Electronic Commerce Environment Research Articles

Consumer Behavior in the E - Commerce Era

This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.

Research on the change and development of international trade under the environment of electronic commerce

Research on the change and development of international trade under the environment of electronic commerce

When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process

The decoy effect has attracted much attention in the field of marketing and indicates that consumers’ preferences between two options will change after adding a third asymmetrically decoy option. Marketers usually hope for the decoy strategy to help improve a consumer’s preference for a target product. However, both empirical evidence and real-world examples show that the effectiveness of the decoy effect is not uniform. This paper proposes an adjusted consumer decision model based on salience theory and presents the results of an eye-tracking experiment to provide empirical evidence for it. The results show that risk aversion can moderate the effect of a decoy on salience and further impact preferences for a target product. Our study makes theoretical contributions that extend salience-based explanations for the decoy effect and have practical implications for marketers seeking to formulate effective decoy strategies, especially in the electronic commerce environment.

Exploring the Path of Construction of Comprehensive Experimental Zone for Cross-border E-commerce in Jindong District

In recent years, due to the decline in the growth of traditional export trade, cross-border e-commerce as the representative of the emerging international trade development momentum is rapid, to promote the overall foreign trade to enhance the effect of a great deal. Big data analysis has been of great help to cross-border e-commerce trading companies in terms of cost reduction and profit improvement. This paper firstly introduces the current situation of the whole country, Zhejiang, Jinhua, and Jindong District, then analyzes the development environment of electronic commerce in Jindong District through data, and conducts SWOT analysis for the current electronic commerce environment, explores the current problems and puts forward corresponding solutions, and finally puts forward the prospect of the construction path of the comprehensive experimental zone of cross-border electronic commerce in Jindong District.

English

Technological evolution has triggered more advanced market-based approaches to the transfer of goods, services, and information. In Ghana, Agribusiness small-medium enterprises' electronic commerce adoption is concentrated in Accra and Kumasi. This study spotting the research gap in Agribusiness small-medium enterprises' electronic commerce adoption selected the Upper East Region for the study. The study is centered on examining e-commerce adoption by agribusiness small-medium enterprises’ and the preferred electronic commerce applications adopted by Agribusiness small-medium enterprises' in the Upper East region of Ghana. A simple random sampling technique was adopted for the study. The results of the study show that 91% of agribusiness had adopted electronic commerce for their operations with the major observation that being electronic commerce environment is good for business. The major barrier to adoption was the high cost of adoption of electronic commerce applications. Owner experience, observability, benefits from electronic commerce, trialability and years in business were all found to be factors influencing agribusiness small-medium enterprises’ adoption of electronic commerce. Furthermore, the results also indicated that Agribusiness small-medium enterprises in the Upper East region use electronic commerce applications mostly for customer relation management and interorganisation system. In conclusion to the study, electronic commerce adoption was observed to be rising among agribusiness small-medium enterprises in the Upper East region but the greatest hurdle to their adoption was the high cost of adoption of these applications. The study, therefore, recommends that financial institutions, electronic commerce application manufacturers, and the government should collaborate to subsidy the cost of these electronic applications to agribusiness small-medium enterprises. Key words: Adoption, e-commerce applications, agribusiness SMEs, preference.

E-commerce Regulations in an Emerging Era: The Role of the WTO in Resolving the Complexities of Electronic Trade

The World Trade Organization has responded slowly to issues pertaining to harmonizing the digital economy among its member states. Because of the complex, multidimensional electronic commerce environment, there are diverse interests and conflicts among states on internet regulation. However, agreements at World Trade Organization forums act as intermediary responsibilities in forming a safe, sure, and reliable guiding structure for electronic commerce. Thus, agreements are a significant way to facilitate the advancement of the digital economy. Currently, there is no all-inclusive program for change at the World Trade Organization. This paper focuses on overhauling the organization to be in line and able to handle challenging contemporary trade treaties and manage issues relating to the digital economy. Keywords: Digital economy, Dispute settlement, Electronic commerce, GATS, Liberalization, WTO law reform, Agreements

Application and Exploration of Computer Technology In Modern Enterprise Logistics Management

Enterprise logistics management is an important factor to promote the development of enterprises. Under the environment of electronic commerce, modern enterprise logistics management needs to make reasonable use of computer technology. This paper firstly explains the existing problems of logistics management innovation at the present stage and the characteristics and advantages of computer information management technology, and explores the specific technology of computer technology applied in modern logistics for readers’ reference.

Risk and opportunity for online purchase intention – A moderated mediation model investigation

What is the risk and opportunity for online purchase intention? This study focused on online purchase intention to explore the relationships on the proposed theoretical model for an electronic commerce environment in Taiwan. This study found electronic word-of-mouth plays a fully mediated role between perceived risk and online purchase intention. Online involvement plays a moderated mediating role in the proposed theoretical model. Perceived risk of online purchase intention through electronic word-of-mouth is stronger at low degrees of online involvement than at higher degrees of online involvement for Taiwan’s online consumers. This study concludes online operators might consider encouraging online consumers to participate in online information with a high degree of involvement. Thus, although perceived risk is a risk for online consumers and is harmful to online purchase intention, online operators should turn risks into opportunities for electronic commerce by effectively using the power of online involvement and e-WOM.

Research on Logistics Distribution in E-commerce Environment Based on Particle Swarm Optimization Algorithm

In order to improve the efficiency of logistics distribution under electronic commerce environment and reduce the logistics cost of distribution path length and time delay, to solve the problem of logistics distribution method at present larger and better convergence, a logistics distribution method in e-commerce environment is proposed based on particle swarm optimization algorithm, the characteristics of construction behavior the characteristics of logistics distribution under the e-commerce environment, the logistics distribution problem into a multi-objective optimization problem of particle swarm optimization. Based on the IOT technology, to establish a stable and efficient logistics supply chain structure, according to the interval distribution characteristics of e-commerce products to the distribution of the time interval of extraction group behavior of particles, the adaptive path characterized the amount of logistics distribution optimization and implementation under the environment of e-commerce logistics distribution path optimization, improve the coverage level of logistics and distribution of the simulation nodes. The results show that the method has stronger spatial search ability, it has higher convergence accuracy and faster search speed, and reduces the time cost and path overhead of logistics delivery.

Green Supply Chain Management Strategy in the Environment of Electronic Commerce

<p>With the rapid development of science, technology and economy, environmental problems are intensifying globally, which has affected people’s quality of life. In the context of e-commerce, developing an enterprise’s green supply chain has become one of an important means to improve environmental problems. However, there are still deficiencies and room for improvement in green supply chain management (GSCM), such as the inability to effectively integrate technology, the lack of innovation in management, and the inadequacy of relevant laws. In response to these issues, this article proposes relevant improvement strategies and hopes that the future green supply chain development will be helpful.</p>

The problem of shelf-warmers in electronic commerce: a proposed solution

This paper presents the significant problem of so called shelf-warmers in the environment of electronic commerce. In the first part of the paper, the factors that have led to an increasing stock of shelf-warmers in online stores are discussed. These factors are divided into two groups: those that occur mainly in an online store environment and those not specifically associated with an online environment. One group of factors are related to the large number of items offered in an online store enabled by various models of inventory management (e.g. drop-shipping, 3PL, 4PL), the lack of a need to maintain costly space for the exposition of goods, the heterogeneity of online shoppers and the large number of returns from customers. The other group of factors concern incorrect forecasts of demand, inappropriate inventory control, choice of product assortment, pricing policies and the end of a product’s life cycle. The problem of appropriately identifying shelf-warmers is then discussed and an index measuring the tendency of a good to be a shelf-warmer is proposed. Based on this, different methods for dealing with shelf-warmers are outlined in the form of the use of recommendation systems, search engine optimization and social media. The paper then presents an experiment conducted in a real business environment to assess the effectiveness of some of the aforementioned methods. This experiment resulted in the sale of approximately 33% of 160 selected shelf-warmers and over 50% from one group (number 8) where all the suggestions were implemented, within a period of 10 months. The results obtained show that the methods and recommendations proposed may help online stores to deal with the problem of shelf-warmers.

Purchase intention in an electronic commerce environment

Purpose The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to contribute to purchase intention (PI) when shopping online. Design/methodology/approach In order to accomplish the specified aim, this study first conducted an experiment by involving the students from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment. Findings The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers’ PI. Traditionally, price is always an issue in marketing; however, for e-commerce, this issue does not have direct impact on PI. Research limitations/implications The main limitation of this study is that a less established e-commerce example was utilized to conduct the experiment and survey for validating the model. Also, the study was conducted only in the context of Bangladesh and a student sample was utilized. Future studies can test the model in different contexts (particularly to verify the impact of privacy) by utilizing data from consumers. Practical implications This study has resolved a controversial issue by generating clear guidelines that the overall conjoint effect of OP, trust, and price on PI is neither negative nor neutral. Synergistically, the application of these controlling tools of identity theft can substantially enhance consumers’ trust, which is the single most predictor to pursue consumer PI. Originality/value This study has provided in-depth insight into the impact of different controlling measures in e-commerce PI. Practitioners have potential learning from this study that if consumers find the application of different controlling mechanisms against cybercrimes, particularly identity theft, enhancing the reliability, authenticity and security of transactions in this virtual medium, they do not mind paying a higher price. Such insights have not been provided by existing studies on this topic. Developing trust on e-commerce purchase is the driving force, not the price.

Evaluating the user interface and experience of VR in the electronic commerce environment: a hybrid approach

In recent years, to attract global manufacturers, media reporters, and consumer attention, a popular term in search engines has been virtual reality (VR). In addition to video, entertainment, education, and medical, VR can be used in electronic commerce (E-commerce). Currently, most E-commerce platforms present products using 2D images, text-based interface or animation. However, consumers want to know more about the products while online shopping and compare the product’s material, color, and other elements. Therefore, combining VR with E-commerce can improve the user’s shopping experience. This study will focus on the characteristics of VR and E-commerce. This feature can be used to interactively study UI and UX between users and designers to generate design criteria. Experimental design is carried out through the modified SEM-CPU method. Then, we use the think-aloud protocols, Questionnaire for User Interaction Satisfaction, and User Experience Questionnaire to understand the user’s thoughts on UI and UX. Moreover, this study uses focus group to interview experts to obtain expert opinions on VR E-commerce. Induction and integration of data is carried out to produce design criteria by experimental results. Finally, the Delphi method is utilized to validate and evaluate the practicability of the design criterion. Through the “UI and UX design criteria of VR” generated by this study, many important design elements can be proposed and assessed in VR E-commerce. In closing, this study provides design and development suggestions for VR developers to improve the positive influence of UX.

A Dual-Channel Equilibrium Management Model for Service Products Under Electronic Commerce Environment

With the development of electronic commerce, the online auction has been used as another basic sales channel in addition to the traditional list price. How to balance two channels to maximize the total expected profit under limited supply has drawn wide attention from both researchers and sellers. Faced with this issue, this paper proposes an equilibrium management model for dual-channel sales of the service products aiming to optimize the list price and the best setting of the auction scheme. First, we analyze the symmetric equilibrium participation strategy of rational consumers facing two channels. We model the consumer choice of channels through a threshold type function based on the consumer’s utility represented by a power exponential function, and then prove the unique existence of an auction-participation symmetric equilibrium, and demonstrate its monotone property in the customer’s valuation. Based on the strategy of consumers, from the perspective of sellers, an equilibrium management model is built to obtain the optimal choice of the auction quantity, auction duration, and the posted price. Finally, an airline example is used to verify the effectiveness of the proposed model. This work enables the seller to segment the market appropriately so that two channels reinforce each other and cannibalization is mitigated.

Factors and characteristics that influence consumers’ participation in social commerce

Purpose The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this paper is to analyze – from the perspective of the consumer – the main factors and characteristics (personal or related to the products bought) that have influenced consumers to participate in social commerce buying, recommending, comparing and sharing information about products and services in online marketplace and communities. Design/methodology/approach The study is characterized as an exploratory descriptive research, operationalized through a survey, applied to 229 participants of the social network Facebook. The research involves a qualitative stage for identifying potential variables that influence the participation of consumers in social commerce, followed by a quantitative one, including data collection procedures, validation and data analysis. Findings The results show trust, perceived usefulness and information quality as the factors that most influence consumer participation in social commerce, being trust in the website the main predictor. Concerning the characteristics, the findings also show that more expensive products and products classified as computers and electronics use ratings, recommendations and comments online more intensively than books, travel, household appliances and fashion products. Research limitations/implications As limitations of the study, the authors highlight the small number of interviews conducted during the qualitative stage, which may have left out other relevant factors of the analysis on consumers’ participation in social commerce. Another limitation refers to the selection of the participants of the study; all members of the social network Facebook are identified by the contact net of the authors – though it has been tried to enlarge this contact list by requesting the respondents to share the questionnaire link with their acquaintances, we should be cautious about the generalization of the results. Originality/value The study proposes an instrument to identify factors and characteristics that are taken into consideration by the consumers when participating in social commerce. Such a tool can be replicated by firms included in this type of commerce, in order to evaluate the behavior and perception of their customers about their performance in the online environment. This study also highlights trust, information quality and perceived usefulness of the website as the most influencing factors of the consumers’ participation in social commerce. In addition, the authors identified that more expensive products and products classified as computers and electronics seem to use more intensively ratings, recommendations and comments online provided by other people. This fact supports the research literature that (positive or negative) online recommendations influence the consumers purchase behavior, reducing uncertainties about the products and increasing credibility and trust.

Supply chain quality and pricing decisions under multi-manufacturer competition

PurposeIn today’s global competition, supply chain quality management is the key to a firms’ competitiveness. However, managers find that making sound quality and pricing decisions under a complex multi-echelon in the current competitive electronic commerce environment is daunting and challenging. The purpose of this paper is to examine the optimum quality strategies under different cooperative mechanisms and investigate its effects on channel members’ profits.Design/methodology/approachThis paper is a result of a China-UK collaborative research effort, involving researchers with expertise in information systems, quality management, supply chain management, pricing, and game theory models. The authors consider the quality decisions of a single product in a supply chain system that consists of a supplier and two competing manufacturers. The authors examine the optimum quality strategies under different cooperative mechanisms and investigate its effects on channel members’ profits. A modified Nerlove-Arrow model is employed to investigate the quality levels on goodwill and product sales.FindingsThe results reveal that the traditional cooperative program is not very effective in the horizontal competitive market; and each channel member may have a profit improvement when the supplier integrates with a manufacturer.Originality/valueThe authors believe that this paper will contribute to the existing body of knowledge. Moreover, the paper provides insights for managers to better manage their supply chain quality management in an information-centric context.

The Characteristics of Consumer Behavior and Its Impact on Network Marketing in the Environment of Electronic Commerce

The change and development of the environment of electronic commerce has a great influence on enterprises and consumers. The characteristics of the consumer behavior is changing, the marketing mode of enterprise, especially network marketing, is gradually affected. This paper analyzes the challenges faced by the production and operation activities of traditional enterprise, the changes of consumer behavior, and some problems and countermeasures in network marketing.

The Channel Conflict and Management Strategy of O2O Network Marketing Pattern under the Electronic Commerce Environment

With the application of Internet technology and the gradually popularization of the network, the electronic commerce rapidly advanced at an unprecedented speed. Starting with the electronic retail and electronic trade evolves to the present stage of online trading market, it gradually become the main part of strategic emerging industry and the modern ways of distribution under market economy environment. Electronic commerce as a new kind of economic activity in Internet environment, it realizes the integrated information of the whole process of production, procurement and sales. All transactions are network virtualization transaction, which can be called a completely new channels different form the traditional marketing channels. This paper discusses the channel conflict of O2O network marketing pattern under the electronic commerce environment and then puts forward some management strategies.

Research on the Operation Mode of Agricultural Products Supply Chain in Hainan Province under the Environment of Electronic Commerce

Currently, the development of Hainan agricultural products supply chain is still in its infancy, agricultural products supply chain management mode based on electronic commerce has not yet been established. In the face of increasingly complex competition environment and a more extensive competition, static, the structure of the complex supply chain of agricultural products cannot meet the continuous competition in the market environment, the changing of environment change and the request of the customer requirements vary widely. Therefore, constructing Hainan agricultural products supply chain management in e-commerce environment is realistic and urgent operation model.

Research on the Operation Mode of Agricultural Products Supply Chain in Hainan Province under the Environment of Electronic Commerce

Research on the Operation Mode of Agricultural Products Supply Chain in Hainan Province under the Environment of Electronic Commerce