Abstract
In recent years, due to the decline in the growth of traditional export trade, cross-border e-commerce as the representative of the emerging international trade development momentum is rapid, to promote the overall foreign trade to enhance the effect of a great deal. Big data analysis has been of great help to cross-border e-commerce trading companies in terms of cost reduction and profit improvement. This paper firstly introduces the current situation of the whole country, Zhejiang, Jinhua, and Jindong District, then analyzes the development environment of electronic commerce in Jindong District through data, and conducts SWOT analysis for the current electronic commerce environment, explores the current problems and puts forward corresponding solutions, and finally puts forward the prospect of the construction path of the comprehensive experimental zone of cross-border electronic commerce in Jindong District.
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