Abstract Why did women’s roles change so dramatically in the West in the period after 1945? These years saw major changes in those roles, and in dominant understandings of female selfhood, from a model based on self-abnegation to one based on self-fulfilment. The roots of this shift have often been located in the post-1968 feminist movement and in economic change. Examining this question through the lens of Great Britain, this article, however, centres working-class women as drivers of these changes, drawing on oral history interviews with over 100 women from coalfield communities. In the decades after 1950, these women constructed a new vernacular discourse of gender equality which had profound implications for the position of women in society. This vernacular discourse shared some similarities with post-1968 feminism, but rather than focusing on the division of domestic and paid labour, or sexual violence, it emphasized women’s autonomy, individuality and voice. In constructing it, working-class women drew on pervasive post-war ideas about equality and democracy, discourses of individualism and individual fulfilment, and discourses of ‘companionate’ marriage and ‘child-centred’ parenting in order to make claims for women’s rights. Through doing so, they constructed women not only as wives and mothers, but also as free and equal individuals.
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