Natural gas consumption in industrialised central Canada, Ontario, the major consumer of western production (28%), is likely to grow by 300 BCF by 1995. In traditional markets this will result from the appeal of a “clean” fuel at a competitive price but the growth of the direct purchase market could affect the manner of arranging sales and guaranteeing supply. New markets will arise from the use of gas for electrical generation, replacement of electricity for domestic use and air conditioning and for natural gas vehicles.