Effect Of Sales Research Articles

The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach

In the emerging business model of short video commerce, consumers can engage in short sales videos by liking, commenting, and sharing. Compared with traditional shopping contexts, consumer engagement behavior in short video commerce settings is affected quickly and simultaneously by text, audio, and visual information, but the extant literature lacks sufficient exploration of the effects of such multimodal information. Based on the multimodal theory and signaling theory, this study aims to investigate the role of multimodal information including textual sentiment score, audio spectrum and visual effects of short sales videos on consumer engagement behavior. We collect 4292 veridical short sales videos from short video platform Douyin, while based on a multi-method approach of multiple regression analysis (MRA) and fuzzy set qualitative comparative analysis (fsQCA), it is found that the multimodal information features of short sales videos contribute to the promotion of consumer engagement behavior, and the cross-modal configurational solutions to enhance engagement is not unique. This study bridges the gap in the existing literature by capturing the impact of multimodal information features on consumer engagement behaviors and their asymmetric effects, which also provides practical implications for sellers and marketers on attracting consumers to engage in short video commerce.

The Influence of Sales and Inventory Turnover on Net Profit in Food and Beverage Subsector Companies Listed on the Indonesia Stock Exchange in 2019-2022

This research was conducted on food and beverage subsector companies listed on the Indonesia Stock Exchange in 2019-2022. The aim of this research is to determine the effect of sales and inventory turnover on net profit in food and beverage subsector companies listed on the Indonesia Stock Exchange in 2019-2022. The research method used is a quantitative method with associative descriptive methods, with data collection techniques using documentation techniques. The population in this study was 40 food and beverage subsector companies and the research sample was 8 companies with 32 secondary data obtained from sampling techniques using Purposive Sampling. The data used is annual financial report data for 4 years from 2019-2022. The data analysis used is panel data regression analysis with Fixed Effect Model estimation which was tested using Eviews 9. Based on the research results, it shows that sales have an effect on net profit with a calculated t value of 15.72687 > t table, namely 2.042272 and a probability value of 0.0000 < 0.05. Inventory turnover has no effect on net profit with a calculated t value of 0.417240 < t table 2.042272 and a probability value of 0.6805 > 0.05. Sales and inventory turnover simultaneously influence net profit with a calculated F value of 972.0746 > F table, namely 3.327654. The coefficient of determination is 0.9974 or 99.74% and the remaining 0.03% is influenced by other variables not examined by researchers

Особливості управлінського обліку витрат на маркетинг та збут в сільськогосподарських підприємствах

The study is particularly relevant as it aims to highlight the crucial role of management accounting in agricultural enterprises. The study involved the use of a set of the following methods: bibliographic (collection and analysis of existing literature in the direction of the study); analysis and synthesis (analysis of existing approaches to the methodology and classification of marketing costs and sales costs); logical generalization (regarding proposals for improvement of account 93 “Sales expenses” and item 50 of the current year). Management accounting, a key component of the accounting system, plays a vital role, with the share of accounting information in the management accounting system being about a third. The costing process involves using a set of tools for collecting, analyzing and making recommendations on marketing and sales costs, so the following methodological approaches for the management process should be applied: marketing management and sales management. These methodical approaches enable us to determine the disadvantages and advantages faced by management. Moreover, marketing management can be detailed according to various aspects, and more in-depth work can be carried out in their section. However, this is likely only for large agricultural enterprises (primarily agricultural holdings) with numerous staff and departments. It is suggested to use a system of indicators to determine the effectiveness of marketing and sales of products: the cost of attracting a customer, the lifetime value of a customer, the average revenue from one user, the value of a customer for the entire period, the return on investment in marketing and the return on product sales. Accounting for management needs according to the indicator “Costs for sales” is kept on the account of the same name 93. This account is intended only partially to disclose marketing costs regarding customer product delivery, promotions, fairs, exhibitions, etc. Therefore, based on today’s needs, many scientists recommend making corrections to account 93 not only in terms of its name, but also in its contents. For improvement, the following name of account 93, “Marketing and sales expenses,” is proposed with the following analytical accounts: 931, “Marketing expenses,” 932, “Sales expenses,” and 933, “Other expenses.” It is recommended, if necessary, that the proposed sub-accounts be detailed by spending areas for the needs of the accounting staff. It is also suggested to add to f. 50 s.g. new indicators, in addition to sales costs (column 14), included in the cost of goods sold: marketing costs (column 13) and other costs (column 15). Keywords: management accounting, management, marketing costs, sales costs, agricultural enterprise.

Faktor-faktor yang Mempengaruhi Laba Bersih

The purpose of the study is to determine and analyze the effect of Operating Cost, Sales, Cash Turnover, Receivable Turnover, and Inventory Turnover on Net Income of Various Industrial sub sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2019- 2023. In this study, a purposive sampling method is used, which obtained 37 companies. The data analysis used in this study is multiple linear regression analysis using SPSS software version 22 and Microsoft Excel 2019. The results of this study indicate that Operating Cost and Cash Turnover has no effect on Net Income. At the same time, sales have negative significant effect on Net Income, Receivable Turnover have negative significant effect on Net Income, and Inventory Turnover have positive significant effect on Net Income.

Pengaruh Flash Sale dan Diskon terhadap Impulsive Buying pada Produk Fashion di Shopee

This study aims to measure the extent to which flash sales and discount offers influence impulsive buying decisions. Data were collected through an online survey involving 130 respondents and analyzed using quantitative descriptive methods and Structural Equation Modeling - Partial Least Squares (SEM-PLS) to evaluate the significant effect of flash sales and discounts on impulsive buying. The results showed that marketing strategies involving flash sales and discounts significantly stimulated quick and spontaneous purchasing decisions. This finding highlights the effectiveness of these marketing techniques in increasing consumer impulsive behavior in the fashion category. Keywords: Discount, Flash Sale, Impulsive Buying

“Green Companies” and Financial Performance: The Green Premium

We examine the relationship between Corporate Environmental Responsibility and Corporate Financial Performance for the S&P500 firms over a period of fifteen years. We test the effect of Jensen's alpha, stock returns, return-on-asset, size, sales, and profit on Corporate Environmental Responsibility by building a CAPM model of risk-adjusted excess returns under efficient-market hypothesis and introduce the “Green Premium,” the cost in stock return stockholders have to incur for their company's “greenness”. Although, “green” practices are positively related to sales and profit, the results suggest that market value of the company is not increased and that a significant negative relationship exists between “greenness” and stock's performance.

Forward contracting and the endogenous activity of heterogeneous firms

AbstractForward contracting in an ‐firm quantity‐setting oligopoly with heterogeneous costs introduces the possibility that relatively efficient firms deter the activity of inefficient rivals by reducing their margins. The equilibrium number of firms producing positive quantities can be any of depending on the level of demand relative to firm‐specific activity thresholds, with more firms active at higher demand levels. If only one firm is active, the Bertrand outcome is obtained. This potential reduction of the number of active firms may lessen the procompetitive effect of forward sales, but does not eliminate it entirely. We explore the competition policy implications of the endogenous activity of firms, in particular for merger analysis.

A NEWCOMER TO MARITIME LAW: THE BEIJING CONVENTION ON THE INTERNATIONAL EFFECTS OF JUDICIAL SALES OF SHIPS

AbstractOn 7 December 2022, the United Nations General Assembly adopted a treaty known as the Beijing Convention governing the recognition abroad of the international effects of judicial sales of ships. This article explores the rationale for a specific Convention on this issue, and its interaction with other relevant international conventions. It then analyses the recognition approach adopted by the Convention and evaluates its potential strengths and weaknesses. While some provisions might need further consideration, the overall conclusion is that the Beijing Convention has the potential to strengthen the legal certainty of the purchaser's title obtained via this sale mechanism and thus help debt recovery. Although common law jurisdictions might find it at odds with some of their features, the expected benefits from ratifying it seem to outweigh these issues and are already prompting a steady number of signatures, including those of China, the European Union and Singapore.

Sales of delivery vehicles in the context of the Covid-19 pandemic

The sale of vehicles is an important element of their life cycle, which includes various stages, from design and production, through use, to recycling or disposal. Sales are an important step in this cycle because they influence how many vehicles reach the market and are put into consumer use. During the COVID-19 pandemic, vehicle sales have dropped significantly. Drastic declines in production during this period were the effect of restrictions that resulted in the closure of production plants. The article presents statistics on the sales of Mercedes-Benz delivery vehicles and the changes that took place during the pandemic. It also contains recommendations that mainly concern improving the effectiveness of vehicle sales in emergency situations. During the pandemic, the activities of many automotive industries were suspended and, additionally, vehicle traffic decreased, which resulted in a general decline in the production of components, parts, as well as future car designs. The aim of the article is to analyse the sales of Mercedes-Benz delivery vehicles and to assess the factors that influenced it in the analysed period.

The vacated space of volume/price of the drugs centralized procurement with quantity in secondary and above public hospitals of China

BackgroundIn 2018, the National Centralized Drug Procurement (NCDP) policy has been implemented in 11 provinces, and promoted across the country in 2019. The main feature of the policy is “volume for price”, therefore, it is necessary to measure the price relationship, not only to reduce the price of drugs, reduce the burden of patients' medical costs, but also facilitate pharmaceutical companies to access enough innovation incentives. The aim of this study was to assess the vacated space effect of the drug centralized procurement by national organizations in exchange of price for quantity.MethodsA difference-in-differences (DID) model was employed to analyze the effect of the 4 + 7 pilot drugs centralized purchasing policy on drug sales volume and selected versus clinically substitutable unselected varieties, using observational data from 2018 to 2019. We compared drug procurement data between secondary and above public hospitals in pilot and non-pilot cities throughout China.ResultsThe study showed that the average treatment effect (ATE) of sales in the in-hospital market for the selected supply varieties in centralized purchasing is -0.42, and with a sales volume of 0.49. This indicates a volume-price vacated space of 1.16 ~ 1.17 DDD (defined daily dose)/Yuan, implying that for every 1 defined daily dose (DDD) increase in reported volume, the standardized price decreased by 1.16–1.17 Yuan. The ATE of in-hospital market sales for drugs not selected in centralized procurement shows a decrease of 0.13. This finding highlights the presence of the price linkage effect. The ATE of sales volume is 0.57, indicating a volume-price space of 4.38 ~ 4.39 DDD/Yuan for unselected drugs, approximately 3.75 higher relative to that of the selected ones.ConclusionsThe ratio of the volume-price space of clinically substitutable unselected and selected drugs may serve as direct evidence for evaluating the shift from centralized purchasing of drug varieties to clinically substitutable other ones. To strengthen the volume-based negotiation approach and maximize the effectiveness of centralized purchasing policies, we recommend the strategic implementation of a three-tiered centralized purchasing system, the expansion of drug coverage, and the introduction of relevant constraints and incentives.

Impulse Buying Behavior of Generation Z Urban Muslims on Shopee

<p><em>This study aims to analyze the effect of flash sales and free shipping taglines on impulse buying behavior among Generation Z urban Muslim users of the Shopee marketplace. The research design employs quantitative methods with a sample size of 97 Generation Z urban Muslim respondents in Banjarmasin City. The data analysis utilizes multiple linear regression. The results showed that flash sale significantly affects impulsive buying behavior, while the free shipping tagline has no significant effect. This study contributes to providing empirical evidence about the behavioral preferences of Generation Z urban Muslim consumers, especially impulse buying behavior in online shopping. In the context of marketing, e-commerce platforms must consider the distinctive characteristics of Generation Z urban Muslims when developing promotional strategies to boost sales.</em></p>

The Effect of Capital Adequacy Ratio and Sukuk Sales on Profitability at Bank Muamalat

The Effect of Capital Adequacy Ratio and Sukuk Sales on Profitability at Bank Muamalat

The differential effects of sales control systems on salespeople’s role stressors and performance in the pharmaceutical industry

PurposeThis paper aims to identify and report the differential effects of activity control and capability control on role stressors, which subsequently affect salespeople’s job satisfaction and sales performance.Design/methodology/approachDrawing on job demands-resources (JD-R) theory, the authors defined active control and customer demandingness as the job demands and capability control as the job resource, and designed their relationship with role stressors, which are indicated as role ambiguity, role conflict and role overload. The authors enrolled a sample of 223 industrial salespeople from pharmaceutical companies. After collecting the data, the authors used structural equation modeling using AMOS to test and estimate causal relationships along with a two-step approach to examine the interaction effect. The authors have also tested the simple slope of two-way interactions. All of the measured variables were identical to those used in previous studies.FindingsThe study findings indicate that behavior-based control can be counterproductive. Reducing activity control can decrease role stress, increase job satisfaction and improve job performance; increasing capability control, however, can reduce role stress and increase job satisfaction and performance. It is also important to acknowledge the external environment of the sales context in which behavior-based control is most effective: whereas high customer demandingness and capability control are related to reduced role stress, high customer demandingness and activity control are related to increased role stress.Practical implicationsSales managers should recognize that different control management regimes reinforce or mitigate salespeople’s job stressors and outcomes under specific conditions (i.e. work environments marked by higher or lower customer demandingness).Originality/valueDrawing on JD-R theory, the research shows that a behavior control (i.e. activity control and capability control) has differential, and even opposite, psychological consequences.

The sales effects of Powerball and Mega Millions game redesign

ABSTRACT State lottery consortia in the U.S. substantially redesigned their largest jackpot games, Powerball and Mega Millions, to stimulate sales revenue for their member states. The odds of winning the jackpot in each game were lengthened to increase the probability of larger jackpots, the minimum jackpot was raised, and ticket prices were increased from $1 to $2. This paper estimates the demand for Powerball and Mega Millions using drawing-by-drawing aggregate U.S. sales revenue and advertised jackpot data from 2010 to 2019. Each game achieved a record-breaking jackpot of about $1.5 billion during this period. We find that each game’s redesign lowered the elasticity of sales revenue of the game with respect to the size of the game’s jackpot while significantly increasing the average size of the jackpot. We also estimate the impact of each game’s redesign on sales. Finally, we estimate cross-game effects of game redesigns and jackpots.

Online sales and stock price synchronicity: Evidence from China

This paper investigates the effect of online sales on stock price synchronicity using the unique data of Chinese listed companies' online sales from e-commerce platforms. We document three notable findings. First, online sales are negatively associated with stock price synchronicity, suggesting that online sales facilitate the incorporation of firm-specific information into stock prices. Second, online sales reduce stock price synchronicity through analyst coverage and media coverage. Third, the synchronicity-reducing effect of online sales is stronger in firms with lower levels of urban Internet development, more competitive product markets, and worse earnings quality. Overall, our analyses suggest that online sales are an important determinant of stock price synchronicity.

Research on the Collaborative Effects of Live-streaming Sales and Community-based Supply Chain: A Case Study of He Shi You Xuan

The development of the digital economy has led to an increasingly close integration of e-commerce and supply chains. Many businesses have introduced live streaming for product promotion to boost sales and reduce shopping costs for users. China's vast online population provides extensive opportunities for the development of e-commerce. Previous research on e-commerce and supply chains has primarily focused on the impact and challenges that e-commerce poses to supply chain management. However, there is limited research on the key aspects affecting customer experience. The analysis covers various aspects, including logistics cost control, time cost control, service levels, user stickiness, inventory backlog, and live streaming cost control. By examining this novel combination of e-commerce and community-based supply chains, the paper aims to provide theoretical insights for exploring and optimizing the integration of e-commerce and community-driven supply chain models, ultimately enhancing e-commerce services.

Pengaruh Flash Sale dan Live Streaming terhadap Pembelian Impulsif pada Marketplace Shopee di Kota Surabaya

Current technological developments can change society to become modern and practical, for example the emergence of online shopping trends, such as on one of the online shopping platforms in Indonesia, namely Shopee. The Shopee marketplace offers various promotions such as flash sales and live streaming to attract consumers to make impulsive buying. The aim of this research is to test the effect of flash sales and live streaming on impulse buying on the Shopee marketplace in the city of Surabaya. The population in this research are consumers who have watched live streaming and are aware of the flash sale program on the Shopee marketplace domiciled in the city of Surabaya. This research used a quantitative approach by distributing questionnaires to 108 respondents via Google Forms. Research variables were measured using the Likert scale assessment technique levels 1-5. The analysis used in this research is Partial Least Square (PLS). This research shows the results that flash sales and live streaming have a significant positive effect on impulse buying on the Shopee marketplace in the city of Surabaya.

Financial Record Keeping and Sustainable Growth of Agribusiness Enterprises in Rwanda: A Case Study of Moozays Dairy and Crop Farm Limited

Maintaining valid financial records is critical to making informed decisions about its operations. With no clear record-keeping incentives, farmers should miss important data on income, expenses, profitability, and financial health. The main objective of this research study was to assess the effects of proper financial record-keeping and sustainable growth of agribusiness enterprises in Rwanda (case study: Moozay’s Dairy and Crop Farm Limited). The specific objectives of this study included assessing the effect of purchase bookkeeping on sustainable growth of agribusiness enterprises in Rwanda, analyzing the effect of sales bookkeeping on sustainable growth of agribusiness enterprises in Rwanda, and determining the effect of cash bookkeeping on sustainable growth of agribusiness enterprises in Rwanda. This study is based on agency theory, double-entry bookkeeping theory, and accounting theory. A mixed-methods research design of descriptive and correlational studies was employed to collect both quantitative and qualitative information for analysis. The primary data were gathered by distributing questionnaires to a randomly chosen group of employees working in the finance department at Moozay's Dairy and Crop Farm Ltd. The targeted population of this study was equal to 100 respondents, and the sample population of this study is equal to 80 respondents. The data analysis procedure involved both quantitative and qualitative processes. Purchase book keeping (β=0.248, t=2.654), sales book keeping (β=0.330, t=3.321), and cash book keeping (β=0.337, t=3.331) indicate that for every one-unit increase in these variables, there is a corresponding increase in the sustainable growth of agribusiness enterprises in Moozay's Dairy and Crop Farm Limited. Furthermore, the significance values (Sig. 0.010, 0.001, 0.001) associated with these financial record-keeping variables are all notably below the typical significance level (0.05), demonstrating their strong statistical significance and emphasizing their significant roles in contributing to the sustainable growth of agribusiness enterprises in Rwanda. Also, the findings showed an R value of 0.855, an R square value of 0.731, and an adjusted R square value of 0.720, which indicates that the model adequately accounts for 73.1% of the variation in project success. Overall, Moozay's Dairy and Crop Farm Limited's research revealed strong agreement among respondents about the significant impact of financial record-keeping, which includes purchase, sales, and cash book keeping, on the sustainable growth of agribusiness enterprises in Rwanda. The study recommended Moozay's Dairy and Crop Farm Limited to provide periodic training and capacity building for staff to enhance cash bookkeeping practices in agribusinesses in Rwanda. Moozay’s Dairy and Crop Farm Ltd. is recommended to set policy action to enforce financial record keeping. Additionally, lawmakers should pass and strictly enforce a law on financial records in agribusinesses and other businesses. Moozay’s Dairy and Crop Farm Ltd. should be highly concerned about purchase bookkeeping as one of the tools to improve and increase its financial performance.

JiXiao Glaze Online Store Operation and Promotion Strategy to Discuss

The rapid development of Internet technology, so that many merchants have to take advantage of the e-commerce platform audience to carry out the online business, although achieved a certain sales effect, but not ideal, the main reason is that the operation and promotion strategy of the online store is not in-depth study. Online store only find in line with their own operation and promotion strategy, in order to form their own radiation effect, and ultimately realize the operational goals. This study discusses the operation and promotion strategy of Liuli online store in depth, hoping that the operators can change their thinking and flexibly apply various operation and promotion strategies of online store according to the specific situation, so as to promote the good operation and development of online store. It is hoped that this study can provide reference for online store operators.

UNDERSTANDING THE EFFECTS OF LIQUIDITY, PROFITABILITY, AND SALES GROWTH ON CAPITAL STRUCTURE: THE MODERATING ROLE OF COMPANY SIZE

This research aims to examine the influence of liquidity, profitability, and sales growth on capital structure with company size as a moderating variable. This research uses 54 energy sector companies listed on the Indonesia Stock Exchange, selected using a purposive sampling method from the period 2018 to 2022. This research uses Moderated Regression Analysis (MRA) with the statistical method used to test the hypothesis is Jamovi version 2.3.28. The results of this research found that Liquidity has a significant positive effect on Capital Structure, Profitability has a significant positive effect on Capital Structure, Sales Growth has no significant effect on Capital Structure, Company Size moderates the effect positive of Liquidity on Capital Structure, Company Size cannot moderate the effect of Profitability and Growth Sales on Capital Structure.