Effects Of Social Networking Sites Research Articles

Effects of social networking sites on strengthening self-protective behaviors after COVID-19 recovery among the working-aged population

This study aimed to investigate the effects of social networking sites (SNS) on strengthening self-protective behaviors after COVID-19 to prevent post-COVID-19 conditions in the working-age population in Thailand. Data were collected through a cross-sectional online survey of 400 working-aged Thais. Multiple regression analysis (MRA) was employed to analyze the data at a 0.05 significance level. The findings revealed that YouTube (beta = .275) and Facebook (beta = .182) positively impact self-protective behaviors while Twitter (beta = .237), Facebook (beta = .198) and Tiktok (beta = .119) influence attitudes towards these behaviors. Additionally, Twitter (beta = .206) and LINE (beta = .145) affect subjective norms. YouTube (beta = .288) and LINE (beta = .165) significantly enhance self-efficacy. This study contributes to the broader understanding of how social networking sites can reinforce self-protective behaviors against long COVID-19 among the working-age population. This study contributes valuable insights into the role of social networking sites in promoting health behaviors after COVID-19. The findings offer practical implications for health communication planning by expanding knowledge on the effectiveness of these platforms. Policymakers, social marketers and health organizations can leverage these insights to design targeted interventions to reduce the risk of COVID-19 and prevent future COVID-19 outbreaks at both national and international levels.

Investigating the Psychological Effects of Social Networking Sites among High School Students from Zagora Directorate of Education, Morocco

The pervasive integration of Social Networking Sites (SNS) into daily life has sparked considerable academic interest, particularly concerning their intricate relationship with, and influence on, young adults. This study examines the psychological impacts of social networking sites (SNS) on high school students in the Zagora Directorate of Education, Morocco. Employing a mixed-methods approach, the research combines quantitative surveys and qualitative interviews to gather comprehensive data from a sample of 75 students. The findings reveal a complex relationship between SNS usage and various psychological outcomes, including anxiety, depression, and social connectedness. Frequent SNS users report higher levels of anxiety and depression, compared to moderate and low users. Conversely, moderate SNS engagement is associated with enhanced social connectedness and peer support. Qualitative data suggest that the content and context of SNS interactions significantly influence these psychological effects. The study underscores the need for educational interventions and policy guidelines to mitigate the negative impacts while fostering the positive aspects of SNS use among adolescents, especially in a remote area such as Zagora. These insights contribute to a broader understanding of digital behaviour and its implications for youth mental health in educational settings.

An Analysis of Social Networking Sites in Developing Electronic Word of Mouth and Brand Loyalty

The purpose of this article was to examine the role of social networking sites in fostering electronic word-of-mouth and enhancing brand loyalty in Pakistan. The study initially aimed for a sample size of 384 but received 370 completed questionnaires. After eliminating 15 responses due to aberrant findings, 355 questionnaire answers were analyzed, resulting in a response rate of 92.44 percent. Data were gathered by using an electronic survey questionnaire and analyzed with SPSS to test the proposed model for normality, reliability, frequency tables, standard deviation, mean, and correlation. The findings indicated that social networking sites, along with social networking site rewards and self-image, significantly boosted brand loyalty by facilitating electronic word of mouth and brand commitment. This research provides valuable insights into the effectiveness of social networking sites in strengthening customer loyalty through enhanced online engagement and communication. These findings are particularly significant for marketers and businesses aiming to leverage social media platforms to build stronger, more loyal customer bases.

Media społecznościowe w działalności marketingowej banków w Polsce

Social media are perceived as one of the most important marketing tools to reach and communicate with customers. The article concerns the activity of banks in social media and the interest of customers in the content published on those media. The aim of the research is to diagnose the usage of social media in marketing communication of the largest banks in Poland. The article is a preliminary assessment of marketing activities carried out by banks in social media and the reception of these activities by stakeholders in the form of customer interest in banks’ profiles in these media. To achieve the article’s purpose, the desk research method was to analyze the existing data, which included statistical data and available literature. The profiles of selected banks in social media were also reviewed and inductive reasoning was used in the conducted considerations. The conducted research confirmed a much lower interest in bank profiles compared to enterprises from other industries. This is determined by the specificity of banking services and divergent expectations of Internet users and bank representatives. While banks strive to create a community around the brand and a group of its advocates, consumers are looking for measurable benefits in the form of various types of special offers. Every year, banks show more and more activity in social media, however, the scale of the interaction of profile followers is not commensurate with the banks’ efforts. The effectiveness of social networking sites in achieving marketing goals is lower than banks expect.

A systematic review of motivations, attitudes, learning outcomes, and parental involvement in social network sites in education across 15 years

ABSTRACT Despite the growing popularity of social network sites (SNSs) in educational settings, there has been a lack of comprehensive review studies focused on the effects of SNSs used for educational purposes. This study seeks to address this gap by examining the impact of SNS use on motivations, attitudes, learning outcomes, and parental involvement, which have been infrequently studied in previous research. Employing a systematic review based on the protocol of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), our findings indicate that the use of SNSs has the potential to enhance learners’ motivations, engender positive attitudes, and improve learning outcomes. However, it is also observed that parental involvement may complicate SNS-assisted learning outcomes. Consequently, this study explores methods for improving SNS-assisted learning motivations, attitudes, and outcomes, as well as the effects of parental involvement on SNS-assisted learning. Future research directions are discussed.

Effects of social networking sites on university students’ academic performance: A systematic review

This paper analyzed the effects of social networking sites (SNS) on university students’ academic performance. In this study, the peer-reviewed articles were taken from the SCOPUS database. The 22 articles meeting the inclusion criteria were involved in the analysis. Two researchers analyzed the articles using the content analysis method according to the researchers’ established analysis criteria. The results showed that research has generally reported positive and significant results on the influence of SNS on academic achievement. However, some studies have reported the negative effects of SNS on academic achievement. The results regarding the publication year of the reviewed studies showed an increase between 2019 and 2022. The results also showed that the data collection instruments included quantitative methods to collect data in all reviewed studies, and most participants were between 100 and 300. In addition, the main data source to measure academic achievement was the Grade Points Average, and most of the research was conducted in Saudi Arabia. These findings from this research add new insights to the literature and have important conclusions for researchers regarding the uses of SNS on academic achievement.

The Effects of Social Networking Sites Needs and Academic Stressors on Academic Motivation of College Students

In recent years, social networking sites (SNSs) have experienced a surge in popularity, particularly among college students. These online platforms offer diverse functionalities that facilitate connections with friends and family, information sharing, and resource exchange. This study aimed to determine the effects of SNSs needs and academic stressors on the academic motivation of college students in one private schools in Iligan City, Lanao del Norte, Philippines during the second semester of the academic year 2022-2023. Using a simple random sampling procedure, 511 first, second, and third-year college students participated and responded to the adapted Likert-type instruments assessing the study variables. The result showed that most college students used Facebook, Facebook Messenger, and YouTube daily. It was also revealed that both SNSs and academic stressors positively affect extrinsic motivation. However, only SNSs have a positive impact on intrinsic motivation. Furthermore, academic stressors positively affect amotivation. Hence, educators and school administrators should consider incorporating SNSs to enhance motivation and engagement among college students. Specifically, educators can leverage the features of SNSs to promote collaboration, communication, and information sharing among students. Additionally, educators may consider designing academic activities encouraging students to use SNSs to explore and apply course content.

Effects of Social Networking Sites on Students

Effects of Social Networking Sites on Students

Fake or Fact News? Investigating Users’ Online Fake News Sharing Behavior: The Moderating Role of Social Networking Sites (SNS) Dependency

The purpose of this study is to test and validate a modified stimulus organism response (SOR) theory with a bi-dimensional attitude toward fake news sharing. This study examines the effect of various gratifications, i.e., hedonic, social, and utilitarian, with bi-dimensional attitudes and intentions toward sharing fake news. The moderating effect of social networking sites (SNS) dependency is also investigated to examine the attitude-intention gap. Data were collected from a sample of 327 social media users and further analyzed using PLS-SEM. The modified SOR theory described significant variance in fake news sharing intentions. Findings reveal that cognitive attitude is a strong predictor of sharing fake intentions than affective attitude. All gratifications factors except hedonic gratification have significant positive association with attitude which in turn influence the users’ toward fake news sharing. Moreover, the findings also proved the moderating effect of SNS dependency. This study explains remarkable insights for researchers, practitioners, social media users, and social media platform providers.

A statistical analysis of the effect of social networking sites on students' academic performance in the western Odisha universities

The purpose of this research is to investigate the core notion of social networking sites, as well as their relevance, use, and effect on the academic performance of students. The university students from western Odisha are the major source of information for this study. Primary data on demographic information, educational qualifications & achievements are collected through Google forms in online and offline methods that were utilized for the study. From the sample of size 277, gender-wise distribution [Female- 141 (50.9%) and Male- 136 (49.1%)] have been responded to and selected for our study. A five-point Likert Type Rating Scale Questionnaire, titled: Social Media and Academic Performance of Students Questionnaire was used to collect data from the participants. The data so collected are analyzed through IBM SPSS Statistics 26 under MS Excel environment and the results are analyzed. Statistical tools like Graphs, Pie- Charts, Diagrams, Chi-Square tests, and t-tests were used for the statistical data analysis to assess the various effects of social networking sites on the academic performance of students. The results reveal that the students who spend more time on SNSs are likely to demonstrate poor Academic achievement. Students can be able to boost their Academic achievement by collecting data and gathering important information.

A statistical investigation of the impact of social networking sites on students' academic achievement in western Odisha universities

The purpose of this research is to investigate the core notion of social networking sites, as well as their relevance, use, and effect on the academic performance of students. The university students from western Odisha are the major source of information for this study. Primary data on demographic information, educational qualifications & achievements are collected through google forms in online and offline methods that were utilized for the study. From the sample of size 277, gender-wise distribution [Female- 141 (50.9%) and Male- 136 (49.1%)] have been responded to and selected for our study. A five-point Likert Type Rating Scale Questionnaire, titled: Social Media and Academic Performance of Students Questionnaire was used to collect data from the participants. The data so collected are analyzed through IBM SPSS Statistics 26 under MS Excel environment and the results are analyzed. Statistical tools like Graphs, Pie- Charts, Diagrams, Chi-Square tests, and t-tests were used for the statistical data analysis to assess the various effects of social networking sites on the academic performance of students. The results reveal that the students who spend more time on SNSs are likely to demonstrate poor Academic achievement. Students can be able to boost their Academic achievement by collecting data and gathering important information.

DAPATKAH SITUS JEJARING SOSIAL MENDORONG INTENSI BERWIRAUSAHA HIJAU?

Abstract- Social networking sites are an important aspect of everyday life. Social networks are also thought to have the power to increase the intention of green entrepreneurship which is important in preventing ecological deprivation. Therefore, this study aims to analyze the effect of social networking sites on the green entrepreneurship intentions of Jabodetabek students mediated by self-efficacy and risk-taking tendencies. This research was conducted using quantitative research methods, with the use of convenience sampling and electronic questionnaires as data collection methods from 181 students studying at universities in the Jabodetabek area. Data analysis was performed using PLS-SEM. The results showed that social networking sites had a significant effect on green entrepreneurship intentions directly, without being mediated by self-efficacy or risk-taking tendencies. Thus, there is great hope that social networking sites can be utilized in the realization of green growth. Through the social networking movement that raises awareness and insight into the green economy, it can have a direct effect on increasing the green entrepreneurship intentions of Jabodetabek students.
 Keywords: Social Networking Sites; Self-Efficacy; Propensity to Take Risks, Green Entrepreneurship Intentions

A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature

AbstractSeveral studies have been conducted to determine the factors influencing online consumers to adopt the information embedded in electronic word of mouth (eWOM). The amount of existing research and the inconsistency of certain conclusions need the development of an all‐encompassing model capable of synthesizing previous findings. Thus, this meta‐analysis study synthesizes current research on eWOM, which will aid in reconciling results about the variables impacting eWOM adoption and consumers' behavioural intentions. This study utilizes data from 89 research in a two‐stage structural equation model (TSSEM). The findings show that eWOM usefulness and credibility impact behavioural intentions, and eWOM adoption plays a mediating role in these relationships. The results further signify the moderating effects of social networking sites (SNS) and e‐commerce platforms on the adoption behaviour. Building on the elaboration likelihood model (ELM), this study shows that the central route to persuasion is the dominant predictor of eWOM adoption on e‐commerce sites. In contrast, the peripheral route tends to dominate on social networking sites. The findings improve the current understanding of the diffusion of online information, which can alter consumers' behavioural intentions. The study finally provides managers with specific recommendations for maximizing the effectiveness of eWOM propagation through online channels.

Effects of SNS overload and dissatisfaction on job performance and discontinuous usage intention

PurposeThe purpose of this paper is to investigate the effects of social network sites (SNS) overload on individual job performance and discontinuous usage intention.Design/methodology/approachBased on the Stressor-Strain-Outcome (SSO) framework, a research model was proposed and tested empirically. The partial least squares structural equation modeling (PLS-SEM) method was applied to data collected online through a questionnaire.FindingsFindings highlighted that social overload is related positively to information overload and communication overload. Information overload affected only the perception of work overload, while communication overload was a significant stressor affecting work overload and dissatisfaction towards SNS. Although results revealed a positive relationship between these two strains, only dissatisfaction influenced job performance and discontinuous usage intention.Originality/valueAs much as SNS are a useful tool in the workplace, they can have significant drawbacks. Prior studies have investigated this dark side. However, they scantily explored the effects of SNS overload on both job performance and discontinuous usage intention. Moreover, the relationships between types of overload are understudied. This paper proposes an enrichment of the literature by validating a model of the relationships between information overload, communication overload and social overload, job performance and discontinuous usage intention. It extends prior research on SNS stressors and points out the communication overload as the main SNS stressor affecting strains in the workplace.

Social networking sites use and college students\u2019 academic performance: testing for an inverted U-shaped relationship using automated mobile app usage data

With the widespread adoption of social networking sites among college students, discerning the relationship between social networking sites use and college students’ academic performance has become a major research endeavor. However, much of the available research in this area rely on student self-reports and findings are notably inconsistent. Further, available studies typically cast the relationship between social networking sites use and college students’ academic performance in linear terms, ignoring the potential moderating role of the intensity of social networking sites use. In this study, we draw on contrasting arguments in the literature predicting positive and negative effects of social networking sites use on college students’ academic performance to propose an inverted U-shaped relationship. We collected data on social networking sites use by having college students install a tracking app on their smartphones for 1 week and data on academic performance from internal college records. Our findings indicate that social networking sites use indeed exhibits an inverted U-shaped relationship with college students’ academic performance. Specifically, we find that spending up to 88.87 min daily on social networking sites is positively associated with academic performance, but beyond that, social networking sites use is negatively associated with academic performance. We discuss the implications of our findings.

Impact of Social Networking Sites on Students’ Learning English Language at Tertiary Level in Bangladesh

With the advancement in technology, Social Networking Sites (SNS) are being used by millions of students in Bangladesh for various purposes. People use SNS for communication, interaction' sharing posts, photos, videos; creating blogs, sending messages, and for real time conversations (Zaidieh, 2012). Students can learn their target language through SNSs as these platforms engage students more and inspire them. Moreover, the usage of SNSs minimises learners’ fear and nervousness and authority of the instructor (Gilbert, Fiske, & Lindzey, 1998; Beauvois, 1998, cited in Millis, 2011). Moreover, an opportunity of interaction for both teachers and students is ensured through authentic tasks and materials which promote constructivist learning through meaningful communication (Woo, Herrington, Agostinho, & Reeves, 2007). This study has explored the impact of SNS in learning English at tertiary level. So, it focuses on the effects of Social Networking Sites in language learning platform, developing reading, writing, listening and speaking skills and creating ease to teachers and learners in English has been examined in this study. To investigate this, I implemented quantitative research method with 120 students studying Honour’s in English Language and Literature at Public, National and Private Universities. Forty students were selected randomly from each of the university category. All the students were surveyed by using close-ended questionnaire and later descriptive statistical method was used to analyse the data. Despite having hesitation of communicating with each other, it is clearly evident that students use SNS mainly Facebook to improve their language skills.

The Role of the Family in Dealing withthe Effects of Social Networking Sites on the Behavior of Students

The Role of the Family in Dealing withthe Effects of Social Networking Sites on the Behavior of Students

Study the impact of social networking sites (Facebook) on the academic , psychological and physical achievement of upper secondary stage students in Aqaba: دراسة أثر مواقع التواصل الاجتماعي (الفيس بوك) على التحصيل الأكاديمي ونفسيًا وجسديًا لطلاب المرحلة الاساسية العليا في مدينة العقبة

The study aimed to identify the effects of social networking sites on students psychologically and physically, as well as on their academic achievement. The researcher has adopted the relational descriptive approach. To achieve the objectives of the study, the researcher prepared a questionnaire and indicate the validity and reliability for it. The study population consisted of (602) male and female students from the upper basic stage (seventh to tenth) in the Alashrah secondary school and Ayla school in Aqaba, and the study sample was selected randomly contained (188) male and female students, of whom (95) were males and (93) Females. The results of the study showed that there is a statistically significant inverse relationship between the level of achievement and the use of social media sites, and the results also showed that there is a direct relationship between students' feeling of fatigue and fatigue and the number of hours they use communication sites. The results also showed that the student is affected psychologically in a positive way and the number of hours spent on using websites Social communication, and the results indicated that there is a statistically significant inverse relationship between parents' knowledge of the password and exposure to social problems. The study concluded with several recommendations, including: The need to study the impact of communication sites on other age groups, and the study also recommended the need to educate parents about how to communicate with their children.

Social networking sites passive use and its effects on sad-happy mood

The social comparison theory explains some negative effect of social networking sites (SNSs) use. These Internet applications have made easier the online social comparison that in turn predicts depression and lower life satisfaction. Individuals prone to depression engage in greater levels of social comparison, particularly with others who are thought to be slightly better off, and experience a decrease in mood or self-esteem in the light of others? perceived happiness. The present study aimed at investigating the impact of the use of SNSs on the mood in an experimental design. In total, 120 university students were randomly assigned to one of two groups. In the experimental groups, the participants were instructed to access their Facebook and browse personal profiles for 20 minutes; while in the control, they read articles. For the participants with initial low mood using Facebook further lowered their mood whereas for the other participants did not have any effect. Furthermore, using Facebook lowered the mood of the participants not accustomed to use it frequently.

SNS를 매개로 한 조직혁신과정에 시장지향성이 미치는 영향에 관한 연구

본 연구는 조직혁신에 대한 시장지향성의 영향정도가 소셜 네트워킹 사이트의 활용도에 따라 달라지는 지를 규명하는 것이다. 시장지향성이란 개념의 적용을 중소기업으로 확대하여 적용한 연구로 파키스탄의 중소기업 세 곳이 주요한 조사대상이다. 파키스탄에 소재한 중소기업의 마케팅분야 경영관리자 150명을 대상으로 소셜네트워킹의 활용도 및 시장지향성의 연관성을 조사하였다. 본 연구의 주요한 결과로는 시장지향성이라는 마케팅철학을 구현하는 과정에 소셜네트워킹 사이트가 중재적인 역할을 수행하며 연관된 조직 혁신에도 긍정적이고 중요한 영향을 미친다는 것을 실증적으로 확인하였다. 보다 세부적으로, SNS 유형이 정보획득을 넘어선 핵심정보 활용 및 확산의 정도를 결정하며 조직혁신 간의 관계를 긍정적으로 조절한다는 점을 확인하였다.