Effective Business Strategies Research Articles

Dampak Negatif Kerugian Penjualan dan Beban Opersional terhadap Laba Bersih pada PT Astra Agro Lestari Tbk Tahun 2018-2022

This research was conducted with IBM SPSS version 25 to evaluate the operational and financial performance of PT Astra Agro Lestari's laboratory. Through the collection and analysis of historical data related to sales, operating expenses, and net income, this study identifies the relationship between these factors in the context of the company. Using quantitative approaches with descriptive and verifiative approaches, data were analyzed using multiple linear regression, descriptive statistics, normality tests, classical assumption tests (such as multicollinearity, autocorrelation and heteroscedasticity tests), hypothesis tests (such as T, F tests and correlation coefficients). determination), and hypothesis testing. The results of the information analysis were conducted using IBM SPSS 25, and the research findings provide a deeper understanding of the quantitative impact of these variables on the company's net income. The practical implications of the research results were also discussed to provide guidelines for PT Astra Agro Lestari's management in managing risk and developing more effective business strategies.

Strategy For Increasing Community Welfare With Business Successrural Society

Objectives: Significant business success will have a direct impact on community welfare. Rural economic organizations are crucial yet often weak points in strengthening the rural economy. BUMDes (Village-Owned Enterprises) are designed to consolidate or strengthen village economic institutions. This research aims to analyze the influence of business capital and marketing strategies on community welfare, with business success serving as an intervening variable. Methods: Data for this research was collected using a questionnaire instrument. The analysis was conducted using the Structural Equation Modeling - SEM PLS analysis technique. This approach allows for the examination of complex relationships between variables, specifically how business capital and marketing strategies affect community welfare through business success. Results: The research results show that business capital and marketing strategies positively impact business success. Additionally, both business capital and marketing strategies positively influence public welfare. Furthermore, business success itself has a positive effect on public welfare. The study also finds that business success serves as an indirect mediating variable, enhancing the effect of venture capital and marketing strategies on public welfare. Conclusion: The study concludes that business capital and marketing strategies are crucial for achieving business success, which in turn positively impacts community welfare. Business success acts as a significant intermediary, amplifying the positive effects of both venture capital and marketing strategies on the well-being of the community. This underscores the importance of investing in effective business strategies and sufficient capital to foster sustainable economic growth and improve public welfare.

Business Communications of Hospitality Industry Enterprises in Conditions of Political Instability

Topicality. Ukraine is going through a complex period of its societal and economic transformation. The hotel and restaurant business of our country faced significant challenges during the Russian aggression. The aim of the article is to develop a roadmap for business communications in the hospitality industry under political instability. Research methods. When conducting this research, general scientific methods were used, such as: induction and deduction, for synthesising ideas on business communication in the hotel and restaurant business; abstraction, theoretical analysis, and synthesis, for defining the business communication strategy in the hotel and restaurant industry; comparison, for assessing the dynamics of the number of establishments in the hotel and restaurant business of Ukraine; generalisation, for determining the share of Sole Trader in the hotel and restaurant business; inference, for constructing the roadmap for business communication in the hotel and restaurant business; survey, for evaluating the state of business communication in the hotel and restaurant industry; graphical method, for interpreting survey data from 30 respondents in Volyn region. Results. It is established that the majority of hotel and restaurant business establishments are Sole Trader subjects. They quickly adapt to changes, still, they are the most vulnerable ones. The study of 30 respondents in Volyn region showed the absence of an effective business communication strategy in the hotel and restaurant industry. The business communication strategy should be grounded as a road map in which relevant goals, tasks, analysis of the target audience, verification of the messages relevance, tools and tone of voice, risks, implementation terms and evaluation of results are defined. Conclusions and discussion. It is found ou that business communication is an important process in the activity of hotel and restaurant business enterprises. It is established that 86–91 % of small enterprises function in the form of small business entities in the hotel and restaurant business. It is noted that the war and instability in the country in total provoked new paradigms for conducting the hotel and restaurant business. Most of the establishments have been repurposed in accordance with customers’ requests. It is mentioned that business communications play an important role in the vast majority of the surveyed respondents. The main elements of the business communication strategy in the hotel and restaurant business are goals, tasks, target audience, results, risks, implementation terms, results evaluation. On the basis of this study, it is concluded that most hospitality industry establishments in Volyn region do not evaluate the business communication strategy according to a number of qualitative and quantitative indicators, which makes it impossible to identify their problematic issues.

Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar Bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Suarabaya

The research entitled "Kontribusi Fasilitator Pendamping dalam Meningkatkan Akses Pasar bagi Pelaku UMKM Nasabah BTPN Syariah Kecamatan Tandes Surabaya " discusses the role of facilitators in expanding market access for MSMEs customers of Bank BTPN Syariah in Surabaya. This study aims to help MSMEs players understand the importance of preparing marketing strategies to maximize the scope of their business. The method used is a qualitative approach with descriptive methods. The data collection technique used was interviews conducted naturally and conducting a SWOT analysis on each MSMEs customer of BTPN Syariah. The research results show that the role of companion helps BTPN Syariah MSMEs customers to maximize sales. Having an accompanying facilitator for MSMEs players can help in developing effective business strategies, market understanding, marketing and better financial management.

Culinary MSME Business Development Model Post the COVID-19 Pandemic

The objective of this study is to examine the influence of distribution and digital marketing on the revenue and growth of culinary micro, small, and medium enterprises (MSMEs) in Jakarta. The research used quantitative research, and the sample consisted of 251 owners of MSMEs in the culinary sector in Jakarta. The data analyses were performed using the Structural Equation Model. The food distribution channel has a favorable and substantial influence on the revenue of MSMEs in Jakarta, however it does not directly impact on the growth and advancement of MSMEs. Food distribution routes have a notable indirect impact on growth. Digital marketing does not directly impact revenue, but it does have a beneficial influence on MSME's growth and expansion. The presence of operating revenue has a favorable influence on the growth and progress of MSMEs in Jakarta. The findings of this study are valuable for advancing the field of marketing science by providing insights for stakeholders, serving as input for culinary MSMEs, and enhancing understanding of the impact of food distribution and digital marketing on MSMEs' revenue and business growth. Consequently, MSMEs can adopt more effective business strategies and improve product sales. This study thoroughly investigates the direct and indirect impact of food distribution channels and digital marketing on the revenue and growth of MSMEs. This research is unique because it employs second-order confirmatory models, which address gaps in earlier studies that mostly focused on testing direct effects.

The challenges to circular economy in the Indian apparel industry: a qualitative study

Purpose In recent years, researchers and practitioners have paid a great deal of attention to the circular economy (CE) due to its potential social and environmental benefits. However, limited attention has been devoted in the literature to studying the barriers to CE implementation in the apparel retail industry in emerging and developing nations besides China. Consequently, the purpose of this paper is to analyse the barriers to implementing CE in the Indian garment retail market. Design/methodology/approach This exploratory study uses a comprehensive literature analysis to identify the micro-level impediments to CE adoption in India's garment retail industry. The study aims to identify these barriers using a Delphi process, consisting of three stages. The first stage involves literature reviews and expert opinions, while the second and third stages involve survey methods with 14 industry professionals and academics. The use of the two primary data sources allows for triangulation of the data, which improves the validity of the findings and enables broader conclusions to be drawn from the results. Findings This study indicates that the top three challenges to implementing CE principles in the Indian apparel retail industry are “standards and regulation barriers” (84%), “strategic barriers” (82%) and “supply chain management and technology barriers” (79%). Strategies for overcoming these obstacles include gaining top management support, coordinating supply chain components, training and employee motivation. Research limitations/implications This study considers only Indian apparel retail industry, and the practical implications could potentially limit the study to emerging Asian economies. Originality/value To the best of the authors’ knowledge, this is the first research of its type to explore CE obstacles at the organizational level in the Indian garment retail business. Thus, it contributes to a greater understanding of the topic and enables practitioners to develop effective policies and business strategies for CE and sustainability.

Consumer trust in Thai street food vendors: implications for the post-pandemic era

PurposeThis study aims to investigate the impact of service quality (SQ), perceived value (PV) and consumer satisfaction on Thai street food, with customer satisfaction (CS) as a mediator for customer loyalty and repurchase intention (RI). It also explores how consumer trust (CT) in Thai street food safety moderates these relationships.Design/methodology/approachStructural equation modelling (SEM) was utilised to analyse the complex interrelationships between various constructs. Multi-group analyses were conducted to investigate the moderating effects of CT on the structural model, considering two distinct groups based on trust levels: low and high.FindingsThe findings revealed that SQ and PV significantly influenced CS and behavioural intention, while the perceived quality of Thai street food had no significant impact on post-COVID-19 consumer satisfaction. The study highlighted the critical role of CT in moderating the relationships between SQ, PV and CS, with distinct effects observed in groups with varying trust levels.Social implicationsThe research emphasises the importance of enhancing SQ and delivering value to customers in the context of Thai street food, which can contribute to increased CS, RI and positive word-of-mouth. Furthermore, the study underscores the critical role of building CT in fostering enduring customer relationships and promoting consumer satisfaction and loyalty.Originality/valueThis research offers valuable insights into consumer behaviour and decision-making processes, particularly within the realm of Thai street food. It underscores the significance of understanding and nurturing CT, especially in the post-COVID-19 landscape, emphasising the need for effective business strategies and consumer engagement.

Application of Digital Technology in Marketing Plan: Case Study of the Company's Strategic Transformation

Digital transformation is a dominant phenomenon in the global economy today, mainly triggered by advances in digital technology. This article discusses the impact of digital transformation, particularly in the context of business models and corporate strategy. With a focus on the manufacturing sector, Society 5.0, and dramatic societal changes, this article presents statistical data related to the use of digital technology in Indonesia. Digital transformation encourages companies to adopt innovative technologies and new business models to gain a competitive advantage. An effective digital business strategy is crucial in facing the demands of contemporary society and achieving the Sustainable Development Goals. This research uses a literature study method to analyze the impact of digital transformation on business model innovation, focusing on successful and less successful cases. The research results highlight the importance of digital leadership, digital maturity, and innovation strategies in facing digital transformation challenges. This research provides a comprehensive picture of digital transformation, emphasizing the need for investment in digital technology and skills, as well as adapting to changes in the economy and society.

Impact of Advanced Technologies on the Accounting Sector in Developing Nation: Evidence from Fiji

The emergence of advanced technologies (blockchains, machine learning, data mining, cloud computing) in Fiji’s accounting sector have revolutionized how accounting works. It has increased data accuracy, human efficiency, enhanced real time data exchange and risk management and reduced costs. However, there have also been some negative impacts such as redundancy of basic accounting roles, increased data security threats, increased set up and training costs. This study examines the positive and negative impacts of adoption of new technologies by the accounting industry in Fiji and puts forward some recommendations on how these challenges could be effectively addressed so that, rather than being perceived as a threat, humans’ partner with these software and tools to reap the maximum benefits. Practical Contribution: The findings help stakeholders to implement effective business strategies to enhance positive impacts and mitigate negative impacts of advanced technologies especially in developing nations. Theoretical Contribution : This research contributes an empirical study to the literature on advanced technologies and accounting in developing nations.

Factors Influencing Technological Adoption in the Slovak Insurance Market

The global insurance sector has undergone significant transformation due to the widespread integration of digital technologies. E-insurance, which involves the provision of insurance and related financial services through digital platforms, represents a significant advancement in this context. Digital innovation has not only increased profits to insurance companies but also facilitated the development of effective business strategies, enhancing their market share. The objective of this analysis is to uncover the determinants influencing the adoption of innovative technological solutions in the Slovak insurance landscape between 2011 and 2021. Utilizing the Technology-Organization-Environment (TOE) framework, the study categorizes the factors affecting the incorporation of IT in e-insurance into three groups: technological, organizational, and environmental. The findings reveal that the environmental factor exerts the most substantial influence on technological adoption in insurance market. Moreover, the study highlights the ample opportunities for insurance companies in the Slovak market to enhance their position through digitalization. Particularly noteworthy is the positive impact of an insurance company's market share on the likelihood of e-insurance adoption.

The Strategy Management in (Business) Organization

This paper presents strategic management as an important business managemen, Organizational levels, individuals truly formalize frameworks as a capacity to direct and focus their undertakings. In a business affiliation (a firm), such undertakings will focus in on making an impetus for benefit and coordinating the relationship towards future. The success of organizations is often attributed to effective business strategy. Affiliations really should learn and sort out the conditions as well as the communication for making feasible business procedure. Understanding what method really is and taking on the most effective way to manage cultivate strategy and large around as important as learning about how to make affiliations productive. Business philosophy has seen such endless changes in direction, highlight and approaches.

Pengaruh Dimensi-Dimensi Entrepreneurial Marketing terhadap Business Success Industri Kreatif di Indonesia dengan ZIS/TITHE sebagai variabel moderasi

This research examines the influence of Entrepreneurial Marketing factors on Business Success, with ZIS/Tithe as a moderating factor. Data was collected from 199 MSME business actors in the creative economy industry and then analyzed using SEM-PLS. The results show that proactiveness, innovative-oriented, customer intensity and Resources Leveraging have a significant positive influence on business success. Meanwhile, opportunity-focused, risk-taking oriented and value creation do not have a significant effect on business success. ZIS/Tithe has a generally positive influence on business success, but does not moderate the influence of Entrepreneurial Marketing on Business Success, acting as a pure moderation, changing the impact to be more negative. The conclusion of this research provides insight into the Entrepreneurial Marketing factors that influence the Business Success of MSMEs. However, this research has limitations in that the sample coverage is limited to MSMEs and the measurement of variables may be less accurate. Future research could expand the sample and consider other dimensions of Entrepreneurial Marketing. These findings can be a basis for developing more effective business strategies in various business contexts.

Pengaruh Interaksi Virtual terhadap Sikap Loyalitas dan Pembelian Impulsif Pelanggan Online

This research examines the influence of Entrepreneurial Marketing factors on Business Success, with ZIS/Tithe as a moderating factor. Data was collected from 199 MSME business actors in the creative economy industry and then analyzed using SEM-PLS. The results show that proactiveness, innovative-oriented, customer intensity and Resources Leveraging have a significant positive influence on business success. Meanwhile, opportunity-focused, risk-taking oriented and value creation do not have a significant effect on business success. ZIS/Tithe has a generally positive influence on business success, but does not moderate the influence of Entrepreneurial Marketing on Business Success, acting as a pure moderation, changing the impact to be more negative. The conclusion of this research provides insight into the Entrepreneurial Marketing factors that influence the Business Success of MSMEs. However, this research has limitations in that the sample coverage is limited to MSMEs and the measurement of variables may be less accurate. Future research could expand the sample and consider other dimensions of Entrepreneurial Marketing. These findings can be a basis for developing more effective business strategies in various business contexts.

Business Communication in Improving the Entrepreneurial Skills of SME Members

The Sapta Mandiri Entrepreneurs Association, representing Small and Medium Enterprises (SMEs) in Bandung Regency, stands out as an association of business actors that has successfully weathered the challenges posed by the Covid-19 pandemic. This association actively engages in business communication to enhance the entrepreneurial skills of its members. This article presents the findings of research conducted on this phenomenon. The primary objective of this research is to analyze the different types of business communication utilized, the factors influencing business communication, and the specific purposes behind such communication in improving the entrepreneurial skills of SME members. The research approach employed for this study is a case study, while data collection techniques include literature review, in-depth interviews, and observation. The research informants comprise administrators from the Sapta Mandiri Entrepreneurs Association. The results of the study reveal two main types of business communication practiced within the association of entrepreneurs: horizontal communication and vertical communication. Several factors have been identified to influence business communication, including perception, credibility, accuracy, suitability, and control. The primary purposes of business communication are to provide essential information, persuade members, and foster cooperation, thereby contributing to the enhancement of entrepreneurial skills among SME members. In conclusion, the Sapta Mandiri Entrepreneurs Association has demonstrated resilience during the Covid-19 pandemic by employing effective business communication strategies. This has enabled the association to support its members in enhancing their entrepreneurial skills and navigating through the challenging business landscape.
 Keywords: business communication, entrepreneurship, SME business people, the Covid-19 pandemic

Research on the Influence of Corporate Culture Innovation on Corporate Management Innovation in The Era of Knowledge Economy

Entering the era of knowledge-based economy, enterprise competition is quietly transforming, and enterprise management and culture construction become especially critical. Enterprise culture innovation can not only improve the overall efficiency of enterprises, but also provide solid support for long-term stable growth of enterprises. This paper analyzes the necessity of enterprise culture innovation and enterprise management innovation according to the related contents of enterprise culture and enterprise culture innovation, and studies the influence of enterprise culture innovation on management innovation, the problems and countermeasures in the innovation process, in order to better help enterprises formulate effective business strategies and countermeasures to promote sustainable development of enterprises.

THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC

Digital branding has become a necessity in the contemporary business landscape. These branding efforts often involve leveraging social media marketing and influencer marketing techniques to enhance brand awareness and drive product sales. This study aims to investigate the role of digital branding strategies at ZANAIA Acrylic Palembang in influencing brand awareness and purchase decisions for MSMEs' products or services. The independent variables encompass social media marketing and influencer marketing, while brand awareness acts as the intervening or mediating variable, and purchasing decisions represent the dependent variable. Primary data was collected using a questionnaire as the research instrument and analyzed using SPSS. The study involved a total sample of 100 respondents in Palembang City. The anticipated results of this research are expected to contribute valuable insights and serve as a reference for other SMMEs in formulating effective business strategies, targeting consumers, and optimizing their profits.
 Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision

Product Layout Determination System Using the Association Rules Method Using the Equivalence Class Transformation Algorithm

Competition in the business world, specifically in the sales industry, requires companies to analyze the purchases made by customers during transactions in order to find effective business strategies. In the competitive fashion industry, merchants devise marketing strategies to increase sales. One strategy that can attract consumer interest is by organizing and arranging product displays, placing them in perfect layouts that align with customers' buying habits, making it easier for them to find and purchase products. Layout arrangement significantly influences customer satisfaction and purchase intent. The algorithm used in this study is Equivalence Class Transformation (ECLAT). The data used consists of transactional data from Aufco Clothing, specifically fashion products. A total of 1041 transactions were analyzed, using variables such as order number and items sold. The data was processed using JavaScript, with a minimum support of 0.2 and a minimum confidence of 0.7, resulting in 16 rules. The rules ranged from a min. confidence of 70% to a maximum confidence of 100%, forming 6 rules with 9 combinations of items.

The Effectiveness of Using Mandarin Language in Optimizing Business and Marketing Strategies in Indonesia

<p>The use of Mandarin language is an effective business strategy for marketing local products in the Chinese market. This is particularly relevant considering the presence of numerous foreign companies in Indonesia owned by Chinese investors. When targeting Chinese consumers, the use of Mandarin language becomes essential in conveying information and marketing products. Limited Mandarin language proficiency among marketing personnel can hinder the flow of information from external sources or provide information to customers. Therefore, a good understanding and proficiency in the Mandarin language become key factors in optimizing business and marketing strategies. This research employs a literature study method with the aim of understanding the role and influence of Mandarin language usage in optimizing business and marketing strategies. The population of this research includes individuals working in the business environment, particularly employees who utilize Mandarin language in their work.</p>

An Optimized Approach for Maximizing Business Intelligence using Machine Learning

The subject of study known as business intelligence is responsible for the development of techniques and tools for the analysis of business information with the goal of assisting in the management and decision-making processes of corporations. In the current climate, business intelligence is essential to the process of formulating a strategy and carrying out operations that are data-driven. Throughout the many stages of the company operation, an organization will need assistance evaluating data and making decisions; a decision support system may provide this assistance by including business intelligence as an essential component. The fact that this enormous quantity of data is distributed over a number of different types of platforms, however, makes it a difficult challenge, in particular to understand the information that is actually relevant and to make efficient use of it for business intelligence. One of the most important challenges facing modern society is maximizing business intelligence through the application of machine learning. It offers a full analysis that is based on predictions and is extracted for Business Intelligence techniques along with current application fields. This anomalous gap has been pointed up, and solutions and future research areas have been offered to overcome it in order to create effective business strategies.

An exploration of agro-food chain distributive, procedural and interactional fairness in food products

Fairness and ethical values in agro-food chain lay at the center of the current debate on agro-food chain sustainability. The food labels may contain elements focused on agro-food chain management fairness practices. The objective of the present study is to explore what types of fairness agro-food companies value in the food products they commercialize, and if the characteristics of agro-food companies have a relationship with the type of fairness valued. The research study collected 226 commercialized food products containing information on the agro-food chain fairness practices companies adopted to produce the food products. Data elaboration included a cluster analysis to identify groups of fair products, and a multinomial logistic regression to explore the relationship between the identified clusters and fairness types, organic, nutritional and functional claims, and price. Results support that fairness-oriented products provide information on different types of fairness that is distributive, procedural, and interactional. Some products provide economic information on the distribution of price between upstream and downstream actors. Other products focus on procedural and interactional fairness practices, such as dignity, respect and transparent relationship in agro-food chain; technologies used in the production and distribution of the product; and ethical certifications that companies hold. Fairness-oriented information differ depending both on the type of chain actor commercializing the product, and on the type of brand, that is whether commercial brand or private label. The main conclusion is that companies convey fairness-related information to consumers differently according to company’s role in the agro-food chain. Yet, there is need to exploit further the potential role of fairness practices in defining effective business strategies to contribute to higher equity and sustainability in the agro-food system.