ABSTRACT One of the critical quandaries in real-world production management systems is uncertainty in the product demand, which is closely associated to the product price. This uncertain behavior of demand affects production decisions in a system. In this context, this study develops a decision support framework for an imperfect serial production management system under uncertainty. The proposed framework is analyzed considering price-dependent uncertain demand and random defective rate in the system, thus considering both internal and external uncertainties of the system. Three distinct production models are formulated considering different types of uncertain relations among the product demand and market price. Closed form solutions of the decisions are obtained through hybrid of simulation and analytical optimization and are tested through an experimental case analysis. @RISK of Palisade Suite is utilized for simulation and to capture the uncertainty in defective proportion and demand elasticity parameters by creating several possibilities.
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