Abstract

Currently, the development of Hainan agricultural products supply chain is still in its infancy, agricultural products supply chain management mode based on electronic commerce has not yet been established. In the face of increasingly complex competition environment and a more extensive competition, static, the structure of the complex supply chain of agricultural products cannot meet the continuous competition in the market environment, the changing of environment change and the request of the customer requirements vary widely. Therefore, constructing Hainan agricultural products supply chain management in e-commerce environment is realistic and urgent operation model.

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