The big role of women in economic activities in coastal areas is very important. This research aims to explore and determine the role of coastal women as advocates in economic resilience, as well as in social studies learning. This research was carried out in Puger Kulon village, Puger District, as one of the southern coastal areas of Jember Regency which has abundant marine resources with the dual role of women in economic security, one of which is as Pengambek or fish middlemen who have their own values. This research uses qualitative methods where researchers produce information from observations and interviews. The technique for determining informants used a purposive sampling technique for coastal women at Puger Beach. Data was collected using interview and observation techniques. The research results show that the role of coastal women as maids plays an important role in supporting the family economy. As well as the values of pengambek can be applied in social studies learning, which can be seen from the values of perseverance, creativity, tenacity, independence and courage. These values can be part of the contribution of coastal women, including those involved in supporting the economic resilience of families and coastal communities which can be used as a learning resource for students in social studies learning.