Tourism Education Research Articles

Digital transformation of tourism education: Technologies, opportunities, challenges, and future research agenda

This study explores the integration of these technologies into tourism curricula, highlighting both opportunities and challenges. While digital tools enhance experiential learning, accessibility, and industry relevance, their adoption is hindered by high costs, faculty training, and resistance to change. The study employs qualitative research through semi-structured interviews with tourism educators to examine the effectiveness of digital tools and their impact on student learning. Findings indicate immersive technologies improve engagement, while cloud computing and AI facilitate data-driven decision-making. However, further research is needed to address institutional barriers and ensure equitable access to digital education. The study concludes with a future research agenda to optimize digital transformation strategies in tourism education.

ANALISIS KONSEP PENTAHELIX DALAM PENGEMBANGAN EDU WISATA SEBAGAI UPAYA MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA HENDROSARI KECAMATAN MENGANTI KABUPATEN GRESIK

This research explains the results of the analysis of the application of the pentahelix collaboration concept in an effort to develop educational tourism destinations in Hendrosari Village and the impact after the activities of Stakeholders in the development of the welfare conditions of the Hendrosari Village community. The approach used in this research uses descriptive qualitative method. The pentahelix actors involved in the collaborative development process have carried out their roles and functions optimally, but for actors private has not been involved in the collaboration process. In the aspect of development benchmarks, it is known that the focus of educational tourism development is concentrated on ecological-based empowerment and local community empowerment and economic development, so that for the dimensions of social and cultural development there has been no effort made by pentahelix stakeholders. The condition of the welfare of the people of Hendrosari Village after the development and construction of the Lontar Sewu Educational Tourism carried out by the pentahelix actor could not be categorized as ideally prosperous, this is because in the observations of the researchers found inequality in the provision of wages or salaries of employees which incidentally the Hendrosari village community are different and not proportionally and the lack of allocation of the original income of Hendrosari Village which is used for village community empowerment programs.

Leisure Activity Patterns of an Academic Environmental Group of Szczecin University Students—An Interdepartmental Analysis

The objective of this study was to verify the leisure time activity (LTA) patterns among students of three university courses (including students in their first, second, and third year of their bachelor’s degree)—Physical Education (PE) vs. Sports Diagnostics (SD) vs. Tourism and Recreation (TaR)—at the University of Szczecin and their possible correlations with the faculty of the studying youth. The study involved a total of 219 respondents: 96 were studying TaR, 93 were studying PE, and 31 were studying SD. The research was based on the following questionnaires: the International Physical Activity Questionnaire (IPAQ) and a questionnaire created by the authors which covered the type of leisure time activity (LTA) with emphasis on leisure-time physical activity (LTPA) and its type, frequency, and whether students sought companionship while engaging in such activities. The data obtained were developed using statistical methods such as analysis of structure and correspondence analysis. Several research questions were put forward in the study. Surprisingly, TaR students were characterized by a greater variety of sports activities than the PE or SD students. The TaR students had also undertaken long trips more often than the PE students. No difference in the frequency of long trips was found between students from either course. Regardless of the type of university course studied, no significant differences were found between the genders in terms of spending free time alone vs. in the company of family/friends.

Introduction to Environmentally Friendly Educational Tourism at Universitas Negeri Semarang for Elementary School

Introduction to Environmentally Friendly Educational Tourism at Universitas Negeri Semarang for Elementary School

Mapping Gamification for Sustainable Urban Development: Generating New Insights for Tourism Education

Although scientific literature already shows the connections between gamification, tourism and sustainability, there is still a gap in research into how gamification can transform cities into more playful, sustainable and intelligent tourism destinations. Gamification in tourism promotes engagement, education and innovation, enriching experiences and driving the development of smart destinations. This study advances this debate by employing a mixed methodology, combining a systematic review (supported by Rayyan, an artificial intelligence) and content analysis (supported by Iramuteq, a textual software, version 0.7 Alpha 2). Additionally, we used Dreamscape by Voyant Tools online for a geographical analysis of the textual corpus formed by n = 61 abstracts. The intersection of main findings from the techniques applied provides eight new insights on urban tourism education through gamification, which are as follows: (1) exchange between the Global North and South; (2) local and global participation; (3) collaborations to achieve the 17 SDGs; (4) improve urban destination marketing by ethics principles; (5) deepening disruption technology and ethics studies; (6) the transformation of reality by sciences; (7) gamification on interdisciplinary perspectives; and (8) the role of gamification on the tourism and hospitality industry. The results suggest that gamification in tourism can offer a new ontological approach to addressing sustainable urban development, highlighting both theoretical and practical challenges. This research has both theoretical and practical implications, advancing the concept of ecogaming by integrating technology, entertainment and sustainability, and reinforces its potential to educate and engage in sustainable urban tourism practices.

ChatGPT-Related Risk Patterns and Students’ Creative Thinking Toward Tourism Statistics Course: Pretest and Posttest Quasi-Experimentation

ABSTRACT The existing research highlights the pivotal role of ChatGPT usage-related risk patterns in higher education students’ creative thinking. Data was obtained from 1443 students at seven tourism colleges in Egypt. Statistical analysis tools (i.e., SPSS v.26 and ADANCO v.2.4) were employed for path testing. PLS-SEM findings proved that students’ privacy, performance, financial, and psychological risks towards ChatGPT usage significantly decreased their creative thinking towards tourism statistics courses. Besides, students’ inherent creative abilities positively affected creative thinking. Further, SPSS-based quasi-experimental findings confirmed that students who use ChatGPT apps have several risks that influence their creative thinking. Accordingly, the existing paper provides keen insights for tourism education policymakers.

China Study Tutor Professional Qualification Certificate System: Historical Tracing, Concepts, Professional Classification. Evidence from China

ABSTRACT The purpose of this study is to fully explore how well study tutors’ professional qualification certificates are accepted by their students. It covers a variety of topics through in-depth in-person interviews and focus groups with 24 student representatives in China. This study fills the gap in the study tutor professional qualification certificate system from the perspective of applied constructivism theory. Combining the two, this study provides fresh insights and recommendations for raising the standard of tourism education. The system of certificates is known to 58.3% of respondents, according to the results, and it is a good way to enhance study tour learning. It is recommended that study tour providers follow the “Specification for Service on Study Travel” policy (LB/T 054–2016) in order to better serve the needs of students. The field’s advancement can be aided by using constructivist theory to direct study tutors’ instructional activities.

The Future of Tourism Lies in Communities

Educational tourism has emerged as a transformative tool for rural development, promoting This study explores the potential of Community-Based Tourism (CBT) as a sustainable model for educational tourism development. Drawing on data from five countries; Indonesia, Australia, Mexico, India, and Argentina. The research investigates the interplay between cultural preservation, community participation, and digital innovation. Findings reveal a strong correlation (r = 0.78) between cultural preservation and community participation, highlighting the pivotal role of cultural heritage in engaging local communities. Regression analysis identifies perceived tourism benefits and cultural preservation as significant predictors of participation, while infrastructure adequacy plays a secondary role. The integration of digital tools, such as social media and virtual tours, emerges as a critical innovation, particularly among younger generations. This research contributes to the CBT literature by integrating multi-country perspectives and addressing the role of technology in enhancing cultural preservation. The findings provide actionable insights for policymakers and local communities striving for sustainable and inclusive tourism development.

Individualized Tourist Experience Route Recommendation : İstiklal Street in Beyoğlu

Linear tourist routes in cities are a significant obstacle to spreading social functions such as culture, trade, shopping, and entertainment. To address this issue, the study proposes a novel approach that creates personalized, multi-sensory experience routes to revitalize the interaction between place and tourist. The purpose of the study is to design a route-generation model that draws multi-sensory and personalized experience routes. In addition, the importance of multi-sensory experience associated with the concept of 4E (Entertainment, Education, Esthetic, and Escapist) in tourism is emphasized. The design of the model was carried out with datasets collected from 80 different small and medium-sized workshops in four different themes, each containing 20 points of interest (POI), located in Beyoğlu which is one of the important historical centers of Istanbul. In this way, the route generation model allows tourists to have a multi-sensory experience; it provides personalization according to the content, location, time, and budget preferences of the tourists, and experience routes are drawn. Newly proposed routes for historic city centers aim to provide a more personalized tourism experience by revealing hidden gems based on tourists' senses and 4E preferences.

EKSPLORASI STUDI WISATA RELIGI: ETNOMATEMATIKA PADA MAHA VIHARA MAITREYA DI CEMARA ASRI MEDAN

Mahavihara Maitreya in Cemara Asri Medan Complex is one of the largest monasteries in Indonesia and is known as a religious tourism destination that can attract tourists from various backgrounds to see and understand the richness of typical Buddhist architecture. The study of ethnomathematics at Maha Vihara Maitreya can provide benefits, both for academics, tourists, and the general public who want to understand the relationship between mathematics, culture, and spirituality. The research method used in this study is a qualitative method with an ethnographic approach. This type of research is field research, namely research that is carried out systematically to collect data directly in the field. The data collection instrument in this study is by means of observation and documentation. The conclusion based on the results and discussion, this study shows that the exploration of religious tourism and ethnomathematics at Maha Vihara Maitreya not only provides a new perspective in the study of mathematics, but also enriches the understanding of the ways in which culture and religion integrate science in their lives, which in turn increases the educational value and tourism experience for visitors.

Understanding How Sensory and Digital Marketing Influence Visitors’ Emotional Attachment: A Case Study of Doudo Educational Tourism Village

This study aims to analyze the influence of sensory marketing and digital marketing on visitors' emotional attachment at Doudo Educational Tourism Village. Sensory marketing refers to strategies that activate various senses to enhance the consumer experience. In contrast, digital marketing includes using digital platforms to promote products through Doudo Educational Tourism Village tour packages. Visitors' emotional attachment is essential to their satisfaction and loyalty to tourist destinations. The method used in this research is a quantitative approach with a survey as a data collection tool. The respondents of this study were visitors to Doudo Educational Tourism Village, who were taken using a purposive sampling technique. The collected data were analyzed using multiple linear regression techniques to test the relationship between sensory marketing, digital marketing, and emotional attachment variables. The research results show that these two variables, sensory marketing, and digital marketing, significantly influence visitors' emotional attachment. Sensory marketing strongly impacts visitors' feelings towards tourist villages, while digital marketing contributes to creating awareness and strengthening emotional attachment through social media and websites. This research indicates that combining sensory and digital marketing can enhance visitors' experience, strengthen their emotional attachment, and increase their loyalty to Doudo Educational Tourism Village.

Key Knowledge and Skills For Tourism Graduates: A Study in the Dominican Republic For All-Inclusive Hotels

Objective: This study identifies the knowledge and skills tourism graduates need for leadership roles in all-inclusive hotels in the Dominican Republic, using insights from hotel managers to guide academic and professional training. Theoretical Framework: Drawing on global research on tourism education and management, the study emphasizes the alignment of academic programs with industry needs, highlighting essential competencies such as leadership, sustainability, and technological proficiency. Method: A qualitative case study was conducted using semi-structured interviews with 11 hotel managers in Puerto Plata. Data were analyzed through content analysis to identify recurring themes and patterns. Results and Discussion: Findings underscore the importance of a bachelor’s degree in tourism, practical training, and postgraduate specialization in hotel management. Essential knowledge includes customer service, marketing, technology, sustainability, and data management. Key skills include decision-making, leadership, adaptability, and teamwork. The results highlight gaps in current academic curricula, emphasizing the need for universities to incorporate emerging topics like artificial intelligence and sustainable practices. Research Implications: The study provides actionable insights for academic institutions to redesign tourism programs, fostering a workforce aligned with the dynamic needs of the all-inclusive hotel industry. Originality/Value: This research fills a gap in the literature by focusing on the Dominican Republic’s all-inclusive hotel sector, offering a region-specific perspective that informs global discussions on tourism education and workforce development.

PENGEMBANGAN GASTRONOMY GARDEN SEBAGAI WISATA EDUKASI DI DESA TARO KABUPATEN GIANYAR BALI

With the development of new tourism will be able to increase the interest of tourists to visit Taro Village. The development of Gastronomy Garden is more to the concept of educational tourism development and tourism activities. The purpose of this study was to identify the tourism potential of tourist attractions in Gastronomy Garden and the potential development of educational tourism in Taro Tourism Village. This research is in the form of primary data in this research in the form of field observation results, while secondary data in the form of location description data and and the history of the formation of these tourist attractions. Data collection in this study using observation, interviews and literature studies with analyzed with descriptive qualitative. The results of this study indicate the potential of educational tourism that can be developed in the gastronomy garden. The potential is seen from cognitive, affective and behavioral aspects. Cognitive aspects can be seen through the procedures for planting plants used as food ingredients, caring for plants, choosing plants used and procedures for processing food ingredients. From the affective aspect, it can be seen about the attitude and way of thinking of the community, which includes the procedures for selecting and using plants. Then from the behavioral aspect regarding skills in processing food. Therefore, it is important for tourism stakeholders to develop this educational tourism. This is so that it can provide educational value to tourists who visit and can maintain this tour in a sustainable manner.

STRATEGI PENGEMBANGAN EKOWISATA HUTAN MANGROVE DI DESA PERANCAK KABUPATEN JEMBRANA BALI

The mangrove forest ecotourism area in Perancak Village, Jembrana Regency is one of the tourist attractions that has interesting potential to be developed. However, there are emerging problems such as a decrease in the number of visits, lack of promotion, and lack of infrastructure improvement, so there is a need for a strategy and program for the development of mangrove forest ecotourism that pays attention to the sustainability aspect of tourism. The purpose of this study is to analyze and formulate a strategy for the development of mangrove forest ecotourism program as a sustainable tourism attraction in Perancak Village. The data analysis techniques used are qualitative descriptive and SWOT analysis with data collection techniques through observation, interviews, literature studies, and documentation. The results of the study show that the ecotourism of the Perancak mangrove forest has tourism potential that can be developed. The development strategies and programs that are considered effective to support the development of Perancak mangrove ecotourism are the diversification of educational tourism products by creating mangrove conservation day and sustainable fishing programs, strengthening the quality of tourism products through infrastructure improvement programs and the recruitment of local tour guides, the use of digital media by creating social media accounts accompanied by videos of ecotourism potential, the preparation of ecotourism branding materials Highlight visual elements and interesting stories of ecotourism, strengthen the quality of local communities through socialization and empowerment of the local economy, partnerships with private institutions and other tourism businesses, add tourist attraction facilities, improve the quality of the ecotourism environment and increase involvement and cooperation with external parties.

GAMBARAN KECEMASAN DENTAL ANAK PADA KEGIATAN TUR EDUKASI DENTAL ANAK KE RSIGM-SA

Background: The Indonesian Health Survey states that oral health problems in the population aged ≥ 3 years are still high. Dental care is important requirement for the maintenance of children's health. One of the psychological problems that often occurs in children when undergoing dental treatment is anxiety. Anxiety towards dental care is also called dental anxiety. To overcome this anxiety can be done by fun learning education through field trip study. Field trip study aims to introduce children to real life, provide new experiences and make it an interesting place to learn.Objective : Targeting kindergartens and early childhood schools aims to invite the school community to think, behave and act to build and develop themselves to care with their dental and oral health.Method: In this community service activity, children are invited to take an educational tour to the Islamic Dental Hospital-Sultan Agung (RSIGM-SA) to recognize oral health facilities, increase knowledge about oral health and reduce dental anxiety in children.Result: Children's dental anxiety level evaluation after conducting an educational tour at RSIGM-SA, showed that the majority of children have a low level of anxiety with a high level of knowledge about oral health.Conclusion: . Educational tours can be one of the concrete applications of Tell-Show Do method in children oral health management.

Transformation of the Traditional Teaching Model to A Hybrid Model in Higher Tourism Education in Mexico

Objective: The objective of this study is to evaluate students' perception regarding the adaptability of a traditional teaching model to an e-learning model in higher education in the face of a new normal. Theoretical Framework: The dimensions or factors that positively affect the teaching-learning processes, which range from access to Information and Communication Technologies (ICT) and adequate infrastructure, to the assessment of their usefulness in their contributions to learning. Method: The methodology adopted for this social research is quantitative, descriptive and exploratory; where the sample has a confidence level of 90% and a margin of error of 10%, so a total of 274 surveys were applied with an instrument consisting of 19 items applied virtually in different educational institutions, both public and private, located in Mexico City and the State of Mexico. Results and Discussion: The results obtained show a clear tendency towards the development of higher cognitive skills within a pedagogical practice with the use of ICT in the face of this new normal. Research Implications: The role and use of ICT is essential in the training process of the new generation of students, giving way to “new models” and “teaching-learning strategies” that focus increasingly on the active participation of students. Originality/Value: In Mexico, higher education in Tourism represents a challenge in the transformation of traditional education.

Pura Mangkunegaran dan Keraton Kasunanan Surakarta sebagai Sarana Wisata Edukasi Sejarah

Mangkunegaran Temple and Surakarta Kasunanan Palace as Historical Education Tourism Facilities This article discusses Pura Mangkunegaran and Keraton Kasunanan Surakarta as historical education tourism destinations in Surakarta City. In this activity, a qualitative descriptive approach was used, with data collected through observation, interviews, documentation, and literature study. The keraton, which serves as the residence of the king and the center of government, holds significant historical value. The results show that both keraton have museums that are highly potential as historical education tourism attractions. Additionally, each keraton has its own unique characteristics that can serve as an attraction for visitors. Overall, the activity concludes that historical education tourism aims to enrich visitors' knowledge and understanding of history. Surakarta City, with Pura Mangkunegaran and Keraton Kasunanan, offers two complementary historical education tourism destinations, with similarities and differences related to their origins, royal titles, and the historical collections housed in the museums..

Sustainable development of rural education tourism – the case of Dashu Town, Chun’an County

Sustainable development of rural education tourism – the case of Dashu Town, Chun’an County

Peningkatan Kapasitas Pengelola Kampung Edukasi di Desa Kembangkuning, Kabupaten Boyolali

In the development process in the era of globalization, empowerment is a very important form of development. The institutional partner in this service is Kembangkuning Village with Kampung Edukasi as the program implementation partner. The aim of this service is to improve the quality of service from partners who have been engaged in educational tourism. The implementation method is carried out in several stages, namely: situation analysis, program planning, implementation and evaluation. The results of the activities that have been carried out show that the potential for partner development is divided into two aspects, namely educational and industrial-based tourism. Partners have experienced an increase in quality in terms of understanding efforts to provide excellent service to every visitor. The digitization aspect is carried out through the development of a website and also barcodes for each collection in the museum.

Shaping Career Satisfaction: The Influence of Professional Training and Expectations in Winter Hotel Employees

This study aims to examine the impact of professional progress, industry change challenges, and professional achievement on career satisfaction among winter hotel employees. By focusing on these key constructs, the research seeks to understand how specialized training and individual career expectations influence employees’ satisfaction levels. Additionally, the study investigates the moderating roles of career expectations and tourism education in the relationship between industry change challenges and career satisfaction. By examining how these factors interact, the research aims to provide a nuanced understanding of the dynamics that enhance employee satisfaction and retention in the winter tourism sector. The insights derived from this research are expected to offer valuable guidance for stakeholders in developing strategies that support both career development and educational enrichment, thereby promoting a more satisfied and committed workforce. The study targeted 157 out of 238 employees at the Palandöken Winter Tourism Center, employing a comprehensive survey methodology. Exploratory factor analysis was conducted to establish the sub-scales of the research. Following this, Hierarchical Multiple Regression Analysis was used to test the research questions. Results indicated that professional progress and professional achievement significantly positively impact career satisfaction. The study also revealed that career expectations and tourism education moderated the relationship between industry change challenges and career satisfaction, emphasizing the role of tailored educational programs. Despite this, industry change challenges had a lesser impact on career satisfaction compared to other factors, yet they still played a role in shaping overall employee contentment. Interestingly, no significant differences were found in career expectations based on employees’ gender, business divisions, or work shifts. These findings offer novel insights into employee satisfaction within the winter tourism sector, particularly in the context of winter hotel tourism in Turkey.