Management of the internal environment of the enterprise

Abstract

Today, business activities of large, medium and small business entities play a significant role in our country. They contribute to the rapid structural restructuring of the economy, saturate the market with goods and services, and maximize the employment of the entire working population. However, their development in our country is hampered by the changing and unfavorable political situation, which directly affects the existence, efficiency, viability and competitiveness of each individual form of enterprise. Enterprises and organizations face important issues of preventing liquidation, complete closure or bankruptcy caused by changes in the internal environment as a result of the management entity's activities and changes in external environment factors. The main purpose of the article is to define the essence of the internal environment and its main elements and means of crisis management. The article examines the essence of the internal environment of enterprises and reveals its main components, which include goals, objectives, organizational structure, employees and technological resources. Having considered and compared the opinions of various scholars in defining the concept of the internal environment, the author has formed her interpretation of the internal environment of the enterprise. The article investigates the management of the internal environment in crisis situations of an organization's activities. In the context of instability, paying attention to the development of an enterprise in a state of crisis in the scientific literature is still an urgent issue and important for consideration. The main reasons for the emergence of a crisis at an enterprise, which have a mutual influence, are disclosed, the reasons that cause a crisis in domestic organizations are allocated, and the most important factors influencing this are identified. The article highlights important requirements that crisis management should include. Depending on the specifics of development and the state of the enterprise, crisis management can be divided into preventive, crisis and post-crisis management. The conditions for carrying out crisis management of an enterprise are allocated. Based on the analyzed information, recommendations were made on the main ways to bring the organization out of a crisis state, which can be ensuring by diversification measures, reengineering, restructuring and rehabilitation measures.