As a new type of energetic structural material, Al/Ep/W(Aluminum/epoxy/tungsten), whether as a fragment or projectile material, should comprehensively consider the impact energy release and structural strength, especially the structural strength is the premise to ensure the material integrity. The dynamic constitutive model of materials is the theoretical basis for describing the strength and dynamic behavior of materials. Therefore, it is great significance to determine the dynamic constitutive model parameters of Al/Ep/W materials considering strain rate effect, and to verify the reliability of the model. In this paper, Al/Ep/W material is prepared, and the stress/strain relationship curve of the material under high strain rate is obtained through Split Hopkinson Pressure Bar (SHPB) test. The ZWT viscoelastic constitutive model is selected based on the composition of the material and the distribution of the internal components, and the simplified ZWT constitutive model with damage under constant strain rate is derived, and the parameters of the constitutive model are fitted by the least square method. By using Kirchhoff stress and Green strain tensor theory, the incremental form of the constitutive model is derived, and the Abaqus user material subroutine is written and embedded in the finite element software. The accuracy of material VUMAT subroutine is verified by comparing the results of SHPB test and numerical simulation under high strain rate. Combined with the verified material model subroutine, the experiment and numerical simulation of Al/Ep/W cylindrical projectile impacting aluminum plate are conducted. The results show that the experimental and numerical simulation results are in good agreement. The proposed model can be used to evaluate the dynamic response characteristics of the new energetic material projectile to the lightweight aluminum armor protective structure.