나눔카 서비스의 교통형평성 평가 연구

Abstract

With the recent economic recession and worsening of environmental pollution, shared economy has emerged as an alternative solution. Corresponding to global trends, Seoul City, in 2012, declared “the shared city of Seoul” project to create social value for sharing goods. In February 2013, Seoul City launched a public car-sharing service, called “Nanum Car,” in cooperation with private car sharing companies. The private sector dominated the car-sharing business; accordingly, rental places were arranged in high demand areas. However, after Seoul City partook in the car-sharing service, it became important to improve traffic equity for the public. In this study, traffic equity variables that can define the characteristics of a car-sharing service were determined; additionally, data related to the exact location of the “Nanum Cars” and the number of vehicles deployed were collected. These data were used to analyze whether the “Nanum Car” service considers traffic equity. This study evaluated the car-sharing arrangements in terms of traffic equity in cooperation with Seoul city and private car-sharing companies. This study is more diverse that previous studies and provides recent research data. Therefore, this study can be used to establish the future direction of the “Nanum Car” business.