The concept of the entrepreneurial socialization considers the processes of the involvement of the person into society, cultural acceptance and social maturation, and it could be applied in university studies as well in the acquisition of entrepreneurial skills and behaviour. Socialization described as a process of acceptance of the moral orientation and behaviour norms of society in which a person becomes a society member could be extrapolated to the business behaviour and the importance of entrepreneurial socialization in finding self-expression should be considered during the trainings and activities in universities accenting its main features according to the nature of expression - recognition of possibilities, strategy development, adjusting to market changes, formation of organization culture - namely: proactivity, possibilities, risk tolerance, constant competence improvement, learning organization, creativity, team work, social responsibility, etc., which “establish favourable assumptions to every person to find self-expression”.