Abstract
Purpose — This research aims to determine the effect of entrepreneurial orientation on market orientation, entrepreneurial orientation on the performance of MSMEs, and market orientation towards the performance of MSMEs. Design/methodology/approach — The object of this research is Songkok Micro Small and Medium Enterprises (MSME) in Gresik Regency. Findings — The results of this study indicate that entrepreneurial orientation has a significant effect on market orientation, entrepreneurial orientation has a significant effect on the performance of MSMEs, and market orientation has a significant effect on the performance of MSMEs. Practical Implications — The entrepreneurial movement plays a role in economic development in Indonesia. Although the number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 2015-2016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia. Originality/value — This research uses a cluster sampling method involving 163 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software.
Highlights
The entrepreneurial movement plays a role in economic development in Indonesia, efforts to support Micro, Small and Medium Enterprises (MSMEs) are strategies for developing entrepreneurship in Indonesia (Tambunan, 2006)
The number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 20152016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia
Entrepreneurial orientation has a significant positive effect on market orientation with a correlation coefficient of 0.848 or 84.8%, which means that when the entrepreneurial orientation variable is increased once, the market orientation variable will increase by 84.8%
Summary
The entrepreneurial movement plays a role in economic development in Indonesia, efforts to support Micro, Small and Medium Enterprises (MSMEs) are strategies for developing entrepreneurship in Indonesia (Tambunan, 2006). The data shows that even though Indonesia has reached the ideal number, Indonesia still lags far behind compared to countries in Southeast Asia, namely Singapore 7%, Malaysia 5% and Thailand 4,5% and Vietnam 3,3% of the population of each country (www.keminfo.go.id). The number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 20152016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia. In 015 there was a slight increase of 30.85% This figure makes Indonesia ranked second after Philippines (www.gemconsortium.org/report). Performance can be defined as a measurement of a company's financial capabilities such as the level of profit, the level of investment with sales growth and profit. Performance can reflect the achievement of the company's financial goals and other objectives
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