Abstract
The family economy of women underwent a transit, which generated the closure of companies; the above-mentioned had an impact on the conversion of economic activities that women carried out in their localities to contribute to the family income. Therefore, the objective of this document is to analyze the women’s transition and economic contribution to family income throughout the Covid-19 pandemic for the establishment of economic activities that support the family economy. The results indicate that women who engaged in tourism activities, the major source of revenue for the town, went to businesses that were seeing a boom due to the use of social media or online sales; in addition, it was possible to identify the strong impact of the woman's role in the family economy, contributing with more than 50% of the income. The foregoing will allow the generation of action proposals aimed at women to strengthen the virtual commercial scenario used in the pandemic for the constant and growing circulation of businesses, as well as the sale of their products and services.
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