W. Bush Presidency: A Rhetorical Perspective. Edited by Robert E. Denton, Jr. Lanham, MD: Lexington Books, 2012. 184 pp. preface to W. Bush Presidency declares that are a few academic volumes on Bush presidency, but they were completed while he still in office. They tend to be uniformly negative (p. ix). book thus recommends itself as a fresh, distanced look at forty-third president through prism of rhetoric. Eight chapters constitute this effort. first, by Joseph M. Valenzano III, is titled, The Presidency that Almost Wasn't: W. Bush's First Inaugural. Valenzano's central point is that President Bush fully unveiled his governing ethos and philosophy in his first inaugural address and that 9/11 attacks did not change his approach. man who took office was overtly Christian, valued individual over governmental action, and would emphasize freedom and democracy promotion around world (p. 17). According to Valenzano, attacks simply afforded Bush political capital to become president he had already announced himself to be. This is a fair and well-argued point, ultimately functioning as a defense of man's principled consistency. second chapter, Ben Voth's George W. Bush at a Global Gettysburg, redoubles this effort in a 10-speech joyride through president's invocation of trope of freedom, which Voth sees as metaphysical inheritance of Gettysburg address. This chapter is not a piece of critical-rhetorical reflection but a Lincoln-Bush-inspired rhetorical performance in its own right, complete with an easy dismissal of the conscience of moral relativism (p. 24) and a cheap shot at Obama's rhetorical flourishes in Cairo (p. 38). A more measured version of same theme-tracking approach follows in Chapter Three, Robert V. Friedenberg's George W. Bush's First Year of Time Rhetoric. author traces four themes through first year of president's speeches: good versus evil, American exceptionalism, swift justice, and national character. Although there is no critical interrogation of these themes, Friedenberg concludes productively, noting that Bush's initial use of epideictic rhetoric to rally a nation into war must ultimately give way to more deliberative reflections on how that war is conducted. fourth chapter, War Stories, by Patrick S. Loebs, tracks narrative shifts instead of a common trope or set of themes. Loebs is interested in how President Bush used his 2002-2006 State of Union addresses to explain changing nature of war on terror. Here, we get a more penetrating look at how Bush composed these speeches; it is a study of adaptation of rhetorical means (symbolic construction of a threat) to political ends (military success). Loebs offers additional insights that symbolic construction of an enemy is a constitutive feature of U.S. political discourse, that changing nature of this construction testifies to power of people, and that Bush among the great panoply of leaders who view victory as more important than absolute truth (p. 87). For conceptual and political stakes raised by these final comments alone, Loebs's chapter is handily book's most illuminating. Chapter Five, George W. Bush, American Press, and Initial Framing of War, by Jim Kuypers, Stephen Cooper, and Matthew T. …