Research on the Collaborative Effects of Live-streaming Sales and Community-based Supply Chain: A Case Study of He Shi You Xuan

Abstract

The development of the digital economy has led to an increasingly close integration of e-commerce and supply chains. Many businesses have introduced live streaming for product promotion to boost sales and reduce shopping costs for users. China's vast online population provides extensive opportunities for the development of e-commerce. Previous research on e-commerce and supply chains has primarily focused on the impact and challenges that e-commerce poses to supply chain management. However, there is limited research on the key aspects affecting customer experience. The analysis covers various aspects, including logistics cost control, time cost control, service levels, user stickiness, inventory backlog, and live streaming cost control. By examining this novel combination of e-commerce and community-based supply chains, the paper aims to provide theoretical insights for exploring and optimizing the integration of e-commerce and community-driven supply chain models, ultimately enhancing e-commerce services.