Economic Activity Of Enterprise Research Articles

ANALYSIS OF MANAGEMENT OF PRODUCTION POTENTIAL OF MACHINE-BUILDING ENTERPRISES OF KHARKIV REGION

The purpose of the article is to study the management of production potential of machine-building enterprises in the Kharkiv region, 9 enterprises were analyzed and their production indicators were studied. The effectiveness of the production potential is characterized by production, technological, financial and innovative components. It should be noted that since the production potential is a component of the economic potential of the enterprise, the structure presented in Fig. 1 is quite conditional. If we consider the production potential from this point of view, then, for example, its innovative component is inextricably linked with the innovative potential, and the financial component – with the financial potential. Sustainable development and competitiveness of an industrial enterprise depends on the level of production potential, which is the foundation of production activity. The production potential of an industrial enterprise is a complex, dynamic and stochastic system consisting of a number of interconnected components. At the legislative level, an attempt has been made to build a single model of an integrated indicator of the financial condition of large, medium and small enterprises. According to the approved IFI Procedure for assessing the financial condition of a potential beneficiary of an investment project, the level of financial condition of the enterprise is determined depending on the value of the integrated indicator, which allows the classification of enterprises in the industry or region. At the same time, questions about the structure of innovation potential remain controversial in the scientific literature. The development of an integrated module for the assessment of production potential is the first stage of the presented methodological approach. The next step is to improve the information subsystem of monitoring the financial and economic activity of industrial enterprises, which in turn is an integral part of the IT system of enterprise management. At this stage, it is necessary to develop software that provides analysis and comprehensive assessment of production capacity. After integrating the software module with IS monitoring, we have to test the software using the collected database on the financial and economic activity of the enterprise. Comparing the results of the assessment with the assessment from the analytical reports of independent experts will allow to determine the level of adequacy of the presented model and software. Methodology. The analysis was conducted on the basis of financial statements of enterprises of the machine-building industry of Kharkiv region for the period 2018, 2019, 2020. Results of the study show that the enterprises of the machine-building industry have low indicators of production potential, so enterprises need to change the strategy in the market to improve production capacity to increase competitiveness and improve. Practical implications. Given that companies have lost traditional markets in recent years and products are not in high demand in European markets, it is necessary to develop ways to improve the management of the potential of machine-building enterprises, seek new markets and strengthen cooperation with international companies. Value/originality. The study will help the management of enterprises to more effectively manage the enterprise and improve their production capacity.

FORMATION OF METHODS OF EVALUATION OF EFFICIENCY OF INDUSTRIAL ENTERPRISE ACTIVITY

Topicality. This article discloses vital aspects of improvement of state investment policy as the basis of implementation of innovative technologies on domestic enterprises. Each economic entity is obligated to clearly and accurately present its needs in financial, raw material, labor, intellectual resources, production facilities, sources of their obtaining. They must also be able to effectively use existing production and natural resources in the production process. They need to respond in a timely manner, rationally and quickly to the changes that take place in the business environment. It is important to minimize the risks to the environment and make products environmentally friendly. An important component of making managerial decisions to attract innovation and the validity of the implementation of an innovative strategy for the development of an industrial enterprise is the use of innovative methods for assessing the effectiveness of economic activity. The need to assess the effectiveness of the industrial enterprise is justified by the need to form new goals, principles and innovative principles of management, focused on maximum satisfaction of consumer needs and market requirements. Aim and tasks. The purpose of the article is to systematize the views of domestic and foreign scientific society, which will identify key issues and provide recommendations for the formation of methods for evaluating the effectiveness of industrial enterprises. Research results. To assess the effectiveness of the industrial enterprise in the dynamics of reporting periods, it is proposed to use the method of taxonomic analysis with additional consideration of the share of influence of each of the factors on the integrated indicator. Given that the main factors influencing the efficiency of economic activity of industrial enterprises are labor, capital, fixed assets, objects of labor and staff skills, the definition of an integrated indicator by which it is possible to comprehensively assess the efficiency of economic activity of industrial enterprises is proposed to be carried out , average efficiency of use of fixed assets (return on assets), average efficiency of use of objects of labor (material return), average efficiency of use of capital (turnover of assets), level of qualification of personnel. Conclusion. The proposed approach to assessing the efficiency of economic activity of an industrial enterprise will identify key indicators of impact on the level of its competitiveness. Based on the obtained materials, using the method of taxonomic analysis taking into account the share of the proposed factors, you can explore trends in the internal business environment of the enterprise, which will analyze the effectiveness of the chosen strategy of the entity. Also, the calculations will assess the efficiency of economic activity of the enterprise in comparison with the nearest competitors, and determine the place in the ranking in the relevant market segment. The results obtained to assess the effectiveness of economic activity will allow the management of the industrial enterprise to identify weaknesses in the production process and identify priority areas for innovation.

Current management of the stability of organizations of the investment and construction complex in crisis situations

The article сonsiders topical issues of managing the economic stability of organizations in a crisis. The authors substantiate the need to study regional trends as an integral part of the anticrisis program at the regional level. Early diagnosis of crisis phenomena in the economy proves that a sufficiently high level of socio-economic development does not yet ensure complete economic security and the ability to withstand the threats posed by the unbalanced structure of the economy. Based on this, the problems in the field of ensuring the stability of organizations in the conditions of crises have been analysed and generalized. The problems faced by enterprises and organizations of the investment and construction sector of the economy have been considered. In methodological terms, the authors propose to use a system of indicative analysis and regulation of production and economic activities of enterprises of the real sector of the economy, as an organizational tool for resolving crisis situations in the economy. The study justifies the necessity of the introduction of digital technologies, on the basis of which it is possible to quickly implement the tasks set and achieve the expected results. The authors emphasize that we need our own anticrisis programs that to help maintain the sustainable functioning of organizations in the conditions of crisis phenomena.

Diversification strategy in agro-industrial complex

The relevance of the topic of the article is determined by the importance of diversification of production aimed to increase the competitiveness of agro-industrial complex at the present stage of economic development. The goal is to analyze the features of transformation of organizational and production structure of agricultural enterprise, which consists in supplementing it with new types of products, technologies, suppliers, etc. Objectives to show the importance of diversification processes to ensure sustainability of agricultural producers to negative changes in the external and internal environment. Results – it is noted that the priority areas of diversification in agro-industrial production include the organization of new branches of crop and livestock production, the inclusion of productive species, varieties or hybrids of crops in crop rotations, the development of processing sectors, the system of material and technical supply and marketing of products, etc. commodity diversity, reorientation of sales markets in agro-industrial complex is especially important in view of high risks of doing business associated with the high dependence of its results on weather conditions of the year, soil and natural-climatic factors, etc. The conducted analysis shows that the important conditions for deepening structural restructuring include developed agricultural policy of the State, a system of effective measures for regulating and supporting the industry, attracting investment in the development of agricultural sector and financial markets. The performed studies allowed us to draw the following main conclusions – diversification of production is a promising direction for the development of economic activity of enterprises, ensuring the growth of their proceeds from product sales, profits and profitability.

THE FORMATION OF DEVELOPMENT MODELS OF ENTERPRISES LOGISTICS SYSTEMS IN BUILDING MATERIALS INDUSTRY

This article presents the results of ongoing research on the development of models for the development of enterprises logistics systems in the building materials industry. Based on the identification of the key role of building materials manufacturers in the macrologistical system of the building complex, dependent and independent variables were determined for constructing economic and mathematical models of the development of the systems under study. The indicators for evaluating the enterprises logistics systems in the building materials industry were selected as independent variables in the models, the main development economic indicators of industrial and economic activities of enterprises were selected as dependent variables. The resulting models in the form of regression equations make it possible to determine the development directions of the building materials industry and improve the main economic indicators of enterprises by increasing the efficiency of their logistics systems.

The Last Russian Balance Scientist of the 20th Century

The main stages of creative career of professor of Saint Petersburg State University Valery Viktorovich Kovalev (1948–2020), who restored the national school of accounting study which treated the balance sheet as a financial model of the company, are shown. The paper characterizes the specifics of the Soviet school of analysis of economic activities of enterprises formed by the start of Perestroika in the USSR. The scope of the methodological tasks placed before accountant theorists by new business environment in the conditions of the development of post-Soviet economy in Russia is shown. The paper reveals the methodological basis of the methods, suggested by V.V. Kovalev, of analysis of accounting reporting of legally independent business entity in the conditions of market economy, as synthesis of the developments of national accountants of the early 20th century and conceptual framework of English-American school of corporate finance of the late 20th century. The relation of the content of the works by Kovalev to the provisions made by A.P. Rudanovsky (1863–1931) is characterized. The paper presents the influence of several personal qualities of professor Kovalev as a researcher on the development of his ideas ranging from the set of indicators of dynamic analysis of accounting reporting to a new national school of financial management which united the concepts of the Continental European and English-American accounting traditions for the first time. The paper characterizes educational activities of V.V. Kovalev in the 1990s and reveals the content of his works regarding the history of financial science. The success of Kovalev as a propagandist of accounting as science is explained.

УПРАВЛІННЯ ПІДПРИЄМСТВОМ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ ЕКОНОМІКИ

The article investigates the role of digital transformation processes and their impact on enterprise management. It is emphasized that the introduction of innovative technologies in the enterprise will open new opportunities for further effective development and implementation of positive changes. The need to optimize management processes in the enterprise by adapting them to the conditions of digitalization, which requires the use of qualitatively new approaches to digital transformation of economic entities. The essence and meaning of the term “digitalization” is revealed, the main goals and directions of digital development are defined. The importance of digitalization of the economy as an innovative dynamic process, which is based on the active introduction of innovations and information and communication technologies in the economic activity of enterprises, is substantiated. The main components of the digital economy (support infrastructure, e-business, e-commerce) are identified and their impact on innovative business development is studied. The classification of enterprises according to the level of digitalization is carried out and the necessity of their orientation in the direction of introduction of cyberphysical systems, the Internet of Things, big data, 3D-modeling and 3D-graphics into their own activity is substantiated. The state of digital transformation at domestic enterprises is analyzed, the ratio of the use of digital technologies in business activity is revealed. The main problems faced by enterprises on the way to the introduction of innovative technologies are identified. The presence of the necessary conditions for the implementation of the domestic digital breakthrough and technological transition of enterprises to a higher level has been determined. It is concluded that the digitalization of business is a condition for improving its competitive position in the market and the driving force of the country’s economy and its investment attractiveness.

Роль сучасних управлінських технологій у забезпеченні конкурентоспроможності підприємства

The article is devoted to the study of modern management technologies in ensuring the competitiveness of the enterprise. A thorough study of theoretical positions and approaches to determining the technology and factors influencing the success of its implementation was conducted. The classification of innovative management decisions is generalized, which includes implementation, training, consulting, transfer and engineering, audit. It is established that the use of innovative technologies in management leads to increased productivity and flexibility of the enterprise; reducing the duration of the production cycle and / or increasing the speed of service provision; improving the quality of goods and services provided; expanding market presence. Peculiarities of using risk management technology in the economic activity of enterprises in the conditions of foreign economic operations are investigated.

Anti-crisis financial management – component of industrial enterprise management

In the course of the study, it was found that the factors of the internal and external environment produce a destabilizing effect on the activities of business entities. It has been established that anti-crisis financial management is a necessary attribute in overcoming the influence of negative factors and stabilizing the financial and economic activities of enterprises. On the basis of the conducted critical review, it was found that scientists consider anti-crisis financial management, on the one hand, as a separate direction of management, which is a set of financial methods for preliminary diagnostics and prevention of a financial crisis and aimed at effectively overcoming it, and on the other hand, as a component of the overall enterprise management. The place of anti-crisis financial management among such components as financial management of an enterprise and financial management of an enterprise is schematically determined, and interrelationships between them are established. A typical graph-tree of enterprise goals has been developed, which reflects the relationship of each stage of enterprise management by dividing them by the goals of the current level and outlined the tasks of anti-crisis financial management, the essence of which is to maintain a high level of liquidity and solvency indicators, ensure financial stability and financial balance of the enterprise, prevention of possible bankruptcy, formation of the structure of borrowed sources, and the like. It is proved that anti-crisis financial management should be considered in the context of a component of the general enterprise management system.

Enterprise management problems in the current crisis situation

The paper examines the problems faced by enterprises in the real sector of the economy. These problems are not new; they have been discussed in the scientific community for a decade, but in today's realities, when the entire world economy lives in a pandemic, these problems have become aggravated and require a serious, balanced approach to their solution. All economic crises are primarily reflected in investment activity. That is why it is necessary to highlight economic security to ensure the effectiveness of budget investments. In this area, the bulk of violations and sometimes crimes are observed in the financial and investment area of relations of all participants in business processes in the economy. In general methodological terms, the article substantiates and reveals a proposal for organizing a system of indicative analysis and regulation of production volumes and production and economic activities of enterprises and organizations of the real sector of the economy as an organizational tool for resolving crisis situations in the economy. Both external and internal factors are touched upon, which caused the current unsatisfactory state of the Russian economy. In a concrete plan, the author's proposals on the directions and ways of overcoming the current crisis phenomena in the Russian economy are presented.

Research of the activities of the enterprises of the perfume and cosmetic industry of Ukraine

The perfumery and cosmetic industry of Ukraine is distinguished by its dynamic development and makes a significant contribution to the country's economy. Several types of economic activities are involved in its functioning, including the development, research, production and sale of perfumery and cosmetic products, as well as the provision of cosmetic services to the population. The economic activity of each sector in the chain of creation, production and sale of cosmetic products / services determines both their individual success and the efficiency of the entire system as a whole. In this regard, the systematization and analysis of the indicators of economic activity of enterprises of each type of activity of the national cosmetic industry is an urgent task, the solution of which will reasonably determine the prospects for both the further development of this industry and the export potential of the Ukrainian economy as a whole.
 The aim of this work was to conduct a comprehensive study of the dynamics of the main indicators of Ukrainian enterprises of perfumery, cosmetic and related industries economic activity for the period 2010–2019 and determination of their development trends. The available data of the State Statistics Service of Ukraine, the Patent Office of Ukraine, as well as a database of scientific and professional publications publications were used as materials and methods. Retrospective, logical, research methods, as well as the method of content analysis were used.
 The results of a comparative analysis of the main indicators of the economic activity of business entities in the studied industry made it possible to establish trends in the development of this sector of the economy and substantiate the patterns observed at the present stage.
 Conclusions. The results of the study indicate that the production potential of the perfumery and cosmetic industry in Ukraine is promising, as well as significant opportunities for further development of the trade in these products and the provision of cosmetic services to the population.

Analysis of approaches to determining the cost of production

The article is of interest to managers and scientists involved in the study of dealing with determining the cost of production in all economic activity areas, regardless of the organization’s ownership. The article has a theoretical nature and aims to generalize the current understanding of the formation of production costs. The article aims to analyse the production cost in further search for scientifically sound ways to clarify it. To achieve the article's goal, an analysis of many publications from the subject publication was conducted. A large number of scientific papers in this field have been established. The article analyses the components of product formation, briefly characterise them. It is determined that the cost of marketable products is calculated on the basis of cost elements reflected in the estimate. The question of the formation of the prime cost of production of the enterprise is investigated. It is determined that the cost of production is one of the most multifaceted indicators of economic activity of enterprises that characterises the work of enterprises and organisations. The article emphasises that the cost of products (services) comprehensively characterises the use of all enterprise resources of the enterprise, it is one of the most critical indicators of production efficiency at the enterprise, and it is reflected. The article is the starting point in a thorough study of the formation of production costs to improve the existing methodology of the subject area.

Competitive advantages in development of agricultural enterprises’ foreign economic activity

A necessary condition for a market economy is the existence of a competitive environment between economic entities, especially when agricultural enterprises enter foreign market. This problem is clear because the foreign economic activity of enterprises provides them with a competitive advantage allowing enterprises to enter a competitive market and occupy their positions in the world market of goods and services. The choice of strategies for a particular enterprise in the field of foreign economic activity is a long-term process that involves the choice of strategies from possible behaviors and coordination of actions of all structural units. Unfortunately, the loss of agricultural enterprises is one of the negative factors preventing them from performing management tasks related to the implementation of the chosen competitive strategy. In this case, the company may not focus on any strategy at all, and will not solve operational problems related to the economic efficiency of economic activity. In general, the essence of strategic management of enterprises engaged in foreign economic activity is to form a concept of benefits and prospects that can bring the international market and its actions. When implementing the company's strategic management in the international market, it is inevitable to avoid assessing short-term, medium-term and long-term risks and prospects. The competitiveness of agricultural enterprises should be based on the following aspects: improving the quality of enterprise management, development and compliance with standards of strategic competitiveness of agriculture and food; formulation of proposals for the formation of various strategies for enterprises; improvement of innovative organizations, introduction of information technology, and the presence of merchants in the commodity market provides information support; improves the organizational and technical level of support for agriculture; develops logistics and marketing systems.

ATTRACTING OVERSEAS INVESTMENT IN ENTERPRISES ECONOMIC ACTIVITY

Abstract. One of the most significant problems of modern Ukraine is the stability of economic development. Attraction of overseas investments has significant impact on the state and dynamics of Ukrainian economy, ensures scientific and technological progress, economic growth, creation of additional and preservation of existing jobs, promotes intensification of business activity.
 The attractiveness of overseas investments in the economic activity of the enterprise was assessed in this punlication. The features of this process from existing is the evaluation of 6 components: competitors, product range and export, operating expenses, the state of fixed assets and the workforce.
 As the result on evaluation, problems and ways to increase the efficiency on attracting foreign investment in the company economic activity, its strengths and weaknesses have been identified, and measures have been proposed to improve the process on making informed management decisions related to ensuring investment attractiveness in modern farming conditions.
 In order to increase overseas investment and expand scope of their using in enterprise economic activity, it is advisable to develop organizational and economic mechanism. It should be combined different functional blocks: institutional and legal, monetary, tax and territorial-organizational. It should be bring together the components of the organizational and economic mechanism and provide the vector approach on formation favorable conditions for attracting overseas investment in enterprises economic activity.
 Overseas investment is financial resource, that will be helping to increase enterprises efficiency, the development of relevant territories and cities, to improve the social protection of citizens.
 Attracting overseas investment into enterprise economic activity taking into account competitors, assortment and export of products, operating expenses, the state of fixed assets and labour will be creating opportunities to improve the investment environment in state and increase the flow of overseas direct investment in short future.
 Keywords: overseas investments, competitors, products assortment, product exports, operating costs, labor force, fixed assets, business activity.
 JEL Classification: G 30, L 21, M 21.
 Formulas: 0; Fig.: 0, Table: 8, Bibl.: 12.

ЕКОНОМІКО-МАТЕМАТИЧНИЙ АНАЛІЗ ВПЛИВУ ІНВЕСТИЦІЙ НА РЕЗУЛЬТАТИВНІСТЬ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Анотація. Мета. Дослідження впливу інвестицій на чистий дохід шляхом застосування багатофакторних регресійних моделей діяльності підприємства Запоріжжя. Методика. На основі економетричного аналізу розроблено і застосовано методику, що дозволяє провести аналіз впливу величини інвестиційних вкладів на чистий дохід підприємства, яка заснована на використанні багатофакторних регресійних моделей економічної діяльності підприємств. Результати. Багатогранність інформаціїпро економічну діяльність підприємства Запоріжжя вказала на складність аналізу отриманих результатів. Разом з тим перехід до цифрової економіки, яка базується на сучасних ІТ-технологіях, дав можливість по-новому використовувати статистичний матеріал за економічними показниками підприємств, синтезувавши економіко-математичні моделі підприємств як складних об’єктів шляхом більш глибокого опрацювання статистичного матеріалу з обґрунтуванням отриманих результатів. Такий підхід дав можливість за допомогою багатофакторних регресійних моделей отримати залежності чистого доходу від величини інвестиційних вкладів на конкретному підприємстві Запоріжжя. Наукова новизна. Уперше застосовано багатофакторні регресійні моделі економічної діяльності підприємств з урахуванням мультиколінеарності та нелінійності за величиною інвестиційних вкладів для економічного аналізу впливу інвестицій на чистий дохід шляхом використання коефіцієнта еластичності. Практична значимість. Аналіз результатів економіко-математичного моделювання діяльності підприємства Запоріжжя, який ґрунтується на статистичному матеріалі із застосуванням алгоритму дослідження залежності чистого доходу від величини інвестиційного внеску, показав наявність критичних величин інвестиційних вкладів, які якісно змінюють вплив на чистий дохід, що підтверджується знаком коефіцієнта еластичності. Рекомендується включити розроблений алгоритм в практику відповідних розрахунків результативності економічної діяльності підприємств. Ключові слова: чистий дохід, інвестиційні вклади, регресія, багатофакторна модель, мультиколінеарності, еластичність. Формул: 8; рис.: 1; табл.: 1; бібл.: 16..

ОЦІНКА ДІЯЛЬНОСТІ ГАЛУЗІ ПОСТАЧАННЯ ЕЛЕКТРИЧНОЇ ТА ТЕПЛОВОЇ ЕНЕРГІЇ В УКРАЇНІ В КОНТЕКСТІ ФОРМУВАННЯ ПРІОРИТЕТІВ ЕНЕРГЕТИЧНОЇ БЕЗПЕКИ

The article highlights the current state and main trends in the development of electricity, gas, steam and air conditioning in Ukraine for 2016–2020. The provision of the industry with production resources is established. There is an increase in the capital intensity of production, an increase in the value of fixed assets, tools against the background of a decrease in the number of full-time employees in the industry. The supply of electricity, gas, steam and air conditioning in Ukraine is one of the most powerful, accounting for about 25% of industrial sales. This has a significant impact on trends in economic activity of enterprises, the cost and competitiveness of domestic products, quality of life and social protection. Over the past 5 years, the country's electricity production has been steadily declining. This was primarily due to a reduction in the production of thermal power plants. Assessment of the dynamics of electricity production in terms of the main sources of supply in Ukraine indicates a change in its structure. The dominant role in electricity production belongs to nuclear power plants, which consistently occupy about 50%. Production of electricity from alternative sources is growing in Ukraine, its share in 2020 is more than 10%. The article compares capacity and energy production on the basis of renewable sources of individual countries in Europe and Ukraine. According to the data of 2020, it has been established that Ukraine has mastered investments in the installation of solar panels, windmills, hydroelectric power plants, thermal springs, but they do not produce energy in accordance with their capabilities. Consumer price indices for the main groups of energy goods and services in Ukraine for 2016–2020 were monitored. There is a constant excess of prices for electricity and heat compared to the general consumer price index for goods and services. There is an increase in the price disparity in the main sectors of the economy, which requires state control and regulation. Prospects for further development of Ukraine's electricity and heat supply sector based on the use of alternative sources and the formation of priorities of the strategy of socio-economic development for energy security and energy saving in accordance with European priorities are proposed.

Dynamics of innovative marketing components

The current state of Ukraine's economy is characterized by increased competition and the growing influence of marketing innovation on economic growth. The impact of the innovative marketing components on increasing the competitiveness of the enterprise is considered in the article, also the essence of marketing in innovation management is revealed. Such economic categories as "innovation", "innovation policy", "innovation marketing" are analyzed in the article, their role and importance in the economic activity of enterprises are identified. The influence of the components of innovative marketing on the efficiency of the general activity of the enterprise, optimization of its production process and increase of the profitability of the enterprise are also determined. At present, enterprises are facing the need to update the technological base of production, improve the quality of products produced in order to expand markets. This can be achieved through an active innovation policy and through the use of elements of innovative marketing at the enterprise. Research of the market of new production is necessary for revealing the consumers’ needs on the basis of which the new image of a product can be created. It is for these purposes that it is necessary to use the components of innovative marketing, which is a special kind of purposeful creative activity for the continuous implementation of quality improvement of marketing products and tools. When developing a market strategy in domestic practice usually two types of marketing are used: product, focused on a particular product or service; consumer, focused on a group of consumers and integrated marketing, focused on both product and consumer. Each of these types of marketing is aimed at one of the two components of the sales process: the product or its buyer. In both cases, the manufacturer is at risk. Producer can make a product that it is unknown who will buy, or find a consumer, but will not be able to meet his/her requests and sell the product. Due to the active innovation policy and the use of elements of innovative marketing, enterprises can achieve renewal of the technological base of production, improve the quality of products produced in order to expand markets.

Особливості організаційної культури підприємств у сфері готельних послуг

The successful development of organizational culture contributes to the improvement of the efficiency of financial and economic activities of enterprises in the sphere of hotel business, the level of competitiveness and investment attractiveness. Therefore, in the current conditions of enterprises operation, the problems of transformation of their organizational culture are becoming increasingly relevant. The article is aimed at empirical exploration of features of the organizational culture of hotel services enterprises. To achieve this aim, the following general scientific research methods were used: analysis and synthesis, expert survey, generalization, systematization, structural-logical method. The article presents the results of the carried out expert survey in order to identify modern problems, barriers, features, trends and ways of development of organizational culture of enterprises in the sphere of hotel services in Ukraine. An evaluation of the efficiency of development of organizational culture of enterprises was made. Calculations show that the surveyed hotel services enterprises have an average level of organizational culture development (0.664), since the integral indicator is in the range of 0.5–0.75. As result of the research, it is determined that the basis of the organizational culture of Ukrainian enterprises in the sphere of hotel business is formed by such key principles as leadership of managers, application of a client-oriented approach, involvement and concern of staff, introduction of digital technologies and information systems.

АСПЕКТИ РОЗВИТКУ МІЖНАРОДНИХ ЕКОНОМІЧНИХ ВІДНОСИН НА ЗАСАДАХ ПІДВИЩЕННЯ ПРИБУТКОВОСТІ ПІДПРИЄМСТВА (НА ПРИКЛАДІ ТЗОВ «NESTLE S.A.»)

This article is devoted to aspects of development of international economic relations on the basis of profitability of the enterprise, on the example of Ltd «Nestle S.A». As an active and universal tool for state regulation of economic and social processes in the state, profit concentrates the interests of entrepreneurial structures, individual participants in economic activity, various parts of the economy. The profitability of enterprises is due to the development of the market economy, since the efficiency of financial and economic activity of enterprises has a positive impact on the economic potential of the country. Each company improves its financial position by trying to get the highest return. Consequently, obtaining positive results and income can correspond to a complex financial situation, which can lead to a decrease in the most important financial indicator of the enterprise - the amount of income, which will lead to insolvency and bankruptcy of the enterprise. The article focuses on the areas of profitability in the conditions of work at the enterprise on the basis of acquired theoretical skills in different situations and analysis of the main ways of increasing the profitability of the enterprise, as well as developing practical recommendations for improving the formation, planning and distribution of profits on the example of Ltd «Nestle S.A». This circumstance causes the relevance and scientific problems of the study. The article systematized a set of factors influencing the profitability of the enterprise to achieve an economic result. The analysis of features and methods of evaluation of profitability of the analyzed enterprise is carried out. Trends in the development of its production and economic activity and trends in the development of international economic relations are studied. Applied recommendations for improving the development of international economic relations on the basis of increasing profitability have been developed. Offered to this enterprise Ltd «Nestle S.A» implementation of measures to improve the quality and safety of production, sales and management processes, namely: improving the quality of manufactured and sold goods and the efficiency of the technologies used, improving the skills of employees involved in the production process and their motivation, reducing the cost of production by purchasing raw materials from domestic manufacturers and producing competitive products, will be able to increase the volume of production and sales of products, improving commodity specialization, and this, in turn, will lead to an increase in the amount of profit received.

Digitalization of the documents flow: legislation problems, advantages and disadvantages, implementation efficiency

The article states that global digitalization caused the transition of economic entities to digital documents flow. The standard legal regulations of work with digital documents were analyzed. It is established that the legislation of Ukraine has determined the legality of the digital documents flow implementation in the economic activity of enterprises. It was found that digital documents flow makes possible 60% saving of the total time of documents flow at the enterprise. Advantages and disadvantages of digital documents flow were systematized. It is specified that the digital documents flow is the proper solution for the business entity from the point of view of time saving, financial costs and management decisions. Features of two types of digital documents flow were studied; internal and external documents flow in particular. The sequence of transition of the enterprise to digital documents flow was generalized. The most common digital documents flow systems in Ukraine were analyzed. It has been established that only an economic entity can specify which digital documents flow system will be the most suitable for it. The scheme of digitalization of digital documents flow which will give the chance to realize and define sequence of digital documents flow at the enterprise was resulted. The components that must be taken into account to implement digital documents flow at the enterprise were specified. They will provide quality information to the enterprise for making management decisions and will effectively digitalize information processes in business. Indicators for assessing the effectiveness of the implementation of digital documents flow (costs of documents flow, the results of the relevant activity, the costs of the relevant activity, management efficiency), the assessment of which will identify areas for optimization and improvement of digital documents flow system, were specified.