brand equit'y'' through the moderating role of management awareness. Quantitative method was adopted through utilizing a questionnaire which was distributed on (96) individuals within green brands producers in Jordan. Results of study indicated that all brand equity variables are influenced by adopting green products as a form of environmental legitimacy. Results also indicated that brand personality was the most influenced variable of all scoring an R value of (0.74) and explained 54.7% of total influence. Study recommended organizations to focus on adopting green products in order to enhance brand equity as an approach for developing and supporting sales, and encouraging customers of regular products to switch to green products.

Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model. A comparative investigation of two popular resorts in Zimbabwe which are Victoria Falls and Domboshava Curves was carried out. A sequential mixed method was used to get research data. Results from in-depth interviews showed that sustainable brand equity through community involvement can be developed from the following: maintaining culture; attractive traditional villages; traditional music and dances; unique traditional dressing; provision of indigenous food and drinks; guiding tourists and provision of transport and accommodation. A further survey then produced variables that were used to construct a community based sustainable brand equity model for the study. These variables were then grouped into two that is, household activities and service provision. Household activities included: providing indigenous food and drinks; attractive homesteads; and unique dress code. The service provision was discovered as guiding tourists in their activities and provision of transport. The study then recommended local eco-responsibility, destination manager partner with locals, cultural tourism focus and customisation of sustainable tourism.

BİLANÇO DIŞI İŞLEMLER İLE KARLILIK VE MAKROEKONOMİK DEĞİŞKENLER ARASINDAKİ İLİŞKİNİN MARS METODU İLE BELİRLENMESİ

The aim of this study is to determine the relationship between banking off-balance sheet transactions and macroeconomic variables. For this purpose, off-balance sheet transactions were used as dependent variables in the study, and total assets, equity size and profitability were determined as on-balance sheet independent variables. The non-parametric Multivariate Adaptive Regression Splines (MARS) method, which assumes the functional relationship between dependent and independent variables, was used as the analysis method in the study. As a result of the study, it is seen that all P probability values of the variables are lower than 0.01 and are significant. It is understood that the whole of the model is significant because the F-statistic value is 88.97833 and its significance is 0.0000. R squared is 87%, indicating that the independent variables have high explanatory power for the dependent variable. There are seven basic functions in the model, and it was observed that the size of equity, total assets, profitability, exchange rate and total required reserves have an effect on off-balance sheet transactions. According to the model, it is seen that the active variable affects the off-balance sheet transactions in all values it receives. Again, when the model is examined closely, it is seen that the equity variable is effective in determining the size of off-balance sheet transactions at values greater than 1,378, the exchange rate variable with values greater than 1256.33, and the total reserve requirement variables greater than 4,69932.

English

This article assesses the link between the four pillars of gender equality and extreme poverty in sub-Saharan Africa. Accordingly, the objective of the paper is to empirically examine whether the four pillars of gender equality, namely women’s health, women education, political participation of women and economic participation facilitate extreme poverty alleviation in sub-Saharan Africa. Data were collected from the World Bank development indicators and World Economic Forum Global Gender Gap Index for 25 sub-Saharan African countries whose data appear on both indexes for three years into the SDGs era. Th e paper applied a quantitative approach with secondary data on poverty gap index drawn from the World Economic Forum Poverty Gap Index for sub-Saharan Africa. Data for twenty-fi ve sub-Saharan African countries were analysed using the fi xed-eff ect panel data regression approach using the Hauseman model selection test. Findings from the analysis indicate that, ceteris paribus, an increase in the threegender equity variables namely economic participation of women, education of women and political participation and leadership of women in sub-Saharan Africa has a signifi cant potential to reduce extreme poverty in sub-Saharan Africa within the sample of study. Since the fi ndings of this study have shown that extreme poverty can be reduced through increased women participation in economic activity, education and leadership, the SDG of poverty alleviation can be improved in sub-Saharan Africa through better government provision of economic, educational and leadership opportunities for women such as providing women with free-interest small business start-up funds, free education for women and supporting women to ascend and survive in political and leadership positions in sub-Saharan Africa through a balanced quota for female leadership positions. Given that the women’s health variable did not prove to be signifi cant on extreme poverty, further research is recommended to separate the health variable into rural health and urban health variables in order to examine the possibility that either of the health clusters might contribute signifi cantly to reducing extreme poverty. Th is paper contributes to existing literature by providing an empirical evidence to show that gender equality in sub-Saharan Africa is a viable policy strategy for achieving the SDGs 2030 Agenda of extreme poverty eradication in sub-Saharan Africa; the paper also provides empirical model for future study.

Pengaruh Debt to Asset Ratio dan Debt to Equity Ratio terhadap Return on Equity pada Perusahaan Properti dan Real Estate

The purpose of this research is to determine the Effect of Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) to Return On Equity (ROE) of property and real estate companies listed in IDX for 2013-2017 both simultaneously and partially. The used research methods are descriptive and quantitative approaches, with secondary data using IBM SPSS Statistics 23 application tool. There are 40 sample data choosen by purposive sampling. Based on the results of the F test simultaneously Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) have a significant effect on Return On Equity (ROE). Based on hypothetical testing, the t test bring the result that debt to asset ratio (DAR) has an insignificant effect on return on equity (ROE) variables and Debt to Equity Ratio (DER) has a significant effect on Return on Equity (ROE) variables on property and real estate companies listed in IDX.

나눔카 서비스의 교통형평성 평가 연구

With the recent economic recession and worsening of environmental pollution, shared economy has emerged as an alternative solution. Corresponding to global trends, Seoul City, in 2012, declared “the shared city of Seoul” project to create social value for sharing goods. In February 2013, Seoul City launched a public car-sharing service, called “Nanum Car,” in cooperation with private car sharing companies. The private sector dominated the car-sharing business; accordingly, rental places were arranged in high demand areas. However, after Seoul City partook in the car-sharing service, it became important to improve traffic equity for the public. In this study, traffic equity variables that can define the characteristics of a car-sharing service were determined; additionally, data related to the exact location of the “Nanum Cars” and the number of vehicles deployed were collected. These data were used to analyze whether the “Nanum Car” service considers traffic equity. This study evaluated the car-sharing arrangements in terms of traffic equity in cooperation with Seoul city and private car-sharing companies. This study is more diverse that previous studies and provides recent research data. Therefore, this study can be used to establish the future direction of the “Nanum Car” business.

Brand Equity and Purchase Decisions on French Fries Product in Indonesia

This study aims to determine the effect of brand awareness, brand associations, perceived quality, and brand loyalty to purchase decisions of French Fries. The research is quantitative and the sampling technique is purposive sampling, with 100 respondents. The researcher applies multiple regression analysis as data analysis techniques. Findings. The results show that all brand equity variables affect to purchasing decision of French fries. To improve brand awareness, corporate needs to advertise products on television and social media such as Instagram or food platforms. For brand association improvement, producers need to create new French Fries flavor. Attractive packaging design and usage instructions for perceived quality improvement. In brand loyalty must maintain consistency of product taste.

ANALISIS PENGUNGKAPAN SUSTAINABILITY REPORT TERHADAP KONDISI KEUANGAN PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45

ABSTRACTThis research aimed to compare the levels of sustainability report disclosures among LQ45 companies. Other than that, the research also aimed to compare the financial conditions among companies that had revealed their sustainability reports and those which had not. The samples of the research were all companies listed in LQ45 index of as many as 103. The sustainability report disclosure was made based on the GRI-G4 guidelines. The research was descriptive. The secondary data were obtained from sustainability reports and audited financial reports on 2015, 2016, and 2017. The data analysis was carried out using content analysis and independent t-test.The results showed that overall, the averagelevel of sustainability report disclosures with the highest level of disclosure were those which operated in agriculture and mining sectors because those companies’ activities had direct operational impacts on environment and the society. The results of hypothesis test indicated that the financial condition measured by Return on Equity (ROE) variable was insignificant, meaning that the companies that had revealed their sustainability reports had no better Return on Equity (ROE) financial conditions than those which had not. The financial condition measured using Debt to Total Assets Ratio (DAR) variable indicated a significant result. This finding also supported the hypothesis, meaning that the companies that had revealed their sustainability reports had a more-trusted Debt to Total Assets Ratio (DAR) than the others which had not.

THE ROLE OF GOOD GOVERNANCE PRACTICE ON CONFLICT RESOLUTION: A CASE OF BENADIR MUNICIPALITY, MOGADISHU-SOMALIA

The primary role of government exists is to provide service to the citizens. Serving to the people is the main function of any state. Accordingly, the local government is the third level of government layers after the central and state level. Local government exists to bring closer to low-level people and remote areas. The primary aim of this article was to explore the role of good governance practice on conflict resolution at the local level, a case study of Benadir municipality. This study carried out four objectives: The role of local government public participation, accountability, transparency and equity on conflict resolution in Benadir municipality. The quantitative method was used as a research design in this study. Furthermore, descriptive statistics and inferential statistics were analyzed to know the relationship between variables. Mean, standard deviation, correlation, regression, ANOVA table, and coefficient determination were reported in the study. The study found that the local government's public participation, accountability, and transparency have a statistically positive impact on conflict resolution in Benadir municipality while the equity variable has a weak negative correlation with the conflict resolution in the context of the study. If greater participation, accountability, transparency, and equity exist in general society particularly public officers and authoritative bodies at a local level, the higher the degree of good governance will be an effective conflict resolution is achieved.

Burn Injuries in Hospitalized Australian Children-An Epidemiological Profile.

Globally, First Nations children sustain burns at a higher rate than other children. Little is understood about how health inequities contribute, especially from an Indigenous viewpoint. We analyzed data from the Burns Registry of Australian and New Zealand (BRANZ) for acute burns in children (<16 years) admitted to hospital between October 2009 and July 2018. Descriptive statistics examined equity variables in patient and injury characteristics. Poisson regression was used to describe factors associated with bacterial infection. Indigenous research methods were used throughout. Aboriginal and Torres Strait Islander children represented 10.4% of the study population. Health inequities were present for Aboriginal and Torres Strait Islander children with longer hospital length of stay (9.5 vs 4.6 days), rural residency (61.3% vs 13.9%), lower socioeconomic status (72.2% vs 34.9%), and more flame burns (19.5% vs 10.6%) compared to other Australian children. Streptococcus sp. infection risk was four times greater in Aboriginal and Torres Strait Islander children compared to other Australian children. Flame burns and high percentage total body surface area burns were a risk for Staphylococcus sp. and Streptococcus sp. infection in all children. The epidemiological profile for burn injuries managed in Australian burns centers differs between Aboriginal and Torres Strait Islander children and other children, indicating persistent health inequities. These differences should be considered in the development of injury prevention strategies and the clinical management of burn injuries for Aboriginal and Torres Strait Islander children and their families.

The nexus between capital structure, firm-specific factors, macroeconomic factors and financial performance in the textile sector of Pakistan

The study aimed to analyse the role of the capital structure in the financial performance of 90 textile firms listed in Pakistan Stock Exchange (PSX) during the period 2008–2017. The dependent variable was return on equity as a proxy for financial performance. The independent variables were the debt to equity, total debt to total assets, asset turnover ratios, sales growth, taxation, and export growth, while the firm size was taken as a control variable. The panel regression estimation technique was employed for analysis purposes, and both cross-sectional and time-series data were collected for this study. This study used the random-effect regression estimation model based on the Hausman diagnostic test statistics. The results indicate that the capital structure debt to equity variable has a negative and significant relationship with financial performance while the asset turnover ratio and firm performance showed a negative and statistically insignificant relationship. Export growth and sales growth have a considerable positive connection with financial performance; however, firm size has a negative and significant impact on firm performance, in favour of our alternative research hypothesis. The remaining variables include tax payable and the total debt to total assets ratio, which have an insignificant connection with financial performance (ROE) and validate the agency theory. With better corporate governance by putting more pressure on managers or increasing managerial ownership, institutional investors can reduce the capital, leverage risk and the overall firm capital cost that help to improve the firm's financial performance and economic stability.

Pengaruh Kinerja Keuangan Terhadap Harga Saham PT. Krakatau Steel Tahun 2015-2019

PT. Krakatau Steel which is engaged in steel production has experienced a decline in financial performance. From this incident, the company has a large amount of debt and declining corporate profits. This study aims to determine the effect of Return on equity, and Debt to equity ratio on stock prices on the IDX. The population and sample in this study are the financial statement data of PT. Krakatau Steel 2015-2019. The data collected in this study uses how to download the company's Annual Report that we obtained from the official website of IDX. Analysis of the data used in this study uses the classic assumption test, multiple linear regression test, and hypothesis testing with the SPSS application program. The results of this study are the Return on equity variable, and the Debt to equity ratio has no significant effect on stock prices.

Model of the influence of service quality and marketing experience on customer satisfaction with brand equity as an intervening variable in bank jambi indonesia

The research objective was to analyze the of service quality effect and experiential marketing on customer satisfaction with brand equity as an intervening variable at Bank Jambi. This research is verification, which is to test the truth of a hypothesis. The unit of analysis in this study is Bank Jambi customers. Primary data is obtained by distributing questionnaires to 400 customers. Testing the hypothesis by analyzing Structural Equation Modeling (SEM). The results of the analysis conclude that service quality variables, experiential marketing and brand equity significantly influence Bank Jambi customer satisfaction both partially and simultaneously. Service quality and experiential marketing variables have a significant indirect effect on customer satisfaction through invervening brand equity variables. The model significant to explain all the variables but in the future needs more test for the other variables to make the model more precise. Service quality variables are more dominant variables affecting customer satisfaction. Increasing understanding about the model of the influence of service quality and marketing experience on customer satisfaction with brand equity as an intervening variable in indonesia jambi banks.&#x0D;

An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand

Background: The brand equity pyramid is a theory that explains how people develop a relationship with a brand. Although the theory has received some support, few studies have tested it using a product brand, and no study has experimentally tested the theory. Research Question: The study tested whether brand equity pyramid variables pertaining to a health behavior promotion product brand (the Canadian 24-Hour Movement Guidelines for Children and Youth) can be experimentally manipulated. The first objective was to examine whether brand equity of the guidelines would be higher in the intervention group compared to the control group. The second objective was to explore whether parental attitudes and intentions toward support, support behaviors, and parent-perceived child behavior would be higher in the intervention group compared to the control. Method: Using an online survey platform in Canada, all participants first viewed the guidelines. Participants in the intervention group were then presented with a video targeting key brand equity variables, whereas the control group received no video. Participants were 161 Canadian parents ( M age = 38.17, SD = 7.33 years) with a child 5–12 years of age. Measurements of brand equity and behavioral variables were taken at Time 1 (immediately post-intervention) and 2 weeks later at Time 2. Results: The intervention group had greater brand awareness than the control group and also showed a more positive attitude toward ensuring their child is less sedentary. However, generally, the 1-time intervention had limited effects. Recommendations for Research or Practice: This study indicates that a single exposure to stimuli targeting brand equity constructs can enhance awareness and some proximal cognitions. Future studies should examine whether repeated exposures to brand advertisements result in change in more important, distal variables such as brand loyalty and actual behavior. Limitations: This study lacked a true baseline measurement time point, there was only one exposure to brand stimuli, and parent-perceived child behavior was measured rather than behavior reported by the children themselves.

Bankruptcy in Banking: A Mystery Solved by Neural Experiment

Quite a few in-depth articles were found in the above-mentioned domain. Bankruptcy is one of the most critical factors which most of companies don’t want to face. To predict the Bankruptcy of Banks, there have been several attempts made, some have been successful and some are coming up with new ideas of prediction daily. This paper deals with the Return on Asset (ROA) and Return on Equity (ROE) variables of the various public sector and private sector banks of India, which using an Artificial Neural Network model, can be used to predict bankruptcy. Looking at the current scenario of the public sector banks, we can say that the situation is very bad since most of the banks have a high rate of NPA which keeps on increasing. The RBI has taken measures and there have been many Mergers and Acquisitions in the Public Banks Sector.

The Effects of Branding on Physical Activity: A Systematic Review

It is important to increase the number of people regularly physically active to enhance health. Physical activity (PA) promotion organizations with strong brands may be more effective at motivating PA. However, these organizations must know which brand equity variables (e.g., brand awareness) to prioritize in their marketing. No previous review has examined whether brand equity variables are associated with PA-related variables. The primary objective of this study was to learn whether brand equity variables are associated with PA behaviors (e.g., moderate or vigorous PA). A secondary objective was to evaluate whether brand equity variables are associated with potential correlates of PA (e.g., self-efficacy). In addition to other search methods, four databases were searched for articles (PsycINFO, MEDLINE, SPORTDiscus, Business Source Complete). Thirty articles met the eligibility criteria. Regarding behavior, brand awareness and associations were associated with moderate or vigorous PA but not less intense activities such as walking. For correlates, brand awareness was associated with self-efficacy, outcome expectations, attitude, and parental approval of child PA. Brand associations were only associated with attitude. Age and brand awareness measure emerged as moderators of the awareness to moderate or vigorous PA relationship. Future research should examine the antecedents of brand awareness and use experimental designs.

Store brand and perceived risk on private label brand attitude

PurposeThe purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products.Design/methodology/approachRetailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty. The perceived risk factors include functional risk, financial risk and social risk. The attitude toward PLBs was taken as the dependent variable. The study was carried out by using a standardized questionnaire for all three constructs. The convenience sampling method was adopted to carry out data collection from customers of organized retail stores in the city of Coimbatore, in the state of Tamil Nadu, India. The relationship between the three variables was studied with structural equation modeling using IBM SPSS Amos software.FindingsThe study revealed that excluding the Financial Risk and the Social Risk, functional risk alone has significant influence over the PLB Attitude. The Retailer Equity variables, retailer perceived quality and retailer loyalty have positive influence on the PLB Attitude, while the other two variables do not show any influence. Retailer Awareness shows a negative influence over the social risk. Retailer Association does not show any influence on any of the three risk factors. Retailer perceived quality shows negative influence over the functional risk while retailer loyalty negatively influences social risk.Research limitations/implicationsThe research study was carried out in cities that are populous in the Indian state of Tamil Nadu. All the respondents came from three cities in Tamil Nadu, namely, Coimbatore, Tiruppur and Madurai. Hence, extending the findings of the study to other countries where organized retail penetration is deeper may be attempted with caution.Practical implicationsThe study will offer managers in the retail industry some understanding of the risk-relieving factors in operation when buying grocery goods.Originality/valueThe research paper contributes to the literature concerning the role played by retailer equity and perceived risk factors on attitudes toward PLBs.