Introduction. The development of the system of teaching foreign languages and cultures in institutions of higher education requires regular updating of the components of this system, in particular, modern technologies for teaching foreign languages and cultures to the students of various specialties. Among such technologies, the edutainment technology stands out for the formation of foreign language linguistic / linguo-sociocultural competences. Purpose. To present the technology of edutainment on the example of a specific exercise using a support, a poem by the French poet Paul Verlaine, as one of the means of this technology and justify the feasibility of using this means. Methods. Reviewing the studies that have already been conducted, analyzing the feasibility of using this technology on the example of specific exercises. Results. The study showed that the edutainment technology, namely its specific means, a poem, can be used during online and offline classes on learning foreign languages and cultures. This technology will contribute to better assimilation of the material, and will enhance student’ interest and motivation. Conclusion. To sum up, the use of poetry in classes as one of the means of the edutainment technology for teaching the French language and culture contributes to the effective formation of students’ lexical and phonetic components of the French-language communicative competence. Further research involves the study of other means of the edutainment technology for teaching the French language and culture to students – prospective philologists and translators, teachers.