Effective Communication Strategies Research Articles

Strategi Komunikasi Politik Pemerintahan Daerah dalam Meningkatkan Partisipasi Masyarakat Pedesaan (Studi pada Desa Karangsari Kec. Bantur Kab. Malang)

This research aims to analyze the political communication strategies implemented by regional governments to increase participation in rural communities, especially in Karangsari Village, Bantur District, Malang Regency. The research method used is a case study with a qualitative approach. Data was collected through in-depth interviews, observation and documentation. The research results show that the Karangsari Village government uses various communication strategies, including direct outreach, use of local media, and community forums. This strategy has succeeded in increasing community awareness and participation in various village development programs. The key factors that support the success of this strategy are community trust in village leaders, openness of information, and active involvement of various stakeholders. This research provides important insights for other local governments in designing and implementing effective political communication strategies to increase rural community participation.

Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements

Topic-based engagement analysis: Focusing on hotel industry Twitter accounts

In a social-media context, brands need to understand how to frame their messages, so that a topic can be quickly recognized, promoting higher levels of user engagement. However, knowledge about the link between content type and its engagement is not sufficiently studied. We first explore hotel Firm-Generated Content (FGC) and its inherent themes using topic modelling; we then use an ad hoc metric to investigate the engagement levels associated with each topic; thirdly, we compare the relevance attached to the topics with their engagement levels. In total, 44,448 corporate tweets from 62 hotel brands were analyzed to identify 14 topics, one of which had not previously been uncovered. Notably, there was a positive correlation with engagement for content related to hotel management activities and, among smaller groups, to sustainability. The results will expand FGC-related investigation within the hotel sector and will be of interest to firms seeking effective communication strategies.

Instructors’ presence and communication strategies on student engagement in asynchronous online classes

This study investigated the factors influencing student engagement in asynchronous online classes, focusing on the roles of instructor presence, communication strategies, and demographic profiles. Data were collected from 385 college students employing moderated mediation with parallel mediators. The results revealed significant direct effects of instructor presence and communication strategies on student engagement, highlighting the pivotal role of these factors in shaping the online learning experience. Specifically, stronger instructor presence and effective communication strategies corresponded to higher levels of student engagement, emphasizing the importance of fostering supportive interactions and facilitating meaningful communication in virtual classrooms. Mediation analyses further clear the pathways through which these factors influence student engagement. Perceived instructional support emerged as a robust mediator between instructor presence and engagement, underscoring the significance of establishing a supportive learning environment. Additionally, technology self-efficacy played a modest yet significant role in mediating the impact of instructor presence and communication strategies on student engagement, highlighting the importance of students’ confidence in utilizing technology for academic purposes. While moderation analyses did not reveal significant effects of demographic profiles on the relationships between key variables, the findings underscore the universality of effective teaching practices in fostering student engagement across diverse student populations. These findings have important implications for online teaching practices and educational policies, emphasizing the need to prioritize strategies that enhance instructor support, foster effective communication, and promote technological proficiency among students. By addressing these factors, educators and institutions can optimize the online learning experience and promote meaningful engagement among students in asynchronous online classes.

Pentingnya Komunikasi Efektif dalam Pendidikan bagi Anak Usia Dini

Effective communication between teachers and young children is a key factor in supporting the learning process and holistic development of children. This research aims to identify the most effective communication strategies in the context of early childhood education and understand their impact on children's learning engagement and achievement. This research is a qualitative approach with in-depth interviews, classroom observations, and documentation analysis. This research was carried out at An Nizam Islamic School Kindergarten Jl. Tuba II No 62, Tegal Sari Mandala III, Kec. Medan Denai, Medan City, North Sumatra 20226. The subjects in this research were PGPAUD STUDENTS and the role of effective communication in education for early childhood. The research results show that the use of two-way communication, nonverbal communication techniques, and an inclusive communicative approach significantly increases children's active participation and emotional involvement in teaching and learning activities. In addition, this research found that positive and supportive communication from teachers contributed to increasing children's self-confidence and independence.

Komunikasi Inovasi Dalam Pelayanan Publik Kecamatan Beji Kota Depok

This research aims to analyze and understand the application of innovative communication in public services in Beji District, Depok City. A qualitative approach was used with data collection methods through interviews, observation and documentation studies. The collected data was analyzed systematically to gain an in-depth understanding of relevant aspects of innovation communication in the context of public services in Beji District. The research results show that there are several innovative communication initiatives that have been implemented in public services in Beji District, such as the use of social media, mobile applications, and providing information online. This innovative communication helps increase accessibility, transparency and public participation in obtaining information and utilizing public services. However, there are challenges that need to be overcome, such as the lack of public awareness of these innovative initiatives. Therefore, further efforts are needed to increase public understanding and participation in the communication of innovation in public services. This research makes an important contribution to the understanding of innovation communication in the context of public services at the local level and can be a basis for the development of more effective communication strategies in the future

Parental impact during and after neonatal intensive care admission

Parents play a pivotal role in neurodevelopmental outcomes of their children in the neonatal intensive care unit (NICU) and beyond. Integration of parents in clinical care and research is synergistic. Engaged parents yield more comprehensive clinical care and more robust and meaningful research products. Subsequently, successful clinical and research efforts improve outcomes for children. We review strategies for parental integration into NICU clinical care and research, including parental involvement in therapeutic interventions and neurodevelopmental care, and effective communication strategies for clinicians and researchers. We discuss challenges in neonatal trials and emphasize the need for building a culture of research, collaborative partnerships with patient advocacy organizations, and ongoing support beyond the NICU. Overall, we call for recognizing and fostering the impactful role of parents as teammates with clinicians and researchers in optimizing neurodevelopmental outcomes in the NICU and beyond.

Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic

BackgroundIn this study, we investigate the utilization of Instagram by public health ministries across the Gulf Cooperation Council (GCC) nations to disseminate health-related information during the COVID-19 pandemic. With Instagram’s visual-centric approach and high user engagement, the research aims to investigate its critical yet complex role in information dissemination amid a health crisis.MethodsTo examine how Instagram communication strategies align with the CDC’s Crisis and Emergency Risk Communication (CERC) framework, we employ the content analysis method. This approach helps to evaluate the effectiveness and challenges of employing Instagram for health communication within a region known for its significant social media usage.ResultsFindings indicate that Instagram serves as a vital platform for the rapid dissemination of health information in the GCC, leveraging its visual capabilities and wide reach. The GCC ministries of health utilized Instagram to demonstrate a consistent and strategic approach to communicate essential COVID-19 related information. Kuwait and Bahrain were the most active of all the assessed ministries with respect to the number of engagement metrics (likes and comments). Most of the posts, as per the CERC framework, were informational and related to vaccine infection and death cases. The second most salient theme in line with the CERC framework was about promoting actions, followed by Instagram posts about activities, events, and campaigns.ConclusionsThe research underscores Instagram’s potential as a powerful tool in enhancing public health resilience and responsiveness during health emergencies in the GCC. It suggests that leveraging social media, with careful consideration of its affordances, can contribute significantly to effective health communication strategies in times of crisis.

Building Better Bridges: Outcomes of a Community-Partnered New School Transition Intervention for Students on the Autism Spectrum.

New school transitions can be challenging for students on the autism spectrum. No published, evidence-based interventions exist to support families and teachers of students transitioning to elementary and secondary school during this critical period. Using Community Partnered Participatory Research, we developed Building Better Bridges (BBB), a caregiver coaching intervention that includes training on effective school communication, educational rights, advocacy, and child preparation strategies. We compared BBB (n = 83) to a module/resources-only comparison (n = 87) in a four-site randomized controlled trial in racially and ethnically diverse, under-resourced communities. In our intent-to-treat analysis, caregivers and teachers in BBB rated students' transitions to the new classroom as more positive, relative to the comparison group. Results suggest this low-cost intervention can improve the transition process for families and students at high risk of poor transitions.

The effect of music to encourage responsible health-related behaviours among reluctant tourists: analysis of high – and low-context cultures

ABSTRACT The tourism sector is known to suffer significant volatility associated with safety issues. Among the factors that influence tourists’ decisions in this regard are health-related concerns about the destination country. However, when it comes to taking responsibility for their own health, there is a gap in the literature regarding effective communication strategies for motivating tourists who are reluctant to perform desirable health-related behaviours, such as getting vaccinated. This study aims to examine the effectiveness of music in communicating implicit messages about such responsible behaviours to reluctant tourists. To this end, two factors are experimentally manipulated: the type of communication stimulus (verbal/musical) and the cultural context of the tourist (high/low). The main findings are that: music exerts a greater effect on reluctant tourists than ‘average’ tourists; music is capable of conveying referential as well as emotional messages; and music’s effectiveness in this kind of communication is greater in high-context cultures.

ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce

Boosting Institutional Identity on X Using NLP and Sentiment Analysis: King Faisal University as a Case Study

Universities increasingly leverage social media platforms, especially Twitter, for news dissemination, audience engagement, and feedback collection. King Faisal University (KFU) is dedicated to enhancing its institutional identity (ID), grounded in environmental sustainability and food security, encompassing nine critical areas. This study aims to assess the impact of KFU’s Twitter interactions on public awareness of its institutional identity using systematic analysis and machine learning (ML) methods. The objectives are to: (1) Determine the influence of KFU’s Twitter presence on ID awareness; (2) create a dedicated dataset for real-time public interaction analysis with KFU’s Twitter content; (3) investigate Twitter’s role in promoting KFU’s institutional identity across 9-ID domains and its changing impact over time; (4) utilize k-means clustering and sentiment analysis (TFIDF and Word2vec) to classify data and assess similarities among the identity domains; and (5) apply the categorization method to process and categorize tweets, facilitating the assessment of word meanings and similarities of the 9-ID domains. The study also employs four ML models, including Logistic Regression (LR) and Support Vector Machine (SVM), with the Random Forest (RF) model combined with Word2vec achieving the highest accuracy of 100%. The findings underscore the value of KFU’s Twitter data analysis in deepening the understanding of its ID and guiding the development of effective communication strategies.

Impacts of the COVID-19 infodemic on emotions through cognitive appraisals

PurposeThe COVID-19 outbreak has been accompanied by a massive “infodemic”, characterized by an overabundance of information, both accurate and inaccurate, making it hard for people to find trustworthy sources and reliable guidance. This study aims to investigate how the COVID-19 infodemic (i.e. information overload and untrustworthiness) influences consumers’ emotions (i.e. fear, anxiety and hope) by shaping their cognitive appraisals of the pandemic (i.e. perceived risk and uncertainty). Additionally, this study also investigates how individual differences (i.e. COVID-19 involvement and infection experience) impact their emotion formation process.Design/methodology/approachData were collected from 815 US consumers aged between 18 and 65 in November 2021 via an online survey. Structural equation modeling and multi-group comparison from AMOS 23 were used to test the proposed relationships.FindingsInformation overload increased one’s perceived risk and perceived uncertainty of COVID-19, which, in turn, structured the emotional states of fear, anxiety and hope. Information untrustworthiness had a significant impact on risk perception, which led to an increased feeling of fear. Additionally, individuals’ COVID-19 involvement and their infection experience with the coronavirus were found to moderate the cognitive appraisal process in developing emotions.Originality/valueThis study offers insights into the relationships between the information landscape and cognitive appraisals regarding health crises, specifically the COVID-19 pandemic. Not only enriching emotional well-being literature, it also lends managerial implications for effective communication strategies in global health emergencies.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2023-0616

Effective Communication Strategies in Improving the Perfomance of Islamic Education Organizations at Al-Ghozali Integrated Islamic Junior High School Jember

Islamic education is an essential element in community development that requires effective communication strategies to enhance organizational performance. This research employs a qualitative research approach with a literature review method to analyze effective communication strategies in the context of Islamic education. The discussion covers the definition of communication, factors influencing communication, indicators of effective communication, strategies that can be applied in the context of Islamic education, as well as barriers and challenges that may arise in the communication process. Additionally, this study explores the relationship between effective communication and the improvement of organizational performance in Islamic education. The findings of this research are expected to make a significant contribution to the development of more effective communication strategies for enhancing the performance of Islamic education organizations. Furthermore, this study is also expected to provide a deeper understanding of the importance of communication in the context of Islamic education.

Social Cognition Approach: Using Observation and Interview Methods via Qualitative Research

This study focuses on social psychology and uses the social cognition approach and qualitative observational and interview methods to observe and analyze random individuals in public settings. Likewise, it aims to identify patterns, social dynamics, and psychological phenomena that govern human behavior by closely monitoring and analyzing the mannerisms and actions of diverse individuals in the same environment. The research involves unobtrusively observing individuals of various demographic backgrounds in public spaces, focusing on non-verbal cues and situational contexts. The study seeks to understand how people interact with others, navigate social situations, and respond to external stimuli in real-world settings. Key objectives include identifying similarities and differences in social behaviors, exploring the impact of environmental factors on individual actions, and observing non-verbal communication in social interactions. Additionally, the research investigates the influence of cultural and contextual variables on observed behaviors to provide insights into the complexities of human behavior. The study was conducted in Barcelona, Spain, with 10 cases for observing and interview-short conversations with some random groups. The findings have implications for understanding social dynamics, developing effective communication strategies, and understanding why people behave in specific ways based on our experience and receiving data according to the people and environment information.

Membedah Kesalahan Bahasa Indonesia Dalam Caption Dan Komentar di Platform Media Sosial Instagram

This study delves into the usage of Indonesian language on the social media platform Instagram, with a particular focus on identifying and analyzing the prevalent errors and misunderstandings that arise. Employing a descriptive qualitative research methodology, the study examines user-generated comments and captions. The findings reveal that users frequently commit spelling mistakes on basic words, including capitalization, punctuation, and word separation. Additionally, inappropriate word choices and grammatical errors are common among users. Furthermore, the mixing of Indonesian with slang, English, and local dialects contributes to confusion and communication barriers. Overall, the study highlights the suboptimal usage of Indonesian on Instagram, emphasizing the need for enhanced language proficiency and effective communication strategies.

Pelatihan Kepemimpinan Pengurus OSIS Di MA Al Hidayah Semarang

Leadership training for Intra-School Student Organization (OSIS) administrators at MA Al Hidayah Semarang to develop leadership skills in students who are responsible for leading organizations at school. This can help them learn concepts, and effective practices in the context of leadership. The methods used in this training are situation analysis, preparation, implementation, and evaluation. During the training, participants engage in various activities and exercises that involve understanding leadership concepts, effective communication, and organizational strategy. They learn how to communicate well with their peers, organize activities at school, motivate other students to participate, and make the right decisions and the importance of leadership ethics, such as integrity, responsibility, honesty, and a positive attitude. So that they can be good role models for other students and build a positive image of the OSIS at school. At the end of the training, participants are allowed to apply their new leadership skills through the OSIS work program. This service aims to provide practical experience to students in managing work programs, collaborating with members, working with teams, and facing organizational challenges that may arise. Leadership training aims to strengthen their leadership skills and make a real contribution to school development. It is hoped that this service can provide a strong foundation for them to become effective leaders and can have a positive impact on improving their school and community.

Communication Strategy In Achieving Sustainable Environmental Development: Case Study Of The Ban On The Use Of Plastic Bags In Familymart Retail Stores

This study explores the communication strategies utilized by FamilyMart retail stores to enforce the ban on plastics bags, aiming to support sustainable environmental development. As environmental concerns become increasingly significant, retail businesses are at the forefront of promoting sustainable practices. This research investigates how FamilyMart conveys its environmental policies to customers and the broader community to encourage behavior change towards eco-friendly alternatives. Using qualitative methods, the research involves in-depth interviews with store managers, content analysis of promotional materials, and observations of in-store communication efforts. According to the research, FamilyMart has a thorough communication strategy that consists of educational initiatives for customers, conspicuous signage, and active participation on social media. These tactics aim to encourage consumers to use reusable bags by raising awareness of the negative environmental effects of plastic bag usage. Effective communication strategies make use of visual aids, customer incentives for program involvement, and compelling and informative messaging. The report also emphasizes how crucial it is to use consistent messages throughout a range of communication channels and how important employee involvement is to achieve the initiative's goals. The findings show that establishing a sustainable culture and obtaining consumer compliance depend heavily on efficient communication. The report ends with actionable suggestions for retailers looking to put similar environmental policies into place. These suggestions emphasize the importance of using multifaceted, transparent, and engaging communication tactics to support long-term, sustainable change.

Persuasive Communication in Business Negotiations: Strategies and Techniques

In the realm of business negotiations, persuasive communication stands as a cornerstone for achieving favorable outcomes. It involves the strategic use of language, body language, and emotional intelligence to influence counterparts towards mutually beneficial agreements. Understanding the nuances of persuasive communication in this context is crucial for navigating the complexities of modern business interactions. This study aims to explore the strategies and techniques of persuasive communication in business negotiations, with a focus on understanding its underlying principles, practical applications, and impact on negotiation outcomes. Through a comprehensive review of existing literature, the study seeks to identify key trends, challenges, and opportunities in the field, providing insights for practitioners and researchers alike. The research methodology employed in this study is a thorough literature review conducted using NVivo, a qualitative analysis software. Relevant sources including books, academic journals, articles, and reports were collected and analyzed to gain insights into persuasive communication strategies in business negotiations. The data collected were systematically analyzed to identify recurring themes, patterns, and relationships, providing a rich understanding of the subject matter. The study findings reveal a myriad of persuasive communication strategies and techniques employed in business negotiations, ranging from linguistic tactics to nonverbal cues and emotional appeals. Key themes identified include the importance of building rapport, understanding counterpart motivations, and adapting communication approaches to suit diverse cultural contexts. The implications of this study extend to both practitioners and researchers in the field of business negotiations. Practitioners can gain valuable insights into effective communication strategies, enabling them to navigate negotiations with confidence and finesse.

Science-Consistent Climate Health Beliefs As Predictors of Climate Behaviors and Support for Inflation Reduction Act Provisions and a Carbon Emissions Tax

Understanding the factors associated with acceptance of climate action is central in designing effective climate change communication strategies. An exploratory factor analysis of 12 science-consistent beliefs about the existence, causes, and consequences of climate change reveals three underlying factors: climate change [a] is real and human caused, [b] has increased the frequency of extreme weather events, and [c] negatively affects public health. In the presence of demographic, ideological, and party controls, this health factor significantly predicts a 3–6 percentage point increase in respondents’ [a] willingness to advocate for climate change; [b] reported personal pro-climate behaviors; and [c] support for government policies addressing climate change. These results are robust when controlling for respondents’ underlying belief in the existence and causes of climate change, respondent worry, self-efficacy, and respondent belief that extreme weather events and heat waves are increasing. These findings suggest ways to bolster public support for climate policies that may otherwise be at risk.