The paper outlines the strategic orientations of land resource management at agrarian enterprises. It is substantiated that the strategic principles of the use of land resources at agrarian enterprises are aimed at achieving the goals of sustainable development and ensuring competitive advantages in the market environment through the effective use of its (own or leased) land resources. The strategic goals of the use of land resources at agrarian enterprises should be based on two interrelated components: social needs and internal development potential. Therefore, social needs are fundamental for perspective, long-term development, which include the need to ensure the ecological efficiency of land resources, and on the other hand, the need to meet the social needs of landowners and land users. It was established that the importance of land resources as an ecological, economic and social value, when optimizing the structure of land use, requires a combination of relevant optimization directions. Thus, the ecological component of land use optimization consists of the perceived need to preserve and use land intelligently as the main natural resource and a basic component of the environment, the economic component includes the use of land precisely in those areas where they will bring the greatest income, the social component is in the adequacy of the nature of land use, the state of social consciousness and the system of social (public) needs. The general scheme of the system of goals and strategic imperatives for the use of land resources of agrarian enterprises is proposed. It has been established that the economic efficiency of the use of land resources is a key strategic guideline for obtaining environmental and social effects in the process of managing the activities and development of agricultural enterprises. Keywords: land resources, goals, management strategies, efficiency, balanced development.