EFE Matrix Research Articles

Analisis Manajemen Strategi Bersaing Dengan Matriks Ie, Matriks Swot Dan Matriks Qspm Pada Pt. Xyz.

The purpose of this research is to evaluate, analyze the potential and existing of PT. XYZ. From this research Management, PT. XYZ is expected to be able to choose the proper strategic management action. This research used a descriptive qualitative method. For Business Development Strategy analysis, this study used EFE and IFE matrix, IE matrix, SWOT matrix and QSPM. The study found that PT. XYZ was in a strong position in making use of the power possessed and able to overcome the existing weaknesses the total IFE was 3.57 whose value was classified as exploiting the existing opportunity level. Meanwhile, the value of EFE coping the threat was 3,25. IE matrix showed that PT XYZ has used growth and build strategies whose alternative strategies can be used to develop its business.

Strategi Pemasaran Dalam Rangka Meningkatkan Penjualan Benq Interactive Flat Panel

Technological developments currently occur in several fields such as technological developments in the field of presentation. The latest presentation technology today is by using interactive flat panel where with this technology can provide a very good experience to its users. The purpose of the research is to obtain a description of marketing strategic steps that should be done by PT Datascrip in an effort to increase sales from Benq interactive flat panel and assess the extent to which the effectiveness of marketing strategies applied. The method used in this research is by qualitative descriptive method and by doing SWOT analysis (EFE and IFE matrix). The results of the EFE and IFE matrix analysis show that BenQ interactive flat panel products in overcoming threats are above average or show that BenQ interactive flat panel products have the ability to reach existing opportunities and internal management of PT Datascrip has strong enough capital to compete with competitors. The conclusion of this research is marketing strategy that can be done that is market development strategy, market penetration, and product development.

Analisa Manajemen Strategik Pt Fondaco Jayatama Dalam Bersaing

To support the improvement of dental health in the community it is necessary to overcome them. The efforts of PT Fondaco on the fact encourage the founder to become one of the suppliers who support a variety of dental experts in the treatment by providing various medical purposes.The purpose of this research is to analyze the influence of external environment, and internal to competitiveness and analyze the competitive strategy of PT Fondaco Jayatama to improve competitiveness. The method used in this research is qualitative descriptive method by doing SWOT analysis (EFE and IFE matrix), IE matrix in matching stage, and QSPM analysis in desicion stage. The results of the EFE and IFE matrix analysis showed that Fondaco Jayatama can used all the opportunities and can overcomed threats from the rivalry. PT Fondaco Jayatama also has a good internal and can not be down by the external environment. PT Fondaco Jayatama was a strong competitors. The conclusion of this research is product development strategy is the best strategy to be apply in the organization.

Strategi Bisnis Dengan Menggunakan Analisis Swot Dengan Model Supply Chain Logistik Untuk Meningkatkan Penjualan Retail Pada Pt Xyz

In a SWOT analysis, the company must rely on their strengths to assist them with any threats or weaknesses that occur within the company. If their strengths are used to their advantage they can be implemented to help in avoiding new threats in the future and therefore the company will not be disrupted in its everyday procedures. The company which was used in this present analysis was PT . XYZ. This business identified that threats and weaknesseswere occurring and causing issues within the company. The method performed in this study was an analysis of the basic strategy of supply chain management and value chain analysis. After these two analysis had been completed they were then grouped into a SWOT analysis of IFE and EFE matrix from the company PT . XYZ. The results of the present study found the main cause of the weaknesses and threats in PT . XYZ was the substitution of products, threats, and competitors. In conclusion, it is therefore essential to take action to resolve these issues by using the SWOT analysis.

Perumusan Alternatif Strategi Pengembangan Pegawai Pada Komisi Pemberantasan Korupsi R

The writing of this research is conducted to obtain internal and external factor evaluation formulation which include strength, weakness, threat and opportunity, implements internal and external factor strategy into SWOT matrix and Internal External (IE) matrix and evaluates the result of strategy that have been obtained by using Quantitative Strategic Planning Matrix (QSPM) to find alternative strategies that best fit for the needs of employee development at the Corruption Eradication Commission (KPK). The method used in this research is descriptive qualitative. Data collection techniques are conducted through personal interviews, FGDs, documentation and document analysis. The results obtained by using EFE Matrix interpreted that the Corruption Eradication Commission (KPK) has been considered capable of managing and having a good strategy in exploiting the existing opportunities and to minimize the risk of external threats. the results obtained by using the IFE Matrix interpreted that the Corruption Eradication Commission (KPK) already be considered capable of managing and have a good strategy in maximizing its strength and improve its weaknesses. Employee development of Corruption Eradication Commission (KPK) in the SWOT analysis staff development on the Corruption Eradication Commission is in quadrant II (positive and negative), this position signifies a strong organization face a great threat. In the IE matrix obtained EFE means the position of Corruption Eradication Commission (KPK) employee development is between quadrant I and II is growing and building stage. In the QSPM matrix the alternative strategy obtained is a Strategy on alternative two, namely a strategy to create, improve and modify employee development programs.

STRATEGI PENGEMBANGAN BISNIS PRODUK OLAHAN DAGING DI PT. SUMBER PANGAN JAYA CIKARANG – JAWA BARAT

Identification of internal and external factors was conducted to determine the factors that influence the business development of PT. Sumber Pangan Jaya by using analytical tools IFE matrix (Internal Factor Evaluation Matrix) and EFE matrix (External Factor Evaluation Matrix). Processing data using IFE matrix produced the factors that become a major strength in the business development of PT. Sumber Pangan Jaya, the variety of products offered with a total score of 0.350, and the factor that becomes weakness is the consumers not entirely from upper class society with a total score of 0.093. EFE matrix processing produce factors that are major opportunities in business development PT. Sumber Pangan Jaya, namely the continuity of raw materials from supplier with a total score of 0.300, and a factor that is the main threat, the rise in raw material prices with a total score of 0.106. IE matrix processing results illustrate the position PT. Sumber Pangan Jaya are in the division IV, which means a strategy aimed at Growth and Build. The result of the SWOT matrix obtained 9 alternative strategies developed by the company's position on the matrix IE, in this case the strategy might be implemented is intensive strategy (market penetration, market development, and product development) and integration strategy (forward integration, horizontal integration and backward integration). Based on the results of data processing with the matrix QSPM, there are nine strategic priorities that can be executed by PT. Sumber Pangan Jaya.

BAGAIMANA STRATEGI PENGEMBANGAN WAKAF TUNAI DI INDONESIA?

This study attempts to identify the causes and dominant factors that are obstacles in the development of cash waqf in Indonesia, using the IFE EFE Matrix and SWOT methods, and the solutions offered. Based on the results of IFE analysis, the highest ranking of strengths is the ability of cash waqf in expanding the base of waqf fund sources followed by ease and zero cost of funds. While the ranking of weaknesses is the lack of socialization to the community followed by the lack of professional Nazhir human resources. The results of EFE analysis that the highest ranking of opportunities is the potential of unlimited cash waqf followed by the emergence of many sharia financial institutions and Islamic economics study programs in universities. While the highest ranking of threats, namely the relatively weak political will of authorities, and followed by the majority of traditional Nazhirs. It is expected that there will be a joint commitment from various parties, both from policy makers and academics and practitioners to support and encourage efforts to develop the Islamic (social) finance industry, especially in this case the development of cash waqf in Indonesia.Keywords: Cash Waqf, Indonesia, IFE-EFE Matrix, Strategic Management

ANALISA PENERAPAN PAPERLESS OFFICE PADA PROSES IN ROOM CHECK IN OLEH GUEST RELATION OFFICER PADA HOTEL SHANGRI-LA SURABAYA

Abstrak “The Analysis of Paperless Office Implementation for In Room Check In Process by Guest Relation Officer at Shangri La Hotel Surabaya” is a research that focused to answer the questions about the paperless office implementation for in room check in, the operational in front office department, and duties and responsibilities of guest relation officer which are applied in Shangri La Hotel Surabaya. In order to understand the implementation of paperless office for in room check in, duties and responsibilities of guest relation officer and the operational in front office department. This is a qualitative descriptive research which is using descriptive analysis and SWOT matrix. The methods of collecting data that used in this research are literatures, questionnaires, observation and documentation which then analyzed by descriptive analysis, IFE and EFE matrix, IE matrix, and SWOT matrix. The result of this research was found that implementation of paperless office was working well and the implementation for in room check in was also working well even there are several problems. But the problems were already fixed by management, staff, and the trainees. One of problems is when the registration card cannot be uploaded and it is suddenly disappear. The solution is the staffs or trainees should capture it with screen capture feature on surface pro, so the registration card can be uploaded manually. Besides that, there are also found strengths, weaknesses, opportunities, and threats (SWOT) of paperless office implementation and in room check in that arranged in SWOT matrix.

Strategi KPU Kabupaten Bogor dalam Meningkatkan Partisipasi pada Pemilihan Umum Tahun 2019

Strategy of The General Election Commission (KPU) of Bogor Districts in Raising The Voters Participation on General Election 2019. The citizen's participation in politics that can be measurable is the citizen's behaviour in the election. The low level of participation is considered as an unfavourable sign that the government only serves the interest of some groups. The General Election Commission (KPU) as the election conventions plays a critical role as the facilitator between the candidates and the voters, they have to ensure the access of information and all the society's information necessities. Therefore, it needs to have the right strategy in raising the voters participation. The purpose of this research is to identify factors of the internal and external environments in raising the voters participation, to formulate the alternative strategies based on the internal and external factors and to define the right strategy that can be implemented by The General Election Commission (KPU) of Bogor districts. The research sample is chosen by using the nonprobability sampling method with a certain considerations (purposive sampling). The research methodology uses analysis of the IFE matrix, EFE matrix, IE matrix, SWOT and QSPM as the final decision the research resulting the main strategy that can be implemented, which is composing decisions the technique of election convention that is customized with Bogor district condition which based on the rules of regulations

IMPLEMENTASI MATRIK EFE, MATRIK IFE, MATRIK SWOT DAN QSPM UNTUK MENENTUKAN ALTERNATIF STRATEGI GUNA MENINGKATKAN KEUNGGULAN KOMPETITIF BAGI USAHA PRODUKSI KELOMPOK BURUH PEMBATIK DI KESER NOTOG PATIKRAJA BANYUMAS

The purpose of this research is to know the external and internal environmental factors by using the EFE and IFE matrix that lead to the competition changes and seek the alternative strategies by applying SWOT matrix as well as by specifying or selecting the most appropriate strategy through QSPM at Batik Labor Group Production on Keser Notog , Patikraja, Banyumas. This research implemented descriptive research based on the case study that applied qualitative and quantitative approach. The data collection related to the research was accomplished in several stages. It was started by interviews or Focus Group Discussion (FGD) by providing questionnaires to the concerned stakeholders. The data analysis was conducted through Internal Factor Evaluation (IFE) Matrix; External Factor Evaluation Matrix (EFE) Matrix; Strength, Weakness, Opportunity, Threat (SWOT); and Quantitative Strategic Planning Matrix (QSPM). The results of this study shows that the strategy on creating a unique styles and motifs of batik is the best alternative strategy to be implemented in Batik Labor Groups Production on Keser Notog, Patikraja, Banyumas, Central Java with the TAS value of 6.22 for QSPM matrix. This strategy is the most appropriate approach to be implemented to enhance the competitive advantage to face the various kinds of threats and weaknesses and to strengthen the competitiveness in business production of Batik in Keser Notog, Patikraja, Banyumas, Central Java.

Re-Design Strategi of PT Semen Tonasa Menggunakan Analisis SWOT dan QSPM Paska Penarikan Fungsi Marketing Ke Holding PT. Semen Indonesia (Persero) Tbk

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Re-design strategi pada PT Semen Tonasa dengan menggunakan analisis SWOT dan QSPM pasca penarikan fungsi marketing ke Holding PT. Semen Indonesia (Persero) Tbk. Untuk mengaplikasikan tujuan tersebut maka digunakan teknik pengumpulan data melalui wawancara, studi pustaka, dan dokumentasi, dengan teknik analisis data matriks EFE, matriks IFE, CPM, dan QSPM. Hasil analisis yang dilakukan menemukan bahwa analisis SWOT dalam Re-design strategi pada PT. Semen Tonasa, Tbk. pasca penarikan fungsi marketing ke holding PT. Semen Indonesia, Tbk. yang menunjukkan bahwa perusahaan PT. Semen Tonasa, Tbk. memiliki kekuatan dan peluang yang besar, sehingga perusahaan dapat mengatasi kelemahan dan ancaman yang dihadapi sdaat menjalankan usaha industri semen. Dari hasil lanalisis melalui matriks Space, IE terlihat bahwa strategi yang cocok digunakan adalah strategi pertumbuhan agresif (growth oriented strategy). Berdasarkan hasil analisis QSPM dalam penentuan strategi pada PT. Semen Tonasa pasca penarikan fungsi marketing ke holding PT. Semen Indonesia, Tbk. maka dapat dikatakan bahwa alternatif strategi agresif yang cocok digunakan adalah melalui pengembangan produk yang dapat meliputi : a) Memperhatikan kualitas produk semen yang sudah ada ssehingga dapat lebih bersaing dengan perusahaan industri semen yang lain, b) Member-dayakan SDM yang berkompetisi di bidang pekerjaan yang dilakukan selama ini, c) Melakukan diklat guna dapat meningkatkan pengetahuan, keterampilan, skill dalam bidang pekerjaan yang dilakukan selama ini, d) Memperluas jaringan distribusi semen di setiap daerah melalui ketersediaan pelabuhan transportasi untuk distribusi barang jadi baik dalam daerah maupun di luar daerah Sulawesi, e) Memperluas pangsa pasar dengan menjual produk dan layanan pada pelanggan yang sudah ada, f) memperluas produksi semen ke daerah baru, serta g) Membuat target pasar serta pelanggan baru

STRATEGI BAURAN PEMASARAN DESA WISATA KAMPUNG EKOLOGI TEMAS DI KOTA BATU

Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Sampling consists of: Tourism Marketing Department at the Tourism Office, Head of Community Empowerment and Development of Temas Village, General Chair of Kampung Ekologi Batu (KEB), Chair of KEB Development, and Chair of Rw 06. Accidental Sampling taken by 30 visitors. The analysis used in this study used SWOT Analysis, IFE Matrix and EFE Matrix to produce IE Matrix strategies. The results of this study indicate that the Kampung Ekologi Batu (KEB) has used 7 P Marketing Mix (Product, price, place, promotion, People, Process and Physical Evidence) on the Internal KEB. The results of the IE Matrix obtained based on the weight and rating obtained from IFE and EFE indicate the position of the IE KEB Matrix in the Growing and Building area, which means that the business KEB is developing and has excellent potential to be able to increase tourism, and Analysis Results The most effective SWOT in the research is on the S-O strategy, namely: Improving service quality, package quality or products offered and maintaining the beauty and cleanliness of the Ecology Village and the beautiful environment.

Beach Development Strategy as Tourism Destination in Tabanan Bali

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.

CIVET COFFEE AGRO TOURISM ATTRACTIONS AS A COMPETITIVE ADVANTAGE STRATEGY IN IMPROVING MARKETING PERFORMANCE IN BALI

All companies have unique and different strategies with the aim of winning the competition. Tight competition also motivates the management of companies and business people in the field of agro-tourism especially coffee civet agrotourism to provide the best service to their customers. The superiority or strength of the civet coffee product business is able to produce creative products and innovations in the form of ideas and ideas in creating new products. In winning the competition, a company must always be creative and innovative so that it is able to meet the needs of consumers according to their tastes and changing times. Therefore we need a marketing strategy model that is in accordance with the conditions of the company with a SWOT analysis so that in the future it is expected that coffee civet agrotourism can be more developed and the company's objectives can be achieved both short and long term goals. In this study aims to determine the variables that are strengths, weaknesses, opportunities and threats faced by coffee civet tourism in marketing their products and how to compile and recommend an effective and efficient alternative marketing strategy for Civet Country Civet Coffee. This research was conducted at Agrowisata Negari Luwak Kopi Desa Singapadu, Bali. The sample in the study consisted of four people namely General Manager, head of production, Human Resources (HR) manager, Director of Sales and Marketing. Especially for external respondents, the consideration was that respondents understood the marketing strategy so that all respondents were considered competent. Respondents from 15 consumers consisting of 5 repeater guests who often buy coffee civet products so that they are more aware of the taste, process in making products and the quality of coffee products.10 New consumers are guests who are coffee lovers. Data analysis techniques were carried out by SWOT analysis, IFE and EFE Matrix

THE FORMULATION OF PRODUCTION HOUSE STRATEGY AND COMPETITIVENESS

The aim of this study related community development is a lesson learn that to know how the internal factors and external factors impacted on Production House management. PT. Putra Kusuma Pictures Indonesia which provides services to in-house productions, by using IFE Matrix, EFE Matrix and CPM Matrix for researching Production house’ business strategy in the input phase, which will then be followed by the matching stage which uses SWOT Matrix, IE Matrix and Grand Strategy Matrix. The alternative analysis for Production house was completed using the Blue Ocean Strategy, which has surpassed the Four Action Framework (Eliminate-Reduce-Raise-Create), and the three good strategies which consist of focus, divergence and a good motto. Techniques used in data collection involve direct interview with the head of the company. This study in competitive strategy shows that the best strategy that should be applied by the company is through product development, while the alternative strategy that could be developed as a leading product is through social culture themed films.

Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project

<p><em>Borneo Project is a new business in the field of ordering services of various types of clothing. In doing its marketing strategy Borneo Project relies on marketing through friendship, word of mouth from one to another one and using social media as a marketing tool. This has not had a much positive effect on sales in Borneo Project. Therefore it is necessary to analyze the marketing strategy that can be applied in Borneo Project.</em></p><p><em>Determining the strategy carried out in three stages: an input stage, matching stage, and the stage of the decision. The input stage is done by using Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). In the IFE matrix, obtained a total score of 2.407, while the EFE Matrix obtained score of 2.831. Based on internal and external factor analysis then matching phase with IE Matrix method and SWOT Matrix. The final stage was the decision stage used QSPM method. QSPM is used to evaluate alternative strategies obtained in the SWOT Matrix, then rank them. The first rank is the strategy of applying for credit funds, seeking investors or business joint venture partners and seeking financial assistance from corporate CSR with the acquisition of power score Pull of 5,824. Alternative strategies are prioritized to be applied is to ask a credit fund, seek a joint venture partner and investor or business and are looking for financial aid CSR.</em><em></em></p><strong><em>Keywords: Marketing Strategy, Borneo Project, QSPM</em></strong>

Strategi Pengembangan Usahatani Sayuran Organik Kelompok Tani Cepoko Mulyo Kabupaten Boyolali

<p>This research aims to: 1) analyze internal and external factors into strengths, weaknesses and threats and opportunities of farmers group Cepoko Mulyo in the development of organic vegetable farming, 2) Analyze and establish the main strategies that can be applied in the development of organic vegetable farming. The research was conducted on February to April 2018 in farmer group Cepoko Mulyo in Pandansari, Wonodoyo Village, Cepogo district, Boyolali regency of Central Java Province. The type of research used is descriptive research and the method used the survey method. Analysis of qualitative and quantitative descriptive data with IFE, EFE, IE, SWOT, and QSPM matrices. The result of the analysis shows that based on the IFE matrix the main strengths are vegetables with varying sizes of 0.287. The main weakness is the management of information systems that have not been good with a score of 0.172, while based on the EFE matrix the main opportunity is the association of organic farming with a score of 0.239 and the main threat is high competition level with other farms with a score of 0.234. Based on the QSPM analysis the suggested strategy is to cooperate with both central and local government in product marketing.</p>

STRATEGI PENGEMBANGAN BISNIS BIOINSEKTISIDA CV THARA NERO TAMA-JEMBER

Bioinsecticide has known for much farmers to substitute chemical pesticide. In periodically, hope that can reduce negative impact from chemical pesticide. One of company that starts their business with fertiliser and biology pesticide is CV Thara Nero Tama. This company was make business from made by order system, but now company wants to build their business more. The research aimed to priority of strategy from their internal and external factor. This research used Quantitative Strategic Planning Matrix (QSPM) method with determine alternative strategies, than decide priority strategy. For the method stages are input stage with IFE and EFE matrix, continued with matching stage, IE matrix. The last stage is decision stage with QSPM method. Based on the result, the alternative strategies that can applied is seven strategies with highest TAS (Total Attractive Score) was the improving market segmentation.

STRATEGI PENGEMBANGAN PRODUK OLAHAN IKAN LELE (Clarias Sp) (Suatu Kasus di UKM Mae Shetie dan UKM Abon Ikan Lele Kota Cilegon)

UKM Mae Shetie and UKM Abon Ikan Lele is a catfish abon processing business located in Citangkil and Pulomerak Subdistrict, Cilegon City. The purpose of this research is to know the characteristic overview of UKM Mae Shetie and Abon Ikan Lele, analyzing internal and external factors that faced in developing processed of catfish product in UKM Mae Shetie and Abon Ikan Lele, formulating alternative development strategy of processed product of catfish in UKM Mae Shetie and Abon Ikan Lele and recommend the strategic priority of alternative product development strategies that can be applied to the processed business of catfish UKM Mae Shetie and Abon Ikan Lele. The type of research conducted is survey research and the method used is descriptive quantitative method, the respondent technique used is by census. The analysis tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSPM matrix. IFE and EFE matrices are used to analyze both internal and external factors of SMEs. Both of IE matrix from SMEs indicates the company's position is in V cell. An alternative formulation of product development strategy is made using SWOT matrix which yields six alternative strategies of UKM Mae Shetie and seven alternative strategies of UKM Abon Ikan Lele. Based on the QSPM matrix of both UKM obtained the priority of the main strategy, that is expanding the market distribution network to various souvenir centers and supermarkets.