Entrepreneurial Movement Research Articles

Legado de la Reactivación: el movimiento empresarial surgido en España durante la pandemia por COVID-19

Es interesante compartir una iniciativa que consideramos relevante desde el punto de vista empresarial y social. Se trata de un movimiento de "activismo" empresarial que surgió el primer día del confinamiento decretado en España como respuesta a la pandemia del COVID-19. El movimiento se estructuró en varias fases: la fase inicial, Esto no tiene que parar; la fase intermedia, Actívate; y la fase final, Legado de la Reactivación. Este texto describe cómo una iniciativa empresarial surgida de forma casi espontánea, en un contexto de incertidumbre y falta de información sin precedentes, como el vivido durante la fase inicial de la pandemia, evolucionó hasta convertirse en una poderosa herramienta de resiliencia empresarial y social en España. A través del análisis de un estudio de caso, se detalla principalmente el papel de la gestión de la comunicación para la activación de proyectos. Los resultados llevan a afirmar que la comunicación estratégica y la activación de los medios y soportes adecuados, fundamentalmente redes sociales textuales y audiovisuales, fueron decisivos para el éxito del proyecto. Legado de la Reactivación representa el inicio de una nueva era en la que las empresas están llamadas a actuar con determinación, mediante la asignación de recursos económicos e intangibles, para buscar la solución a los grandes retos globales, en el ejercicio del papel que les corresponde. Una de las principales conclusiones es que la pandemia ha sido también, a pesar de todo, una oportunidad para remodelar la confianza en el mundo empresarial y su legitimidad de cara al futuro.

Analysis of Financial Management in Economic Empowerment of MSMEs: A Case in a Tourism Village

Rural economic development requires quick and appropriate action to maximise existing resources in the village through an entrepreneurial movement. One solution is to build a Tourism Village, which will increase the role of Micro, Small, and Medium Enterprises (MSMEs) around the area. Therefore, it is very important for MSMEs to have good financial management in order to improve their business performance. This study aims to identify and evaluate the level of effectiveness of financial management in MSMEs in Kampung Ketupat, Jalan Mangkupalas, Kelurahan Mesjid, Samarinda Seberang, Samarinda City, East Kalimantan. The method used in this research is qualitative through observation and interviews with key informants in Kampung Ketupat. The results showed that the financial management of MSMEs in Kampung Ketupat is based on a system of capital assistance, joint venture and profit sharing through PKK. This system is said to be effective because it fulfils the Empowerment index, which is an index that assesses the level of empowerment of MSMEs. The Empowerment Index provides a broad view of the effectiveness of MSME empowerment and can be used as a reference to determine steps to strengthen MSME performance, especially in terms of financial planning, implementation, and control. Therefore, good financial management in MSMEs will provide great benefits for the performance and sustainability of MSMEs in Kampung Ketupat. This research contributes to the scientific world, especially regarding the study of financial management of MSMEs in Kampung Ketupat on Jalan Mangkupalas, Mesjid Village, Samarinda Seberang, Samarinda City, East Kalimantan.

Pengembangan Kemandirian Amal Usaha Pendidikan Muhammadiyah melalui Unimmart.Com Marketplace Gerakan Bedukmutu

ABSTRACTThe COVID-19 pandemic in the industrial revolution 4.0 increasingly encourages the need for the nation's economic independence which is supported by information technology systems. The bedukmutu movement with the unimmart.com marketplace offers a solution to answer these challenges. The bedukmutu movement at Universitas Muhammadiyah Magelang is an entrepreneurial movement based on demand-pull to encourage purchases by campus academics. The activity of buying and selling is an atmosphere that must be created so that universities contribute to realizing economic independence. Unimmart.com is a web-based marketplace application using the IoT (Internet of Things) concept that prioritizes convenience for the millennials. The purpose of this community service is to create an entrepreneurial atmosphere and realize economic independence at Universitas Muhammadiyah Magelang. This community service program implements bedukmutu with the support of the unimmart.com marketplace through three stages: (1) brainstorming with the academics of the Universitas Muhammadiyah Magelang, (2) conducting focus group discussions (FGD) with the academics of Universitas Muhammadiyah Magelang, and (3) developing and socialization of unimmart.com to the academic community. The result of this community service is the creation of the bedukmutu movement with the support of the unimmart.com marketplace at Universitas Muhammadiyah Magelang. In addition to creating an entrepreneurial atmosphere and economic independence for the academic community and the University of Muhammadiyah Magelang as an educational business charity in Muhammadiyah, this community service program is intended to integrate the theory and practice of real entrepreneurship for students.

The Economics of Salafi Feminism: Portrait of Social Construction and Entrepreneurship of Salafi Women in Lampung Indonesia

This study intends to reveal the economy of Salafi feminism, social construction, and entrepreneurship of Salafi women in the cities of Metro, Central Lampung, and East Lampung. Salafi women are a cultural variant of Muslim society that claims to be puritanical on ideology. They embrace Islam using syar'i mean and are strongly committed to realizing noble and religious goals. In these complex rules of life, they follow the Prophet's sunnah, namely trading. In terms of the association of Salafi women in public, it does not prevent them from carrying out entrepreneurial movements. The Salafi women's movement in trade is interesting to study. This study uses a phenomenological approach using Berger's theory, namely the social construction of reality. This research reveals that apart from women who are Salafi qanaah for every provision of their husbands, they also carry out economic activities. In these activities, they continue to practice every religious norm, recommended by scholars as salaf ash Salih, and prioritize permission from husbands and parents.

ICT AND INNOVATION ENABLED BUSINESS PERFORMANCE: THE EFFECT OF COVID 19

Information communication technology has provided a transformative impetus for how an individual lives, interacts and works. COVID-19 has pushed the cessation of social and economic activities that led Information and Communication Technologies (ICT) as significant tool for business can communicate, store, and manage the necessary information. However not all businesses have the aptitude to change and adopt the necessary ICT to survive such a dynamic market. Therefore, this study aims to examine the influence of ICT, innovation, and corporate entrepreneurship on business performance. This is a quantitative study using a non-probability purposive sampling design. The study includes 204 respondents who are business owners currently using ICT to run their businesses. The data was obtained through online questionnaires and all the data processed and analyzed using SPSS and AMOS. The results show a direct and indirect relationship between ICT and innovation towards business performance, with corporate entrepreneurship as a significant meditating variable. The study brings further empirical proof that ICT literacy needs to paired with innovation and entrepreneurial movement of business that could improve performance.

PECULIARITIES OF FINANCIAL MANAGEMENT OF UNIVERSITY CENTERS OF CREATIVE ENTREPRENEURSHIP OF EUROPE AND CHINA

Abstract. University centers of creative entrepreneurship are becoming the drivers of the modern economy of the world’s leading countries and form a global academic entrepreneurial movement nowadays. Each of the leading countries or groups of countries has certain peculiarities and its own experience of financial management of such centers. Therefore, there is an actual task of comparative analysis of the peculiarities of these centers of those countries that are most successful in implementing innovations, identifying common features, patterns and differences. Such an analysis is especially important for Ukraine, where the movement of academic creative entrepreneurship is at an early stage of development. The systematic analysis found out that the EU countries are characterized by a predominantly distributed or so-called network structure of financial management of university centers of creative entrepreneurship, and China is characterized by a predominantly hierarchical structure. A characteristic difference between the academic business movement of the EU and China lies also in the fact that the basis of management of these centers in the EU, including financial management, is self-government, which is a consequence of the tradition of self-government of European universities. For China, this factor is inferior to the tradition of centralized administration. The main function of financial management of creative entrepreneurship centers is established. This includes facilitating access to credit for researchers, research and project teams of universities, forming an ecosystem to support innovation, providing intermediary services for financial support of innovation, creating an environment for cooperation, reducing the financial risks of investors and increasing the effectiveness of innovation. The tools of financial management of creative academic entrepreneurship are systematized. The comparative analysis identified and detailed the peculiarities of financial management of university centers of creative entrepreneurship for the European Union and the People’s Republic of China, in particular, the peculiarities of the management structure and the tools characteristic of the EU or PRC for funding research and development of the mentioned centers. The results of the study can be useful in creating a national system of financial management of university centers of creative entrepreneurship. Keywords: system analysis, university centers, creative entrepreneurship, innovation, financial management. JEL Classification O3, Q43, P5 Formulas: 2; fig.: 2; tabl.: 0; bibl.: 21.

Исторические аспекты возникновения и развития азиатского типа предпринимательства

The history of the development of entrepreneurship in Uzbekistan is considered. In the development of market relations and the sprouting of entrepreneurship, the so-called “Asian mode of production” had its own color. The penetration of large business capital into the irrigation of the land of Turkestan marked the beginning of the end of small peasant fragmented farming in this region. In conclusion, the author concludes that the historical and economic role of the entrepreneurial movement in the irrigation construction of Uzbekistan is relevant at the present stage.

“Y Sin Embargo Te Quiero” (And Yet, I Love You): An Ethnographic Study of Economic Policy and Colonial Hegemonies Encoded in the Recommodification of Used Garments

The colonial project of redistributing secondhand clothing globally can be seen fully realized in the current manifestation of the trans-global distribution of secondhand garments. In Havana however, the Clandestina brand brilliantly subverts this process. Their products are made up of old t-shirts and garments that originated in North America and Europe and were purchased cheaply through government-run Cuban stores. These are then re-cut and re-sewn into stylish shapes and silk-screened with graphics that subvert the original messages of the t-shirts. This essay examines the history of secondhand clothing as well as the current impacts of the glut of secondhand goods. It also highlights the fledgling entrepreneurial movement happening in Cuba, wherein an independent business can be operated within a trade-sector, in this case: tailoring or dressmaking. Methodology examines the sociohistorical development of the modern used clothes distribution economy, and also includes an interview with the Clandestina designers. Examining in particular how they took a commodity that was completely devalued (dumped on another marketplace), and through their ingenuity and “revolutionary vision” created a product far more valuable than the original materials. By doing so, Clandestina has created a product that is uniquely Havanero, but ready to take on the world.

Kaling Village Youth Generation Business Workshop In Kaling District Tasikmadu Karanganyar

Abstract
 
 The government has carried out overcoming the problem of unemployment by launching the entrepreneurial movement. However, strengthening the movement by incorporating it into the learning curriculum is less effective because the educational target is only focused on the cognitive domain in the form of elaborating the theory of entrepreneurship without being followed by concrete steps. The translation of theory into the real world needs to be done quite well. Entrepreneurship training will be able to describe knowledge in the theoretical realm more focused on the practical realm. Many potential creative ideas to run a business have not been explored optimally. Among the people of Kaling Village, guidance activities are directed towards positive religious activities. This type of coaching directs participants to fill their spare time between work and school to learn religious concepts and theories in several aspects. The growth of an entrepreneurial spirit is also able to provide benefits to the community. These benefits can be in the form of financial and non-financial benefits. The financial benefits of entrepreneurship can be in the form of economic independence obtained in running a business. While the non-financial benefits are in the form of mental growth that is tough and never gives up in dealing with life's problems. Entrepreneurship training for the community, especially the younger generation, to foster an entrepreneurial spirit and explore existing potential. By holding entrepreneurship training, it is hoped that it will be able to create new businesses and have a positive effect on the mental development of the younger generation's independence. This training is aimed at the younger generation being assisted by the Karang Taruna Kaling Village
 Keywords: Entrepreneurship, Young Generation

THE EFFECT OF ENTREPRENEURSHIP ORIENTATION TOWARD MARKET ORIENTATION AND PERFORMANCE OF SONGKOK MSME IN GRESIK REGENCY

ABSTRACT Purpose — This research aims to determine the effect of entrepreneurial orientation on market orientation, entrepreneurial orientation on the performance of MSMEs, and market orientation towards the performance of MSMEs.Design/methodology/approach — The object of this research is Songkok Micro Small and Medium Enterprises (MSME) in Gresik Regency.Findings — The results of this study indicate that entrepreneurial orientation has a significant effect on market orientation, entrepreneurial orientation has a significant effect on the performance of MSMEs, and market orientation has a significant effect on the performance of MSMEs.Practical Implications — The entrepreneurial movement plays a role in economic development in Indonesia. Although the number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 2015-2016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia.Originality/value — This research uses a cluster sampling method involving 163 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software.Keywords — Orientation; Market Orientation; Performance of MSMEs

STRATEGI PENDIDIKAN KEWIRAUSAHAAN PERGURUAN TINGGI (Studi empiris di Fakultas Teknologi Informasi dan Komunikasi Universitas Semarang)

<p><em>The implementation of the right strategy to implement Entrepreneurship Education is believed to be able to foster student entrepreneurial interest. Thus it is hoped that the Faculty of Information Technology and Communication Science, University of Semarang, as an important part of improving education and a place to produce quality people, needs to carry out entrepreneurial education strategically and comprehensively to support the government in reducing unemployment and producing technology-literate young entrepreneurs for the achievement of Indonesia. as a developed country in the year 2045.</em><em></em></p><p><em>This study used a qualitative descriptive method based on the contribution of researchers as entrepreneurial activists and lecturers. From this study, it was found that the phenomenon of a lack of interest and entrepreneurial movement among students was revealed due to the lack of support from the tertiary education institution.</em><em></em></p>

O ecossistema de inovação da cidade de Salvador: um diagnóstico do nível de maturidade

Empresas de rápido desenvolvimento, denominadas Startups, baseadas em tecnologia e inovação, tem ganhado cada vez mais relevância no ambiente de negócios em geral, principalmente por possuírem grande potencial de contribuição para o crescimento e desenvolvimento econômico dos países, sendo então necessária uma atenção sobre os aspectos que envolvem esse modelo organizacional, no tocante ao seu nascimento, crescimento e maturidade. Nesse sentido, os denominados ecossistemas de inovação, procuram reunir o conjunto desses aspectos de maneira colaborativa, porém, o que se percebe é que na maioria das vezes, de forma não planejados. O objetivo deste estudo é analisar o Sistema Baiano de Inovação (SBI), a partir de parâmetros mensuráveis integrados entre si, visando identificar o nível de desenvolvimento e a qualidade de seus relacionamentos, no sentido de mensurar o grau de maturidade do ecossistema. Segundo a ABSTARTUPS (2018), o ecossistema da cidade de Salvador é formado por 93 empresas e por um conjunto de atores envolvidos (governo, fornecedores, consultores etc.). Para esse conjunto completo foram enviados 300 questionários, envolvendo todas as 93 empresas e os atores que constavam no cadastro da ABSTARTUPS. Desses questionários enviados, 80 empresas responderam (representando 86% das 93). Do total dos 300 questionários enviados, 108 questionários foram respondidos (representando 36%). A partir da aplicação do modelo de Cukier, Kon e Krueger (2017), ao ecossistema de Salvador, no ano de 2018, foi possível classificá-lo como um sistema nascente. Nesse sentido, entende-se que o retorno da pesquisa foi satisfatório para a uma melhor compreensão dessa classificação, sendo possível verificar uma quantidade baixa de startups ativas, e que poucas delas ultrapassam o nível de ideação e validação. Verificou-se a pouca participação de pesquisadores nos movimentos de empreendedorismo da cidade, visto que essa interação é indispensável, sendo necessárias ações para incentivar uma maior adesão ao movimento de inovação.

Production of coworking spaces: Evidence from Shenzhen, China

This study examines the production of coworking spaces in Shenzhen, China. Coworking space is a global phenomenon that has been continuously growing since the late 2000s. From a user perspective, this phenomenon is mainly attributed to the increasing number of freelancers and start-ups seeking community and knowledge spillovers. From the supply side, the movement is believed to be integrated into the neoliberal urban development process. However, the burgeoning of coworking spaces in post-socialist China arguably deviates from the neoliberal model with its strong and direct state interventions, multi-faceted public–private relations, and considerable emphasis on social goods. The central state proposes an entrepreneurial policy and supports the production of coworking spaces as a spatial fix for the national economic transitional crisis, while the local state promotes local competitiveness. However, numerous founders of coworking spaces tacitly strive to maximize utilities in the national entrepreneurial movement. Inevitably, this movement leads to uneven distribution of social goods and quasi-coalition among techno-capital, real estate, and policy free-riders. With the aim of understanding the complex development of entrepreneurial spaces, this study investigates co-working spaces using interviews with managers, entrepreneurs, and experts in Shenzhen.

Bedukmawa: Marketplace and Fintech Design for Student Entrepreneurship in the Industrial Revolution 4.0 Era

Research Aims : The buying and selling system can no longer be manual instead it must be based on information technology so that it can be accepted by millennials and make them have a strong entrepreneurial spirit. For this reason, the movement of “Belabeli Produk Mahasiswa” (Bedukmawa) offers solutions to millennial generation the entrepreneurial challenges. Bedukmawa is an entrepreneurial movement based on demand-pull or pulling needs with incentives from the campus to encourage the buying movement by students to other students, so that with this transaction movement there will be a producing and selling movement naturally. The producing and marketing actions are the atmosphere that is raised on campus so that the university has a role in making it happen by providing stimulative funds for it. Bedukmutu is a web-based application that uses the concept of IoT (Internet of Things) that upholds convenience and public acceptance for millennial generation students. Hence, the purpose of this study is to obtain direction on entrepreneurship design on the campus that can encourage students to practice entrepreneurship effectively and efficiently in the era of the industrial revolution 4.0. Design/Methodology/Approach : In evaluating the Bedukmawa operation, we involve some users to conduct Focus Group Discussion (FGD), they were academic community groups, namely the lecturer group and the university leadership group. Research Findings : The results of applying this Bedukmawa application for a year at University Muhammadiyah Yogyakarta as an object of research produced an extraordinary output, in which the student entrepreneurship movement has reached billions of rupiahs monthly and with this application, IoT Big Data is presented, in which it provides various measurable information in multiple ways. Theoretical contribution/Originality : This paper is an initial research that discusses how policies in creating a marketplace in campus using a web-based application can be integrated with entrepreneurial learning practices for students. Practitioner/Policy implication : This paper provides a practical overview related to how the marketplace can be formed in a campus environment using a web-based application so that it can support students to learn entrepreneurship in a real way. Research limitation/Implication: This paper only provides a framework based on one of private campus experiences in Indonesia. Replication of this policy on other campuses may require certain adjustments given the environment and culture of each campus is different.

Which Google keywords influence entrepreneurs? Empirical evidence from Vietnam

Purpose This paper aims to shed light on an impact of Google keywords on the number of new businesses (and an amount of capital registered) in Vietnam, the Southeast Asian country, after the year of an entrepreneur, 2016. Design/methodology/approach This study uses a rich set of quantitative techniques from VAR Granger and threshold regression. The whole sample period covers the data (keywords, number of new businesses, an amount of capital invested to register) from the first week of 2016 to October 2018, which includes 144 observations in total. Findings The findings suggest that the relationship between Google does not persist in the long run. There is a short-run shock, might cause a change to the frequency of the other keywords rather than the number of firms (or an amount of capital). However, under the number of firms’ threshold, keywords have the both positive and negative impacts on entrepreneurs whereas a higher threshold of capital, keywords show their roles to predict an amount of money for registering firms. Practical implications The Vietnamese Government and executives are advised to consider the Google keywords “entrepreneur” (in Vietnamese) and “start-up”, which cause a decline in entrepreneurial movements. In addition, the current period is going to inverse from the previous one in terms of the number of firms and an amount of capital. Finally, there are two critical thresholds: 1,602 companies and 35,010m VND for the keywords' influence. Originality/value This study contributes empirical evidence of technological change and entrepreneurship and contributes to the existing literature by discussing how this relationship under the threshold.

THE ENTREPRENEURIAL UNIVERSITY AS IMPERATIVE FOR IMPLEMENTATION OF THE STRATEGY OF INTEGRATION INTO THE SYSTEM OF EUROPEAN KNOWLEDGE TRANSFER: THE UKRAINIAN EXPERIENCE

Urgency of the research. An important direction of activity of modern universities is the science-intensive enterprise, which is actualized in Ukraine in the context of the formation of an innovation-investment model of the economy and the implementation of the European integration strategy. Target setting. The integration of Ukrainian education and science into the European transfer of knowledge is gaining momentum, but in our country, high-tech business has not become popular yet. Actual scientific researches and issues analysis. Ponderable contribution into the theory of "entrepreneurial university" was made by G. Itskovits, B. Clark, J. Krisman, J. Rypke, G. Dmitriyev, A. Romanovsky, S. Sloter, P. Schult and othersl. Uninvestigated parts of general matters defining. The role and ways of forming of the entrepreneurial university in Ukraine have not been determined yet. The research objective. The aim of the article is to study the possibilities of forming the entrepreneurial universities in Ukraine. The statement of basic materials. The transformation of the scientific and educational sphere of Ukraine has been shown under the conditions of market relations and the development of international cooperation. The main achievements and miscalculations of Ukrainian universities in the way of formation of academic entrepreneurship have been set out and recommendations on the elimination of the difficulties of European integration of knowledge have been given. Conclusions. European integration policy in the educational and scientific sphere of Ukraine is accompanied by institutional changes, which have become the catalysts of the essential transformation of universities by formation an entrepreneurial movement. However, discrepancies, risks and mistakes impede it.

Knowledge Worker Mobility in Context: Pushing the Boundaries of Theory and Methods

AbstractScholars are paying more attention to knowledge workers (KW) as they gain importance in the knowledge‐based economy. Knowledge worker mobility (KWM) can involve various forms of employee and entrepreneurial movements: the transfer of employees from one organization to another either through locational movement or through a change in ownership, the transfer of employees within the same organization but in different units and/or geographies, and the spinning off by employees into new ventures. KWM spans a variety of different contexts which have rarely been explored in prior research. We focus on advancing our understanding of KWM in context, pushing the boundaries of theory and methods by developing a framework focusing on five main contextual dimensions: organizational context and roles, geographical and spatial context, social context and teams, institutional and cultural norms, and temporal dynamics. We summarize the papers presented in the special issue and also identify an agenda for further research.

Organizações Femininas: Como Mulheres Gerenciam seus Negócios?

It is necessary to analyze the feminine organizations because women are becoming more visible in the job market, not only as employees, but running your own business and overcoming the conservative culture that the domestic space is where they belong. Thus, it is proposed to analyze an entrepreneurial movement of women that their own business. This research is theoretical-empirical and descriptive-exploratory based on a case study about six women in Vitoria da Conquista, Bahia. The results show that these women have focused on supplying the demands of the market, as well as enrich their relationship with the clients. Moreover, it was observed that the decisions shared with the other members of the organization, like partners and employers. Therefore, the management of these women prioritizes the quality of the product and/or the service, always taking in account the well-being of everyone involved in the organization.

A theoretical and methodological approach to social entrepreneurship as world-making and emancipation: social change as a projection in space and time

This article presents and analyses three cases, which integrate features of both social movements and social entrepreneurship (SE). It is the result of a longitudinal study (January 2012 to September 2015). The study contributes new insights to the theoretical and methodological discussions on SE, focusing on ‘the social’ in SE literature. The three selected movements, active in the Netherlands, are: ‘The Dutch Chapter of Zeitgeist’ henceforth Zeitgeist (TZM), (2010–present), ‘Giving is All we Have’ (henceforth GIAWH, (2011–2014) and ‘MasterPeace’ (MP) (2010–present). Each movement shows a strong inclination towards social transformation, while being rooted in organizational structures, therefore considered ‘social entrepreneurial movements’. Specific contributions entail: the presentation of these innovative cases, the design of a methodology based on critical discourse analysis, state theory, narrative analysis, political theory and discourse theory and a thorough analysis and interpretation of these cases in the national and global contexts in which they emerged. More specifically, it contributes to SE literature on emancipation, defined as ‘breaking free’ when further developing the method in the direction of world-making, defined as ‘creating new worlds’. This study suggests that transition theory can be useful for the study of the impact of social entrepreneurial movements.

Attitude and Entrepreneurial Intention Among Rural Community: the Mediating Role of Entrepreneurial Opportunity Recognition

Entrepreneurship has been well documented to have an economic and social implication for the nation to increase income. Most of developing countries give further consideration to include entrepreneurship as an agenda to help the poor to increase the living standard. In fact, entrepreneurship offers various business opportunities for rural communities to achieve better quality of life. However, the crucial part of doing business is to recognize business opportunity. Entrepreneurship and opportunity are two terms that complement each other. Opportunity recognition enables the entrepreneur to identify a good idea and transform it into a business concept. The purpose of this study is to examine the relationship between attitude (attitude toward money, attitude toward start-up) and entrepreneurial intention. This paper also intends to understand the role of entrepreneurial opportunity recognition as a mediator between attitude and entrepreneurial intention. The aim of this research is to support training providers, to identify input for entrepreneurial training, specifically developing business concepts among rural community. From the practical perspective, it might help the government to understand the necessity to encourage entrepreneurial movement among rural community as to ensure business ideas flow. This research employed the quantitative method of data collection. The questionnaires were distributed to 500 local populations according to districts and villages. The findings of this study showed that both attitude (attitude toward money, attitude toward start-up) influence entrepreneurial intention. The relationship between attitude toward start-up and entrepreneurial intention was mediated by opportunity recognition.