In this letter, we report the predictions on the effective piezoelectric coefficients and electromechanical coupling factors of ferroelectric ceramics BaTiO3 and Pb(Mg1∕3Nb2∕3)O3–PbTiO3 (PMN-PT) with various fiber textures, including [001], [011], and [111], using a two-scale micromechanical model that accounts for microstructural phenomena at both domain and grain levels. It was observed that for BaTiO3 the [011] texture is optimal with highest d31 and d33, while for PMN-PT [001] texture is optimal despite the fact that [011]-oriented single-crystalline PMN-PT has higher d32 than that of [001]-oriented PMN-PT single crystal. In fact, [011]-textured PMN-PT ceramics have much smaller piezoelectric coefficients d32 and d33 than does [011]-oriented PMN-PT single crystal. It is also noted that [001]-textured BaTiO3 and PMN-PT ceramics have even higher electromechanical coupling factor k31 than that of [001]-oriented single crystals.