Enterprise Environment Research Articles

SUSTAINABLE CORPORATE GOVERNANCE OF AMERICAN SOCIAL ENTERPRISES UNDER THE PRESSURE OF NEW TRENDS

With minimal federal regulation, state legislation and precedent in the United States, the institutional environment for social enterprises, the development of social responsibility of business and sustainable corporate governance has generally been formed. It is distinguished by active support for social initiatives of business, a minimum of administrative barriers and interference in matters of their internal management, and the presence of special legal regimes. At the same time, the economic effectiveness of sustainable corporate governance is not known; its principles are also not enshrined at the federal level, but are implemented through the charters of corporations and social entrepreneurship organizations. The type and specifics of sustainable management depend on the type of organization. They are fully implemented in the organizational and legal forms of SPC and BC. The main problem in implementing the principles of sustainable management by the owners and management of social corporations remains the search for a balance between profit and social interests, including an objective assessment of the level of achievement of the latter. This balance is achieved not by the application of corporate law, which varies from state to state, but by the application of the business judgment rule, based on precedent, which implies a high degree of discretion and the difficulty or even impossibility of an objective assessment. Sustainable corporate governance is under increasing pressure from multidirectional non-economic trends leading to socialization, greening and politicization of business to the detriment of its traditional goals. The American federal, decentralized model of legal regulation of social entrepreneurship does not correspond to the development trends of the Russian legal system, where the trends of centralization of regulation dominate. The American legal model of sustainable corporate governance is implemented mainly in large international corporations, which no longer exist in Russia, which significantly reduces the relevance of the experience.

Construction and analysis of the financing risk network of Chinese fisheries enterprises

Fisheries enterprises require financing to support their production, innovation, and market expansion, but they also face various risks from the external environment. The effective prevention and mitigation of these risks is a common concern of both the government and academia. This paper aims to explore the nature and transmission mechanism of financing risk for fisheries enterprises from the perspective of dynamic capital flow and external environmental risk. Based on a literature review and expert consultation, an index system is proposed to measure the financing risk of fisheries enterprises. A complex network model is subsequently used to analyze the key risk factors and their interactions, and a risk network visualization diagram is drawn. The main findings are as follows: (1) Laws, institutions, and policies in the external environment of fisheries enterprises are the initial risk factors for the financing risk network, affecting the availability, cost, and regulation of financing sources for fisheries enterprises. (2) Market competition, corporate profitability, and financing scale are the key intermediary factors of the financing risk network, reflecting the performance, demand, and capacity of fisheries enterprises to obtain and use financing. (3) The intermediary centrality in the financing risk network of fisheries enterprises contains more information than other node characteristic parameters, indicating the importance and influence of each factor in the network structure and dynamics. This paper contributes to a deeper understanding of the nature and transmission mechanism of financing risk for fisheries enterprises and provides implications for risk management and policy-making.

REENGINEERING BUSINESS PROCESSES IN THE CONTEXT OF ENSURING INCLUSIVE DEVELOPMENT OF ENTERPRISES

The deep and prolonged socio-economic crisis observed in Ukraine in recent years has caused a number of problems in the development of domestic enterprises. Financial instability, inflationary processes, devaluation of the national currency, and now the challenges of a full-scale war and the consequences of active hostilities on the territory of Ukraine have led to an imbalance in the system of inter-sectoral relations. Constant missile attacks and extensive damage caused by the aggressor country's terrorist actions have significantly destabilised the operations of Ukrainian enterprises, critically limiting their resource capabilities (human, material, financial) and, consequently, their competitive potential. Significant uncertainty and turbulence in the external environment as a result of a combination of internal and external destabilising factors in the context of wartime challenges have made strategic planning impossible for producers. Therefore, the issues of finding approaches for effective management of enterprises, their restructuring and rehabilitation by identifying development priorities and formulating policies for their implementation are of particular relevance. The purpose of the study is to analyse theoretical and methodological approaches to the implementation of anti-crisis management models, to rethink the concept of enterprise development in terms of the need for strategic changes in the new economic realities, and to make a critical assessment of the system of management technologies, one of which is business process reengineering. To achieve this goal, general scientific methods of cognition were used: deduction and induction, analysis and synthesis, and generalisation. An important result of the work is the identification of a relevant link between the achievement of sustainable development goals, ensuring inclusiveness of activities and the content of business process reengineering as an anti-crisis paradigm in the current economic environment of Ukrainian enterprises. The results obtained are of practical value for economic systems focused on radical redesign and fundamental rethinking of business processes in order to achieve a significant improvement in the quality of human capital use.

The impact of the book publishing transmedia storytelling model on business performance: the moderating role of the innovation environment

PurposeIn order to better optimize the internal management system of book publishing and to cope with the changes in the external market environment, the purpose of this paper is to carry out cross-border publishing with the help of a transmedia storytelling model to realize the transformation and upgrading of the industry. Focusing on the relationship between the book publishing transmedia storytelling model and business performance, the moderating effect of the innovation environment on different variables is assessed.Design/methodology/approachThis paper proposes several feasible hypotheses based on existing research. The research data came from 365 managers of Chinese book publishing organizations, and the scale was validated by Cronbach’s a, composite reliability (CR) and average variance extracted (AVE). Reliability and validity were verified, and correlation and regression analyses were used to test the impact of the book publishing transmedia storytelling model on business performance and to analyze the moderating role of the innovation environment.FindingsThe results show that the book publishing transmedia storytelling model (content production, technology integration, organizational innovation, marketing integration) helps to improve business performance (market performance, financial performance), and the innovation environment has a positive moderating effect on the relationship between the book publishing transmedia storytelling model and business performance, which provides a guarantee for the transformation and upgrading of book publishing. The market information reflected in the innovation environment has a certain role in promoting the innovation and business performance of the book publishing transmedia storytelling model.Research limitations/implicationsThe empirical evidence provides a theoretical link between the book publishing transmedia storytelling model and business performance, but there are still some shortcomings, and more factors, such as equity structure, government subsidies and research and development investment, should be included in future research. In addition, the scope of the research should be broadened on this basis to make the results of the data analysis more objective.Practical implicationsThis paper introduces the transmedia storytelling model and deeply analyzes the relationship between the book publishing transmedia storytelling model and business performance, which is of great practical significance for optimizing the application and service quality of book publishing, prolonging the industrial chain, enhancing the interaction and participation of users and perfecting the business management system of the book publishing industry.Originality/valueThe application and research of the book publishing transmedia storytelling model are imperfect. Therefore, this paper not only helps to promote the innovation of book publishing organizational structure and improve the management system of business performance, but also may help to improve the innovation environment of book publishing enterprises and promote the diversification of industrial structure.

Branding in the context of innovative development and sustainable marketing

The article focuses on the aspects of branding in the context of the influence of modern trends in innovation processes and sustainable development goals. The modern transformations of innovation processes under the influence of "closed" (traditional approach) and "open" (new approach) strategies for generating new products and the corresponding process of their branding are studied. The author pays attention to environmental branding as a new and effective method of market positioning through the positioning of the environmental properties of a product, which reduces (softens) the negative impact of production and operation on the environment by promoting products that meet environmental standards. It is established that modern approaches to branding require a comprehensive approach to brand formation as a mental construct and as a social "contract". Today, the effect of marketing brain print ("brain print") is gaining more and more recognition, which requires a focus on branding strategies on the profound sociological, psychological, and cultural impact on the consumer. It has been established that its implementation today is successfully realized thanks to artificial intelligence. Also, its popularization is noted in sustainable marketing approaches, especially as a driving force of modern culture in terms of brand involvement in the target audience of supporters of climate and environmental issues of modern economic development. It is established that the task of emphasizing the environmental properties of products and their corresponding competitive positioning is currently solved by a fundamentally new type of branding called "environmental branding" (eco-branding), which is an activity aimed at creating and introducing an environmentally friendly brand to the market with the help of marketing tools, managing the technology of promotion and advertising support of the brand with an emphasis on the environmental qualities of the product, the basis of which is the formation of a favorable image of the advertised product among consumers. Therefore, the paper describes the aspects of branding related to the process of generating open innovations as the circulation of targeted knowledge flows in the internal and external environment of enterprises, which, on the one hand, allows for more effective socialization of the concept of innovative products and, at the same time, a priori increases the potential level of positive brand perception. At the same time, it is shown (proved) that the increase in the efficiency of economic processes under the influence of consumer activation by such branding is explained by the interaction of triangulation of three determinants: innovation, environmental friendliness, and socialization. It is concluded that a modern innovative environmental brand in the above-mentioned modern conditions is also a conductor of sustainable innovations since, firstly, it popularizes the principles of creating sustainable products through the power of the brand; secondly, the brand ensures that the diffusion and perception of sustainable innovations by consumers is enhanced; thirdly, it ensures the strategic development of the enterprise's mission in new iterations of the future economy and consolidates the company's image as a leading and responsible company. Keywords: innovative development, sustainable marketing, brand, branding, marketing brainprint, brand management

ROSTAM: A passwordless web single sign-on solution mitigating server breaches and integrating credential manager and federated identity systems

The challenge of achieving passwordless user authentication is real given the prevalence of web applications that keep asking passwords. Complicating this issue further, in an enterprise environment, a single sign-on (SSO) service is often maintained but not all applications can be integrated with it. We envision a passwordless future which provides a frictionless and trustworthy online experience for users by integrating credential management and federated identity systems. In this regard, our implementation ROSTAM offers a dashboard that presents all applications the user can access with a single click after a passwordless SSO. The security of web passwords on the credential manager is ensured with a Master Key, rather than a Master Password, so that encrypted passwords can remain secure even if stolen from the server. We propose and implement novel techniques for synchronization (pairing) and recovery of this Master Key. We compare our solution to previous work using different evaluation frameworks, demonstrating that our hybrid solution combines the benefits of credential management and federated identity systems.

How do commitment-based HRM practices and a developmental culture interact to foster open innovation in SMEs?

This paper aims to bring new insights into the role of commitment-based human resource management practices in open innovation in small and medium-sized enterprises. Additionally, the goal is to enhance comprehension of the aforementioned interactions by considering the mediating effect of developmental culture. Data were collected from owners and managers of 131 small and medium-sized enterprises operating in the service and manufacturing sectors in Albania. The study employed a quantitative research instrument, namely online surveys. To yield results and extract figures, the study applied partial least squares-structural equation modeling, examining the interrelationships among constructs. The empirical results highlight the direct effects of commitment-based human resource management practices and developmental culture on open innovation. Specifically, the study reveals that commitment-based human resource management practices have a significant role in promoting open innovation (O = 0.598, t = 10.057, p = 0.000). Additionally, the findings indicate that developmental culture serves as a complementary factor by mediating the connection between commitment-based human resource management practices and open innovation (O = 0.136, t = 1.789, p = 0.037). This study draws the attention of business owners and strategy developers circumnavigating the Albanian small and medium-sized enterprises environment. Barring certain limitations, it enthralls their propensity toward innovation, aligning it with an enabling business culture. AcknowledgmentThis work is supported by Tomas Bata University internal grants, FaME TBU No. IGA/FaME/2023/012 “Closed and open innovation: role of human resource, servant leadership, digitalization, and uncertainty.”

On the Influencing Factors and Enhancement Strategies of Employee Loyalty in Small and Medium-sized Enterprises

In the fast-moving business environment of today, small and medium-sized enterprises (SMEs) are faced with a number of challenges, one of which is how to maintain and increase the loyalty of their employees. Employees loyalty is not only related to the enterprise's productivity and service quality, but also affects the enterprise's brand image and market competitiveness directly. Therefore, it should be analyzed from different perspectives to clarify the factors which affect the loyalty of employees, and formulate perfect solutions to meet the needs of the future sustainable development of enterprises. In this paper, through in-depth analysis of the connotation of employee loyalty, influencing factors and enhancement strategies, we will provide valuable references and suggestions for SMEs which will help enterprises to improve employees' loyalty and promote the long-term development of enterprises. In conclusion, enhancing employees loyalty is one of the important tasks for the development of SMEs.

The Mechanism of International Entrepreneurship to Improve the Innovation Performance of Enterprises: Based on the Perspective of Social Network

In order to avoid the negative impact of external disadvantages and changing international business environments, enterprises have an urgent need to establish an effective social network, seek improvement in innovation performance, and stabilize their position in the international market. This paper conducts an exploratory single case study on the Midea Group, investigates the mechanism of international entrepreneurship to improve enterprise innovation performance based on the formation of multiple social networks, including government network, business network, and technological network, and discovers that in the process of international entrepreneurship, three-dimensional social networks contribute to resource conversion, research and development capability, market share, and other factors that boost corporate innovation performance. This research helps to understand the key elements in the process of international entrepreneurship, as well as how to build a close social network with stakeholders, rationally allocate and share various resources, and improve the international business environment and innovation performance of enterprises.

СТРАТЕГІЧНИЙ АНАЛІЗ МАРКЕТИНГОВОГО СЕРЕДОВИЩА ПРОМИСЛОВОГО ПІДПРИЄМСТВА

The article examines the role of strategic analysis of the marketing environment of an industrial enterprise using the example of a leading agricultural machinery company in Ukraine. It has been proven that in the process of justifying strategic marketing decisions, the importance of conducting a qualitative analysis of the marketing environment of an industrial enterprise and evaluating their condition in target markets increases. The article deals with strategic planning methods such as SWOT- and PEST-analysis intended for the analysis of external and internal environment. In conditions of a highly competitive market, the marketing environment of an industrial enterprise is both the object of research and one of the most important aspects of its activities. Each enterprise must monitor constant changes in the environment and adapt to them. The analysis of external and internal factors affecting the enterprise showed that the enterprise is in a difficult economic situation. As a result of the analysis, the following opportunities for the enterprise were identified: entering new sales markets, implementing state support programs for agricultural producers, establishing its own representations in various regions of Ukraine, and developing IT technologies in sales. The threats identified include further escalation of hostilities in Ukraine, strong competitors in European countries, and rising gas and energy prices. The results of such analysis form the basis for making important management decisions regarding the identification of priority areas for the development of an industrial enterprise, the development of its effective marketing strategy, the establishment of an optimal pricing strategy, the determination of target audience and channels for promoting products or services, as well as identifying opportunities for innovation and improving the effectiveness of marketing efforts. Thus, in the process of substantiating strategic marketing decisions, the importance of conducting quality marketing analysis and assessing their condition in target markets increases. By considering the capabilities of an industrial enterprise, its strengths and weaknesses, conducting an analysis of threats emanating from the external environment, it is possible to determine the optimal development strategy for the enterprise. In our opinion, the most effective strategy for the enterprise will be a combined strategy aimed at maintaining competitive advantages and envisaged deeper penetration into new markets.

ВЫБОР МЕТОДА СТРАТЕГИЧЕСКОГО ПЛАНИРОВАНИЯ ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ В УСЛОВИЯХ ВЫСОКОТУРБУЛЕНТНОЙ СРЕДЫ

The increasing speed of changes in the environment of industrial enterprises has led to the more frequent use of the term ‘turbulence’ and to the search for a method of strategic planning in this context. The hypothesis of the study is that this method should be based on two key criteria: firstly, a quantitative assessment of turbulence in the industrial environment of the enterprise and, secondly, the degree of resistance. The study develops a matrix for selecting the most effective method of strategic planning, depending on the selected criteria. The methodological basis of the study was the theory of organization and the theory of strategic management. The study used structural and logical analysis of information, and methods of statistical evaluation, matrix construction, and graphics. A Stacey matrix is developed, in which four possible zones of industrial enterprises are conditionally allocated: the zone of ‘conditional comfort’, the zone of ‘additional opportunities’, the zone of ‘threats’, the zone of ‘main risk’. The higher the level of turbulence in the industry and the lower the level of resistance of the in-dustrial enterprise, the more effective the application of integrated methods of strategic planning. An al-gorithm for assessing the effectiveness of accelerating the response to environmental changes is pro-posed. The key conclusion of the research is the confirmation of the hypothesis. The results can be used in the strategic management systems of industrial enterprises.

Exploring the Practice of Enterprise education in Higher education institutions in Information Age

Abstract With the advent of information technology, higher education institutions are urged to elevate the role of enterprise education. This includes a focus on the strategic use of information technology and the platforms that support IT practices, alongside refining the educational and assessment frameworks for enterprise studies. This paper advances enterprise education in higher education institutions by leveraging information technology to enhance the evaluation framework for entrepreneurship and innovation skills. We construct an enterprise education assessment index system and optimize the BP neural network with the ABC algorithm. Additionally, empirical quantitative research utilizing the ABC-BP model explores the effects of enterprise instruction and execution in these institutions. The results of the quantitative analysis show that overall, creativity and enterprise environment are the main factors affecting the implementation of creativity and enterprise (weight 0.722), and there is also a significant correlation between the three aspects of creativity and enterprise awareness (0.134), practice (0.111), and ability. In the percentage of each type of option in the statistics of the effect of the implementation of enterprise education in University X, the percentages of “agree with The total proportion of “agree” and “somewhat agree” is more than half of 70%, indicating that the main body of the survey is more satisfied with the current implementation effect of enterprise education in University X. The effect of the implementation of the University of X is influenced by the degree of knowledge (0.475), the degree of recognition (0.234), etc. which is significant in general. In conclusion, the assessment system for enterprise education in this paper can improve the degree of automation and the teaching effect of creativity and enterprise.

Relationship between knowledge transfer and sustainable innovation in interorganizational environments of small and medium-sized enterprises

PURPOSE: The trends promoted for the strengthening of capacities that allow the interaction and valuation of knowledge as an intangible asset, deserve a management based on its transfer as a basis that drives innovation. Based on this, the purpose of the study is to examine the relationships between knowledge transfer (KT) and sustainable innovation (SI) in interorganizational contexts of small and medium-sized companies. METHODOLOGY: A process was carried out through the application of a questionnaire addressed to managers and owners of 109 small and medium-sized companies of activity in management and the development of information and communication technologies in two regions of Colombia. To show the significant differences between the two selected populations, a non-parametric Mann-Whitney test for independent samples was applied. Likewise, an application of the K-means algorithm was used to group the variables into subsets. The study of the data was complemented with the multivariate technique and the principal components analysis (PCA) to validate the contrasting of the declared hypotheses. FINDINGS: The results determine that by means of the Mann-Whitney non-parametric test for independent samples there are significant differences between the two selected populations. Likewise, the positive correlation between the variables of knowledge transfer and innovation is confirmed, as well as designing the interactions and the flow of processes between the components that support the aforementioned variables from the theoretical and empirical approach, whose interaction capacity between them has to promote the innovative potential under sustainability principles in small and medium-sized enterprises. IMPLICATIONS: Based on the results of the research carried out, scenarios are promoted through which it is sought to strengthen the interorganizational management of small and medium-sized enterprises, minimizing the barriers that weaken their stability. As well as promoting new ways of valuing knowledge as an intangible asset that, when transferred, generates effects in innovation management as part of the strengthening and interorganizational sustainability of small and medium-sized enterprises. ORIGINALITY AND VALUE: It is based on the generation of value through the proposal of a design of a system of relations between the components that promote the transfer of knowledge and sustainable innovation. Its structure is based on empirical results that allowed defining five strategic stages that show the relationships between the components that promote interorganizational and competitive management of tangible and intangible assets available in small and medium-sized enterprises.

A Comparative Study on Financing Efficiency of Media Companies Listed in China and America

Abstract The media industry has become a new growth point in China’s economic development since the 21st century. However, due to the imperfections of China’s media capital market and other problems, the media industry faces financing constraints. The media industry in China is facing financing constraints as a result of the domestic media capital market’s imperfections and other issues. To compare the financing efficiency difference between domestic and U.S.-listed media companies, this paper selects 34 domestic and 16 U.S.-listed media companies as research samples. The three-stage DEA model is used to empirically analyse the samples. The results show that the financing efficiency of U.S.-listed media companies is higher than that of domestic listed media companies. The paper also looks at how to improve the financing efficiency of domestic listed media companies from both the external market environment and the internal operation level. From the viewpoint of the external market environment and internal operating levels of enterprises, the study proposes relevant countermeasures to improve the financing efficiency of domestic listed media companies.

МАРКЕТИНГОВІ ІНСТРУМЕНТИ РОЗВИТКУ СОЦІАЛЬНИХ ПІДПРИЄМСТВ В УМОВАХ НЕВИЗНАЧЕНОСТІ

The paper is devoted to the formation of practical recommendations for the usage of marketing tools for the development of social enterprises, which will contribute to their effective functioning in the conditions of uncertainty. The article presents the marketing environment of a social enterprise. The ecosystem of social entrepreneurship as a part of the modern business environment includes key market players (suppliers, intermediaries, companies, competitors and customers). There is an exception in comparing social and traditional enterprise: customers of goods or services produced by social enterprises are usually not consumers or target customers of the corresponding products. In many cases, the decision maker is the party paying, such as a government, foundation, or individual sponsor. In addition, the target audience of a social enterprise includes not only customers as consumers of the product, but also beneficiaries (population groups to whom the mission of the social enterprise is directed). In many cases, the beneficiary receives access to services for free or at reduced prices through the payer (client). This additional profile of the client actually causes the need for additional research, because in the case of social entrepreneurship, the focus on marketing strategy differs from traditional business in certain features. Unlike traditional entrepreneurs, social entrepreneurs should not only work on maximizing their profits, they should also care about social impact and increasing positive brand reputation. Like a traditional business, a social enterprise faces competitors in the market who may or may not have better market offerings and may or may not be socially oriented. Challenges regarding the marketing of social enterprises have been identified: an ambiguous attitude to marketing on the part of social entrepreneurs, which is associated with insufficient understanding of marketing and its interpretation exclusively as a tool for profit maximization; lack of a clear understanding of the target audience, which leads to uncertainty in the development of marketing messages and strategies; a limited number of successful examples of social enterprises to refer to, which reduces motivation and confidence in the effectiveness of marketing efforts for aspiring social entrepreneurs. Marketing tools for social enterprises are provided to help define the target market and brand social values and mission.

Path Selection for Preventing the Financial Risks and Optimizing the Financing Environment of Private Enterprises

Path Selection for Preventing the Financial Risks and Optimizing the Financing Environment of Private Enterprises

Management of the internal environment of the enterprise

Today, business activities of large, medium and small business entities play a significant role in our country. They contribute to the rapid structural restructuring of the economy, saturate the market with goods and services, and maximize the employment of the entire working population. However, their development in our country is hampered by the changing and unfavorable political situation, which directly affects the existence, efficiency, viability and competitiveness of each individual form of enterprise. Enterprises and organizations face important issues of preventing liquidation, complete closure or bankruptcy caused by changes in the internal environment as a result of the management entity's activities and changes in external environment factors. The main purpose of the article is to define the essence of the internal environment and its main elements and means of crisis management. The article examines the essence of the internal environment of enterprises and reveals its main components, which include goals, objectives, organizational structure, employees and technological resources. Having considered and compared the opinions of various scholars in defining the concept of the internal environment, the author has formed her interpretation of the internal environment of the enterprise. The article investigates the management of the internal environment in crisis situations of an organization's activities. In the context of instability, paying attention to the development of an enterprise in a state of crisis in the scientific literature is still an urgent issue and important for consideration. The main reasons for the emergence of a crisis at an enterprise, which have a mutual influence, are disclosed, the reasons that cause a crisis in domestic organizations are allocated, and the most important factors influencing this are identified. The article highlights important requirements that crisis management should include. Depending on the specifics of development and the state of the enterprise, crisis management can be divided into preventive, crisis and post-crisis management. The conditions for carrying out crisis management of an enterprise are allocated. Based on the analyzed information, recommendations were made on the main ways to bring the organization out of a crisis state, which can be ensuring by diversification measures, reengineering, restructuring and rehabilitation measures.

Аналітичні інструменти в економічних дослідженнях конкурентного середовища підприємства

This work is aimed at analyzing and highlighting the importance of using forecasting models in the study of the competitive environment of enterprise. Approaches to forecasting and modeling of the competitive environment of enterprise, which ensure the implementation of strategic planning and management, are studied. Various methods of forecasting are analyzed, which allow predicting future trends on the basis of available data. The key factors influencing the competitiveness of enterprise have been identified and their use for building a competitive model has been proposed. Forecasting requires a large amount of data and taking into account the versatility of the competitive environment. The use of several forecasting methods ensures high accuracy of predictions. No less important is the analysis of the impact of external factors on the activities of the enterprise, which allows you to quickly respond to changes. Forecasting is a dynamic process that requires constant updating and revision of results to maintain their relevance. Modeling of the competitive environment is based on the results of forecasting. The initial stage is to analyze the data and identify the key factors. Based on this, a model is built that reflects the interaction between these factors and allows you to evaluate the efficiency of different strategies. Models are subject to continuous evaluation and adjustment based on new data and changes in the environment, ensuring their adequacy and relevance. Particular attention is paid to the Irwin method, which is used to detect anomalies in data. This allows you to ensure high accuracy of the analysis and avoid the impact of random errors. On the basis of the carried out analysis, a table has been composed to systematize the directions of application of forecast models and methods in assessing the competitive environment of enterprise. It contains a brief description of forecasting methods and their characteristics, which contributes to a better understanding of the process and the choice of optimal approaches for specific situations. The importance of integrating forecasting and modeling to achieve effective enterprise management in a competitive environment is emphasized. The use of different methods and constant updating of models allow you to quickly adapt to changes, which is a key factor for success in today’s business environment.

Ergonomic aspects of work management in the context of changing conditions of the external environment of enterprises

Ergonomic aspects of work management in the context of changing conditions of the external environment of enterprises

Security and Risk Control of Enterprise Supply Chain Finance in the Context of Digital Economy

Abstract The widespread application of new-generation information technologies, such as the Internet of Things (IoT), has brought about significant changes in the operating environments of enterprises and the supply chains in which they operate. At the same time, enterprises aim to maximize profits while minimizing enterprise risks. This paper examines the risk assessment of enterprises in supply chain finance based on the relevant literature review. First of all, after combing and defining the relevant applications of digital technology in enterprise risk prevention and control, a Logistic enterprise risk assessment model under supply chain finance is constructed, and the parameters of the model are optimally selected and estimated for testing. The main factors affecting enterprise risk are analyzed from four dimensions: enterprise, core enterprise, financing asset risk and supply chain-related aspects, and a set of index systems suitable for enterprise risk assessment under supply chain finance is established by using correlation analysis, RF and Lasso regression methods. x3, x4, x5, x6, x7, x9 and x15 are negatively correlated with the enterprise risk, and the gross profit margin and the top five customers’ gross profit margin are negatively correlated with the enterprise risk, while sales and profit margin are negatively correlated with the top five customers’ gross profit margin. The correlation between enterprise credit risk and gross margin and the proportion of sales revenue from the top five customers is positive. The accuracy of prediction of the evaluation model is 93.3%. It can be seen that the proposed logistic assessment model is reasonable and effective, and can be practically applied in the security and risk control of enterprise supply chain finance.