Beach Development Strategy as Tourism Destination in Tabanan Bali

I Gusti Ngurah Alit Wiswasta,I Ketut Arnawa,Ni Luh Putu Suratini

doi:10.15520/ijcrr.v10i01.646

I Gusti Ngurah Alit Wiswasta, I Ketut Arnawa + Show 1 more

Open Access

https://doi.org/10.15520/ijcrr.v10i01.646

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Abstract

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

Highlights

Since the world conference in the field of environment (Globe'90) in Vancouver Canada, stakeholders in the tourism sector have begun to pay attention to the importance of the development of sustainable tourism development
The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination
In the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values of strength and opportunity are high by improving the quality of human resources, especially in the field of mastering technology, communication and information

Summary

Beach Development Strategy as Tourism Destination in Tabanan Bali

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. In the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values of strength and opportunity are high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information

Introduction

SS S TS STS Respondent

Internal factors weight Rating Total Score

Respond ent