Effective Communication Strategies Research Articles

Enhancing Tax Compliance Intentions: Analyzing the Influence of Awareness, Attention, and Persuasion Among Future Taxpayers

This study explores the factors influencing tax compliance intentions among future taxpayers, specifically examining the roles of taxpayer awareness, attention, and persuasion. Employing a quantitative research approach with a cross-sectional design, the study analyzed data from a sample of 278 individuals using the PLS-SEM model, evaluating both measurement and structural models. The results demonstrate that taxpayer persuasion has a significant direct impact on tax compliance, indicating that persuasive communication strategies are highly effective. Additionally, taxpayer awareness directly influences tax compliance and mediates the effects of other variables, highlighting the importance of knowledge and awareness in fostering a compliance mindset. Taxpayer intention serves as a crucial intermediary, translating awareness into compliance behavior. The findings suggest that a multifaceted approach combining awareness campaigns, targeted educational programs, and persuasive communication can significantly enhance compliance rates. These insights are essential for developing effective tax education and communication strategies, ultimately contributing to a more robust and compliant tax system. Future research should further investigate these relationships across diverse demographics to bolster tax compliance efforts comprehensively.

Enhancing Business Continuity Plans and Records Management in Selangor SMEs

Objective - This study assesses the effectiveness of Business Continuity Plans (BCPs) and records management practices within small and medium-sized enterprises (SMEs) in Selangor. The primary objective is to determine the integration of records management into BCPs and identify the current development stage in SMEs' processes. Methodology/Technique – The research comprehensively examines Selangor SMEs' BCPs and records management practices. This multiple case study investigated the extent to which Small and Medium Enterprises (SMEs) in Selangor implemented business continuity management. Through document reviews and interviews with business owners and continuity managers, the study examined the integration of records management within continuity plans and assessed the impact on overall organizational resilience. Finding – The research excluded SMEs outside Selangor, focusing on managerial-level respondents from the records and information system department. The findings reveal a varied landscape, with some SMEs having well-established processes while others are still in the developmental stage. Notably, the research emphasizes the importance of identifying vital records within organizations to maintain essential operations and comply with regulatory requirements. Novelty – The study also underscores the need for regular BCP revisions and effective communication strategies to disseminate plans to employees. Moreover, it highlights the significance of including expertise in BCPs to enhance disaster preparedness and mitigation efforts. Type of Paper: Research JEL Classification: M10, M13, M19. Keywords: Business continuity plans (BCPs), records management practices, small and medium-sized enterprises (SMEs), integration of BCPs and records management and vital records. Reference to this paper should be referred to as follows: Kamarudin, H.D; Jamaluddin, A; Samsuddin, A.Z.H. (2024). Enhancing Business Continuity Plans and Records Management in Selangor SMEs, GATR-Global J. Bus. Soc. Sci. Review, 12(1), 15–24. https://doi.org/10.35609/gjbssr.2024.12.1(2)

Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements

Billboard advertisements for legislative and senatorial campaigns are integral to the cityscape leading to the general elections, reflecting local political dynamics. This study examines the linguistic landscape in billboard advertisements for legislative and senator campaigns heading for the general election in Indonesia. A qualitative method was employed, gathering data from billboard advertisements across various city areas. Analysis was conducted on the language usage, stylistic features, word choice, sentence structure, and visual representations in these billboard advertisements. Findings indicate a variation in language usage, with standard Indonesian predominating but also a presence of local language mixtures. Stylistic features range from persuasive to informative, while word choice tends toward positively connotated terms. Sentence structures tend to be simple and direct, while visual representations emphasize the candidates and symbols reflecting political aspirations. These results depict candidates' complex communication strategies influencing voter opinions and attitudes. A profound understanding of this linguistic landscape is crucial for political observers and candidates to comprehend local political campaign dynamics and effective communication strategies. This study added a new dimension to understanding how political communication is manifested in public spaces. By focusing on billboards as an outdoor media, which often serves as a daily backdrop for many people, this study explores how language can effectively capture voters' attention and influence their political attitudes. Thus, this study is expected to significantly enrich the understanding of political linguistics and communication strategies in the context of election campaigns.

Public Diplomacy and Nation Branding

Purpose: The general aim of the study was to explore public diplomacy and nation branding.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to public diplomacy and nation branding. Preliminary empirical review revealed that that public diplomacy plays a crucial role in shaping a nation's brand image and reputation globally. It emphasized the significance of innovative communication strategies, particularly in the digital age, to engage with international audiences effectively. The research highlighted the importance of coherence and coordination in public diplomacy efforts, advocating for a strategic and integrated approach across government agencies and stakeholders. Overall, the study underscored the complex interplay between public diplomacy and nation branding, emphasizing the need for continuous evaluation and adaptive strategies to promote national interests and identity on the global stage.
 Unique Contribution to Theory, Practice and Policy: The Social Identity theory, Agenda Setting theory and Stakeholder theory may be used to anchor future studies on public diplomacy and nation branding. The study provided valuable recommendations that contributed to theory, practice, and policy in the fields of public diplomacy and nation branding. Through a comparative analysis of existing theories and empirical research, the study identified gaps and opportunities for theoretical development, encouraging scholars to adopt a holistic approach to theory-building. Practical recommendations were offered for public diplomacy practitioners and policymakers, emphasizing best practices and innovative strategies for enhancing nation branding efforts. Additionally, policy recommendations were provided for government officials, emphasizing the strategic importance of public diplomacy in advancing national interests and enhancing soft power. Overall, the study's recommendations helped shape more effective and impactful communication strategies, fostering constructive international relations and mutual understanding.

Ghosts and Ghosting in Digital Communications

Ghosting, professionally and personally, occurs when there is an abrupt end to communication between 2 individuals without any explanation or when an individual does not follow through on commitments to others associated with their communication. The increase in the available communication channels and speed at which messages can now be transmitted between individuals is resulting in a greater incidence of ghosting or perceived ghosting in our colleges/schools of pharmacy. The impact of ghosting is the disruption of effective communication and communication strategies that are essential to the development of positive and thriving cultures and subcultures in our institutions. The causes of ghosting (real or perceived) in our pharmacy academy could be attributed to increased workload and speed of communication, increased workload and productivity expectations, and increased workload and information volume. The consequences of ghosting in our colleges/schools can result in decreased psychological safety in our cultures, adversely impacting individual well-being, resiliency, grit, and satisfaction and adversely impacting student academic performance and success. There are simple steps that individuals and institutions can implement to minimize ghosting or the perception of ghosting that may occur with online communication channels used by our faculty, staff, students, and outside individuals.

Through the eyes of community health workers: what was needed to increase COVID-19 vaccine uptake in the Missouri Southeast region.

Public health emergencies, such as the COVID-19 pandemic, elucidate the strengths, weaknesses, and significant gaps in infrastructure, compatibility and consistency in communication systems, as well as the quality of collaborative relationships, and provider and workforce capacity. They also expose longstanding patterns of mistrust in the government and healthcare systems, and inadequacy in socio-economic infrastructures. These issues resulted in higher COVID-19 infection and mortality rates, and lower vaccination rates in many rural counties across the nation, including Missouri. In response to these challenges, the COVID-19 Response Network was formed in the Southeast corner of the state. The Network was a community-academic partnership that brought together community and faith-based leaders, academicians, healthcare providers and administrators, public health practitioners, and pharmacists to facilitate collaboration on education and outreach efforts aimed at reducing vaccine inequity in the 16-county project area. Importantly, the Network also included Community Health Workers (CHWs) who worked with these different agencies and organizations and were at the heart of implementing Network activities. The intent of this study was to assess their perspectives on the factors that influenced community engagement and communication strategies, and increased vaccine uptake in rural Missouri. Qualitative methods, including in-depth interviews, were used to explore the professional and personal experiences of CHWs working at the grassroots level during an ongoing pandemic. Narrative analysis revealed effective communication and engagement strategies for increasing vaccine uptake in rural communities. For instance, fear-based messaging was perceived as coercive and met with resistance. In contrast, messages that shared personal experiences and catered to the human need to protect their loved ones were more effective. Trust in the source of information was critical. This study highlights the significance of exploring and leveraging the capacities of trusted community members like CHWs to increase the effectiveness of public health interventions in rural communities.

Quickly Assess the Acceptability Sentiment of White Paracetamol Intake Using KNN-SMOTE Based On Receptive Deciding

Quickly Assess the Acceptability Sentiment of White Paracetamol Intake Using KNN-SMOTE Based On Receptive Deciding

Collaborative design to bridge theory and practice in science communication

The science communication field strives to connect theory and practice. This essay delves into the potential of collaborative design to bridge this gap. Collaborative design in science communication can involve scientists, science communication researchers, designers, and other stakeholders in developing new science communication solutions. By incorporating diverse perspectives and expertise, it can help create more effective and evidence-based communication strategies that cater to the needs of audiences. To integrate these demands, a structured approach is necessary. This paper discusses two established frameworks, Design-Based Research and Design Thinking, and applies practical insights to envision the impact of collaborative design on the future of science communication.

THE IMPORTANCE OF HUMAN RESOURCES IN A MULTICULTURAL ORGANIZATIONAL CONTEXT: ANALYSIS, CHALLENGES AND PERSPECTIVES

The contemporary business world is characterized by rapid changes, globalization, and digital transformation, demanding adaptability and an innovative approach to resource management from organizations. Among these, human resources stand out as a key asset that determines an organization’s ability to develop, compete, and achieve sustainable success. This academic paper profoundly analyzes the significance of human resources in the modern organizational context, emphasizing their strategic importance and impact on achieving organizational goals. The paper reveals the concept of human resources, encompassing not only recruitment and staff administration but also their development, motivation, performance evaluation, and well-being. It extends beyond traditional personnel management to include aspects of organizational culture, leadership, and change management. Significant attention is given to the role of multicultural human resources in a globalized world, their impact on innovation, creativity, and enhancing an organization’s global competitiveness.Analyzing various approaches and definitions, the author emphasizes the necessity of integrating strategic human resource planning with cultural awareness and effective communication strategies to achieve the company’s strategic goals. The influence of digital technologies on human resource management is discussed, including the challenges of remote work and the need to ensure productivity and engagement in the digital era.The work underscores the importance of a deep understanding of cultural differences, the ability to create an inclusive work environment, develop intercultural interaction skills, and adaptability. This approach enables companies to better understand and meet the requirements of a diverse clientele, fosters innovation, and opens new opportunities for growth. The conclusions of the study highlight that successful human resource management in today’s dynamic and complex business environment requires a comprehensive approach that considers both traditional aspects and contemporary challenges. A profound understanding and effective management of human resources are crucial for ensuring competitiveness, innovative development, and sustainable success of organizations.

“Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services

This research examines how the visual cue of a handwritten (vs. typewritten) typeface, affects tourists’ responses to the marketing of green tourism. We draw on the visual marketing literature to propose that a handwritten typeface leads to more positive responses toward green destinations/products/hospitality (i.e., anticipation of enjoyment, willingness to pay, and booking intention) via tourists’ perception of greenness. We also find that the enhancing effect of a handwritten typeface occurs only in the green (as opposed to luxury) travel context. This effect is mitigated, however, when tourists are made conscious of greenness. Four experiments using different product and service categories across two countries support our hypotheses. Our findings contribute to the literature on green tourism, typeface design, and tourists’ perception of greenness, and provide practical guidelines that can help tourism companies and policymakers design effective green communication strategies.

Consumer Preference for Fisheries Improvement Project: Case of Bigeye Tuna in Japan

In recent years, demand for sustainable fisheries certification, also known as seafood ecolabeling, has grown worldwide, with retailers actively promoting ecolabeled seafood, mainly in Europe and the United States. However, the costs associated with assessment and maintenance are typically incurred before certification, and the potential benefits are uncertain, which deters many fisheries from entering the certification process. The Fishery Improvement Project (FIP) is a market-driven mechanism that allows a fishery to gain recognition for its sustainable management efforts aimed at achieving sustainable certification. Market differentiation of FIP-participating fisheries from conventional fisheries has the potential to generate additional benefits that may offset some of the certification costs. However, successful differentiation efforts require consumer awareness, willingness to pay a premium, and effective communication strategies. This study investigates consumer preferences for bigeye tuna sashimi in Japan using a discrete choice experiment to determine if Japanese consumers are willing to pay a price premium for FIP-participating fisheries. The analysis resulted in a significant price premium for FIP and domestic certification valued more than international brands. These findings suggest that FIP-participating fisheries have the potential for cost recovery, even during the certification process.

Do we protect ourselves against West Nile Virus? A systematic review on knowledge, attitudes, and practices and their determinants

BackgroundWest Nile virus (WNV) is a mosquito-borne flavivirus. In humans, 80% of infections are asymptomatic, while approximately 20% experience influenza-like symptoms. Fewer than 1% develop the neuroinvasive form which can lead to encephalitis, meningitis, acute flaccid paralysis, and even death. The global spread of the virus to areas where it was not previously present has become a growing concern. Since the 2000 s, there have been numerous outbreaks affecting local and travelling populations worldwide. Given the lack of a vaccine, preventative measures are primarily focused on surveillance, vector control, and the use of personal protective behaviours (PPBs). The importance of PPBs is central to public health recommendations. However, translating these messages into coherent action by the public can prove challenging, as the uptake of such measures is inevitably influenced by socio-economic factors, awareness, knowledge, and risk perception. MethodsA PRISMA-based systematic research was conducted on EMBASE, PubMed/MEDLINE, and Web of Science databases. PROSPERO registration number CRD42023459714. Quality of studies included in the final stage was evaluated using the Critical Appraisal Checklist for Cross-Sectional Study (CEBMa). Results2963 articles were screened, and 17 studies were included in the final round. Out of these, six were deemed of high quality, ten were of medium quality, and one was of low quality. In almost all studies considered, both awareness and knowledge of WNV transmission were above 90%, while concern about WNV ranged from 50% to 80%. Concern about the safety of repellents, either with or without DEET, ranged from 27% to 70%. The percentage of people actually using repellents ranged from 30% to 75%, with the lowest usage reported among individuals over 60 years old (29%) and pregnant women (33%), and the highest among students aged 9–11 (75%). Concern for West Nile Virus (WNV) was consistently linked to an increase in taking preventative measures, including the use of repellents, by two to four times across studies. The school-based intervention was effective in increasing the practice of removing standing water (AOR=4.6; 2.7–8.0) and wearing long clothing (AOR=2.4; 95%CI: 1.3–4.3), but did not have a significant impact on the use of repellents. ConclusionsThe present systematic review provides an overview of the knowledge, attitudes, and practices (KAP) of WNV and their determinants. While concern about West Nile Virus (WNV) and its effects can be a significant motivator, it is important to promote evidence-based personal protective behaviours (PPBs) to counter unwarranted fears. For example, the use of repellents among the most vulnerable age groups. Given the geographical expansion of WNV, it is necessary to target the entire population preventively, including those who are difficult to reach and areas not yet endemic. The findings of this investigation could have significant implications for public health and support well-informed and effective communication strategies and interventions.

Is Load Shedding another Pandemic, Post COVID-19 at Institution of Higher Learning in South Africa?

In 1994, the African National Congress (ANC)-led government implemented a Reconstruction and Development Programme (RDP) program that entailed providing South Africans with stable and regular electricity supplies. Government through the state president declared COVID-19 a pandemic in 2019. Institutions of higher education resorted to introduce online teaching and learning as a method of ensuring that section 27 (1) (a) (b) of the Constitution of the Republic of South Africa was executed. Load shedding brought numerous challenges in the education settings in the institutions of higher learning. The crisis led to institutional economy and disrupted academic performance at institutions of higher learning. The purpose of this study is to examine whether load shedding can be regarded as a pandemic post COVID-19. Access the impact of load shedding at institutions of higher learning. Therefore, this is a conceptual paper and it relied on existing data for analysis and interpretation. The study recommends that institution of higher learning should invest in alternative sources of energy, and develop an effective communication strategy.

MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.

STRATEGI KOMUNIKASI EFEKTIF PUBLIC RELATIONS DALAM BRANDING TERHADAP PELAYANAN PRIMA DI KANTOR KECAMATAN KOTABUMI LAMPUNG UTARA

This article explores effective public relations communication strategies in branding excellent service at the North Lampung Kotabumi District Office, using a qualitative approach. This research aims to understand how effective communication carried out by public relations can influence public perceptions of the quality of service in the office. Involving in-depth interviews, observation and documentation this research highlights the importance of positive communicative interactions to strengthen the image of excellent service and brand. The research results show that implementing targeted communication strategies can increase public satisfaction, create a positive image, and build loyalty towards public services. Using qualitative methods, this research provides an in-depth understanding of the dynamics of communication at the Kotabumi District Office, as well as providing a basis for recommending improvements to more effective communication strategies. This research can provide guidance for local governments in improving excellent service branding at the local level.

Crisis Management in Education: Strategies for Resilience and Adaptation in Diverse Cultural Contexts


 
 
 Crisis management in education is a critical aspect of ensuring the resilience and adaptation of educational systems, particularly in diverse cultural contexts. This article explores various strategies employed to address crises in education and examines their effectiveness across different cultural settings. Through qualitative methods, literature reviews, and library research, this study investigates how educational institutions respond to and recover from crises while considering the cultural nuances that influence these processes. In conclusion, crisis management in education requires a multifaceted approach that integrates proactive planning, resilience-building efforts, cultural sensitivity, and effective communication strategies. By adopting these strategies, educational institutions can enhance their capacity to respond to crises and promote resilience and adaptation in diverse cultural contexts. This study contributes to the literature by highlighting the importance of cultural considerations in crisis management and providing insights into best practices for ensuring the safety and well-being of students and staff in times of crisis.
 
 

The impact of teach-back training method (TBTM) on treatment adherence in hemodialysis patients: a randomized controlled trial.

Ensuring adherence to treatment is vital for individuals undergoing haemodialysis. The demanding treatment frequency and duration often present challenges for patients in maintaining a consistent routine. Non-adherence can result in adverse health effects and an increased risk of hospitalization. This study aimed to evaluate the impact of teach-back training on treatment adherence among haemodialysis patients. A randomized controlled trial involved 60 end-stage kidney disease patients undergoing haemodialysis. Participants were randomly assigned to either the control or intervention group. Data were collected using the End-Stage Renal Disease Adherence Questionnaire (ESRD-AQ), assessing adherence in four dimensions: HD incidence, medication use, fluid restriction, and diet recommendations. The intervention group received feedback-based training on diet and fluid restriction during four 45-60-min sessions, while the control group received regular indoor training. Following the intervention, significant differences in mean scores for HD frequency, medication use, and fluid restriction were observed between the two groups (P<0.001). However, there was no significant difference in the mean score for food recommendations (P=0.108). The teach-back training method (TBTM) is an effective communication strategy that enhances treatment adherence in haemodialysis patients. This intervention has the potential to improve patient outcomes and overall quality of life by simplifying medical information and encouraging patient engagement.

The Role of Communication and Employee Engagement in Promoting Inclusion in the Workplace: A Case Study in the Creative Industry

This research examines the role of communication and employee engagement in promoting inclusion in the workplace, with a specific focus on the creative industry. The study utilizes a case study approach to gain insights into the strategies and practices employed by organizations in fostering an inclusive work environment. The research objectives are twofold: first, to explore the communication channels and mechanisms utilized by organizations to promote inclusion, and second, to investigate the impact of employee engagement on fostering a culture of inclusion. A mixed-methods approach is employed, combining qualitative interviews with employees and management, as well as quantitative surveys to gather comprehensive data. The findings of the study highlight the crucial role of communication in promoting inclusion. Organizations within the creative industry employ diverse communication channels, such as town hall meetings, intranet platforms, and diversity training programs, to facilitate open dialogue and exchange of ideas. Effective communication practices contribute to enhanced employee understanding, collaboration, and mutual respect, thereby fostering an inclusive work environment. Furthermore, the study reveals that employee engagement plays a pivotal role in promoting inclusion. Engaged employees exhibit higher levels of commitment, motivation, and willingness to embrace diversity. They actively contribute to the creation of an inclusive culture by participating in diversity initiatives, providing feedback, and advocating for inclusive practices. The implications of this research that organizations in the creative industry should prioritize effective communication strategies and employee engagement to foster inclusion. By creating an inclusive work environment, organizations can harness the benefits of diversity, such as increased creativity, innovation, and employee satisfaction.

A cross-cultural examination of temporal orientation through everyday language onsocial media.

Past research has shown that culture can form and shape our temporal orientation-the relative emphasis on the past, present, or future. However, there are mixed findings on how temporal orientations vary between North American and East Asian cultures due to the limitations of survey methodology and sampling. In this study, we applied an inductive approach and leveraged big data and natural language processing between two popular social media platforms-Twitter and Weibo-to assess the similarities and differences in temporal orientation in the United States of America and China, respectively. We first established predictive models from annotation data and used them to classify a larger set of English Twitter sentences (NTW = 1,549,136) and a larger set of Chinese Weibo sentences (NWB = 95,181) into four temporal catetories-past, future, atemporal present, and temporal present. Results show that there is no significant difference between Twitter and Weibo on past or future orientations; the large temporal orientation difference between North Americans and Chinese derives from their different prevailing focus on atemporal (e.g., facts, ideas) present (Twitter) or temporal present (e.g., the "here" and "now") (Weibo). Our findings contribute to the debate on cultural differences in temporal orientations with new perspectives following a new methodological approach. The study's implications call for a reevaluation of how temporal orientation is measured in cross-cultural studies, emphasizing the use of large-scale language data and acknowledging the atemporal present category. Understanding temporal orientations can guide effective cross-cultural communication strategies to tailor approaches for different audience based on temporal orientations, enhancing intercultural understanding and engagement.

The Role of Interpersonal Communication in Enhancing Teamwork Effectiveness in the Digital Era

This study explores the role of interpersonal communication in enhancing team work effectiveness in the digital era, focusing on how effective communication practices can strengthen mutual understanding, coordination, and collaboration within teams. Utilizing a qualitative method and literature review, this research collected and analyzed data from various contemporary sources to comprehend the dynamics of interpersonal communication within the context of technology-supported team work. The findings indicate that interpersonal communication characterized by openness, empathy, and support not only strengthens relationships among team members and builds trust but also reduces misunderstandings and conflicts. Furthermore, the study highlights the importance of training in interpersonal communication skills to bolster team cooperation and expedite the collaboration process by leveraging appropriate digital communication tools. These findings underscore the significance of effective interpersonal communication strategies and the integration of digital communication technology to create a productive and harmonious work environment, as well as to improve job satisfaction, motivation, and employee retention in the digital era.