The existing research on critical peak price (CPP) decision-making ignores the difference in risk appetite between industries within the consumer population, resulting in a serious lag in the enthusiasm of some users to respond to CPP, and unsatisfactory improvement of power systems and carbon emission reduction on the supply and demand side. Firstly, the problem of consumer risk appetite was comprehensively analyzed, and the industrial consumer population was secondarily stratified according to the influencing factors and the enthusiasm of responding to CPP, namely: stubborn, active and conformist, and quantitatively verified by cluster analysis. Secondly, by combing the relevant paths of CPP decision-making, the critical-peak window determination model and CPP multi-objective optimization model were constructed, and the calculation of relevant indicators was introduced. Finally, taking 10 industrial enterprises in a city in Sichuan Province as an example, the clustering method was used to verify the stratification results, and the index analysis method was used to measure the load and carbon emission improvement of two typical enterprises after CPP optimization. The results showed that the stubborn users insist on using electricity, the improvement effect of load and carbon emission reduction was poor, and additional production costs will be caused. The conformist and active users had high sensitivity to electricity price fluctuations, good load and carbon emission reduction improvement effects, and significantly reduced electricity costs.