Environmental Awareness Campaigns Research Articles

The Mediating Role of Positive Emotion in the Nexus of Marketing Strategies and Sustainable Marine Tourism: Study on Coral Reef Conservation Area at Mengiat Beach, Bali

This study investigates the impact of relationship marketing and education-based marketing on sustainable marine tourism, utilizing positive emotion as a mediating factor. Through a quantitative approach and purposive random sampling with 100 respondents, the research underscores the significance of relationship marketing and education-based marketing in shaping positive emotion and its correlation with sustainable marine tourism. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method in Smart PLS Version 3.0. Relationship and education-based marketing emerge as critical influencers of positive emotion and contribute positively to sustainable marine tourism. Positive emotion is a crucial mediator, linking emotional experiences to advancing sustainable marine tourism. The study's implications for marketing management emphasize the pivotal role of relationship marketing in cultivating positive customer emotions and its subsequent influence on sustainable marine tourism. Marketing practitioners can leverage these insights by prioritizing personalized engagement strategies and loyalty programs, strengthening emotional connections between tourists and destinations. Integrating educational initiatives, such as partnerships with environmental organizations and awareness campaigns, is essential for promoting marine conservation and sustainable practices. The study emphasizes the necessity of diverse marketing approaches to evoke positive emotional responses, offering practical guidance for marketers to benefit marine conservation efforts and enhance the tourism experience.

A Study on Factors Influencing Behavioral Intentions for Separating Recyclable Waste in Korea

This study delves into the intricate relationship between individuals’ environmental knowledge, awareness of the ban on disposable plastic cups, and intentions to separate recyclables. Grounded in the Theory of Planned Behavior, the research design, data collection, and methodology encompassed the acquisition of 483 valid samples from 16 major metropolitan cities and provinces in South Korea. Environmental knowledge was assessed, focusing on two pivotal factors: environmental harmfulness and recycling. Path Analysis, executed through Partial Least Squares Structural Equation Modeling (PLS-SEM), allowed for evaluating path coefficients, specific indirect effects, and total effects of latent variables within the research model. The results illuminate the most influential pathways within the model. Individuals’ attitudes toward separating recyclables substantially impacted their intentions to engage in separation behavior (t = 9.420, R² = 0.380, p < 0.000). Furthermore, environmental knowledge significantly shaped individuals’ attitudes (t = 8.607, R² = 0.271, p < 0.000). Every hypothesis within the model was statistically significant, underscoring the robustness of the findings. An intriguing discovery was that the awareness of the ban on disposable plastic cups exerted a more pronounced influence on individuals’ practical understanding of precise recycling methods, as opposed to their general knowledge about the harmfulness of plastics. In conclusion, this study offers compelling evidence that residents’ environmental knowledge and attitudes toward recycling play pivotal roles in boosting their active participation in waste separation efforts. These findings have substantial implications for environmental policy and awareness campaigns, emphasizing the need to foster knowledge and positive attitudes to promote sustainable recycling practices.

PHIC DESIGN CONNOTATIONS IN ENVIRONMENTAL AWARENESS CAMPAIGNS FOR SUSTAINABLE TOURISM

This study aims to explore the benefit of graphic design in awareness campaigns promoting sustainable tourist destinations and to determine its contribution to the success of campaigns in terms of increasing the protection of natural and economic resources of the destination. The study applies semiotics to the field of social marketing to build a conceptual model that links graphic design of a campaign with public environmental awareness and destination preservation. The aim is to preserve the natural environment and pastoral activities, and that the semiotics of graphic design affects public environmental awareness. This innovative framework for graphic design can be adapted to marketing campaigns or other brands to improve the images of destinations. Tourism activities are closely linked to the environment. It is important to increase awareness among tourists, local residents, and stakeholders about the importance of adopting sustainable practices to ensure the sustainability of the tourism industry and the preservation of local resources. This is crucial in enhancing the reputation and competitiveness of tourist destinations. The increasing demand for new tourist experiences has led to the popularity of natural areas as tourist destinations, offering unique and authentic experiences for visitors seeking to escape their daily routine. The research consists of three chapters. The first chapter addresses the research methodology, which is the study of the effectiveness of these indicators in this context and how to improve them to support environmental awareness campaigns for sustainable

Participatory intention and behavior towards riparian peri-urban forests management; an extended theory of planned behavior application.

Peri-urban forests play crucial role in quality of life and environment for citizens. To effectively utilize the services provided by these forests, it is essential to establish an integrated forest management system that aims to achieve a balance of all ecosystem services. This can be accomplished through a participatory approach that involves key citizen stakeholders. Mountaineers shape a specific group which have showed high pro-environmental behaviors to protect natural resources. This research aimed to examine the influencing factors on mountaineers' intention to participate and their actual behavior in the management of riparian peri-urban forests in this field using extended theory of planned behavior. Environmental values and perceived barriers were added to original model as additional components to enhance its explanatory power. A sample size of 416 individuals was surveyed using a questionnaire. Data was analyzed using Smart-PLS. The findings of the analysis revealed that the developed model accounted for 75.2% of the variance in mountaineers' intention and 67.8% of behavior. The results demonstrated that three main components of model including attitudes, subjective norms and perceived behavioral control significantly influenced individuals' intentions to participate in peri-urban forests management. Furthermore, intentions were cleared to have a positive influence on actual behavior in this context. Additionally, environmental values were found to be positively correlated with individuals' intentions but not statistically significant behavior toward participate in urban forest management. Perceived barriers were found to have a negative impact on individuals' intentions toward participate in urban forest management. The perceived barriers and behavior had not statistically significant relationship. The results of study provide valuable insights for the development of effective management strategies to promote mountaineers' participation in riparian PUFs management. The study emphasizes the importance of environmental education and awareness campaigns targeted at mountaineers.

Juridical Analysis of Marine Pollution Prevention Control in the Barelang Coastal Community Area by the Batam City Government

This research aims to determine the control of preventing marine pollution in the Barelang Coastal Community Area. This research uses a qualitative type of research. The research method is empirical normative research, namely examining the factual implementation or implementation of positive legal provisions and contracts in each specific legal event, so this research requires primary data and secondary data. Data sources were obtained from primary, secondary and tertiary legal materials. The results of this research are that legal regulations related to the control of preventing marine pollution in the Bareleng coastal area have not been effective and have not been running well because of Law Number 27 of 2007 concerning Management of Coastal Areas and Small Islands and Law Number 32 of 2009 concerning Protection and Environmental Management applies administrative sanctions to business actors. The obstacle to controlling marine pollution prevention in the Barelang Coastal area is the behavior of people who still throw rubbish carelessly. Even though this is very clearly stated in Batam City Regional Regulation number 11 of 2013 article 64, there are no administrative sanctions applied to individuals or local communities. Solution Carrying out targeted and sustainable environmental education and awareness campaigns. Build cooperation with NGOs and environmental organizations to increase public awareness and revise or update inadequate environmental regulations to ensure the effectiveness of controlling marine pollution.

The Impact of Environmental Awareness Campaigns on Consumer Behaviour: A Comparative Analysis of Green Product Adoption

The Impact of Environmental Awareness Campaigns on Consumer Behaviour: A Comparative Analysis of Green Product Adoption

Socialization of Ecotourism Improvement Strategy in Teratak Village

Ecotourism is a form of tourism that focuses on the sustainability of the natural environment and the active participation of local communities in the management and development of tourist destinations. Teratak Village, as one of the areas rich in natural and cultural potential, has the opportunity to develop the ecotourism sector to improve community welfare while preserving the environment. This research aims to explain the process of socialization of ecotourism improvement strategies in Teratak Village. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and analysis of related documents. The results showed that the socialization of ecotourism improvement strategies in Teratak Village involved collaborative steps between the village government, local communities, and related parties. The socialization process begins with the identification of the potential of natural, cultural, and human resources that can be integrated into ecotourism products. Next, through participatory meetings and workshops, a sustainable ecotourism development strategy was formulated. Socialization is followed by communicating this strategy to the entire community through public meetings, local media, and environmental awareness campaigns. In the socialization process, the importance of active community involvement in the management of ecotourism destinations was emphasized. Education on the importance of environmental preservation and sustainable.

Eksplorasi Nilai Budaya Melukat Dalam Pariwisata Berkelanjutkan, Perspektif Komunikasi

Tourism is an important industry in many countries, often based on cultural attractions and traditions. In an effort to maintain sustainable tourism while preserving cultural heritage, exploring the cultural values of Melukat in Bali shows the importance of a communication perspective. This research explores the cultural value of Melukat in sustainable tourism with a focus on communication. This research argues that to preserve cultural heritage and promote sustainable tourism, effective communication is needed in several aspects. This includes a thorough understanding of local culture, respect for traditions, tourism education and environmental awareness campaigns. Apart from that, media also plays a role in combining cultural values with the creation of interesting and useful tourism experiences, so that it can have an impact on the economic development of local communities. The research results show that communication is an important factor in maintaining and promoting Melukat's cultural values while supporting sustainable tourism. Furthermore, this research also addresses the challenge of maintaining a balance between commercialization and cultural preservation in the tourism context.

Educational Sustainability: An Anthropocenic Study in the Wake of the 2022 Floods in Pakistan

Highlights Pakistan's worst flooding occurred in 2022 and highlighted the critical link between educational and environmental sustainability. The 2022 floods took a heavy toll on the lives of 27,148 children. Educational sustainability suffered, affecting 33 million students at all levels. This study employed qualitative methods to examine the scenario post the 2022 flood in Pakistan, focusing on educational, psychological, and physical vulnerabilities. Information was drawn from newspaper reports, NGO documents, and data from the disaster management department. The research identified significant challenges faced by school-age children and proposed solutions. Setting up temporary schools, wetland restoration, urban planning reforms, and inter-agency coordination are vital. Moreover, training teachers and involving children in environmental education and awareness campaigns are recommended. Beyond infrastructure improvements, the study underscores the importance of incorporating climate change, disaster management, and natural catastrophe risks into the curriculum and teaching methods to prepare the youth for future environmental challenges.

Knowledge in Regard to Environmental Problems among University Students in Cali, Colombia

The purpose of this research was to understand the level of environmental knowledge among students at Santiago de Cali University (USC) and to evaluate the differences found based on school, gender, and age groups. To gather data, a survey that included sociodemographic information, aspects of environmental knowledge, actions aimed at mitigating environmental problems, and environmental awareness was administered to 268 students at USC in the year 2017. We conducted an online survey of 268 students in the year 2017 by means of a questionnaire that included 18 questions with sociodemographic information, aspects of environmental knowledge, actions aimed at mitigating environmental problems, and environmental awareness campaigns conducted at USC. Additionally, we conducted an analysis to assess how gender, age groups, and academic training influence the scores of the constructed indicators: General Index of Environmental Knowledge (GI), Identification of Environmental Problems (EP), Solutions to Environmental Problems (SP), and Knowledge of Environmental Campaigns (EC). Statistical tests (i.e., Mann–Whitney U test, Chi-square test of independence, Pearson’s coefficients correlation) were used to analyze the data. Through this study, we concluded that although no significant differences were found in environmental knowledge and actions to mitigate environmental problems between genders, age groups, and schools, there were important implications observed in these categories concerning the variables analyzed. In addition, positive correlations were found between the indicators GI and SP, both globally and at the level of each gender, age group, and in some schools, which shows that with greater knowledge of environmental problems, there is greater recognition of solutions.

Upaya Masyarakat dalam Penanggulangan Polusi Udara Akibat Asap Pabrik Geo Dipa Dieng Banjarnegara

Air pollution caused by factory smoke is a serious environmental issue in many regions. Dieng, Banjarnegara, is one of the areas affected by air pollution from Geo Dipa factory smoke. Air pollution can have negative impacts on human health and the surrounding environment. Therefore, efforts to mitigate air pollution are crucial. This abstract discusses the community efforts in combating air pollution from Geo Dipa factory smoke in Dieng, Banjarnegara. The research method used is a descriptive approach by collecting data through a literature review and interviews with local communities. The research findings indicate that the Dieng community in Banjarnegara has made several efforts in tackling air pollution from Geo Dipa factory smoke. Firstly, they have formed community groups that care about the environment and actively monitor the factory's activities and air quality around the facility. These groups also hold regular meetings to discuss air pollution mitigation strategies. Additionally, the community conducts environmental awareness campaigns to the surrounding community to reduce air pollution in their environment. They educate the public about the importance of maintaining environmental cleanliness and reducing the use of hazardous substances that can contribute to air pollution. Moreover, the community advocates to the local government for stricter monitoring of Geo Dipa factory activities. They submit petitions and participate in public meetings to fight for their rights to clean air and a healthy environment. In their efforts to combat air pollution, the community also supports the development of environmentally friendly alternative energy sources. They promote the use of renewable energy, such as solar and wind energy, as cleaner and more sustainable alternatives. Overall, the Dieng community in Banjarnegara has shown a strong commitment to addressing air pollution caused by Geo Dipa factory smoke. Through community environmental groups, awareness campaigns, government advocacy, and support for alternative energy development, they strive to create a cleaner and healthier environment for the common good. These efforts are crucial as an initial step in improving air quality in Dieng, Banjarnegara, and can serve as an example for other regions facing similar issues.

Pengelolaan Limbah Plastik Ramah Lingkungan: Mengedukasi Siswa SMA Jaya Kota Langsa

Reducing plastic waste is an urgent environmental issue and efforts are needed to educate high school students about environmentally friendly waste management. This study aims to design an effective method of activity to educate SMA Jaya students in Langsa City about the importance of reducing plastic waste. The proposed method of activity includes counseling and presentations, group discussions, field visits. Counseling and presentations will provide students with an initial understanding of plastic waste and its impact on the environment. Group discussions will provide opportunities for students to share knowledge and ideas about reducing plastic waste. Field visits will provide hands-on experience of the waste processing process. The environmental awareness campaign will involve students in disseminating information about reducing plastic waste in schools and surrounding communities. Collaboration with external parties will provide broader insights about reducing plastic waste. The use of eco-friendly alternatives will encourage students to adopt lifestyle changes that reduce the use of single-use plastics. It is hoped that the implementation of this activity method will help Jaya Jaya High School students in Langsa City understand the importance of reducing plastic waste and have practical skills in environmentally friendly waste management. Through collaboration with external parties and involving the community, it is hoped that this effort to reduce plastic waste can achieve a wider and more sustainable impact.

The Role of Graphic Design Semiotics in Environmental Awareness Campaigns

This work aims to explore the usefulness of graphic design in awareness campaigns promoting sustainable tourist destinations and to identify their contribution to the success of the campaigns in terms of their generating increased protection of the natural and socioeconomic resources of the destination. The study applies semiotics to the field of social marketing to build a conceptual model that relates the graphic design of a campaign to public environmental awareness, and to the destination's preservation. In order to test the conceptual model, the campaign "Que la montagne est belle!" of the "Parc Naturel Régional des Pyrénées catalanes" in the French Pyrenees is taken as a case study for analysis, as it aims to preserve the park's natural environment and pastoral activities. The data are analysed using the partial least squares structural equation modelling technique (PLS-SEM), and the results are studied for different segments of the sample. The findings show that the graphic design semiotics influence public environmental awareness and destination preservation by generating in the audience a sensitive, emotional, and cognitive reaction towards the campaign. This innovative framework on graphic design can be adapted to other branding or marketing campaigns to improve destination images.

Organisational learning and sustainable tourism: the enabling role of digital transformation

PurposeOrganisational learning drives tourism organisations towards more sustainable tourism. Digital transformation also provides opportunities for sustainable tourism development. This study aims to combine these perspectives and explore how digital transformation enables organisational learning to contribute to sustainable tourism, following organisational learning theory (OLT).Design/methodology/approachBased on a critical realist paradigm, this study focuses on developing an in-depth understanding of organisational learning in tourism organisations. Thirty qualitative interviews with tourism organisations participating in an executive development programme (EDP) show how tourism organisations create, retain and transfer knowledge.FindingsThis study demonstrates that the EDP initiates knowledge creation through content transmission and exchange, triggers knowledge retention through utilisation of digital technologies and reinforces digitalisation through data value creation. Furthermore, this study enables knowledge transformation as implementation, which contributes to the three pillars of sustainable tourism and facilitates the development of networks encouraging sustainable tourism.Originality/valueThis study identifies approaches that enable economic, social and environmentally sustainable tourism development by facilitating collaborations via digital transformation, digital technologies that guide guest streams, online mobility offers and online environmental awareness campaigns that reduce environmental impacts. Thus, this study strengthens OLT and has implications for organisational learning and tourism policymakers.

Pro-environmental Advertising Strategies of Greatest Impact Among College Audiences

El objetivo es conocer la opinión de los universitarios (N=296) sobre las estrategias audiovisuales más impactantes para diseñar futuras campañas publicitarias para la concienciación medioambiental. La metodología es empírica, no experimental de tipo descriptivo, con carácter exploratorio y analítico, centrada en analizar la opinión de los encuestados sobre: los canales de comunicación preferidos para transmitir mensajes proambientales, los formatos audiovisuales que despiertan su atención, la narrativa más persuasiva, los mensajes más impactantes y los personajes que les ofrecen mayor credibilidad para incorporar en campañas proambientales. Los resultados reflejan que la audiencia juvenil prioriza los medios sociales; las imágenes reales; las narrativas de tipo informativo y testimonial; los mensajes catastrofistas, esperanzadores y movilizadores; y prima la naturaleza como protagonista de los relatos. En conclusión, estas campañas deben aprovechar el potencial de las redes sociales y seleccionar las estrategias audiovisuales más idóneas para garantizar su impacto y propiciar el cambio hacia acciones ecosostenibles.

Analysis of the Level of Exposure to Environmental Content in University Facebook Pages in Kenya

This research examined the frequency of environmental content and which type had the most likes, shares, and comments to ascertain the level of exposure to environmental content on university Facebook pages in Kenya. The study did content analyses for a period of three months (February – May 2023)of environmental content posted on the official Facebook pages of eight universities (four public and four private universities) that were sampled from 68 universities in the country using simple random sampling. The main objective of teh study was to examine the level of exposure to environmental content on university Facebook pages. The research used desktop research methodology to gather freely accessible data. The research focused on two specific objectives: to investigate the frequency at which environmental content was posted on the university Facebook pages in Kenya and to ascertain the level of engagement with the environmental content posted on the university Facebook pages in Kenya. The research used a quantitative content analysis design to determine the frequency and types of environmental content universities disseminate on their official Facebook pages.. A thorough content analyses code was devised to classify environmental content by types such as climate change, sustainability programs, conservation efforts, and environmental awareness campaigns. The research examined how often environmental content was posted on the official university Facebook pages in Kenya compared to other themes. Additionally, it assessed engagement metrics for environmental posts including likes, comments, and shares, which revealed the degree of user engagement and possible influence of such content. The research provided insights into how prevalent and widely known environmental issues became through postings on university social media pages.

Energy upgrading of buildings in Greece with eco-materials: An investigation of public awareness

The environmental impact of the construction sector is significant making it necessary to adopt sustainable solutions for energy upgrades of buildings. Furthermore, the use of advanced eco-materials to improve the energy efficiency of buildings has been shown to provide better energy conserving results than conventional upgrading materials, contributing directly to the improvement of the comfort level of building occupants. This study investigates the public view in Greece regarding energy upgrades of buildings using eco-materials. A mixed methods research approach was employed based on a questionnaire survey investigating the public’s knowledge of the need, the benefits of using eco-materials and the motivation required to renovate the buildings they live and work in to a higher energy efficient standard. Although technologies in advanced eco-materials have increased, the survey showed that, regardless of the existence of government subsidies, the general public in Greece is unaware of the importance of and benefits from upgrading their buildings with eco-materials. As a result, there is an urgent need to embark on more rigorous environmental awareness campaigns to support local authorities in implementing sustainability policies, like the use of eco-materials for the energy efficiency improvement of buildings, to create sustainable and healthy cities.

Fighting the Invasion from the Suez Canal: Coastal Environmentalism and Locating the Lionfish in Lebanon

Around the year 2015, new tidings began to be heard across the Lebanese coastline as local marine biologists—receiving reports from divers and fishermen—became aware of a new phenomenon in the coastal waters. Pterois miles, the lionfish, samakat al-asad, a species not usually found in the waters, were being encountered in rapidly increasing numbers. Over the following years, as other Mediterranean countries started reporting similar occurrences, a sense of alert slowly built. Dina, one of my interlocutors and a shining young marine ecologist, had been at work setting up a new NGO to conduct marine pedagogy and environmental awareness campaigns. As the invasion proceeded apace, she and her group reacted to the invading fish swarming the Lebanese coastal waters, putting together a counter-campaign. Meetings were called, ideas pitched, and plans convened. The invasion had to be confronted, just as Elias, another interlocutor from Dina's group, a hobbyist diver in his late 20s and active participant in civil society campaigns, told me during an interview in late 2018: Now the hot topic is invasive species, like the lionfish, and the pufferfish. We have seen lionfish for maybe three years, but now people are starting to talk about it. They are in huge numbers, huge numbers, right. I remember the first couple of dives I did, used to dive with a friend of mine. She had a different diving certificate; I had an 18-meter-depth limit while she had 40-meter limit. She used to tell me how beautiful the lionfish she encountered below was. They spent minutes watching how beautiful the creature is. Now, we see them every dive. If there is no lionfish around, there is like something wrong. Yesterday, during the weekend, we dived next to one spot, next to the Casino du Liban. It was the first time I saw a lionfish and it was a huge fish. They reproduce in huge amounts, huge amounts.

BioPhy magazine based on a floating market for problem-solving skills and environmental awareness

This study aimed to describe the validity and effectiveness of the floating market-based BioPhy magazine to improve problem-solving skills and encourage students to conduct environmental awareness campaigns. This research was development research with Tessmer formative evaluation model. The field test subjects were 24 students who studied fluids in the Fundamental Physics Course in the 2021/2022 academic year. Data were obtained through validation sheets and problem-solving questions. Data were analyzed quantitatively and qualitatively. The results showed that the developed magazine was valid and effective in improving students' problem-solving skills with an N-gain score in the field trial of 0.96 with a high category and an effect size of 12.61 with a strong influence category. In addition, based on the different tests, it was known that there is a significant difference between problem-solving abilities before and after learning. The magazine also succeeded in encouraging students to campaign on environmental awareness, as shown in the environmental-themed posters they made and shared on social media. Thus, the developed magazine was valid and effective to improve problem-solving skills and encourage environmental awareness campaigns on fluids in the Fundamental Physics Course.

Renewable energy, non-renewable energy, economic growth and CO2 emissions in the newly emerging market economies: The moderating role of human capital

The International Energy Agency revealed in its report in 2021 that the world energy-CO2 emission reached its highest peak during that year. This statistic shows the need to set new environmental protection policies and improve the current ones. Hence, our study aims to highlight the leading role of human capital in the fight against climate change. To do so, by using the Feasible Generalized Least Squares and the Two-Stage Least Squares estimators, we analyze the moderating impact of human capital on the link between renewable energy, nonrenewable energy, economic growth, and CO2 emissions in the case of the 20 newly emerging market economies for the period 1990–2021. We find negative effects of renewable energy consumption, industrialization and trade openness on CO2 emissions. We also find positive effects of nonrenewable energy consumption, economic growth, and human capital on CO2 emissions. In addition, our findings reveal that renewable energy consumption and human capital are complementary levers for reducing CO2 emissions, whereas human capital mitigates the detrimental effect of nonrenewable energy consumption on environmental quality. Besides, the results underline that human capital has an inverted U-shaped effect on CO2 emissions. Regarding policy implications, policymakers should emphasize the complementarity between human capital and renewable energy consumption by facilitating the accumulation of human capital towards productive investments and the use of renewable energy technologies in these countries. They should also raise people’s environmental awareness by implementing educational reforms, effective environmental awareness campaigns, and government regulatory pressures that help people understand global warming issues and adopt environmentally friendly practices in their daily activities. Finally, policymakers should promote the use of renewable energy rather than non-renewable energy sources in the production of goods and services by obliging countries to integrate green policies into their industrialization and trade openness strategies.