Abstract
This paper investigates the effect of online sales on stock price synchronicity using the unique data of Chinese listed companies' online sales from e-commerce platforms. We document three notable findings. First, online sales are negatively associated with stock price synchronicity, suggesting that online sales facilitate the incorporation of firm-specific information into stock prices. Second, online sales reduce stock price synchronicity through analyst coverage and media coverage. Third, the synchronicity-reducing effect of online sales is stronger in firms with lower levels of urban Internet development, more competitive product markets, and worse earnings quality. Overall, our analyses suggest that online sales are an important determinant of stock price synchronicity.
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