Editorial Material Research Articles

JCO's Special Series: More Is Better

“Less is more.”—Ludwig Mies van der Rohe As a medical editor, one hates to quibble with the words of a great architect. Indeed, in many areas of our lives, such as political campaigns, less may well be more. However, after attending recent Annual Meetings of the American Society of Clinical Oncology (ASCO), it occurs to me that there was a wealth of opportunities to hear and see firsthand the astonishing amount of high-quality research taking place in our field. The sheer quantity of information was staggering. In addition, a greater proportion of the clinical research centered on discoveries at the molecular level, revealing both new possibilities for therapy and for a widening gap between the laboratory and the clinic. The experience reinforced my impression that this is truly an exciting time to be part of the oncology community, and a challenging time for medical journalism. How do practitioners and clinical researchers incorporate these new findings into our thinking? How can all of this knowledge make us better deliverers of cancer care to our patients? To counterbalance the quotation by van der Rohe and to carry on the theme, I quote one of the great problem-solving architects, R. Buckminster Fuller, who said, “You can never learn less, you can only learn more.” In this spirit, the Editors of the Journal of Clinical Oncology are preparing a Special Series comprising 12 additional issues of the Journal each year, beginning in January 2005. Six of these issues will be composed of review articles in disease-specific areas, and six will focus on molecular oncology. Feedback we receive through readership surveys and informally from colleagues suggests that readers are eager to expand their knowledge of molecular oncology to build a firmer understanding of this growing field, in anticipation of integrating it into practice. We understand that this is the direction in which oncology is moving and want us all to be prepared as practice-changing findings emerge. After much discussion and planning by ASCO leadership, the JCO Editors will launch six new issues each year focusing on molecular oncology. These will be smaller than the typical issues of JCO— up to about 120 pages each—just the right length to peruse in one sitting, but substantive in content. The series will include original research articles, as well as practical review articles and other supporting editorial material, intended to place the studies in perspective for the practicing clinician. Because this is an emerging field, glossaries will be provided and detailed illustrations will accompany each article. The Web site, www.jco.org, will also have special features to enhance understanding. The term “Special Series” is intended to convey the creation of a specific home to highlight JCO’s commitment to researchers in molecular oncology, but articles within these issues will be cited the same way as any other JCO article. S. Gail Eckhardt, MD, is working with me as the Editor of this series. Each issue will also have one or more Guest Editors, who are inviting papers on the topic at hand and, ultimately, helping to attract the best original research in the field. The Editors are pleased to announce the issues for next year (Table 1). While these are the major themes of the first issues, the ultimate goal is to make JCO the home for the best molecular oncology articles, for both original research and review articles. Dr Eckhardt and I would be pleased to hear from you about ideas for future issues, for inquiries concerning articles for the Special Series, as well as for continuing publication of molecular oncology articles in the regular issues of JCO. We believe that this new format for JCO will

At the Dawn of the Sexual Revolution: Reflections on a Dialogue (review)

Reviewed by: At the Dawn of the Sexual Revolution: Reflections on a Dialogue Carolyn Herbst Lewis At the Dawn of the Sexual Revolution: Reflections on a Dialogue. By Ira L. Reiss and Albert Ellis. Walnut Creek, Calif.: AltaMira Press, 2002. Pp. xii + 212. $29.95 (paper). There is something deliciously satisfying about reading other people's mail, and when the subject is sex, the trespass is even more thrilling. In At the Dawn of the Sexual Revolution: Reflections on a Dialogue, renowned sex researchers Ira L. Reiss and Albert Ellis offer readers an "unadulterated" glimpse into a decade's worth of their professional and personal correspondence. Each man was—and continues to be—highly productive in his own discipline. Reiss, a sociologist and now a professor emeritus at the University of Minnesota, made his reputation studying sexual standards and premarital sexual behavior in the United States. Reiss's most recent work has included studies on the effects of HIV/AIDS on American sexual behavior and a cross-cultural comparison of sexual standards around the world. In addition to numerous publications on sexuality, psychologist Albert Ellis is perhaps most widely known for his development of Rational Emotive Behavior Therapy (REBT). The Institute for Rational Living, founded in 1959 to teach the principles of REBT, was later renamed in his honor. Reiss and Ellis were both founding members of the Society for the Scientific Study of Sex (now the Society for the Scientific Study of Sexuality) and played key roles in the development of American sexology. Although they never produced a collaborative study, the two exchanged over sixty letters between 1956 and 1967. Topics range from the professional to the personal: collegial critiques of each other's work and passionate debates over the merits of sex without love to heartfelt congratulations over the birth of Reiss's first child and a friendly report on the success of Ellis's date with Reiss's sister. Unfortunately, many of the letters by Reiss to Ellis were not preserved, which makes for slightly lopsided reading; and short notes confirming dinner plans tend to interrupt the flow of the dialogue. Nevertheless, the letters contained in this volume demonstrate not only the growth of an important personal and professional relationship but also how Reiss and Ellis repeatedly challenged one another's beliefs regarding human sexuality and thereby shaped each other's work. The letters included in the volume are divided chronologically into four sections that trace the development of the authors' thinking on various topics. This is particularly clear in the first section, entitled "Abstinence Is Dethroned, but What about Casual Sex?" in which the correspondence between the two men begins when Reiss asks Ellis "why he seemed to make less of a distinction than I did between what I called 'body-centered sexuality' and 'person-centered sexuality'" (1). Whereas Reiss continued to maintain that sex with love, or "person-centered sexuality," was preferable to and healthier than sex without love, or "body-centered sexuality," Ellis wished to refrain from all such value judgments. The debate that follows shows Ellis and Reiss working through their differences, finding a common ground, [End Page 122] and challenging each other to examine their own moral assumptions. For example, in one of his early letters, Ellis informs Reiss that while he agrees with him in theory, in practice he found Reiss's views "somewhat unrealistic" (21). But by the end of the exchange, Reiss and Ellis concurred that they were "in better agreement than when we started" (44) and chalked up their differences to their respective disciplines—Reiss, as a sociologist, was inclined to focus on social trends, while Ellis, a psychologist, preferred to consider the impact on the individual. In the following three chapters, the authors engage in similar debates regarding ethics and religiosity or science and morality, discuss the Society for the Scientific Study of Sex and the founding of Ellis's Institute for Rational Living, and compare notes on the trials and tribulations of getting published. The book's tidy structure—two short prefaces, four chapters, two closing self-assessments, and two minibiographies—belies the informal feel of the collection. The tone of the editorial material remains consistently...

On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

This experiment investigates the effects of an advertorial message on 4 dimensions of reader involvement. The use of the advertorial format was found to have increased participants' perceived message relevance, attention to written message, message elaboration, and message recall over the use of a standard advertisement format. Responses to labeled and unlabeled versions of the same advertorial did not vary significantly. Although participants perceived both labeled and unlabeled advertorials to be advertisements, rather than editorial material, more than two thirds of the participants who were exposed to a labeled advertorial failed to recall the presence of the label. Our findings indicate that the advertorial format fools readers into greater involvement with the advertising message and that the presence of advertorial labels may not be particularly effective in alerting consumers to the true nature of the message.

Readers Write: May 2001

Readers of Mathematics Teaching in the Middle School (MTMS) will be receiving their journal one week later than usual, beginning with the October 2001 issue. Readers of Teaching Children Mathematics (TCM) will be receiving that journal one week earlier. Because of the timeliness of editorial material in TCM, the Journals staff has decided to switch the schedules of those two journals. The Mathematics Teacher will continue to mail at the same time.

Growing pains of the Internet age.

Growing pains of the Internet age.

Distant Horizon: Documents from the Nineteenth-Century American West ed. by Gary Noy

b o o k R e v ie w s 2 2 3 Distant Horizon: Documents from the Nineteenth-Century American West. Edited by Gary Noy. Lincoln: University of Nebraska Press, 1999. 467 pages, $22.00. Reviewed by Karen English San José State University Distant Horizon is an anthology of nineteenth-century documents, remi­ niscences, and accounts concerning the American West. While the texts are works dating predominantly from the last half of the nineteenth century, there are a few twentieth-century commentaries as well. Noy groups the texts the­ matically into eleven chapters ranging from “Westerners of Color” to “The Railroad in the American West.” Clearly conceived as a reader for a classroom, the anthology has a minimum of editorial material. Short thematic introduc­ tions begin each chapter, and sporadic general comments preface or follow some texts. For example, in his introduction to Walt Whitman’s “Pioneers! O Pioneers!” Noy explains in italics, “In selected stanzas of this poem Whitman embodies the driving impetus of westward expansionist thought" (12). The volume ends with a particularly useful chapter-by-chapter bibliography of sources and a brief index. The great strength of this anthology lies in the variety of the texts chosen for inclusion. Teachers ofhigh school and introductory college courses will ben­ efit from the gathering ofso many writers from such diverse backgrounds. Many of the documents that are included provide valuable texts for cultural studies as well. For example, a partial text of the Homestead Act of 1862 illuminates the chapter on “Farmers and Townsfolk”; and excerpts of the Treaty of Guadalupe Hidalgo strengthen the chapter on “Soldiers in the American West.” Combined with newspaper accounts and autobiographical reminiscences, these documents help round out the historical record for classroom study. The great strength of this anthology is related to its weakness as a collec­ tion. Because Noy emphasizes a range of texts, he is forced into the editorial position of relying on excerpts from longer texts. In cases where he includes an entire chapter or a complete portion of a journal or diary, the text retains its literary integrity. Often, however, Noy omits portions of chapters, documents, and accounts so that we do not have even the complete sections of a particu­ lar text. Why include only a few stanzas of Whitman’s poem “Pioneers! O Pioneers!” or selected portions of a chapter from Cather’s M;y Antonia? Selections from longer works, like Sarah Winnemucca’s autobiography, become merely a series of excerpts. This editorial practice compromises the effect of longer works by turning them into a series of digestible writing bites— akin to television’s sound bites. And without notes, the reader has no sense of what has been omitted or why. In his general introduction, Noy uses the phrase “unique American west­ ern mosaic” to describe his project; he also uses the model of the “sampler.” 2 2 4 WAL 3 5 .1 S u m m e r 2 0 0 0 Both ofthese ideas are carried out conscientiously inhis anthology. Overall, this is a useful resource to have for anyone who teaches American history or cultural studies and wishes to sample a variety of literary works in the classroom. The Lizard Speaks: Essays on the Writings of Frederick Manfred. Edited by Nancy Owen Nelson. Sioux Falls, S.Dak.: Center for Western Studies, 1998. 228 pages, $15.95. Reviewed by Gordon Johnston Three Rivers Community College According to the editor, the theme around which this collection is built is Manfred’s “innate connection to the primordial ‘lizard brain’ which is the center of the creative process” (vii). To Manfred, the “Old Lizard” (“intuition” is a useful but inadequate synonym) was the source of his voice as a writer; this theme also played out in his fiction in the actions of his characters. A master storyteller, Manfred wrote novels to explore our relationship to the land, our animal nature as a source of knowledge and power, our relationship to our ancestors and our cultural heritage, and the male/female duality of our inner selves. As Manfred’s voice developed, he explored all these themes as aspects of that primordial lizard brain. As is often the case...

Columns

Undoubtedly the most publicised art event during recent months was the long‐awaited opening of the much‐debated extension to the National Gallery. Even when completed the Sainsbury Wing (named, of course, after the trio of grocers who donated the money for its erection) continued to generate controversy in architectural circles. To the uninvolved visitor the building seems to be enormously successful and the suspicion arises that a lot of adverse comments may have come from British architects disappointed that such a prestigious commission went to an American architect. But Robert Venturi and his principal partner, Denise Scott‐Brown, have cracked what had hitherto been seen as an insoluble problem, with style and vigour. Indeed, thanks to Prince Charles' notorious “carbuncle” intervention the National Gallery has now an extension of a quality not achievable (for a number of economic and aesthetic reasons) since the 1930s. This point is clearly emphasised by the illustrations of the structures previously proposed for the site reproduced in Colin Amery's A Celebration of Art and Architecture: The National Gallery Sainsbury Wing (ISBN 0 9476465 86 1, hardback, £40.00; ISBN 0 947645 87 X, paperback, £15.95). This includes not only a succinct history of the National Gallery and a survey of the various previous proposals for an extension, but also a section on “Construction Details” illustrated by some excellent paintings of work in progress, by Andrew Norris. Some of the paintings around which the Wing was designed are in Amery's book, but more are to be found in Michael Wilson's Guide to the Sainsbury Wing (ISBN 0 947645 94 2, paperback, £4.95). This takes the form of tours around the building and around the contents. These include a very large and elegant shop which has led to the immediate removal of the “temporary” shop from its previous dominating position within the National Gallery; a restaurant which allows the public a view of Trafalgar Square similar to that hitherto only available to users of the library in Canada House; and the Micro Gallery (sponsored by American Express) which brings the very latest touch‐screen computer technology right out to the public. With software developed by Cognitive Applications and editorial material generated by 21st Century Systems, this enables any visitor to search the whole of the National Gallery's catalogue and compile their own study notes. The system even has a facility for the display of explanations of “difficult” words used in the descriptions of the 2,000 painting involved, and, at print‐out time, there is even an explanation for the reasons why copyright restrictions prevent the reproduction of certain pictures. No wonder this facility has proved to be an immensely popular aspect of a building which already looks as though it has always been there.

Research and development of print materials at the Children's Television Workshop

The mission of research within The Magazine Group of the Children's Television Workshop is fourfold: (a) to ensure that each editorial product is comprehensible to and developmentally appropriate for its intended target audience, (b) to conduct formative and summative evaluations of editorial material for the Group's editors, (c) to keep all staff members of The Magazine Group apprised of the latest academic research in child development and education, and (d) to serve as an in-house advertising and market-research arm for the publisher. This article provides case studies of how research serves each of these functions and concludes with observations on how to optimize the effectiveness of print materials for children, parents, and elementary school teachers.

AIDS and Intravenous Drug Use: Future Directions for Community-Based Prevention Research

Abstract The scope of this book has clearly defined the problem and, by dissemination of information, will educate the community regarding the characteristics of AIDS. It is hoped that the information herein will help to point the way to community AIDS prevention. The book would seem to be useful especially for students, field workers, and general interest readers. The information provided does not represent new research but presents new ideas as a result of a survey of existing knowledge. The monograph is factual and presents very useful information regarding the relationship of AIDS and substance abuse to social problems. It presents a balanced viewpoint with very little editorial material. The factual information presented will, it is to be hoped, lead to an increase in education and prevention. The book is well written and well organized. It is clear and concise. It points out the tremendous challenge that AIDS presents and stresses the urgency for AIDS pervention initiatives.

Daily Newspaper Content's Relationship to Publication Cycle and Circulation Size

A content analysis of 114 newspapers showed that publication cycle had little impact on allocation of news and editorial space. Compared to small and medium circulation newspapers, large newspapers gave a greater percentage of news space to staff coverage, foreign news and in-depth coverage, and a smaller percentage of space to news and editorial material and to wire copy. Large and medium size newspapers also differed from small papers in use of editorial pages.

The `Inscribed Reader' of the British Quality Press

This article examines the four daily newspapers which made up the British `quality press' in 1985. Beginning from the fact that the readers of these newspapers are made up largely of people who use some sorts of intellectual skills in their daily lives, the article considers whether these newspapers may have some form of `servicing function' with respect to what Bourdieu calls `cultural capital'. The content of the papers is analysed in detail to determine the nature of the `inscribed reader' supposed by the total material offered. The evidence suggests that the sharpest differentiation is in the advertising copy, but that there are also important differences in editorial material.

Curator refuses treasure slipped out of Colombia

The article below first appeared in Stolen Art Alert (Vol, 4, No. 4, June 1983), a bulletin published ten times a year by the International Foundation for Art Research, New York. Its re-publication in Museum marks the beginning of collaboration between the two journals. Each issue of the Alert contains (a) editorial material providing accurate information on legal developments relating to ownership of cultural property, security, prosecutions and convictions, title conflicts, recent recoveries of stolen objects and description of major thefts, and (b) listings of recently stolen objects, with illustrations and an index. The Alert's sources of information are individuals, museums, dealers' associations, law enforcement agencies, INTERPOL and some national governments. Referring to the latter, Bonnie Burnham, Executive Director of the International Foundation for Art Research, has remarked: ‘We have had relatively little success in establishing contact with official cultural property agencies and ministries. I believe that these official bodies would respond much more regularly and positively to our efforts if they were directed through an official international agency, such as Unesco. Not only is there a need for official liaison on the level of psychological acceptance or approval, but from a physical point of view it is very difficult for us to stay in contact with foreign museums and ministries. Most Third World countries, and even many European museums, lack the funds to subscribe to our periodical; we on the other hand find mailing costs to be prohibitive, and cannot sustain many exchanges or complimentary subscriptions. Therefore, the direct international communication that is of paramount importance to us is difficult to maintain, and many of the people who could make the best use of our periodical abroad are unable to receive it.’ In order to promote that direct international communication Museum hopes to republish further material from Stolen Art Alert, including quarterly listings—a digest—of the most thefts (and recoveries) of cultural objects.

Industrial publicity: One of the best promotional tools

One of the most frequently forgotten and misunderstood promotional tools in industrial marketing is publicity. Yet most surveys rank editorial material in trade journals as one of the most important sources of information used by industrial customers in making buying decisions and evaluating products. This article discusses how industrial marketers can use publicity as an effective promotional tool, with emphasis on its major advantages, namely, high credibility and low cost per contact.

Physics Bulletin in 1974

As we announced last September, Council decided that for the current year the net cost of Physics Bulletin should be kept to the same level as in 1973, £30 000. Because of increasing paper, print and other costs this means that the size of Physics Bulletin needs to be reduced and some changes to the extent and balance of the editorial material need to be made.

If you write for “electrical manufacturing”

IT should be obvious by now that to write acceptable editorial material for any publication, you need to have some knowledge of its publishing philosophy and its reader audience. It is not enough to know what audience is reached, but it is essential to know the kind of editorial impact made upon the reader. In any case it would be best to project your article idea in the form of an outline or synopsis (a query) rather than toss a finished manuscript over the transom at the editors. If this isn't done, one may be subjecting his manuscript to a very substantial job of recasting to fit the reader audience.

YOUR OTHER EDITORS- The Advertisers

A few years ago, a salesman from one of the leading magazines was talking to the advertising writers in a large advertising agency. He started his talk with, 'It always gives me pleasure to speak to editors.' The advertising writers made a quick double take. For a minute they thought he was giving the wrong speech. Then he explained. 'Forty per cent of our magazine,' he explained, 'is so-called editorial material. Sixty per cent of it is advertising. You people who write the advertising are responsible for more pages in our magazines than the editors.' He highlighted a point that is usually forgotten. But it is important. Perhaps there has been no improvement of greater significance to the readers of magazines reaching readers in industrial fields than the improvement that has taken place in advertising. Twenty years ago, a lot of industrial advertising was of the brag-and-boast school. It told how good, but not why. ...

A Study of Mass-Media Attitudes Toward Certain Aspects of The Welfare of Teachers in 1931, 1941, 1951

THIS IS THE second of three papers dealing with the attitude of high circulation American newspapers and magazines toward certain aspects of the material welfare of teachers, as demonstrated in the news and editorials printed in such publications in 1931, 1941, and 19 51. The first paper depicted mass-media attitude toward teachers' salaries and teachers' salary schedules; the final paper will be a similar study of mass-media's willingness to recognize the contributions and value of teachers. The findings printed herein deal with the news and editorial material which such high-circulation publications printed concerning retirement provisions, workload, tenure, added duties, vacations or s a bbatical leaves, age of retirement, sick leave, and hospitalization provisions for American public school teachers in 1931, 1941, and 1951.

A Study of Mass-Media Attitudes Toward Salaries and Salary Schedules of Teachers In 1931, 1941, 1951

THIS IS THE first of three papers dealing with the attitude of high circulation American newspapers and magazines toward certain aspects of the material welfare of teachers, as demonstrated in the news and editorial material printed in such publications in 1931, 1941, and 1951. Following the article on mass-media treatment of teachers' salaries and teachers' salary schedules contained herein, the next paper will deal with a similar study of mass-media attitude toward sick leave, teaching load, extra-curricular duties, tenure, age of retirement, pen sion, hospitalization, and vacations of teachers. The final paper will examine mass-media's willingness to recognize the contribution and val ue of teachers. The increasing interest of educators in such matters has been demonstrated recently in the report of the Research Division of the NEA, Current Criticisms of Schools and How They Are Being Met.

An Attempt at a Scientific Classification of Biblical Literature

the standpoint of any other literature it seems to have a unity both of purpose and of style. This is recognized by writers so diverse in their interests as von SodenW and Gardiner.3 This unity comes in part from the intensity with which the biblical writers felt the reality of the deepest inner life, and in part from the fact that the book from beginning to end is so largely dominated by the point of view and the culture of Palestine. No one who approaches the study of the. Bible closely, however, can remain unaware that it is not a book, but a library, containing a considerable variety of literature. There is history, poetry, philosophy, biography, and epistolary literature. It seems at first an easy task to classify this library and put each kind of literature into its proper alcove, and, like a good administrator of the Dewey library system, place over each alcove its proper number from I to i,ooo. When, however, one approaches the task, as I am asked to do, and make a scientific classification of this library from the literary point of view, he finds it a different matter. The older classification into historical, prophetic, poetical, and epistolary books is obviously inadequate. Prophetic can be applied to such books as Daniel and Revelation, only if used in a very different sense from that applicable to Amos and Hosea. Some of the books which used to be counted as historical are not histories, but laws. Large sections of the prophets and fragments of the historical books are poetical, and deserve to be so called as much as Job or the Psalms. Some of the so-called Epistles, as Hebrews and James, are obviously not letters at all, but slightly disguised orations. The modern critical analysis, which enables us to treat of J, E, D, and P, and to separate editorial material from the oracles of the prophets, seems, at first sight, to make classification easier, but does not in reality enable one to carry it through, for after all our analysis one form of literature blends into another in many of the writings and defies classification. This is why the books on the history of the literature of ancient Israel, such as Budde's Geschichte der althebrdiischen Literatur, Leipzig, 19o6, and Fowler's History of the Literature of Ancient Israel, New York, 1912, attempt no classification, but endeavor to trace the genetic origins of existing writings. The most obvious literary distinction

Shall The Journal be Removed to Washington?

To the Editor: —It seems strange that the whole membership of the American Medical Association should be so aroused over the question of the removal of the home ofThe Journal, if it is to be such a gain as some would make it appear. Is it possible that Washington City can furnish us so much better editorial material and the Association not find it out until it has been told to us by themselves or their allies inintrigant? When a question of so much moment as the resigning of so important a journal to an ignominious death to furnish a stepping-stone for somebody to raise themselves into greater prominence is to be met, it seems as if the whole membership ought to be questioned, and each allowed himself to answer. A selfish motive, cloaked as this was at birth, cannot expect to meet with any other answer from