We performed an aqueous in situ polymerization of pyrrole in presence of modified montmorillonite particles to obtain a polypyrrole/organophilic montmorillonite clay (PPy/MMTO) nanocomposite with an intercalated structure. The natural clay was previously modified to become organophilic. The PPy/MMTO was mixed to PVA to prepare nanofibers through electrospinning methods. The different nanocomposites were characterized through Fourier transform infrared spectroscopy and UV–Vis spectroscopy, X-ray diffraction, scanning electron microscopy and impedance spectroscopy. We confirmed the clay organophilization by observing the (001) plane displacement from 6,1° to 5,5° and the presence of absorption bands in 2924 cm−1, 2853 cm−1 and 1479 cm−1, by XRD and FTIR analyses, respectively. We observed that the conductivity of the final PVA/PPy-MMTO nanofibers increased upon exposure to ammonia vapors, confirming that this hybrid material exhibits promising properties for use as active elements in gas sensors.