Entrepreneurial Ventures Research Articles

CULTIVATING SUCCESS: THE TRANSFORMATIVE POWER OF INSPIRATIONAL LEADERSHIP FOR ENTREPRENEURS

Innovative leaders establish psychologically stable settings, facilitate associations, and increased organizations. Businesses nowadays must innovate if they are to thrive and endure in a cutthroat economy. Organizational performance is driven by inspirational leaders.Entrepreneurship research is a fairly new field of research (Cornelius et al., 2006). The foundation and development of start-ups are inevitably connected with leadership. This is unexpected considering how important inspirational leadership is to a start-success. ups Inspiring leadership stimulates innovative and creative thinking and significantly enhances team and individual performance. By appealing to our inner motivation and values and inspiring individuals to follow their passions and ambitious goals, it effectively unlocks hidden potential. This study focuses on shedding light on the inspirational leadership characteristics exhibited by entrepreneurs in India. The primary objective is to conduct a qualitative analysis of the personality profiles of these entrepreneurs, aiming to identify key traits and qualities that contribute to their success. The research specifically emphasizes the importance of emotional intelligence and inspirational leadership abilities in entrepreneurial ventures. By adopting a case-based approach, the study utilizes primary data collected through interviews and focused group discussions. This methodology allows for a comprehensive exploration of the individual experiences and characteristics of entrepreneurs, providing valuable insights into their leadership styles. The qualitative analysis conducted in this study aims to unveil the winning characteristics that entrepreneurs possess, with a particular emphasis on emotional intelligence and inspirational leadership. The findings of the study are expected to offer a deeper understanding of the qualities that make entrepreneurs successful in todays dynamic society. The cases examined in the research highlight how inspirational leadership serves as a guiding force, enabling committed and motivated employees and teams to achieve significant organizational performance. This study contributes to the existing body of knowledge by providing a nuanced exploration of the personality profiles of entrepreneurs, emphasizing the role of emotional intelligence and inspirational leadership in their achievements.

A review of microfinancing's role in entrepreneurial growth in African Nations

This comprehensive review explores the pivotal role that microfinancing plays in fostering entrepreneurial growth within African nations. Against a backdrop of economic challenges and limited access to traditional financial services, microfinancing has emerged as a powerful tool for empowering aspiring entrepreneurs and driving economic development across the continent. The study delves into the multifaceted dimensions of microfinancing, examining its impact on entrepreneurship, poverty alleviation, and sustainable development. The paper begins by providing a contextual overview of the economic landscape in African nations, emphasizing the persistent barriers that hinder entrepreneurial endeavors, such as a lack of collateral and credit history. It then highlights the transformative potential of microfinancing as a means to overcome these barriers, enabling even the most economically marginalized individuals to access capital and kickstart their entrepreneurial ventures. The review underscores the symbiotic relationship between microfinancing and entrepreneurial growth, emphasizing how these financial mechanisms act as catalysts for innovation and job creation. By analyzing case studies and empirical evidence from diverse African contexts, the paper elucidates the positive correlation between microfinancing initiatives and the establishment of small and medium-sized enterprises (SMEs). Additionally, it examines the ways in which microfinancing contributes to the empowerment of women entrepreneurs, thereby fostering gender inclusivity and promoting social equity. Furthermore, the study explores the challenges and potential pitfalls associated with microfinancing programs, addressing issues such as sustainability, scalability, and the need for regulatory frameworks. It critically assesses the effectiveness of different microfinancing models and identifies best practices that can be adopted to maximize impact. In conclusion, this review provides valuable insights into the nuanced dynamics of microfinancing in African nations, highlighting its indispensable role in catalyzing entrepreneurial growth, alleviating poverty, and fostering sustainable development. The findings underscore the importance of continued research, strategic policy implementation, and collaborative efforts between governments, financial institutions, and grassroots organizations to optimize the impact of microfinancing on entrepreneurship in the African context.

Holistic implementations of green supply chain management practices in Thai entrepreneurial ventures

PurposeTo critically examine the holistic implementation of green supply chain management (GSCM) practices in entrepreneurial ventures in Thailand.Design/methodology/approachThe study observed 121 organizations (or respondents) covering 13 industries from both the public and private sectors. The research process started with a semi-structured interview and observation, followed by focus group interviews. The data collected were then analyzed using content and thematic analysis methods.FindingsRespondents (chiefly entrepreneurial ventures) have good eco-knowledge. Most have more than 3–10 years of experience implementing eco practices that have significantly reduced their eco-impacts and costs. The study also revealed that firms’ directors developed environmental management systems (EMS) and cultures of their firms. This study rejected previously held beliefs that factors including country, firm size, industry type, years of activity and certification, impact both positively and negatively on green performance. However, the influence of top management, green entrepreneurial orientation (GEO), respondents’ different perceptions of the GSCM boundary and the COVID-19 pandemic have impacted the success of GSCM’s implementation.Research limitations/implicationsThe COVID-19 pandemic obstructed observing GSCM implementation at the respondents’ workplaces. This could reduce the validity of the research, as all evidence obtained was selectively provided by the respondents, not the researchers.Practical implicationsNew practitioners are encouraged to focus on green logistics (GL) at a firm level as opposed to the broader supply chain. Effective GL practices recommended utilities usage reduction, reuse/recycle waste and green procurement.Originality/valueGSCM researchers should focus on patterns of over-consumption, over-trading and relevant institutions that cause environmental unsustainability, rather than specific units in supply chains. The Buddhist sustainable sufficiency concept should be considered as a viable lens to analyze GSCM as it complements existing theories.

Unpacking the optimistic mindset of business students towards entrepreneurship.

Entrepreneurial ventures are established in large numbers in China. The success rate of these entrepreneurial ventures is lower than that of new startups. Mismanagement and a lack of creative skills among entrepreneurs are cited as reasons for entrepreneurial failure in China. The current study investigates the impact of entrepreneurial networking and new venture intention on entrepreneurial success in China, with psychological capital and entrepreneurial optimism serving as moderators. 483 responses were collected from business students in China for data analysis. The findings of the study reveal that the impact of entrepreneurial networking and new venture intention on entrepreneurial success in China, with the moderating role of psychological capital and entrepreneurial optimism, is significant. The theoretical framework of this research has novelty as it introduces new moderating relationships of psychological capital and entrepreneurial optimism in the model of entrepreneurial success. Practically, this study has revealed that entrepreneurial success can be achieved with entrepreneurial networking, entrepreneurial optimism, psychological capital, and new venture intention. The directions of this research point out additional gaps in the literature that scholars should discuss in subsequent studies.

Impact of Social Media Platform on Entrepreneurial Venture: A Technopreneurship Perspective

This conceptual research explores the impact of social media platforms on entrepreneurial ventures, specifically from a technopreneurship perspective. The study examines the ways in which social media platforms have become integral tools for technopreneurs, who leverage technology and innovation in their entrepreneurial pursuits. The study highlights key findings related to the influence of social media on business strategy, marketing, customer engagement, and overall venture success within the technopreneurial landscape. Additionally, the research examines challenges and opportunities arising from the relationship between social media and technopreneurship, shedding light on evolving trends and best practices. The findings will contribute valuable insights for entrepreneurs, researchers, and policymakers seeking to understand and harness the transformative power of social media in the dynamic realm of technopreneurship.

A Project of Her Own: Emma Carelli's Enactment of Femininity in Early Twentieth-Century Italy

Abstract The story of soprano and opera impresaria Emma Carelli (1877–1928) has often been recounted as the tale of a successful prima donna who rather abruptly turned to opera management in order to assist her husband, Walter Mocchi, in his entrepreneurial ventures. Drawing on a wealth of unpublished primary sources – including Carelli's scrapbooks, critics’ reviews and a set of letters she wrote to the impresario, critic and agent Adolfo Re Riccardi – my article demonstrates that Carelli's choice was entirely self-motivated and the product of her unique set of individual attributes. The significance of Carelli's journey can best be understood by situating the singer and impresaria within her contemporary social landscape and by examining her personal story through the lens of women's history. Such a perspective unveils the strategies that she adopted to enact a stirring ideal of femininity in opposition to the values of the liberal state in early twentieth-century Italy.

Entrepreneurial Mindsets & Rhetorical Canons: Enhancing Business Communication Pedagogy via Cross-disciplinary Theory, Praxis

Business and professional communication courses hold special opportunities to contribute to students’ development of entrepreneurial mindsets through the use and extension of classical rhetorical theory and praxis. We situate pedagogical activities within the context of the entrepreneurial venture pitch by using Rhetorical Canons of invention, arrangement, style, memory, and delivery to develop oral discourse while recognizing and developing entrepreneurial mindsets. We utilize elements of entrepreneurial mindset development presented by Kuratko et al. and Daspit et al. to introduce business and professional communication instructors to cognitive, behavioral, and emotional aspects contributing to the establishment of entrepreneurial mindsets.

Unlocking the Factors That Motivate Social Entrepreneurs to Engage in Social Entrepreneurship Projects in Tanzania: A Qualitative Case Study

Social entrepreneurial ventures thrive on diverse motivations, evolving through stages. This research delved into the dynamic shifts in motivations guiding social entrepreneurs across projects and initiatives in Tanzania. Despite numerous attempts by scholars to study and theorize the motivations of social entrepreneurs, there remains a significant gap in understanding the primary focus of social entrepreneurs’ involvement in various social entrepreneurship projects. This research aimed to address this knowledge gap by exploring the motivations that drive social entrepreneurs in Tanzania to engage in social entrepreneurship ventures. The study specifically investigated the CHEMA and Gongali Model cases. The respondents consisted of 20 social entrepreneurs, with 9 from CHEMA and 11 from the Gongali Model. The findings highlight the influence of personal experiences and backgrounds in establishing innovative social enterprises, emphasizing the importance of achieving successful outcomes. The study suggests that social entrepreneurs are motivated not only by their individual needs and goals but also by the satisfaction derived from witnessing the positive impact of their work on others. Successful entrepreneurship, the study argues, requires a focus on effecting changes at both the macro and micro levels. When the intended purpose of social entrepreneurs is achieved, it serves as a significant indicator of success. The report delves deeper into how these findings influence the overall infrastructure and mindset of social entrepreneurs in Tanzania. This research introduces a novel motivational model and connects it with critical success characteristics in social innovation projects, contributing to the advancement of social entrepreneurship research. Additionally, it proposes fundamental innovations in governance and operations within the field of social entrepreneurship. From the organizational context perspective, the findings contribute to a better understanding of the factors that contribute to the formation and growth of social enterprises in Tanzania.

Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings

As the current future workforce, Generation Z provides unique advantages and challenges for the contemporary workplace. To harness its full potential, employers need to adapt their practices to accommodate the preferences of these workers, such as flexible work arrangements and work-life balance, and thereby tap into this generation’s wellspring of talent with an enhanced employee value proposition. To facilitate such employer appeals, this study seeks a clearer understanding of why Gen Z prefers hybrid work. By analyzing key factors related to infrastructure, amenities, services, social engagement, flexibility, and remote work advantages, the current research sheds new light on the drivers of this inclination and its implications for the contemporary workplace. Notably, the results clarify that the relative influence of each factor depends not on demographics but rather on the type of work environment that Gen Zers seek to join: a corporate setting, a family business, or an entrepreneurial venture. This evidence in turn suggests some guidelines for employers that seek to attract and retain Gen Z, according to their intrinsic characteristics, work environment, and current best practices.

Entrepreneurial innovations and trends: A global review: Examining emerging trends, challenges, and opportunities in the field of entrepreneurship, with a focus on how technology and globalization are shaping new business ventures

This scholarly inquiry delves into the intricate dynamics of entrepreneurship in the global economy, focusing on the pivotal roles of technological advancements and globalization. The study's primary aim is to unravel the complexities and evolving nature of entrepreneurial success in the 21st century, examining how technology and global integration shape new business ventures. Employing a qualitative and theoretical approach, the research methodically synthesizes a wide array of literature, offering a comprehensive analysis of the current entrepreneurial landscape. The findings of the study reveal a multifaceted entrepreneurial ecosystem, significantly influenced by digital transformation and global market integration. It highlights the emergence of social entrepreneurship and the critical role of technological innovations in developing new business models. The research also uncovers the dual nature of globalization, presenting both opportunities and challenges for entrepreneurs. A sector-specific analysis further elucidates the variations in entrepreneurial growth and decline, emphasizing the significance of geographic factors in entrepreneurial outcomes. Conclusively, the study underscores the necessity for entrepreneurs to adapt to rapidly changing business environments, advocating for strategic innovation and adaptability as essential tools for sustainability and growth. It posits that the future of entrepreneurship will be characterized by increased digitalization, innovation, and a focus on sustainable and inclusive growth. Policy implications suggest the need for inclusive, technology-integrated strategies to support entrepreneurial ventures. Recommendations for future entrepreneurs centre on embracing digitalization, fostering an innovative mindset, and leveraging global opportunities while navigating associated challenges.

Senior entrepreneurship in Latin America: evaluation and support from entrepreneurship ecosystems approach

PurposeThe purpose of this study is to make an exploratory analysis of the impact of the entrepreneurial ecosystem (EE) as defined by Acs et al. (2014) on opportunity-driven senior entrepreneurial activity in Latin America.Design/methodology/approachThe research uses data from the Global Entrepreneurship Monitor and the Global Entrepreneurship and Development Institute of five Latin America countries (Argentina, Brazil, Chile, Colombia and Mexico), providing a total of 15,019 observations of people that are 50+ years old, between the years 2013 and 2017. A multi-level logistic regression model was used to estimate the relation between the total entrepreneurial activity by opportunity of seniors and some EE indicators. A total of three equations were estimated on the data set described.FindingsThis research confirms the relevance of some elements of EE on senior entrepreneurship in Latin America. Entrepreneurial attitudes have a positive relationship with senior entrepreneurs, generating higher levels of entrepreneurial ventures. The combination of institutions that support these attitudes on the EE enhances senior entrepreneurial activity. It also demonstrates that a higher level of entrepreneurial education at postschool stages is relevant to increasing senior entrepreneurial activity.Originality/valueThis research makes some interesting contributions in the field of measuring the impact of EE on senior entrepreneurship by opportunity in developing countries, filling a literature gap. It allows us to glimpse some measures that policymakers could take to improve the entrepreneurial activity of this segment in the region, such as implementing programs that facilitate networking opportunities and mentorship, along with providing training in business and financial literacy.

Entrepreneurship in the digital age: A comprehensive review of start-up success factors and technological impact

As the global business landscape undergoes a profound transformation in the digital age, entrepreneurship has emerged as a driving force behind innovation, economic growth, and job creation. This paper presents a comprehensive review of the key success factors influencing start-ups in the contemporary digital era, with a specific focus on the profound impact of technology. The study synthesizes insights from a diverse range of academic research, industry reports, and case studies to identify and analyze the critical factors that contribute to the success of start-ups in the digital realm. The multifaceted nature of entrepreneurship is explored, encompassing aspects such as strategic planning, team dynamics, market analysis, and financial management. Additionally, the review looks into the evolving role of technology as a catalyst for entrepreneurial ventures, examining how advancements in artificial intelligence, blockchain, data analytics, and other cutting-edge technologies shape the entrepreneurial landscape. Some key success factors are categorized and discussed in depth, providing entrepreneurs, investors, and policymakers with a comprehensive framework for understanding the intricacies of navigating the digital business environment. Furthermore, the paper sheds light on the challenges and opportunities presented by the digital age, emphasizing the need for agility, adaptability, and continuous innovation. By synthesizing existing knowledge and identifying emerging trends, this review contributes to the growing body of literature on entrepreneurship in the digital age. The findings aim to inform and guide both aspiring and seasoned entrepreneurs, as well as stakeholders in the entrepreneurial ecosystem, fostering a deeper understanding of the dynamics that drive start-up success in an era defined by technological disruption.

Influence on Entrepreneurship Ability

Entrepreneurship is today a widely used phrase, however, not all entrepreneurs are able to achieve success in their commercial ventures. This study discusses entrepreneurs and identifies three key qualities associated with entrepreneurship. Entrepreneurs possess key attributes such as tenacity, determination, self-confidence, and a strong drive for accomplishment, which enable them to acquire the essential skills needed to navigate the commercial landscape. Prior to commencing an entrepreneurial venture, entrepreneurs should capitalise on a suitable opportunity. Identifying opportunities is crucial in the realm of entrepreneurship. Acquiring essential resources, such as financial and human resources, is also crucial. The last stage involves harmonising opportunity, resources, and team dynamics to ensure the smooth and prosperous operation of the entrepreneurial venture.

Transferability of hometown landholdings and rural migrants’ entrepreneurship: evidence from a pilot rural land use reform in China

ABSTRACT This paper examines how the transferability level of hometown landholdings affects rural migrants’ entrepreneurship in their destination cities. We hypothesize that higher market-oriented transferability of hometown landholdings would promote the entrepreneurial engagement of rural migrants since it would not only alleviate the liquidity constraints of entrepreneurial ventures but also would boost rural migrants’ willingness to get integrated into the local society which is beneficial for entrepreneurship success. To test this hypothesis, we exploit the quasi-experiment nature of a pilot rural land use reform in rural China implemented between 2015 and 2018, which constituted an exogenous change in the transferability level of hometown landholdings in the pilot areas. This reform increased compensation for rural land expropriation, allowed transactions of collectively-owned operating construction land (COCL), and promoted transactions of rural homestead land. Using data from the 2017 China Migrants Dynamic Survey (CMDS), we find that rural migrants outflowed from those pilot areas are associated with 5–7 percentage points of higher entrepreneurial propensity levels. This finding remained robust under a variety of model specifications. We also find that the reform led to a much higher propensity for engagement in necessity-based entrepreneurship as compared with opportunity-based entrepreneurship, and had stronger impacts on middle-aged and married groups. Overall, by documenting the spillover effect of rural land use reform on rural migrants’ entrepreneurial activities in the cities, this paper contributes to extant knowledge by highlighting the complex interconnectedness between rural and urban economies. Implications of the findings for further rural land use reform as well as urban governance in China are discussed.

Equity, Empowerment, and Social Justice: Social Entrepreneurship for Formerly Incarcerated Individuals

The high incarceration rate and systemic racism in the United States, along with entrenched social barriers, highlight the need for creative solutions to help formerly incarcerated individuals (FIIs) reintegrate successfully. This paper highlights social entrepreneurial ventures (SEVs) as powerful agents of social change, underscoring the significance of holistic approaches in successful reentry and transformation of FIIs. We delve into the potential of SEVs as catalysts for social justice within the critical HRD (CHRD) framework, examining SEV’s role in advancing learning, challenging power dynamics, empowering marginalized communities, and propelling grassroots-led social change. In doing so, we also emphasize the significance of experiential learning and dialog in cultivating collective knowledge and action within these social movements. We analyze the structural, organizational, and individual factors that demonstrate how HRD and social entrepreneurship complement and broaden modes of engagement. Ultimately, we highlight the promising synergy between SEVs and the CHRD perspective, presenting a transformative approach for both HRD scholars and practitioners and argue that by embracing the values of empowerment, equity, and social justice, HRD can play a pivotal role in fostering more inclusive, equitable, and empowering organizational landscapes.

Global Country Classification of Sustainable Startups Levels

In today's world, the pursuit of sustainable development has become a global priority. However, the integration of sustainability practices in entrepreneurial ventures, particularly in new startups, lags behind. This article aims to bridge the gap between sustainable development and entrepreneurship by examining the role of sustainability in the formation of sustainable startups. Through the use of cluster analysis, this study classifies countries based on their environmental and social objectives in the context of sustainable startups. The analysis reveals distinct clusters of countries with varying degrees of emphasis on environmental and social considerations. The results of the analysis provide valuable insights into the distribution of countries across different clusters, delineating the sustainable goals of startups in those countries. These findings align with existing research on sustainable entrepreneurship and contribute to the broader discourse in the field. The implications of these findings are significant for promoting sustainable entrepreneurship. While the study acknowledges several limitations, future research can expand upon these findings to develop a more comprehensive understanding of sustainable entrepreneurship on a global scale.

Is entrepreneurship a key factor in the development of European countries? A proposal for an innovation readiness environment (IRE) index.

This study investigates the complex interplay among innovation, research and development (R&D), and entrepreneurship within the context of European nations. The focus of the study is also on the contributory role of tertiary educational institutions in nurturing entrepreneurial activities. To deepen the understanding of these multifaceted relationships and their subsequent impact on regional economies, the research introduces a novel metric termed the Innovation Readiness Environment (IRE) index. This index combines various indicators such as R&D expenditure, patenting rates, firm size, and educational levels, thereby providing a framework for evaluating firms' innovative capabilities and entrepreneurial success in a given region. Utilization of this index offers policymakers and stakeholders a nuanced understanding of the regional innovation ecosystem, facilitating the identification of strengths and deficiencies. This, in turn, enables the formulation of targeted policy interventions to enhance innovation and entrepreneurship. One relevant conclusion drawn from this study is the pivotal role of tertiary education in catalyzing entrepreneurial ventures. The findings posit that higher levels of entrepreneurial education significantly supplement an individual's likelihood of entrepreneurial success by imparting the requisite skills and knowledge indispensable in a competitive business milieu. By fostering an environment conducive to innovation, higher education institutions emerge as critical agents in cultivating entrepreneurial acumen and stimulating economic expansion. The study further incorporates a spatial analytical framework to elucidate the regional specificities of innovation at the pan-European scale.

The Impact of Technological Advancement on Unemployment in Turkey

Technological advancements have been reshaping industries and economies worldwide. As technology evolves, questions arise about its impact on employment. This study aims to investigate the relationship between technological advancement and unemployment over the period from 1991 to 2020. The objective of this research is to examine the influence of various factors, including Patent Assistance (PA) residents, Gross Domestic Product per capita (GDPpc), Gross Capital Formation (GCF), and the Consumer Price Index (CPI), on the unemployment rate (UEMP). We seek to understand these variables’ long-term and short-term effects on unemployment. We utilized data from the World Bank for our analysis. The study employed the Auto Regressive Distributed Lag (ARDL) methodology to explore the dynamics between technological advancement and unemployment. This method allows us to investigate both short-term and long-term relationships. Our analysis revealed interesting insights. In the long run, we observed that GCF and CPI negatively influenced unemployment, indicating that an increase in these variables is associated with a reduction in unemployment. However, PA had a positive impact on UEMP, although this effect was not statistically significant. In the short term, GCF, GDPpc, and CPI all had a negative effect on UEMP. These findings carry important policy implications. They suggest that fostering startups and entrepreneurial ventures can drive technological innovation and job creation. To support this, policymakers should focus on creating an enabling environment for startups by reducing bureaucratic barriers, streamlining business registration processes, and providing financial and mentoring support. Encouraging entrepreneurship has the potential to unleash innovative ideas, create new ventures, and generate employment opportunities, particularly for the youth population.

Personal traits and formalization of entrepreneurial ventures: insights from a developing country

PurposeThe purpose of this study is to explore how the personal traits of the informal entrepreneurs influence their formalization decisions.Design/methodology/approachThis study adopted a qualitative approach using a multicase design in which 28 informal entrepreneurs situated in Kampala district, Uganda, were engaged. An interview guide, recorders and note books were used in data collection.FindingsThe results indicate that the traits of informal and semiformal entrepreneurs are distinct. Informal entrepreneurs have been noted to be more courageous and resilient, while their semiformal counterparts have greater passion for their businesses. It is thus observed that the formalization prospects are higher for the semiformal entrepreneurs than for their informal counterparts. Entrepreneurs that would be willing to formalize their businesses are discouraged by distance, technology and the cost of involving middlemen. Whereas the resilient entrepreneurs are noted to work through these challenges, the passive ones in both the informal and semiformal categories will not formalize their businesses by giving such excuses.Originality/valueThis study contributes to the extant literature on informal entrepreneurship by providing initial empirical evidence on how the personal traits of the entrepreneurs influence their formalization decisions specifically.

Can Entrepreneurial Marketing Provide an Economic Moat for Small and Emerging Firms?

This study explores the economic moat concept, which has become increasingly relevant to modern-day businesses seeking a sustainable competitive advantage. Drawing upon Porter's Five Forces Model, we investigate the potential for economic moats in small companies and emerging entrepreneurial firms. By analyzing examples of narrow economic moats in small firms, we provide insights into the strategies that may help these firms build and maintain a competitive advantage in their respective markets. Our findings suggest that entrepreneurial firms can leverage various sources of competitive advantages, such as customer loyalty, low-cost structures, and network effects, to create narrow economic moats that protect against competitive threats. Case studies of Andy’s Hobby Headquarters and Laura Farms illustrate how small firms can successfully cultivate narrow economic moats aligned with Porter’s Forces. Andy’s strategic evolution from a local hobby shop to a national and international destination, coupled with a strong online presence and community engagement, demonstrates how management actions can foster customer loyalty and differentiation. Similarly, Laura Farms leverages social media to project company values and create emotional ties with viewers, establishing a narrow economic moat. This paper offers practical insights for entrepreneurs and small business owners seeking long-term success in today's highly competitive business environment. Finally, it concludes that deliberate management strategies, particularly in marketing, can facilitate the development of economic moats within competitive environments and substitution pressures. By adjusting traditional definitions of economic moats to accommodate the rapid pace of entrepreneurship, it advocates for further research into the relationship between economic moats and sustained profitability among entrepreneurial ventures.