Entertainment Industry Research Articles

Does Copyright Imitation Impact Purchase Behaviour in the Entertainment Industry: A PLS-SEM Analysis of Gen Z’s Brand Recognition in Africa?

The entertainment industry has experienced remarkable growth, driven by technological advancements and changing consumer preferences, with revenue soaring to $31.23 billion in 2023 and anticipated growth at a Compound Annual Growth Rate (CAGR) of 10.64% through 2027. However, the industry’s significant sustainability issue is the widespread practice of copyright imitation, with Africa’s accommodated 2.5 billion unauthorised image imitations daily representing 1.48% global imitation index, causing substantial damages, notably affecting Gen Z with estimated losses of €532.5 billion, with Egypt experiencing the highest incidence of cases in Africa. This research delves into how copyright infringement impacts brand recognition, as a construct of purchase behaviour, among Gen Z in the African entertainment industry. By relying on post-positivism paradigm and planned behaviour theory, the research used questionnaire and collected 352 responses (92% sample rate) from tech-savvy Gen Z respondents, derived using Borden sampling model. The PLS-SEM (Partial Least Squares Structural Equation Modelling) model reveals that copyright infringement substantially affects brand recognition, explaining 64.7% of the variance in consumer behaviour. Specifically, imitated corporate names, product ideas, and promotional tactics impact brand recognition by 11.1%, 9%, and 6.2% respectively, which refutes the initial assumption. Research recommendations include implementing stricter management protocols within the industry, fostering deeper community engagement, and differentiating products by using unique, high-quality materials. The study acknowledges potential biases in data collection due to unequal online access among Gen Z music enthusiasts in Africa, by possibly not fully reflecting the broader diversity of Gen Z behaviour across the continent in the world, considering the varying cultural, economic, and social dynamics that influence purchasing behaviours.

The Degree of Audience Understanding Reception: The Potential of Digital Piracy Audio and Visual in TikTok

Social media platforms are increasingly being used to digitally disseminate clips video, audio, or animation. Some account-generated profit or fame from remaking or editing content on the video-sharing social media platform TikTok. This article consequently situates remaking video for profit purposes as digital piracy a victimless crime and therefore still challenges entertainment industries. Little is known about the drivers of these cognitive processes, the current study investigated audience reception of content preferences (movies and series) to explain piracy attitudes and behaviour. This study addresses digital platforms and interactive audiences concerning Stuart Hall’s ‘Encoding/Decoding’ model. Thereby, this study provides a conceptual research design pathways for further analysis of audience’s attitudes toward digital piracy conditions. Results of in-depth interviews with 7 subjects showed that attitudes toward digital piracy mediate or negotiate reading. The audience is fostered by desire and preference to see content, above fear of copyright law effects or economic damage to the entertainment industry. In a call to rethink the notion of digital communication, this article offers a different perspective on the gaps and links between reception studies and current digital media. Suggests ways that social media could lead to a deeper and more complex understanding of audience reception perspective meaning.

The Degree of Audience Understanding Reception: The Potential of Digital Piracy Audio and Visual in TikTok

Social media platforms are increasingly being used to digitally disseminate clips video, audio, or animation. Some account-generated profit or fame from remaking or editing content on the video-sharing social media platform TikTok. This article consequently situates remaking video for profit purposes as digital piracy a victimless crime and therefore still challenges entertainment industries. Little is known about the drivers of these cognitive processes, the current study investigated audience reception of content preferences (movies and series) to explain piracy attitudes and behaviour. This study addresses digital platforms and interactive audiences concerning Stuart Hall’s ‘Encoding/Decoding’ model. Thereby, this study provides a conceptual research design pathways for further analysis of audience’s attitudes toward digital piracy conditions. Results of in-depth interviews with 7 subjects showed that attitudes toward digital piracy mediate or negotiate reading. The audience is fostered by desire and preference to see content, above fear of copyright law effects or economic damage to the entertainment industry. In a call to rethink the notion of digital communication, this article offers a different perspective on the gaps and links between reception studies and current digital media. Suggests ways that social media could lead to a deeper and more complex understanding of audience reception perspective meaning.

Jumpa Penggemar Artis dari Lensa Interaksi Parasosial Virtual

Meeting fans is something that is difficult to realize during the Covid-19 pandemic. However, the entertainment industry reproduces the relationship between fans and celebrities through social media-mediated fan encounters in order to balance the impact of business and intimate relationships with fans. Using a qualitative content analysis approach, the author explores celebrity and fan interactions at South Korean celebrity Lee Sung Kyung's fanmeeting via TikTok using Horton and parasocial theory. Previous research has not explained the interactions between celebrities and fans when fanmeetings take place in virtual spaces with a qualitative approach. The form of virtual fanmeetings actually repeats previous offline fanmeetings. Both sell artist personas as commodities. However, the absence of physical interaction makes these virtual fanmeetings very difficult to distinguish from broadcasts on conventional television. The author believes that fanmeetings are offline products that cannot be replaced with virtual content because they do not involve voluntary interactions such as hugs, handshakes, or other physical interactions that play a role in physical and emotional intimacy. This research strengthens Horton & Wohl's (11956) that the interaction between the audience and the celebrity is actually one-sided, not dialectical, controlled by the celebrity, and there is no mutual development of the relationship. Furthermore, celebrity parasocial interaction in this study is shown as "selective self-presentation of the sender of the message" in mediated communication.

The convergence of public sphere and state advocacy

Abstract In 2021, China’s entertainment industry experienced a series of unusual argumentative controversies followed by the creation of the Qing Lang movement initiated by the Chinese government that called for tackling irregularities in the industry. With strong support from the Chinese public, the Qing Lang movement presents an intriguing case to examine a new model of social argument representing both the public and state interest in resolving social problems in the Chinese version of the public sphere. The paper identifies key characteristics defining a reciprocal model of social activism in state-sponsored actions in China exemplified by the Qing Lang movement. The paper also argues for the value of a culture-specific approach to understanding public sphere and social activism and clarifies the function of argument in Chinese society.

THE ETHICAL IMPORTANCE OF ARTIFICIAL INTELLIGENCE IN B2B MARKETING: A CRITICAL ANALYSIS

The article discusses some relevant philosophical and methodological aspects of the analysis of the processes of digitalization of markets and the introduction of digital technologies in business management related to digital ethics. The empirical research conducted by the author is aimed at identifying current trends in the implementation of artificial intelligence in marketing, the attitude of company management to the implementation of these processes, awareness of ethical aspects and problems of interaction with consumers. The goal of the work is to advance the issues of determining the attributes of digital ethics for the use of artificial intelligence in business: assessing the awareness of new opportunities and risks in Russian entrepreneurship. These issues naturally attract the attention of Russian. In this regard, a number of ethical problems relevant to the digital space are identified, such as problems of information wars and cyber attacks, problems of information security, privacy of private life, primacy of information sources, digital education technologies, transformation of moral values, in particular , perceptions of cruelty and violence in the digital entertainment industry, ethics of virtual communities, the use of artificial intelligence and virtual reality in production teams. The issues of developing the business environment, in particular, the reputational risks of companies in the context of the emergence of a new digital ethics, also deserve special attention . The wide public response to the ethical aspects of digitalization of various aspects of public relations has led to the development of a number of international and Russian documents that bring to the fore the observance of ethical principles and norms in the new environment of life and development of society. About two dozen large Russian companies and organizations signed the first Russian “Code of Ethics for Artificial Intelligence” at the end of 2021. The Artificial Intelligence Code states that responsibility in the application of this technology must always remain with humans. Its development is provided for by the AI Development Strategy until 2030 and the federal project “Artificial Intelligence”. For now, compliance with the norms of this document is voluntary. There are similar documents in 20 countries, 35 large companies in the world already have their own codes, in Russia - Sberbank and Yandex (Artificial Intelligence...). At the end of 2022, the European Union adopted the European Declaration on European Digital Rights and Principles (European Digital Rights.). Keywords: digital ethics, business ethics, artificial intelligence, marketing, parasocial relationships.

‘They Want Our Culture, Not Our Struggle’: Race and Gender Inequalities in Music, Sports, and Hollywood

When it comes time to disagree that White male privilege exists, insisting race and gender equity is already achieved, deniers often point to prominent people of color in sports and entertainment industries. Famous figures like Oprah Winfrey, Beyonce Knowles, Jay-Z, and Lebron James may, with cursory glance, give impression that—even if fields like finance, technology, medicine, law, and politics have glass ceilings—the entertainment field provides a seemingly utopian space where the playing field has already been leveled, and the so-called American Dream of race and gender equality has assumedly arrived. Using both quantitative and qualitative data, from primary and secondary sources, we look beyond token big names to overall patterns in music, professional sports, and film arenas to document how racial and gender inequality continue to stratify entertainment industries. Our analysis demonstrates that women and people of color are conditionally accepted, at best, to entertain, provided they stay in their proverbial place—seldom owning, directing, or taking the lead, and penalized when speaking out about oppression. We end with recommendations on how to shatter glass ceilings, like inclusion riders and Rooney Rule, along with other ways to bring more women and people of color into more powerful positions in these industries.

THE ESPORTS ECOSYSTEM

Esports constitute an organized competitive human activity involving video games using either the internet or a local area network (LAN). Notably, esports follow a distinct historical trajectory, which has resulted in their present characteristics, including competition, social interaction, economic-cultural elements, entertainment, popularity, and professionalism. The ecosystem of esports includes video games, players, teams, viewers, game communities, institutions, publishers, and any sponsors associated with them. This paper aims to describe the esports ecosystem and its elements. The argument put forth is that esports possess all the extrinsic elements that are characteristic of conventional sports. This is a theoretical article based on pertinent information and data from the relevant literature. The characteristics of esports can be categorised into four dimensions: the gaming dimension, the governance dimension, the social dimension, and the dimension of esports as an entertainment industry. This suggests that esports are becoming more similar to conventional sports. However, the question remains as to whether esports can really be considered as sports.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0701/a.php" alt="Hit counter" /></p>

Toward an operationality perspective on fandom: Exploring Chinese fans’ emerging practices in platform-mediated environments

The rise of platforms has reshaped fan participation. Based on participant observation and in-depth interviews, this study examined celebrity fandom in China, where the Internet-powered entertainment industry and fan economy have flourished. We propose an operationality perspective as a wider-angle lens to conceptualize the multitude of fan practices emerging in platform-mediated environments. Moving beyond the text-centered approach, the operationality perspective sees fans’ platform practices (e.g. cross-platform engagement, curation of fan texts, data work) as a new logic of participation in digital fandom that could generate distinct identities and lifestyles. Operationality can be understood as a set of strategies fans employ in response to the growing influence of platformization. Operationality not only enables fans to align their practices with platform interests, but also affords them opportunities to negotiate their identities and adjust their degree of involvement in fandom.

Spiderman’s Body

The essay examines how American superheroes wage their mythological battle against evil as one of metaphysical salvation and redemption. They incorporate fantasies of super-human and super-technological bodied that seek to inherit, realize, and surpass all previous mythic hero figures of human civilization. America is staged as a nation of nations that has reached the end of history and is waiting for Judgement Day. The waiting time is filled by the entertainment industry.

STUDY ON THE CONSUMPTIOM IMPACT OF THE OTT PLATFORM AMONG YOUTH

The rise of over-the-top (OTT) services has revolutionized the entertainment industry, particularly for younger generations. The effects and habits of young people's use of over-the-top (OTT) platforms are the subject of this research. The elements that impact the engagement of youth with over-the-top (OTT) material, including accessibility, diversity of content, and affordability, are investigated in this study using a mixed-methods approach that includes surveys, interviews, and content analysis. More specifically, the study investigates how young people's attitudes and behaviors are affected by the social and psychological effects of long-term OTT use. It also delves at how OTT platforms could change the way people watch traditional media and how society is evolving. Implications for content creators, advertisers, and lawmakers are offered by the findings, which offer vital insights into the changing environment of young media consumption. Keywords: OTT platforms, youth, consumption patterns, entertainment industry, mixed-methods approach, content diversity, affordability, psychological effects, social impacts, traditional media, societal trends, media consumption.

Graph‐based control framework for motion propagation and pattern preservation in swarm flight simulations

AbstractSimulation of swarm motion is a crucial research area in computer graphics and animation, and is widely used in a variety of applications such as biological behavior research, robotic swarm control, and the entertainment industry. In this paper, we address the challenges of preserving structural relations between the individuals in swarm flight simulations by proposing an innovative motion control framework that utilizes a graph‐based hierarchy to illustrate patterns within a swarm and allows the swarm to perform flight motions along externally specified paths. In addition, this study designs motion propagation strategies with different focuses for varied application scenarios, analyzes the effects of information transfer latencies on pattern preservation under these strategies, and optimizes the control algorithms at the mathematical level. This study not only establishes a complete set of control methods for group flight simulations, but also has excellent scalability, which can be combined with other techniques in this field to provide new solutions for group behavior simulations.

Qualitative Study of the Attitudes of Female Youths and Adolescents Adherent to South Korean Entertainment Industry Products

Qualitative Study of the Attitudes of Female Youths and Adolescents Adherent to South Korean Entertainment Industry Products

Design research experiment for convertibility architecture based on seasonal sport tournament

Sport is a part of the entertainment industry that is entirely in demand by the public. The relationship between fans as spectators and athletes in a sports match can’t be separated from the spatial role of architecture as space for interaction. The presence of architecture is not only as a supporting functional aspect in the form of sports arena buildings, but architecture also has a role to provide memorable experiences to users through interactions in sporting events or tournaments. In this research, the factors and principles that influence the quality of the sportscape consisting of functional and user aspects will be implemented into an architectural design. In the process to create a sportscape, the framework used is based on Concept-Based Framework with adaptable architecture as the design approach. The method applied are versatile and convertible which are two detailed parts of adaptable architecture that discuss the spatial changes of use and space. So, the result of the design can be presented in the form of sport facility with the application of spatial convertibility to accommodate several types of indoor sports that can be converted into several spatial form to provide a different atmosphere and experience in the same spatial space.

S/exploitation, Self-Sexploitation and Self-Expression in Nigerian Music: Lyrics and Body Designs in the Videos of Yemi Alade

Some videos produced in the Nigerian entertainment industry are lush in the objectification and s/exploitation of the female body, which is common with hip-hop music superstars. This has continued to attract scholarly attention in feminism and media studies. In spite of the backlash, some Nigerian female music superstars have also adopted this trend in their music video productions. This article focuses on a Nigerian female hip-hop music star, Yemi Alade, with specific reference to two of her videos, Ferrari (2016) and Shake (2019), as uploaded on YouTube on 25 March 2016 and 20 November 2019 respectively. Adopting the Theory of Visual Pleasure as proposed by Laura Mulvey’s (1973), the study employs ethnography and netnography methods of data collection. By ethnography the visual content of the selected videos were adopted as data, while through netnography, selected comments by YouTube viewers were captured as data, and for analysis. Among other things, we observed that Alade’s fans were divided along different ideologies in her demonstration of objectification and s/exploitation, while many ignored the import of these projections. Many expressed discomforts at the messages and visuals of the videos, while others find pleasure and satisfaction in them. The study reveals that the import of objectification and sexploitation is detrimental mostly to women, while it delivers profiteering to the artiste-producer.

Global Cultural Integration Strategies of Korean Entertainment Companies Regarding the Idol Culture Industry: The Case of SM Entertainment

The study focuses on the global cultural integration of Korean entertainment companies regarding the idol culture industry, using SM Entertainment as a case study for in-depth analysis. Idol culture, as a part of Korean pop culture, has achieved great success globally over the past decades. With the rise of digital media, the trend of internationalization in the entertainment industry has become more pronounced. The acceptance of different cultures by audiences in different countries has also become one of the focal points of research. This study will focus on SM Entertainment's successful practices in overseas markets such as Asia, with a special focus on how it has integrated the Korean Wave culture to satisfy the aesthetic and cultural needs of audiences in different countries and regions in order to increase its acceptability in the international market. The company's strategies in terms of artist image, music style, and promotional techniques are examined in depth. Ultimately, this study provides insights into SM Entertainment's success in achieving cultural integration and adapting to multicultural demands, which is important for understanding global cultural communication, the internationalization of the entertainment industry, and the dissemination of local culture in the international market.

Influence of fan loyalty on fans' behavior of purchasing products endorsed by idolized idol' brands

Celebrity endorsement is a commonly used marketing method, since the 1980s, most companies have chosen celebrity endorsement, celebrity endorsement in today's era of the full outbreak of celebrity endorsement can be seen everywhere by different brands. Not only that, along with the Internet access to the entertainment industry, the development of fan culture, but also because of the development of fan culture, followed by the generation of "fan economy",: fan economy "in today's market is a force that cannot be ignored. The loyalty of the fans to the celebrities included in the fan economy is an important criterion for the development of the fan economy. This paper only takes star loyalty as the research objective to study its influence on fans' behavior of purchasing products endorsed by idol brands. This paper uses a questionnaire to conduct a survey, and the respondents are all fans of the Korean idol group NCT. Behavioral loyalty and attitudinal loyalty are studied, and finally, it is concluded that fan loyalty has an impact but not a correlation on fans' behavior of purchasing idol brand endorsement products.

The Dilemma of China's Basic Education and the Prominence of the Value of Educational Games

This paper focuses on the challenges faced by China's basic education in the era of digital entertainment, especially points out the harm of online game addiction to the healthy growth of teenagers, and reveals the universality of this problem by citing statistical data. With the prosperity of digital entertainment industry, the phenomenon of teenagers' excessive addiction to games is particularly prominent, especially in the context of epidemic situation, which is closely related to mental illness. Therefore, the society calls for the establishment and improvement of the anti-addiction mechanism and mental health intervention measures, and at the same time advocates the transformation of the game industry and develops functional games with educational significance. School education has negative functions in the process of adapting to social development, such as overemphasizing short-term results and regularization, which may lead to the suppression of students' personality and innovative spirit. Educators learn from the intrinsic attributes and values of games, and actively promote the development and application of educational games, with a view to enhancing students' intrinsic motivation through gamification learning, realizing entertaining and promoting their all-round physical and mental development.

RECOMMENDAITON SYSTEM ENGINE FOR MOVIES USING MACHINE LEARNING ALGORITHM (TF-IDF VECTORIZATION)

By offering tailored movie recommendations, Movie Recommendation Systems (MRS) are crucial for improving the user experience on streaming services. This research paper proposes and evaluates a Movie Recommendation System utilizing TF-IDF vectorization and cosine similarity. TF-IDF vectorization is used to analyze textual information related to movies, such as plot summaries, cast bios, and genres, in order to give users precise and pertinent suggestions. The similarity between the user's preferences and the movies in the dataset is then calculated using cosine similarity. The results of the study show that the suggested Movie Recommendation System, which makes use of cosine similarity and TF-IDF vectorization, greatly improves user happiness and recommendation accuracy. The developed system offers an effective solution for providing personalized movie recommendations, contributing to the advancement of recommendation systems in the entertainment industry. This study provides valuable insights for streaming platforms to improve their recommendation systems and enhance user engagement. Keywords: Movie Recommendation System, Machine Learning (ML), Natural Language Processing (NLP) TF-IDF Vectorization, Cosine Similarity, Content-Based Filtering, Personalized Recommendations, User Engagement.

Was the 2022 FIFA World Cup in Qatar a bad omen for the future of football?

Over time, football (soccer) has surpassed its core functions to become a pivotal element within the entertainment industry: billions tune in to watch mega-events such as the Champions League, European Championship, or the World Cup, and even individuals who aren’t avid fans experience certain facets of this phenomenon. As games are strongly commercialized today, organizations persistently strive to innovate the sport (e.g., introducing VAR or 10-15 minutes extra time), the number of games per season increases, and mega-events venture into unfamiliar territories, exemplified by the recent winter World Cup in Qatar. This study compares data from the last two World Cup seasons to address a fundamental question: How did the unconventional Qatar tournament affect the 2022/23 football season? Analysis revealed that while the 2022 World Cup produced impressive statistics, the club season witnessed a decrease in goals and assists (GA) compared to 2018, indicating potential challenges with the transition to the Qatari conditions. Factors such as playing position, national team federation, club league tier, and league position were identified as significant contributors to these transitional challenges. These findings gain added importance with Saudi Arabia hosting the 2034 World Cup, underscoring the need for more research to grasp the challenges ahead.