STRATEGY FOR DEVELOPMENT OF TOURIST VILLAGE IN BALI ISLAND

I Ketut Widnyana,I Putu Karunia,I Putu Sujana

doi:10.29121/granthaalayah.v8.i3.2020.164

I Ketut Widnyana, I Putu Karunia + Show 1 more

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https://doi.org/10.29121/granthaalayah.v8.i3.2020.164

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Abstract

The Indonesian government is promoting the development of the potential of villages through the tourism village program, but the formation of a tourism village requires prior study to assess its feasibility as a tourism destination. This study aims to analyze the potential and develop strategies for developing Babahan Village in Tabanan Regency, Bali Province as a culture-based tourism village. This research is a qualitative descriptive study which begins with data collection of tourism potential using SWOT analysis and continued with the IFAS-EFAS method. IFAS-EFAS calculation results show the strength factors of the development of Babahan Village as a culture-based ecotourism village are : having a tracking path (0.305), good natural potential (0.305), the existence of Besikalung Temple (0.302), and beautiful rice field views (0.300). SWOT matrix analysis is in Quadrant I (Supporting Aggressive Strategies) with the results of four Strengths-Opportunities (SO) development strategies, namely: a). maintaining and improving the quality of tourist attraction, b). develop and organize the natural potential that exists, c). improve the quality of service to tourists, d). development of tour packages. The conclusion is Babahan Village, Tabanan Regency, Bali has the potential to be developed into a tourism village.

Highlights

Tourism policies that have only focused on the number of tourist visits have threatened the sustainability Balinese environment and culture
Research Methods study was conducted in Babahan Village in Penebel District, Tabanan Regency, Bali Province, Indonesia, which was divided into six hamlets, namely: Babahan Kanginan, Babahan Kawan, Babahan Tengah, Bolangan, Dadia, and Utu covering an area of 431 Ha
The scope of the research is limited to objects that have the potential for tourist attraction with a culture-based ecotourism model

Summary

Introduction

Tourism policies that have only focused on the number of tourist visits have threatened the sustainability Balinese environment and culture This fact has raised awareness of the importance of tourism development that is oriented towards environmental sustainability and based on the ability of local communities. This shift in orientation is motivated by the awareness that the development of tourism at the present time must pay attention to environmental issues, empowering local communities and long-term oriented sustainable development. Related to these issues, the concept of cultural-based ecotourism can be the solution. According to (Utari, 2014), the main components in the tourist area are "4A" as follows: (1) Tourist Attractions are all forms of attraction possessed by nature in a tourist attraction, (2) Amenities are all kinds of infrastructure and facilities needed by tourists while in the Tourist Destination Region, (3)

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Conclusion