Last year, with APBE help, Robert Crawford prepared a 64‐page report on “Graduate Programs in Communications Media.” The investigation was concerned with the collection of opinions and reactions as to the effectiveness, need, and quality of graduate programs in communications. The sources for this information were working executives in broadcasting, film, and print organizations, public and private, in New York City and Washington, D.C. In the present article, the author moves from the more or less objective reporting of his research data to a more personal analysis of the implications inherent in the study. Because the original report was distributed to the APBE membership, Dr. Crawford attempts an interpretation of the data as it reflects on graduate programs directed to training in the mass media, rather than merely summarizing the opinions of his respondents. Robert Crawford (Ph.D., University of Utah) has been actively engaged in commercial and educational broadcasting for more than 35 years. He is a former member of the APBE Board of Directors, and presently is professor in the Department of Communication Arts and Sciences of Queens College.