The actualization of ecological discourse in modern research is due to the growth of problems in the relationship between man and nature both in the world and in modern Russian society, requiring the involvement of all possible mechanisms in their complex solution, including the study of everything rational and constructive in the cultural and historical heritage of each nation, including its mythopoetic folklore creativity, which it can bring real practical benefits in overcoming the consumer attitude of an individual to his environment and the formation of personal and social ecological culture. The scientific novelty of the study consists in the fact that the value dimension and the significance of the spiritual meanings of the Bashkir epic Ural-Batyr, in particular the proclamation of nature as a value, are revealed for the modern world and man, who are on the verge of an ecological catastrophe today. The purpose of the study: to consider the axiological and ecological components of the ideological ideas of the epic about the Ural Batyr. In accordance with the goal, the following tasks were solved: to identify the spiritual, moral and ecological potential of the epic Ural-Batyr; identify the key environmental imperatives of the legend; and to prove the relevance and significance of the ecological ideas of the epic for modernity. The authors used general scientific and philosophical methods: dialectical, hermeneutic, descriptive, abstraction, generalization, analysis and synthesis within the framework of the socio-cultural approach to the study of the topic and on the basis of the philosophical and axiological interpretation of the text of the epic about the Ural Batyr. These methods, in contrast to the exclusively philological analysis of epic works, the study of their poetics, the system of images, etc., made it possible to identify the spiritual and cultural meanings of the epic, the significance of its ecological imperatives for modernity. Moreover, the philosophical and ethical view of the value aspects of this work, the results obtained and the conclusions drawn about the importance of the ecological ideas of the epic for contemporaries allow us to further project the concept of “nature as value” also to other genres of Bashkir folklore and use their pedagogical potential in the educational process, in particular in the formation of the ecological culture of the individual and society.