The article considers the main approaches to the definition of the concept of «electronic government»; it was found that the integration of public administration into the virtual information space creates favorable prerequisites for the formation of an effective e-democracy as a logical continuation of the transformation of socio-political processes in the information society, which indicates a netocratic vector of development of public administration. It has been established that the successfully tested elements of egovernment are being introduced into wide use, which leads to the gradual formation of netocratic management, which is acquiring more and more mechanisms, tools, methods and forms of communication between government and society. It has been proven that governments should use the mechanisms and capabilities of the information society in order to ensure that the work of government bodies meets the needs of citizens as much as possible. The experience of Estonia regarding the successful testing and implementation of an effective e-government system is studied. The factors that influenced the formation of a high level of electronic government services in Estonia are considered. In particular, attention is focused on the awareness by the country's officials of the priority development of the information and communication technology industry and the possibility of stable state funding; the state program of general computerization «Tiger Leap»; global informatization of the country; the introduction of a number of electronic systems and services, thanks to which the level of bureaucracy has decreased, there has been an increase in the participation of citizens in public life, the reaction of subjects of power to the appeal of citizens has improved, the decision-making process by authorities has become transparent and accountable to the public, etc. It is recommended to focus on the Estonian experience in the practical application of e-governance in order to develop information and digital infrastructures in the management sphere and an effective domestic egovernment as an integrated platform for the formation of netocratic public administration.