Congruency Effect Research Articles

Information sources and congruency modulate preference-based decision-making processes

ABSTRACT Preference-based decisions often need to combine multiple pieces of information. This study investigated how the number of information sources and information congruency affect decision performance. Participants made preference-based choices between two groups of food items. Increasing the number of items in each option led to slower and less accurate decisions. Drift-diffusion modelling showed that more information sources relate to a slower rate of evidence accumulation. Therefore, the additional information impeded rather than improved the decision accuracy. In Experiment 2, each choice option contained either fully congruent information or one piece of incongruent information. Decisions with incongruent information is associated with a lower drift rate than that with congruent information, leading to inferior behaviorual performance. Further model simulations support that the change in attention weighting over information sources leads to the observed effects of item numbers and item congruency. Our results suggest a bounded combination of information sources during preference-based decisions.

Estimating nonlinear effects of random slopes: A comparison of multilevel structural equation modeling with a two-step, a single-indicator, and a plausible values approach

Multilevel structural equation modeling (MSEM) is a statistical framework of major relevance for research concerned with people’s intrapersonal dynamics. An application domain that is rapidly gaining relevance is the study of individual differences in the within-person association (WPA) of variables that fluctuate over time. For instance, an individual’s social reactivity – their emotional response to social situations – can be represented as the association between repeated measurements of the individual’s social interaction quantity and momentary well-being. MSEM allows researchers to investigate the associations between WPAs and person-level outcome variables (e.g., life satisfaction) by specifying the WPAs as random slopes in the structural equation on level 1 and using the latent representations of the slopes to predict outcomes on level 2. Here, we are concerned with the case in which a researcher is interested in nonlinear effects of WPAs on person-level outcomes – a U-shaped effect of a WPA, a moderation effect of two WPAs, or an effect of congruence between two WPAs – such that the corresponding MSEM includes latent interactions between random slopes. We evaluate the nonlinear MSEM approach for the three classes of nonlinear effects (U-shaped, moderation, congruence) and compare it with three simpler approaches: a simple two-step approach, a single-indicator approach, and a plausible values approach. We use a simulation study to compare the approaches on accuracy of parameter estimates and inference. We derive recommendations for practice and provide code templates and an illustrative example to help researchers implement the approaches.

Effect of product recommendation type and focal goal importance on consumer purchase intention

Purpose: The product recommendation type is attracting attention from both the retail and academic communities. However, there is no consensus on the effectiveness of set recommendation versus separate recommendation. This research investigates the interaction effect of product recommendation type and consumer’s focal goal importance on initial product purchase intention and cross-buying intention.Design/methodology/approach: Four studies were used to examine the hypotheses, including three experimental studies with general participants and a field study with student participants.Findings/results: An empirical analysis confirms an interaction relationship between product recommendation style and focal goal importance on enhancing purchase. When focal goal importance is high, set recommendation has a more positive effect on purchase intention. When focal goal importance is low, the separate recommendation has a more positive effect on purchase intention.Practical implications: Research findings provide guidance for sellers on which product recommendation type to use with different customers. Sellers should be flexible in determining different product recommendation types through different consumers’ focal goals.Originality/value: Findings reveal the congruency effect between product recommendation type and consumer’s focal goal importance, which indicates an interaction effect on initial product purchase intention and cross-buying intention. In addition, this research expands the application of regulatory focus theory and analyses the underlying mechanism by exploring the role of perceived incompleteness and cognitive load.

Facilitative Processing of Grammatical Gender in Heritage Speakers with Two Gender Systems

Abstract This study investigates facilitative processing of grammatical gender in heritage Spanish speakers whose dominant language is German, using eye-tracking in the Visual World Paradigm. Bilinguals with two gender systems are known to have an integrated mental lexicon with shared gender features that are co-activated during language processing and can result in interference. The present study shows that, despite observed effects of gender congruency with German, heritage speakers were able to use gender information on prenominal articles in Spanish to facilitate lexical retrieval of the target noun. This suggests that processing of gender agreement in the heritage language is resilient to competition from gender in the dominant language during real-time spoken-language comprehension. Moreover, direct comparison with previous results from heritage Spanish speakers in the USA does not show evidence that overall speed of facilitative processing in the heritage language is modulated by the presence or absence of gender in the majority language.

Attenuated conflict self-referential information facilitating conflict resolution

Self-referential information can reduce the congruency effect by acting as a signal to enhance cognitive control. However, it cannot be denied that self-referential information can attract and hold attention. To investigate this issue, the study used a revised Stroop task and recorded behavioral and electrophysiological data from thirty-three participants. We combined event-related potential (ERP) and multivariate pattern analysis (MVPA) to examine the neural correlates of self-referential processing and conflict processing. In the behavioral results, self-referential information reduced the congruency effect. Specifically, self-reference stimuli elicited smaller N2 amplitude than non-self-reference stimuli, indicating that self-referential information was promptly identified and reduced top-down cognitive resource consumption. Self-referential information could be reliably decoded from ERP signals in the early-to-mid stage. Moreover, self-reference conditions exhibited earlier congruency decoding than non-self-reference conditions, facilitating conflict monitoring. In the late stage, under the incongruent condition, self-reference stimuli elicited smaller sustained potential amplitude than non-self-reference stimuli, indicating that cognitive control in the self-reference condition required fewer cognitive resources for conflict resolution. Together, these findings revealed that self-referential information was identified and facilitated conflict monitoring, leading to more effective conflict resolution.

Intrinsic satisfaction and turnover intentions: the moderating roles of collegial and managerial values congruence

PurposeThis paper investigates the moderating role of values congruence, an element of person–organisation (P–O) fit, on the relationship between intrinsic work satisfaction and anticipated employee turnover. The model uses data from employees of the Australian Public Service (APS).Design/methodology/approachThe study draws upon data from the APS’s annual Employee Census for 2018. We first use principal component analysis (PCA) to derive measures of collegial values congruence, managerial values congruence, intrinsic satisfaction and extrinsic satisfaction. The study then uses ordinary least squares (OLS) regression analysis to examine the main effects of intrinsic and extrinsic satisfaction, collegial and managerial values congruence as well as their interaction effects on anticipated future employee tenure.FindingsOur results show the significant linear effects of intrinsic satisfaction, extrinsic satisfaction and managerial values congruence on anticipated tenure. Collegial values congruence, however, did not show a significant linear effect. Interaction effects were then tested, and both collegial and managerial values congruence were shown to moderate the relationship between intrinsic satisfaction and anticipated tenure. Higher levels of both forms of values congruence buffered the negative impact of lower intrinsic satisfaction on turnover intention.Research limitations/implicationsThe study is limited by its reliance on cross-sectional self-reported data within a specific and atypical organisational context (the Australian Public Service, or APS). Additionally, the cross-sectional nature of the data limits the establishment of causal inferences. Future research could explore longitudinal data and examine other potential moderators of the turnover intention.Practical implicationsUnderstanding the moderating role of values congruence, and in particular P–O fit, can develop organisational strategies that aim to reduce turnover by emphasizing the alignment between employee values and organisational, collegial and supervisor culture and values.Originality/valueThis study contributes to the relevant literature by showing the importance of values congruence in partially offsetting the negative effects of low intrinsic satisfaction on anticipated turnover. This is particularly relevant in the public sector context. The examination of both collegial and managerial values congruence provides a more nuanced understanding of the mechanisms that drive turnover intention.

A jsPsych touchscreen extension for behavioral research on touch-enabled interfaces

Online experiments are increasingly gaining traction in the behavioral sciences. Despite this, behavioral researchers have largely continued to use keyboards as the primary input devices for such online studies, overlooking the ubiquity of touchscreens in everyday use. This paper presents an open-source touchscreen extension for jsPsych, a JavaScript framework designed for conducting online experiments. We additionally evaluated the touchscreen extension assessing whether typical behavioral findings from two distinct perceptual decision-making tasks – the random-dot kinematogram and the Stroop task – can similarly be observed when administered via touchscreen devices compared to keyboard devices. Our findings indicate similar performance metrics for each paradigm between the touchscreen and keyboard versions of the experiments. Specifically, we observe similar psychometric curves in the random-dot kinematogram across the touchscreen and keyboard versions. Similarly, in the Stroop task, we detect significant task, congruency, and sequential congruency effects in both experiment versions. We conclude that our open-source touchscreen extension serves as a promising tool for data collection in online behavioral experiments on forced-choice tasks.

Congruence effects in social media influencer marketing: the moderating role of wishful identification in online impulse buying intentions

Purpose Grounded in self-congruency theory, this study aims to investigate the impact of different types of congruence in social media influencer marketing on consumers’ online impulse buying intentions under the moderating influence of wishful identification. Design/methodology/approach This study collects survey responses from an online sample of 232 social media users and analyses them using partial least squares structural equation modelling. Findings This study delineates two distinct pathways influencing online impulse buying intentions within influencer marketing: direct consumer–product congruence and the conditional role of consumer–influencer congruence. Particularly, the alignment between a consumer’s self-image and the product’s attributes independently drives online impulse buying intentions. Conversely, consumer–influencer congruence, despite high alignment, fails to spur online impulse buying intentions unless amplified by wishful identification – the consumer’s aspirational desire to emulate the influencer. This finding underscores the complexity of impulsive consumer behaviours in the digital marketplace, highlighting the pivotal role of product appeal and the conditional influence of influencer relationships on spontaneous purchasing decisions. Originality/value This study pioneers by elucidating the congruence interplay between consumers, influencers and products in online impulse buying, emphasising wishful identification as a critical moderating factor. Theoretically, it expands self-congruency theory by detailing the distinct roles of congruence types on impulsive behaviours, notably underlining the essential role of wishful identification for the effect of consumer–influencer congruence. Practically, the insights equip brands with a deeper understanding of the key drivers behind impulsive purchases in an influencer-centric digital marketplace, offering strategic guidance for optimising influencer collaborations and product presentations to enhance consumer engagement and sales.

Semantic effects on the perception of emotional prosody in native and non-native Chinese speakers

ABSTRACT While previous research has found an in-group advantage (IGA) favouring native speakers in emotional prosody perception over non-native speakers, the effects of semantics on emotional prosody perception remain unclear. This study investigated the effects of semantics on emotional prosody perception in Chinese words and sentences for native and non-native Chinese speakers. The critical manipulation was the congruence of prosodic (positive, negative) and semantic (positive, negative, and neutral) valence. Participants listened to a series of audio clips and judged whether the emotional prosody was positive or negative for each utterance. The results revealed an IGA effect: native speakers perceived emotional prosody more accurately and quickly than non-native speakers in Chinese words and sentences. Furthermore, a semantic congruence effect was observed in Chinese words, where both native and non-native speakers recognised emotional prosody more accurately in the semantic-prosody congruent condition than in the incongruent condition. However, in Chinese sentences, this congruence effect was only present for non-native speakers. Additionally, the IGA effect and semantic congruence effect on emotional prosody perception were influenced by prosody valence. These findings illuminate the role of semantics in emotional prosody perception, highlighting perceptual differences between native and non-native Chinese speakers.

Effects of COVID-19 pandemic areas on green hotel consumption: exploring the congruence effect between location and timing

In the post-pandemic era, tourists are increasingly interested in sustainable consumption, particularly focusing on green hotels. Given the ongoing endemic nature of COVID-19, our research explores the effects of tourists’ residential locations, specifically pandemic-affected areas, on their intention to choose green hotels. Drawing on the Protection Motivation Theory, we discuss how and why residential location influences risk perception, which in turn motivates tourists to contribute to environmental protection by opting for green hotels. Results from five experiments suggest that the influence of pandemic areas on green hotel consumption can fluctuate over time. During the initial outbreak, a positive correlation emerges between tourists’ risk perception and their distance from the pandemic’s epicenter. Those residing in marginal areas show greater threat appraisal and stronger intentions toward choosing green hotels than tourists in central areas. However, this relationship is found to reverse during the mitigation and post-pandemic phases. Furthermore, our research reveals that hotels can significantly sway tourists toward green consumption through the strategic use of hope or fear appeals in advertising. These findings enrich the literature on pandemic-related influences on green consumption and offer practical insights for hotel managers and policymakers seeking to promote sustainable travel more effectively in the post-pandemic era.

Exploring psychosomatic congruence: The effect of focusing on body parts as a body-oriented mentalization process

Background/Objective: Patients with somatic symptoms are considered to have a deficiency in body-oriented mentalization; that is, the ability to perceive and interpret bodily sensations in relation to psychological states. We introduce the novel concept of psychosomatic congruence—the alignment of physical sensations with cognition and emotional states, which leads to behaviors that synchronize physical manifestations with emotional experiences and internal reflections. Despite its clinical relevance, this concept has not been empirically examined. Three experiments investigated the effects of psychosomatic congruence on the mental content of associations, autobiographical memories, and the accessibility of negative-related words. Grounded in theories of embodied cognition and interoception, we hypothesized that psychosomatic congruence could be facilitated through an initiated interoceptive task. Methods: Three pre-registered experiments involving 318 participants were conducted. Participants were asked to identify and label their most pleasant and unpleasant body parts, and then engaged in tasks involving associations with neutral words, memory retrieval, and the accessibility of negative-related words under varying conditions of mortality salience. Results: Focusing on the most pleasant body part, as compared to the most unpleasant, led to more positive associations with neutral words, enhanced positive memory retrieval, and reduced accessibility of negatively related words. Conclusions: These findings provide evidence that initiating an interoceptive task by focusing attention on body parts can induce congruent mental content. They offer insights into body-oriented mentalization and suggest that emotional distress may potentially be regulated by deliberately focusing on pleasant body parts.

The non-White standard: Racial bias in perceptions of diversity, equity, and inclusion leaders.

In response to calls for greater diversity, equity, and inclusion (DEI) in the workplace, many organizations have implemented a leadership role dedicated to advancing DEI. Although prior research has found that the traditional leader is associated with being White, anecdotal evidence suggests DEI leader roles are predominantly held by non-White individuals. To examine this contradiction, we draw on social role and role congruity theories to conduct three preregistered experimental studies (N = 1,913) and explore whether the DEI leader role diverges from the traditional leader role such that observers expect a DEI leader to be non-White (i.e., Black, Hispanic, or Asian). Our findings indicate that DEI leaders are generally presumed to be non-White (Study 1) and that observers perceive traits associated with non-White, rather than White, groups correspond more strongly with traits required for the DEI leader role (Study 2). We also explore the effects of congruity and find non-White candidates receive stronger leader evaluations for a DEI leader role and that this relationship is mediated by nontraditional, role-specific traits (i.e., commitment to social justice and suffered discrimination; Study 3). We conclude by discussing the implications of our work for DEI and leadership research as well as for work drawing on role theories. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

The Effect of Work Life Balance, Follower-Leader Goal Congruence on Intention to Stay which is Mediated by Organizational Commitment of e-Commerce Employees

This research is intended to identify the effect of Work Life Balance, Follower-Leader Goal Congruence, and Organizational Commitment on Intention To Stay at PT Tokopedia and Bukapalak. This research is descriptive quantitative research through the distribution of a questionnaire. The method implemented is hypothesis testing. Hypothesis testing utilizes simple regression analysis with SPSS 27.0 software. The data collected in this research were employees of PT Bukalapak and Tokopedia. Sample data was collected from 110 PT employee participants. Bukalapak and Tokopedia. The independent variables of this research include Work Life Balance, Follower-Leader Goal Congruence, and Organizational Commitment. The dependent variable is Intention To Stay. The results of the analysis identified that there was no positive effect of Work Life Balance on Intention To Stay, there was a positive effect of Follower-Leader Goal Congruence on Intention To Stay, a positive effect of Organizational Commitment on Intention To Stay, a positive effect of Work Life Balance on Organizational Commitment, a positive effect of Follower- Leader Goal Congruence on Organizational Commitment, the positive effect of Organizational Commitment which mediates Work Life Balance on Intention To Stay, and the positive effect of Organizational Commitment which mediates Follower-Leader Goal Congruence on Intention To Stay.

The temporal dynamics of conscious and unconscious audio-visual semantic integration

We compared the time course of cross-modal semantic effects induced by both naturalistic sounds and spoken words on the processing of visual stimuli, whether visible or suppressed form awareness through continuous flash suppression. We found that, under visible conditions, spoken words elicited audio-visual semantic effects over longer time (−1000, −500, −250 ms SOAs) than naturalistic sounds (−500, −250 ms SOAs). Performance was generally better with auditory primes, but more so with congruent stimuli. Spoken words presented in advance (−1000, −500 ms) outperformed naturalistic sounds; the opposite was true for (near-)simultaneous presentations. Congruent spoken words demonstrated superior categorization performance compared to congruent naturalistic sounds. The audio-visual semantic congruency effect still occurred with suppressed visual stimuli, although without significant variations in the temporal patterns between auditory types. These findings indicate that: 1. Semantically congruent auditory input can enhance visual processing performance, even when the visual stimulus is imperceptible to conscious awareness. 2. The temporal dynamics is contingent on the auditory types only when the visual stimulus is visible. 3. Audiovisual semantic integration requires sufficient time for processing auditory information.

Impact of aging on crossmodal attention switching

Previous studies on crossmodal visual-auditory attention switching using a spatial discrimination task showed performance costs when the target modality changed relative to when it repeated. The present study (n = 42 for each age group) examined age-related changes in crossmodal attention switching by asking young (age range 19 to 30 years old) and older (age range 64 to 80 years old) participants to respond to unimodal central cues and bimodal lateralized stimuli. The participants’ task was to indicate the location of the target in the relevant modality using button presses. Results showed general attention switch costs. Additionally, we found no specific age-related increase of attention switch costs (no difference in performance between switch and repetition of target modality), but age-related increased mixing costs (decreased performance for repetition in modality-mixed condition compared to single target modality). Moreover, spatial distraction produced a crossmodal congruency effect, which was only slightly larger in older adults. Taken together, age-related increased mixing costs suggest a general difficulty with maintaining more than one task, but no specific age-related crossmodal impairment in crossmodal attention switching.

Response surface analysis exploring congruence and incongruence patterns on mother-adolescent perceived maternal rejection

This study analyzes congruence and incongruence between mothers and adolescents on perceived maternal rejection as a predictor of externalizing and internalizing problems. The sample comprised 162 Spanish families (adolescent, father, and mother). The children (38.3% males, 98.8% Caucasian) were between the ages of 12 and 16 years old (M = 13.27, Sd = 1.23). Mothers and adolescents completed specific versions of the Parental Acceptance-Rejection Questionnaire, and fathers completed the Child Behavior Checklist. Polynomial regressions, including the quadratic and interaction terms of the predictors and response surface analysis, were conducted. The results indicate a congruent effect in predicting externalizing problems from mothers’ and adolescents’ reports on perceived maternal rejection. Thus, congruence between adolescents and mothers on high perceived maternal rejection is associated with the highest levels of adolescent psychological maladjustment, and congruence between adolescents and mothers on low perceived maternal rejection is associated with the lowest levels of adolescent psychological maladjustment. In contrast, the magnitude—but not the direction—of incongruence in perceptions between mothers and adolescents has a positive effect, as it is associated with a decreased risk of externalizing problems. This study contributes to existing knowledge surrounding the importance of employing multiple-informant assessment and using appropriate approaches to study discrepant reporting by mothers and adolescents on family variables, and its effect on adolescent mental health.

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes

PurposeConsumers increasingly expect brands to have a social purpose. Yet, guidelines on how to effectively engage in conscientious purpose-driven branding are lacking. This study aims to better understand what the key drivers of a successful conscientious purpose-driven branding strategy are and what is its impact on key brand outcomes.Design/methodology/approachData was gathered using a self-administered survey, answered by 670 young adults belonging to generations Y and Z. The study integrates in a single moderated-mediation model, tested using partial least squares structural equation modelling, the joint effects of cause–brand–consumer congruences, cause-brand authenticity and brand image, on consumers’ intention to purchase and recommend the brand.FindingsConsumer-brand congruence mediates the path from cause-brand congruence and authenticity to brand image, which in turn impacts purchase and recommendation intentions, with authenticity playing a dominant role. Moreover, for consumers highly congruent with the cause/purpose, the direct effect of cause-brand congruence on brand image becomes non-significant and only works through consumer-brand congruence.Originality/valueTheoretically, this study contributes to a better understanding of how and when conscientious purpose-driven branding can be effective. Its findings further advance prior research, by providing an alternative path anchored on cause-brand authenticity to explain positive effects of conscientious purpose-driven marketing on brand outcomes. Moreover, it challenges prior assumptions regarding the impact of consumer-cause congruence on the effectiveness of these strategies. Finally, it highlights that cause-consumer and brand-consumer congruencies also play a role, offering an integrated, triadic view of conscientious purpose-driven branding strategies. Managerially, it provides insights to brand managers wishing to successfully implement these strategies and better understand the role of brands as “purpose-driven entities”.

Who's leading whom? Mutual influences in moral decision-making between leaders and subordinates over time and the role of self-interest

Ethical behavior within groups is shaped by various situational and social factors, including hierarchy and power asymmetries. We present three preregistered studies (Ntotal = 1253) examining the social dynamics that affect ethical decision-making in hierarchical dyads, employing two novel collaborative cheating tasks. In the first two studies, we find evidence that individuals mutually influenced each other's honesty across repeated interactions, even though they had different power over the outcomes. In addition, the degree and direction of these influences were moderated by the ethical make-up of these dyads. Moreover, there were congruency effects for character judgments, wherein dyads engaging in collaborative cheating behaviors tended to evaluate each other positively, particularly in terms of competence and closeness. In a third study, manipulating whether ignoring cheating is beneficial to an observer or not, we find that observers were less inclined to verify (vs. rely on) potentially dishonest reports when they themselves benefitted from dishonest reporting. In addition, individuals benefiting from dishonest behavior formed close bonds with them, evaluating them positively and contributing more money in a subsequent public goods game. This research illuminates the intricate interplay of social dynamics, ethical orientations, and motivations in hierarchical relationships, offering insights for understanding and managing ethical decision-making in various contexts.

The effect of spatial distance on numerical distance processing.

The close relationship between numerical and spatial representation has been widely studied. However, little is known regarding the influence of spatial distance on the processing of numerical distance. The purpose of this study was to examine this relationship by employing a modified numerical Stroop task, in which the spatial distance was either congruent or incongruent with the numerical distance. That is, numerical and spatial distances were either compatible with each other or incompatible. Experiment 1 demonstrated that when participants were directly requested to assess the numerical distance, spatial distance influenced task performance, thereby revealing a novel effect-the spatial-numerical distance congruency effect. Experiment 2 demonstrated that these relations are asymmetrical and revealed that numerical distance did not influence spatial distance when the numerical distance was task-irrelevant. Experiment 3 revealed that the spatial-numerical distance congruency effect can also be obtained automatically by employing a numerical comparison task, which is considered a marker for indirect distance processing. In addition, also tested across the three experiments was whether spatial alignment on the screen (i.e., left, centre, and right) can influence the spatial-numerical distance congruency effect. Results revealed that when numbers were presented more naturally (on the left and centre of the screen), a larger effect was obtained compared with when stimuli were presented on the right side. Together, these findings shed new light regarding the relationship between numerical distance and spatial distance and whether and how these aspects influence each other.

Control in context: The theta rhythm provides evidence for reactive control but no evidence for proactive control.

A prime goal of psychological science is to understand how humans can flexibly adapt to rapidly changing contexts. The foundation of this cognitive flexibility rests on contextual adjustments of cognitive control, which can be tested using the list-wide proportion congruency effect (LWPC). Blocks with mostly incongruent (MI) trials show smaller conflict interference effects compared to blocks with mostly congruent (MC) trials. A critical debate is how proactive and reactive control processes drive contextual adjustments. In this preregistered study (N = 30), we address this conundrum, by using the theta rhythm as a key neural marker for cognitive control. In a confound-minimized Stroop paradigm with short alternating MC and MI blocks, we tested reaction times, error rates, and participants' individualized theta activity (2-7 Hz) in the scalp-recorded electroencephalogram. An LWPC effect was found for both, reaction times and error rates. Importantly, the results provided clear evidence for reactive control processes in the theta rhythm: Theta power was higher in rare incongruent compared with congruent trials in MC blocks, but there was no such modulation in MI blocks. However, regarding proactive control, there were no differences in sustained theta power between MC and MI blocks. A complementary analysis of the alpha activity (8-14 Hz) also revealed no evidence for sustained attentional resources in MI blocks. These findings suggest that contextual adjustments rely mainly on reactive control processes in the theta rhythm. Proactive control, in the present study, may be limited to a flexible attentional shift but does not seem to require sustained theta activity.