PHIC DESIGN CONNOTATIONS IN ENVIRONMENTAL AWARENESS CAMPAIGNS FOR SUSTAINABLE TOURISM

Abstract

This study aims to explore the benefit of graphic design in awareness campaigns promoting sustainable tourist destinations and to determine its contribution to the success of campaigns in terms of increasing the protection of natural and economic resources of the destination. The study applies semiotics to the field of social marketing to build a conceptual model that links graphic design of a campaign with public environmental awareness and destination preservation. The aim is to preserve the natural environment and pastoral activities, and that the semiotics of graphic design affects public environmental awareness. This innovative framework for graphic design can be adapted to marketing campaigns or other brands to improve the images of destinations. Tourism activities are closely linked to the environment. It is important to increase awareness among tourists, local residents, and stakeholders about the importance of adopting sustainable practices to ensure the sustainability of the tourism industry and the preservation of local resources. This is crucial in enhancing the reputation and competitiveness of tourist destinations. The increasing demand for new tourist experiences has led to the popularity of natural areas as tourist destinations, offering unique and authentic experiences for visitors seeking to escape their daily routine. The research consists of three chapters. The first chapter addresses the research methodology, which is the study of the effectiveness of these indicators in this context and how to improve them to support environmental awareness campaigns for sustainable