Entrepreneurship Psychology Research Articles

The effect mechanism of perceived entrepreneurial environment on Chinese college students' entrepreneurial intention: chain mediation model test.

This study aimed to explore the effect of perceived entrepreneurial environment among Chinese college students' entrepreneurial intention and its underlying mechanism. Based on a survey of 445 college students from 5 universities with the perceived entrepreneurial environment assessment scale, the achievement motivation scale, the entrepreneurial self-efficacy scale, and the entrepreneurial intention questionnaire. There were significant correlations among perceived entrepreneurial environment, achievement motivation, entrepreneurial self-efficacy, and entrepreneurial intention, and perceived entrepreneurial environment could significantly positively predict entrepreneurial intention. Achievement motivation and entrepreneurial self-efficacy played significant mediating roles between the perceived entrepreneurial environment and entrepreneurial intention. There were three paths that perceived entrepreneurial environment to influence entrepreneurial intention: One was the mediating role of achievement motivation; The second was the mediating role of entrepreneurial self-efficacy; The third was the chain-mediated role of both achievement motivation and entrepreneurial self-efficacy. The internal mechanism of the relationship between perceived entrepreneurial environment and entrepreneurial intention enriches the research results of entrepreneurial psychology among college students and provides a theoretical basis for training and guiding the entrepreneurship of college students.

Linking Entrepreneurs' Felt Responsibility to Ventures' Innovation Performance: The Roles of External Learning and Shared Vision.

In the aftermath of the COVID-19 pandemic, innovation has become a crucial factor for the success of entrepreneurial ventures in China. However, the mechanisms underlying the promotion of innovation by entrepreneurs are not yet fully understood. Drawing on self-determination theory, this study develops a comprehensive "motivation-behaviors-performance" model to examine the relationship between entrepreneurs' felt responsibility for constructive change and ventures' innovation performance. Two waves of questionnaire surveys with a sample of 376 entrepreneurs in East China were conducted. Hierarchical regression analysis was performed to test the hypotheses. The empirical findings demonstrate that entrepreneurs' felt responsibility for constructive change is a key driver of innovation performance in ventures. Furthermore, external learning, encompassing technological and market learning, serves as a mediator for the positive link between entrepreneurs' felt responsibility and innovation performance. The study also reveals that entrepreneurs' perception of shared vision moderates the relationships between entrepreneurs' felt responsibility and both technological and market learning, such that the relationships are stronger when the perception of shared vision is higher. These results yield important contributions to the entrepreneurial psychology research and self-determination theory. The study also has managerial implications for entrepreneurs aiming to enhance ventures' innovation performance.

MACHINE LEARNING TO CREATE DECISION TREE MODEL TO PREDICT OUTCOME OF ENTERPRENEURSHIP PSYCHOLOGICAL READINESS (EPR)

This study aims to create a decision tree model using machine learning to predict psychological readiness for entrepreneurship in college graduates. This research was conducted through several stages of research. In the early stages, a survey was conducted on 700 students from several universities in Riau aged between 17-25 years. The survey was conducted using the Entrepreneur Psychology Readiness (EPR) instrument. Furthermore, the survey data was validated and obtained 604 valid data to be used in forming machine learning models The urgency of this research is to find a number of decision rules from the best decision tree model to be used in building AI-based counseling applications in measuring entrepreneurial psychology readiness for college graduates. In this research, the decision tree model that is formed is divided into 2 models, namely: decision tree with pruning model and decision tree with unpruning. The pruning decision tree model produces 180 decision rules, while the unpruning model produces 121 decision rules. Good accuracy results are obtained in the pruned decision tree, which is above 99% in the use training set mode, and 82.87% in the percentage split mode. Meanwhile, the accuracy results on the unpruned decision tree are 90.18% with the use training set mode test, and 80.38% in the percentage split mode. The decision tree model with pruning technique has better performance than the unpruning decision tree model.

PROFESSIONAL DEVELOPMENT INVENTORY FOR YOUNG BUSINESS GRADUATES IN PAKISTAN

Ponte Academic JournalMar 2023, Volume 79, Issue 3 PROFESSIONAL DEVELOPMENT INVENTORY FOR YOUNG BUSINESS GRADUATES IN PAKISTANAuthor(s): Hafiz Haseeb Nisar ,Asia MushtaqJ. Ponte - Mar 2023 - Volume 79 - Issue 3 doi: 10.21506/j.ponte.2023.3.1 Abstract:The current environment of Pakistan has been endlessly experiencing negative economic development and growth situations. At the same time, the need for improving productivity and entrepreneurial activities has also highlighted the importance and concern. In such a scenario, entrepreneurs play a vital role in the overall economic growth of a country. This study aims to develop an indigenous multi-dimensional inventory for young business graduates to investigate their entrepreneurial potential for new startups. Additionally, it focuses on providing a general understanding of entrepreneurship in Pakistan for poverty reduction and economic development. The present research was a cross-sectional study and quantitative. This study design was used to explore factors associated with the professional development of entrepreneurs through the conduct of Exploratory Factor Analysis (EFA). The target population (n = 296) of the current research was different university students of business and management sciences in Pakistan. The study revealed that the newly developed inventory is a valid and reliable instrument for assessing the multi-dimensions of entrepreneurial potential, which includes personality characteristics, traits, competencies, and skills of the respondents. Five factors have emerged after exploratory factor analysis, which provides for Personality Traits, Business Obstacles, Antecedents of Success, Business Ethics/Values, and Leadership skills. This research contributes to the policy and practice in entrepreneurial psychology. This study also contributed to the theoretical framework of entrepreneurship. It provided an indigenously developed instrument for assessing and predicting the personality profile of young business graduates in the context of entrepreneurship. Download full text:Check if you have access through your login credentials or your institution Username Password

Analysis of the influence of entrepreneurial psychology on the index system of digital development of the equipment manufacturing industry.

Entrepreneurs face the high pressure of the environment and may encounter psychological barriers such as entrepreneurial burnout. In order to maintain the growth of enterprises, entrepreneurs need to have toughness and perseverance to adapt to changes in the environment, overcome the negative effects of failure and crisis, and make progress in the crisis. The digital transformation of traditional manufacturing industry is an important way for the integration and development of digital economy and real economy. As the information support system of enterprise strategic psychology, strategic management accounting will also develop to a higher level with the digital transformation of enterprises. By reshaping an efficient spiritual organization, building an integrated innovation platform, and building an intelligent information architecture based on the concept of predictive finance, strategic management accounting will achieve important goals in the context of digital transformation. And give full play to the intellectual support role of its strategic psychology. The change of entrepreneurial psychology is crucial to the success of digital transformation of manufacturing industry. At present, the digital exploration of entrepreneurs' psychological influence has made some preliminary achievements in technology and management, but according to the analysis in this paper, there is still much room for digital transformation.

Entrepreneurship education of college students and entrepreneurial psychology of new entrepreneurs under causal attribution theory

With the rapid development of information technology, the society's demand for innovative talents has become increasingly prominent. The purpose of this study is to optimize the teaching strategies of entrepreneurship education for college students, further cultivate college students' entrepreneurial ideas, and promote the formation of entrepreneurial values. The problems existing in entrepreneurship education in colleges and universities are studied based on entrepreneurial psychology and attribution theory. A questionnaire survey is conducted on the problems with a high probability of entrepreneurial failure of college students. The heads of new ventures in Xi'an are selected. Then, 300 questionnaires are distributed, and 209 are returned. The survey results are analyzed using failure attribution and failure learning. Suggestions are provided for management strategies of new ventures. The results show that the Corrected Item-Total Correlation (CITC) value of R-1 is 0.65, and the CITC value of R-2 is 0.35. In addition, the Kaiser-Meyer-Olkin (KMO) values of entrepreneurial failure attribution and entrepreneurial failure mode are both greater than 0.7, which indicates that the scale of entrepreneurial failure attribution has good validity and can be used for factor analysis. However, the KMO values of entrepreneurial failure attribution and entrepreneurial failure learning model are both greater than 0.7, and the significance of Bartlett sphericity test is 0.00, which indicates that the survey has good validity. The research has practical application and reference value for the cultivation of college students' innovative and entrepreneurial ability.

Stakeholder relationships and corporate social goal orientation: Implications for entrepreneurial psychology.

As the sensitivity to corporate social responsibility (CSR) continues to grow, the goal of enterprises has expanded beyond the sole pursuit of economic value. Corporate social goal orientation has therefore come to occupy a central position in entrepreneurs' psychology and the transition away from a market-only economy. This study uses secondary data from 4,288 samples of 725 Chinese-listed companies from 2009 to 2020 to explore the driving factors in social goal orientation based on the characteristics of sample companies and their industry groups from the perspective of stakeholder relationships. The results can be summarized as follows: (1) there is an inverted U-shaped relationship between government stakeholder relationships and social goal orientation, and there is a significant positive relationship between financial stakeholder relationships, market stakeholder relationships, and corporate social goal orientation. (2) The correlation between single-dual stakeholder relationships and social goal orientation is not consistent. In light of the nature of the roles of government and the market, the correlation between the government-market dual relationship and corporate social goal orientation is not significant. However, there is a significant correlation between the finance-government dual stakeholder relationship and social goal orientation; that is, the dual stakeholder relationship maintains the existence of non-institutional capital and corporate financial capital. Moreover, there is no significant correlation between the market-finance dual relationship and corporate social goal orientation, and there is substitutability between market and financial stakeholder relationships. With the deepening of our understanding of CSR, the core goal of enterprises is no longer confined to the pursuit of economic value, and their social goal orientation has come to be regarded as a major driving force in sustainable development. This study enriches the research on the relationship between stakeholder relationships and shows that stakeholder relationships also have important significance to both achieving corporate goals and shaping entrepreneurs' psychology.

Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19.

This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed. Then, impulse buying behavior (IBB) is analyzed, and the IBB model and hypotheses of consumers are proposed under the psychological model. Finally, consumers’ IBB during COVID-19 is assessed under the psychological models. Hedonic shopping value (HSV) is a psychological factor directly affecting consumers’ IBB during COVID-19. The results indicate that COVID-19 has a specific stimulating effect on IBB. Meanwhile, the types of goods consumers buy during COVID-19 vary widely across age groups and regions. Overall, clothing is the most purchased item by consumers. This work provides the main reference for the improvement of the online commodity marketing effect and makes a crucial contribution to the development of the online shopping market.

Influence of Film Role on the Positive Development of College Students' Entrepreneurial Behavior Using Positive Psychology.

To help College Students improve their entrepreneurial psychology and enrich their innovative achievements, this paper investigates College Students’ entrepreneurial behavior based on the theory of positive psychology under the background of multiculturalism. Firstly, the background and development status of multiculturalism are expounded, and the main features of the multicultural era are pointed out; Secondly, the current situation is explained for College Students’ mental health and entrepreneurial behavior, and the specific connotation of College Students’ entrepreneurial psychology is summarized according to entrepreneurial behavior, including entrepreneurial consciousness, entrepreneurial will, entrepreneurial capability, and entrepreneurial personality; Thirdly, the positive effects of inspirational films and roles on the psychology of College Students are discussed. From the connotation of film and television culture, the main features of films are reviewed: intuitiveness, immediacy, universality, entertainment, and orientation. Finally, according to the psychological impact of inspirational films on College Students, a Questionnaire Survey (QS) is designed and distributed among the local College Students, and assumptions are put forward. The results show that the differences of College Students’ entrepreneurial level are mainly reflected in gender, urban, and rural household registration, only-child-or-no, and entrepreneurial experience, and the gender differences are mainly in entrepreneurial consciousness, will, and personality (p < 0.05); There are significant differences in consciousness, will, capability, and personality between urban and rural household registration and entrepreneurial experience (p < 0.05); The differences between the only-child and non-only-child are obvious in three aspects: will, capability, and personality (p < 0.05). After the intervention of inspirational films, the average scores of all dimensions of the entrepreneurial level of students in the intervention group are 35.45, 36.41, 38.17, and 37.22, respectively, which have a certain improvement compared with the situation before the intervention. There are significant differences in the four dimensions (p < 0.05), which is statistically significant, indicating that the intervention of inspirational films has a positive impact on students’ entrepreneurial level.

Influence of Social Media on Corporate Communication Social Responsibility Under Entrepreneurial Psychology.

The research intends to improve the optimization of social media’s nature of corporate social responsibility (CSR) and standardize the influence mechanism of social media. First, the research analyzes the concepts of social media, CSR, and corporate reputation from the perspective of entrepreneurial psychology and expounds on the influencing factors of CSR scores from a macro perspective. Second, the mechanism of social media’s role in CSR is briefly discussed. On this basis, it is found that the most intuitive manifestation of social media platforms affecting the communication of CSR is the impact on the score of CSR. Three hypotheses are proposed, namely, (1) social media platforms, such as “WeChat,” have a greater impact on the communication of CSR; (2) social media is positively correlated with the increase in CSR scores; and (3) user reading and liking are positively correlated with the increase in CSR scores. Finally, 78 listed companies related to the mobile communication industry are selected as samples for the questionnaire survey and statistical analysis, and the hypothesis is demonstrated. The results demonstrate that the hypothesis that the social media platform “WeChat” has an impact on the communication of CSR is valid, and the hypothesis that the open state of “social media” is positively correlated with the increase in CSR scores is not valid. It is assumed that the number of user readings and likes is positively correlated with the increase in CSR score, which is valid under a limited sample. It is concluded that the WeChat platform has the best effect on the communication of CSR and can provide the impetus for the improvement of corporate reputation. The opening of “social media” is not directly related to the improvement of CSR scores. The correct operation of “social media” will have an impact on the communication of CSR. The correlation between the number of users reading and liking on “social media” and the increase in CSR score is not significant, as only the number of “likes” on social media related to shareholders is significantly associated with an increase in CSR score. The linear regression coefficient between the number of likes and the increase in CSR score is less than 0.05. There is a positive correlation between user reads, likes, and increases in CSR scores. This research helps enterprises to effectively fulfill their social responsibilities and improve the efficiency of CSR. This makes up for the lack of social media’s influence mechanism on the nature of CSR. It innovatively explores the impact of social media on CSR from the perspective of entrepreneurial psychology and provides some ideas for entrepreneurs and enterprises to create CSR and CSR value.

The Influence of College Students' Innovation and Entrepreneurship Intention in the Art Field of Art Film and Television Appreciation by Deep Learning Under Entrepreneurial Psychology.

There are many films and televisions (FATs) on the Internet, but the quality is uneven. This study explores the ability of college students to screen good films and resist bad films in television works in such a large environment. In the deep learning model of FAT, the ability of college students to think about the ideas expressed and the degree of influence on college students’ values are analyzed. Based on this conceptual basis, a questionnaire is designed for the intention and influencing factors of college students’ FAT innovation and entrepreneurship. It reflects the influence of concentration on FAT learning, the cognitive level of deep learning, the ability to process deep learning ideas, the feeling of the teaching process, and the process of self-learning, which all positively impact college students’ FAT entrepreneurial intentions. The importance of innovative deep learning is highlighted, which proves that a good deep learning course guidance method can improve students’ interest and ability and provide a reference for relevant colleges and universities to cultivate pertinent talents of the field of FAT.

Internet Entrepreneurship Psychology for College Students and Internet Financial Crimes Prevention.

This work aims to study the entrepreneurial intention of college students’ Internet Entrepreneurship and the potential risk of Internet financial crime from a psychological perspective. Here, the relevant psychological theories are used to analyze the personal and social factors of College Students’ Internet Financing Entrepreneurship. Specifically, College Students’ Internet Financial Entrepreneurship factors are examined alongside the excellence and feasibility of Internet Entrepreneurship. Secondly, it introduces the main types of Internet financial crimes and analyzes the psychological traits of college students’ Internet financial crimes. Further, the research reveals the possibility of college students committing Internet financial crimes by investigating the current situation of College Students’ Internet Entrepreneurship through a questionnaire survey. The results show that 78% of the respondents have studied college Innovation and Entrepreneurship Education (IEE). More than 90% are interested in entrepreneurship, but most have not undertaken entrepreneurship. Therefore, the current college students’ enthusiasm for Internet Financial Entrepreneurship is affected by many factors and is not high. Finally, given the existing problems, hierarchical nesting prevention measures are proposed to prevent college students’ Internet financial crimes during entrepreneurship. This work provides a reference for analyzing the psychological factors of College Students’ Internet Financial Entrepreneurship and preventing potential Internet financial crimes.

The Path of College Students' Entrepreneurship Education Under Causal Attribution Theory From the Perspective of Entrepreneurial Psychology.

The purpose of the study is to promote college students to actively respond to the national “Public Entrepreneurship and Mass Innovation” policies and calls, improve college students’ entrepreneurial enthusiasm and their entrepreneurial ability, and cultivate their good entrepreneurial psychological states. First, the relevant content of entrepreneurship psychology and causal attribution theory is displayed. Second, the questionnaire of college students’ entrepreneurship education is formulated and a questionnaire survey is conducted on University N based on the relevant content of entrepreneurship psychology. Subsequently, the management system of new venture A is taken as the research object to construct the management strategy of new ventures and simulate the implementation process. Finally, the questionnaire survey results of college students’ entrepreneurship education are analyzed and the corresponding entrepreneurship education path is formulated. Meanwhile, the implementation effect of the management strategy of new ventures is evaluated. After the questionnaire is sorted out, it is found that there are some problems in college students’ entrepreneurship education, such as weak awareness of entrepreneurship, insufficient publicity, outdated curriculum, and unqualified teachers. The reasons for these problems are the constraints of traditional concepts, insufficient attention, and incomplete system construction. Therefore, a plan is made for overall entrepreneurship education, the publicity of the concept of entrepreneurship education is strengthened, and the setting of entrepreneurship education curriculum and the ability of the teachers for entrepreneurship education are improved. Through the evaluation of the simulation implementation of a new enterprise management strategy, it is found that the new management strategy can achieve the expected effect. Therefore, this study provides some references for the development of college students’ entrepreneurship education and the management strategy of new ventures.

The Innovation of Entrepreneurship Education for Intangible Cultural Heritage Inheritance From the Perspective of Entrepreneurial Psychology.

The purpose is to help college students start their own businesses and protect and develop China’s intangible cultural heritage. The entrepreneurship of college students in the field of intangible culture is studied from the perspective of entrepreneurial psychology. First, the related characteristics, main content, and research status of college entrepreneurship education are described in detail. Entrepreneurial psychology is divided into entrepreneurial cognition, entrepreneurial emotion and entrepreneurial will. Then, the concept and development status of intangible cultural heritage are briefly summarized to illustrate the importance of inheriting and developing intangible cultural heritage. A questionnaire is designed based on intangible cultural heritage development mode to interview local college students randomly. Finally, the results are analyzed by descriptive statistics. The results show that massive students do not understand the entrepreneurial policy, and only 16% of them know it very well. More than 30% of the students think that entrepreneurship will improve personal responsibility. Nearly 50% of the students believe that entrepreneurship can increase their life experience. Almost 50% of the students have the psychological quality of persistence and courage in entrepreneurship. The final results show that there are great differences in entrepreneurial cognition among students of different grades. Regarding entrepreneurial emotion, there are obvious differences among students of different genders, disciplines, and grades. Regarding the entrepreneurial will, there are only differences among students with different grades. In entrepreneurship education, different teaching methods should be adopted for different ages to comprehensively improve the effect of entrepreneurship education for students of all grades and help them obtain good entrepreneurship results. This exploration provides technical support for the inheritance of material and cultural inheritance and contributes to the entrepreneurship education of college students.

Linking Entrepreneurial Ability with Profitability: A Study of Registered Women Entrepreneurs from Punjab, Haryana, and Chandigarh

Over time, with growing attention to women's entrepreneurship, their entrepreneurial ability is improving. The term entrepreneurial ability is used to highlight various abilities that a woman entrepreneur must have that is further linked to their success in business. The present study attempted to highlight various entrepreneurial abilities related to entrepreneurial psychology and behaviour of women entrepreneurs and assess their impact on the level of profit using structural equation modelling. For the empirical analysis, primary data were collected from Punjab, Haryana, and Chandigarh’s registered women entrepreneurs. The study identified one psychological and three behavioural factors that significantly influence the level of profits through the impact on investment. Overall, the study found that levels of initial investment were positively and significantly impacting the profits. The level of investment is determined by factors such as achievers' attitude and willingness to take the risk. The risk-free attitude of women entrepreneurs was negatively affecting their profit levels.

Teaching Strategies and Psychological Effects of Entrepreneurship Education for College Students Majoring in Social Security Law Based on Deep Learning and Artificial Intelligence.

This study aims to achieve the goal of cultivating and reserving emerging professional talents in social security law, improve the curriculum and mechanism of entrepreneurship education, and improve students’ entrepreneurial willingness and entrepreneurial ability. Deep learning technology is used to study the psychological effects of entrepreneurship education for college students majoring in social security law. Firstly, the concept of entrepreneurial psychology is elaborated and summarized. A related model is designed using the theory of proactive personality and planned behavior through questionnaire survey and regression analysis to explore the relationship between students’ entrepreneurial psychology and entrepreneurial intention. Secondly, an entrepreneurship education method based on deep learning is proposed, and a teaching model of multi-dimensional collaborative entrepreneurship education practice is constructed. On this basis, the deep learning algorithm combines the characteristics of the personalized recommendation algorithm to construct an efficient Problem-Based Learning (PBL) learning resource recommendation algorithm. Finally, the proposed method is tested. The results show that the Significant (Sig.) value of students who have participated in PBL deep learning courses is less than 0.05, indicating that PBL significantly improves students’ learning ability and the ability to deal with entrepreneurial environments. The results verify the impact of entrepreneurial learning on entrepreneurial intentions. The research on PBL online learning recommendation system shows that the proposed recommendation algorithm is superior to the traditional recommendation algorithm in both roots mean square error value and mean absolute error value on both datasets. The proposed method provides a new idea of reform and innovation to cultivate social security law professionals and the cultivation of the reserve model.

The Analysis of Fuzzy Qualitative Comparison Method and Multiple Case Study of Entrepreneurial Environment and Entrepreneur Psychology for Startups-Evidence From Guangdong-Hong Kong-Macao Greater Bay Area and Southeast Asia.

Recently, scholars have begun to shift their focus toward the idea of the marketization of startups and the relationship with entrepreneurial psychology or other factors; however, the establishment of a unified and clear standard of entrepreneurship educational methods remains unfulfilled. Our study investigates 46 representative startups in four industries, including financial technology, biotechnology, education, and cultural tourism areas in Guangdong-Hong Kong-Macao Greater Bay Area (GBA) and Southeast Asia (SEA) to observe factors from different backgrounds but matter in common for building entrepreneurship education systems and methods in different countries. We used the fuzzy qualitative comparison method (fsQCA) to survey startup entrepreneurs and executives through questionnaires, selecting startup key factors including entrepreneurial psychology (optimism, passion, self-efficacy), product advantage, market and cultural environment, entrepreneurial policy, and geographical advantage. The survey was conducted on six key variables, namely, geographical advantage, to observe the conditional grouping and paths of factors influencing the establishment of Startups from an overall perspective. This study explores the path combination that plays a key role in the establishment of new enterprises, and further uses specific industry cases to verify the rationality and credibility of the path combination. The main conclusions are as follows: (1) There are five combination paths affecting the establishment of new enterprises, which are “psychology and market,” “psychology, product, and region,” “psychology, culture and policy,” “psychology, market, and culture,” and “market, policy, and region” combination paths; (2) Entrepreneur psychology, market environment, and entrepreneurship policy are the core conditions to improve the effectiveness of the establishment of new enterprises, while the other three variables are non-core variables in different paths; (3) There are different paths of entrepreneurial paths and factor combinations in different regions or industries.

Financial Risk Prediction and Entrepreneurs' Psychological Status Under Entrepreneurial Psychology.

Entrepreneurship plays an important role in the development of national economy. The study aims to accelerate the construction of social and economic structure by improving the success rate of new entrepreneurs in the process of innovation and entrepreneurship. First, the related theories of financial risk prediction are introduced, and entrepreneurial psychological status and the psychological states on entrepreneurship are analyzed. Second, the current situation of entrepreneurial psychology of new entrepreneurs is analyzed through a questionnaire survey and model test. The results show that private enterprises account for the largest proportion, with a percentage of 58.14% of 125. In total, 32 Chinese-foreign joint ventures rank second and account for 14.88% of the total, and the scale of each type of enterprises accounts for 25%, respectively. The operating years of enterprises are mainly between 10 and 20 years. Among the enterprises surveyed, the significant level of entrepreneurial psychology and entrepreneurial opportunity of entrepreneurs is p = 0.000–0.01. It indicates that males’ psychological adjustment ability and entrepreneurial ability in the entrepreneurial process are higher than females’, and their entrepreneurial psychological states and entrepreneurial ability will improve with the growth of age, education levels, and positions. It is concluded that entrepreneurial psychological capital and entrepreneurial opportunity are significantly positively correlated with financial risk expectation. The research results prove the impact of financial risks on the entrepreneurial psychology of new entrepreneurs, and provide a reference for new entrepreneurs in predicting financial risks.

The Current Situation and Learning Strategies of Foreign Students in Chinese Learning Following Entrepreneurial Psychology.

Based on entrepreneurial psychology, the current situation of foreign students’ use of learning strategies in Chinese learning is explored, the overall situation of learning strategies in this process is analyzed, and the relationship between foreign students’ use of learning strategies and various factors are obtained through the designed questionnaire survey. First, a questionnaire suitable for the research respondents is designed to investigate the current situation of foreign students’ use of learning strategies in Chinese learning; second, 200 questionnaires are distributed, and 195 questionnaires are recovered, with a recovery rate of 97.5%. After the invalid questionnaire is excluded, the effective rate is 95%; furthermore, the reliability of the questionnaire data is analyzed by SPSS25 software, and Cronbach’s α coefficient is 0.869, which proves that the questionnaire has high reliability; finally, the overall situation of foreign students’ use of learning strategies in Chinese learning is analyzed from the aspects of their majors, their levels of Chinese proficiency, Chinese learning time, age and personality. The results show that the frequency of using cognitive strategies in learning Chinese is the highest, with a score of 3.689; There is a positive correlation between the use of learning strategies and the degree of proficiency of Chinese; Among them, the foreign students who have studied for 2–3 years use learning strategies the most frequently, and the students aged 28–32 use learning strategies the most frequently in the Chinese level test 4. This study provides new ideas for foreign students’ Chinese teaching and has a certain reference for foreign students’ Chinese teaching strategies.

Entrepreneurial Mentality Analysis for College Students Based on the Improved BP Neural Network.

In this study, the fuzzy comprehensive evaluation model is used to evaluate the characteristics of college students' entrepreneurial psychology, and a prediction model of college students' entrepreneurial psychology characteristics is established, which is simulated by Matlab to achieve good validity. Based on the research on the characteristics of college students' entrepreneurial psychology, this study proposes a design method of indicators and parameters for evaluating the characteristics of college students' entrepreneurial psychology. In this study, the genetic algorithm is used to optimize the BP neural network. The optimized neural network greatly improves the global search and local search capabilities. The performance of the model is tested through simulation tests. Through the simulation comparison test between the improved model and the standard model, the results show that the model can predict the entrepreneurial psychological characteristics of college students. By comparing the improved BP neural network algorithm with the original algorithm simulation experiment, the improved BP neural network improves the sensitivity by 20%, the specificity by 5%, and the accuracy by 8%.