Eco-labels Research Articles

Study of the effects of butyric acid and propanediol of the intestine in ICR mice

The effect of gut microbiota correctors on the motility of the gastrointestinal tract of ICR mice was studied. Two feed additives were used - compositions based on glycerol and 1.3 propanediol and Salkoli Mono BP Dry. Three groups of 10-12 animals each were formed according to the principle of analogues: two experimental and one control. Experimental feed mixtures were made by saturating 200 g of feed with sunflower oil, 1.3 propanediol, glycerol (experimental group 1); the feed mixture of experimental group 2 was additionally mixed with the feed additive Salkoli Mono BP Dry. To estimate the rate of fecal excretion, 100 µl of fluorescent tags (fluorescent ink green and red) were given to mice of all groups, previously mixed with water 1: 1. The timing of the appearance of the first signs of fluorescence in feces in animals of the control and experimental groups was estimated. Intensive fluorescence of the green label in fluorimetry samples was observed. The greatest increase in fluorescence was observed at the 4th hour of the experiment in the control group, while in the 2nd experimental group the increase lasted until the 5th hour. In the 1st experimental group, elimination of the main amount of green dye did not begin even by the 5th hour of the experiment. The method using fluorescent tags revealed a delay in mixing of feed masses in mice fed glycerol and 1,3 propanediol, which was accompanied by a statistically significant increase in Escherichia coli concentration - by 3 times (p < 0.05). The use of Salkoli Mono BP Dry had no statistically significant effect on E. coli concentrations and gastrointestinal motility.

The impact of salient labels and choice overload on sustainability judgments: An online experiment investigating consumers’ knowledge and overconfidence

Previous research suggests that contextual factors can affect the perception of food products, however, we still know little about how consumers evaluate these items in terms of sustainability. This research investigates how well shoppers can rate food items in the matter of their environmental impact, whether they are overconfident in their knowledge of food sustainability, and whether labels on packaging and great availability of choice can affect their judgment. Through an online behavioural experiment, we test the impact of salient truthful and untruthful green labels, and of choice overload on people’s perceptions of the environmental quality of food products. We find that choice overload is detrimental to consumers’ judgment, but that truthful labels can help shoppers correctly identify sustainable items. However, untruthful labels can negatively impact consumers’ judgments with choice overload, even if shoppers have greater prior knowledge of sustainability. These findings suggest that truthful and untruthful salient labels and choice overload can have an impact on shoppers’ perceptions of food products. We find that overconfidence in one’s sustainability judgment is negatively correlated to judgment accuracy. Hence, great care should be taken in presenting food products to consumers to make the most environmentally friendly items stand out.

Factors influencing the green purchase intention among consumers: An empirical study in Algeria

The main objective of the study is to investigate factors influencing the green purchase intention of Algerian consumers using the Theory of Planned Behavior (TPB). Furthermore, it aims to examine the impacts of subjective norms, consumer attitude, environmental knowledge, and green label variable to the consumer purchase intention. The authors proposed the model of TPB that combines three constructs namely attitude, subjective norms, and perceived behavioral control. The subjective norms and consumer attitude variables were directly adopted from the TPB Model. In addition, environmental knowledge and green label variables were added based on the review of the literature. The study was conducted based on the quantitative approach, with data collected through a self-administrated questionnaire that resulted in 350 responses of Algerian consumers from Algiers town. The empirical findings of this study supported only three hypotheses and did not find evidence to support one. Subjective norms, environmental knowledge, and green label variables positively and significantly influenced the green purchase intention, whereas the consumer attitude did not show any significant influence on Algerian consumers’ purchase intention. In conclusion, green label and environmental knowledge were resulted to be the most influential factors that impact the green purchase intention of Algerian consumers. The findings from this study can improve the forthcoming research in related topics and help the marketers develop their Algerian marketing strategies.

Advancing the marketing‐operations interface in omnichannel retail

Advancing the marketing‐operations interface in omnichannel retail

Twitter as Potential Medium for Organization: Constructing Green Messages on Twitter

This study examines the topic of environmental sustainability, which is currently emphasized by governments and organizations. How do organizations, in particular, utilize the term "green" to designate their products and services? A green label plays a crucial role in establishing a favorable reputation for an organization, allowing it to be identified as a promoter of environmental sustainability. This study explores the utilization of the green concept on Twitter deeper. Utilizing the Netlytic program, tweets containing the terms "green" or "environmental" are submitted to a content analysis. This study shows, using collected data, that Twitter is utilized as a "technology weapon" to promote the organization's image. By accommodating digital traces by users on Twitter, researchers see a "digital space" formed to be utilized as a space for organizations to produce content based on environmental communication. This information has consequences for the green labeling of an organization and enables the enhancement of a good image that adds value to the organization's reputation to establish itself as a pro-environmental organization. Important findings from this study suggest that Twitter could be utilized by organizations to improve their status on the map as a green organization.

Indocyanine Green–Assisted Retrograde Ureterolysis in Robotic Transvaginal NOTES for the Management of Stage IV Endometriosis with Obliterated Cul-de-sac

To explore the use of indocyanine green (ICG) in highlighting ureteral anatomical landmarks for the successful and safe execution of robotic-assisted transvaginal NOTES hysterectomy with resection of deeply infiltrated endometriosis. Stepwise demonstration with narrated video footage. An academic tertiary care hospital. Our patient is a 38-year-old G4P1031 with a symptomatic enlarged uterus secondary to adenomyosis and uterine myomas, dense adhesions between the posterior uterus, and left uterosacral ligament. Stage IV endometriosis with obliterated cul-de-sac is a challenging procedure in the surgical management of endometriosis. Ureterolysis is the key step to performing this surgery successfully and safely; however, the routine dissection of ureters from the sacral promontory level to the uterine artery is challenging in obliterated cul-de-sacs with pelvic side wall adhesions with the proximal ureter at greatest risk [1-4]. Using the ICG firefly technique allowed us to rapidly identify and safely dissect the ureter through robotic transabdominal endometriosis surgery [5,6]. The angle of approach in transvaginal NOTES surgery for hysterectomy with obliterated cul-de-sac endometriosis leads to far more difficulty in identifying the ureter at the beginning of surgery [3]. Therefore, an obliterated cul-de-sac was associated with a potentially increased risk of ureteral injury and bowel injury. We used ICG to help identify the ureter at the beginning of the case leading to reducing the risk of surgical complication, in which the concept of ureterolysis from the level of the uterine artery to the bifurcation of common iliac vessels in vNOTES surgery will be referred to as "vNOTES retrograde ureterolysis." With the cystoscope in place, a ureteral catheter was inserted into the right ureter and 5 cc of ICG was injected, and the same procedure was done on the left [1,5]. Bovie electrosurgical device was used to incise circumferentially around the cervix. The bladder was dissected off the pubovesical cervical fascia anteriorly and posteriorly with a combination of the Bovie as well as blunt and sharp dissection. Bilateral uterosacral and cardinal ligaments, as well as uterine arteries, were then clamped, transected with Mayo scissors, and secured. Entry into the anterior cul-de-sac was completed, and a stitch using 0 vicryl was used to tag the anterior peritoneum to the anterior vaginal cuff.Posterior entry was attempted unsuccessfully. The Gelpoint mini device was then placed, and the Da Vinci XI robot was docked. Bilateral ureters were identified and dissected out of bilateral pelvic sidewalls using the firefly mode at the level of the uterine artery. The ureters were easily dissected away from the uterus. The left broad ligament was then cauterized and transected using the vessel sealer. The plane between the uterus and the rectum was identified laterally, and the rectum was taken down from the uterus from the right to the left side.Bilateral broad ligaments were then cauterized and transected using the vessel sealer, followed by cauterization and transection of the round ligaments, utero-ovarian ligaments, and mesosalpinx bilaterally. The vaginal cuff angles were secured with a figure-of-eight stitch of 0 vicryl, and the vaginal cuff was then closed in a running fashion with 0 V-Loc.The patient was discharged in one day with reports of minimal pain (Videos 1-3). Robotic-assisted NOTES hysterectomy with deeply infiltrated endometriosis resection is feasible and safe with ICG-assisted ureteral labeling in a case of obliterated cul-de-sac. The unique green color labeling of ureters offers a prominent landmark in assisting the ureteral dissection while avoiding ureteral and bowel injury, resulting in the possibility of using vNOTES surgery in challenging cases.

University students’ awareness and use of ecolabels: A case of the university of education, Winneba

Ecolabels are used to create environmental awareness and to direct individuals toward sustainable consumption. This study explored the awareness and use of ecolabels in purchasing decisions among students at the University of Education, Winneba, Ghana. The exploratory survey design was employed in this study. An online survey which had 18 items, was used to collect data from two hundred and sixty-six (266) students. The data collected were processed via SPSS version 25.0 and analysed using frequency and percentage. The results were presented in tables, followed by their interpretation and discussion. Generally, students' awareness of ecolabels is below average. Most students (n=131; 49%) are unaware of ecolabels such as Ghana Green Label, Fairtrade and Voltic Ghana Eco-logo. In addition, the study found that the majority of students do not notice and search for ecolabels while shopping. Further, the study found that students who purchased products with ecolabels were below average. However, the majority of students (72.93%) trust that products carrying ecolabels are environmentally friendly and are willing to pay more for products bearing ecolabels. Therefore, the study recommended that producers, organisations and institutions such as the Environmental Protection Agency-Ghana (EPA-Ghana) should increase the awareness of ecolabels and the need to use ecolabels in purchasing decisions.

Alternative certification system for supply chain sustainability: how stakeholder alignment affects institutionalization

PurposeThis study expands the isomorphic logic on the participatory guarantee system (PGS) alternative certification method, which aims to level the supply chain sustainability field to determine how the alignment of disadvantaged agrifood stakeholders (e.g. small/applicant farmers, local organizations, consumers and volunteer auditors) might neutralize the negative effects of stakeholder heterogeneity (SH) on PGS recognition.Design/methodology/approachThe sample comprised 113 multilateral matching questionnaires collected from disadvantaged agrifood stakeholders participating in the PGS activities of the Green Conservation Label managed by Taiwan's Tse-Xin Organic Agriculture Foundation (TOAF). This study adopted hierarchical regression to test the hypotheses.FindingsStakeholder alignment, external community (EC) constructs, similar backgrounds (SBs) and value congruence (VC) diminish the negative effects of SH on PGS recognition.Social implicationsPGS is an agrifood supply chain social movement designed to allow underprivileged actors to enact solutions collectively to address social inequities and ecological problems through fair procedures, collective assignments and collaborative intentionality. PGS members who leverage VC, SB and EC will have a greater chance of successfully overcoming their institutional disadvantages.Originality/valueBased on the PGS activities initiated by disadvantaged agrifood stakeholders, this study transformed isomorphic logics, including coercive, mimetic and normative isomorphisms, into a mechanism with which individuals can build a governance structure that helps disadvantaged agrifood stakeholders develop alternative institutions by pooling their resources.

Estimation of green bond premiums On the Chinese secondary market

Green bonds have gained prominence on China's capital market as tools that help to fuel the transition to a climate-resilient economy. Although the issuance volume on the Chinese green bond market has been growing rapidly in recent years, the impact of the green label on bond pricing has not been studied adequately. Therefore, this paper investigates whether this newly developed financial instrument offers investors in China an attractive yield compared to other equivalent conventional bonds. By matching green bonds with their conventional counterparts and subsequently applying a fixed-effects estimation, our empirical results reveal a significant green bond yield premium of 1.8 basis points (bps) on average on the Chinese secondary market. As compared to Climate Bond Initiative (CBI) certified green bonds, we find that investors are more willing to accept lower yields (pay higher prices) to include People's Bank of China (PBOC) certified green bonds into their portfolio management. Thus, we argue that Chinese green investors prefer PBOC certified green bond over CBI certified green bonds on the Chinese market. Driven by pro- environmental preference, investors are also found to be willing to pay a higher price for green bonds issued by environmental, social and governance (ESG) performance-rated issuers. Our results point to some practical implications for investors and policymakers.

Evaluation of Eco-Innovation and Green Economy in EU Countries

A businesses with a green label is associated with resources that are sustainable. This business is linked to the green economy, which can be described as a form of economy that is responsible in relation to the environment and economic growth, and thus complementary. In this type of economy, viable products are created, but also solutions and practices that take the environment into account. It is well known that eco-innovation activities are closely linked to the development of an eco-business. The research sample consisted of 10 countries, namely the Slovak Republic, the Czech Republic, Poland, Hungary, Austria, Germany, France, Italy, Sweden, and Finland, which were selected by purposive sampling. In this article, we look at eco innovations in selected countries, specifically ranking them, where we have divided countries into different levels, from countries that are at the super eco-innovation level, to countries that are in the middle zone, to countries that are significantly lagging in this trend. To classify countries into each level, we looked at the following variables: eco-innovation inputs, eco-innovation activities, environmental outcomes, socio-economic outcomes, and the eco-innovation index itself. Taking these sub-results into account, we determined where countries are, in other words, which level they have reached. We found that there are significant differences between countries. As we conclude, there are several reasons for this, but one of them is the lack of communication, coordination, and synergy between institutions, government, and SMEs, which are the drivers of eco-innovation. The supporting quantitative data collection method was data collection and structured observation, which is more precise and therefore provides more detailed information about the reality under study. For the purpose of this thesis, data were obtained from the Statistical Office of the European Union, that is, Eurostat, which is responsible for publishing pan-European statistics and indicators that allowed us to compare countries. In the survey, we compared the five most recent years for which Eurostat data were available, namely 2017, 2018, 2019, 2020, and 2021. The overall score of a European Union member state is calculated as the unweighted average of 16 sub-indicators. It shows how well each Member State performs in terms of eco-innovation compared to the European Union average of 100.

Probing Reluctance to Green Consumerism in an Emerging Economy: An Empirical Evidence

Purpose: The paper aims to understand how eco labels influence attitude towards green product purchases. The study progresses to analyze why attitude does not translate to actual purchase behavior even when eco labels transpire green information to customers'. This is done using the Theory of Planned Behavior (TPB) Design/methodology/approach: The study used partial least square structural equation modeling (PLS SEM) to analyze the statistical data. The TPB was used as the root model to understand the green purchase behavior and how eco labels with product attributes influence attitude towards green products. The variables of TPB namely attitude, subjective norms and perceived behavioral control contributed to the constellation of green product behavior. The questionnaire was distributed using convenience sampling method to 241 youths (university students). Findings: Firstly, the study successfully established the validity of TPB in the Indian context towards green products. It classifies the model on product, perception and actual level which adds to the better rendition for consumers' green behavior. Secondly, with the addition of eco labels and product attributes of green products improved the prediction power of TPB from 53.1% to 58.5%. Thirdly, eco labels and product attributes came out to be cardinal antecedents to harbor favorable attitude towards green products. The study also found the attitude was not translating to green purchase behavior and mandated further inquiry to the concern. Finally, the study vouches for gender neutrality while promoting green products. Research implications: Firstly, the study adds to the mounting evidences towards the applicability of TPB towards green product purchase in India. Secondly, the study addresses the importance of ecol labels and product attributes towards harboring favorable attitude towards green products. Finally, unfolds the nuances for the inability to translate attitude towards green purchase behavior. Managerial implications: Firstly, the study advances the indispensability of eco labels to promote green products. Firms can materialize on this dynamics of information dissemination through eco labels and promote sustainable attitude among consumers'. Secondly, the firms can understand the dynamics of consumer behavior and work accordingly to frame policies conducive towards translating attitude into green purchase behavior. Thirdly, the study strongly documents the need to market green products in a gender neutral manner. Originality: The study draws novelty on two prospects. Firstly, the study uses eco labels and product attributes as antecedents towards attitude. Secondly, the study also aims to determine the actual green purchase behavior using the TPB model. Thirdly, the study investigates the moderating role of gender towards green product behavior.

ENVIRONMENTAL ATTITUDES AND CONSUMER PREFERENCE FOR ENVIRONMENTALLY-FRIENDLY BEVERAGE PACKAGING: THE ROLE OF INFORMATION PROVISION AND IDENTITY LABELING IN INFLUENCING CONSUMER BEHAVIOR

<List> <ListItem> <ItemContent> ● Consumer preference for environmentally-friendly beverage packaging was investigated. </ItemContent> </ListItem> <ListItem> <ItemContent> ● Consumers are willing to pay a premium for post-consumer recycled materials. </ItemContent> </ListItem> <ListItem> <ItemContent> ● Environmental information and green identity labels have synergistic effect on consumer willingness to pay. </ItemContent> </ListItem> <ListItem> <ItemContent> ● Product unit size seems irrelevant in most consumer decisions. </ItemContent> </ListItem> </List> This study examined whether urban Chinese consumers with stronger environmental values have higher valuations for plastic beverage bottles that are made of post-consumer recycled material (rPET) or that come in large sizes that use plastic more efficiently. It also assesses the effectiveness of environmental information provision and green identity labeling in increasing consumer willingness to pay for environmentally-friendly packaging. The results suggest that urban Chinese consumers are willing to pay a premium for rPET bottles, indicating that there is a potential market for rPET food and beverage packaging in China that calls for manufacturing guidelines, safety standards, or regulations. Providing environmental information and attaching green identity labels increases consumer valuations of rPET bottles, with their joint use exerting the largest effect. Pro-environmental consumers are more responsive to environmental information and green identity labeling and thus are willing to pay a higher premium for rPET bottles. However, in terms of choosing large bottles as a means to reduce plastic use in product packaging, consumers were found to be indifferent about plastic bottle sizes even after receiving environmental information. It is suggested that the inconvenience of carrying or storing large bottles might have offset their perceived environmental benefits.

Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone

This research work is on the effect of sustainable marketing on student purchase behavior of iPhone 13. Sustainable marketing is the process of the creation, communication and delivery of consumption values to the consumer with a view to meet their needs and observe the requirements of environment preservation without jeopardizing the possibilities of meeting the needs of future generations. Consumer purchase behaviour is the selection and consumption of goods and services for the satisfaction of their wants. It is also the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behavior in the marketplace when purchasing a product or service. iPhone 13 is a sustainable phone which many students use. Consumer purchase behavior and the Theory of Planned Behavior explains the relationship between some factors and human behavior, though not exhaustive. The aim of this study is to know the extent sustainable marketing affect student purchase behavior of iPhone 13, and this will be achieved using consumer attitude and green marketing tools (eco labeling, eco advertisement, eco branding) as variables to measure this study. Four hypotheses were formulated in line with the above objective. The population of the study was made up of undergraduate student of Nnamdi Azikiwe University. The sample size was calculated to be 400. A structured questionnaire was used for collecting data for this research work. Both primary and secondary data was used for clarity. Multiple regression was used to test for the effect of the sustainable marketing variables on purchase behavior (student) with the aid of SPSS version 20. The researcher tested for the level of significance and effect of sustainable marketing on students purchase behavior on iPhone. The result showed that there is a statistically significant effect of sustainable marketing on student purchase behavior of iPhone 13. Recommendation was also made.

Transient neurogenesis in ischemic cortex from Sox2+ astrocytes.

The adult cortex has long been regarded as non-neurogenic. Whether injury can induce neurogenesis in the adult cortex is still controversial. Here, we report that focal ischemia stimulates a transient wave of local neurogenesis. Using 5'-bromo-2'-deoxyuridine labeling, we demonstrated a rapid generation of doublecortin-positive neuroblasts that died quickly in mouse cerebral cortex following ischemia. Nestin-CreER-based cell ablation and fate mapping showed a small contribution of neuroblasts by subventricular zone neural stem cells. Using a mini-photothrombotic ischemia mouse model and retrovirus expressing green fluorescent protein labeling, we observed maturation of locally generated new neurons. Furthermore, fate tracing analyses using PDGFRα-, GFAP-, and Sox2-CreER mice showed a transient wave of neuroblast generation in mild ischemic cortex and identified that Sox2-positive astrocytes were the major neurogenic cells in adult cortex. In addition, a similar upregulation of Sox2 and appearance of neuroblasts were observed in the focal ischemic cortex of Macaca mulatta. Our findings demonstrated a transient neurogenic response of Sox2-positive astrocytes in ischemic cortex, which suggests the possibility of inducing neuronal regeneration by amplifying this intrinsic response in the future.

Purchase Intentions towards Green Products: A study on Consumers of Delhi

Green Consumer Behaviour is defined as a behaviour when a consumer tries to understand the reasons and concerns behind the degradation of the environment, which ultimately leads to the harmful effects on the planet. Environmental disparities are the result of humans action which have deteriorated the environmental structuring. Many people these days are more attentive towards the environmental friendly practices. Consumer are going green and adapting habits that are sustainable and eco-friendly. Hence, it is now relevant that consumers use green products which does not harm the environment. The present study was undertaken to study the factors that play crucial role behind selection of green products by a consumer. Precisely, the aim of the study was to understand the purchase intentions of consumers living in Delhi while buying selected green products. The data was collected from 120 consumers living in Delhi who purchased selected green products in last 6 months. The data was collected using questionnaire for three selected Green product categories; Food products, body care products and clothing. It was revealed that consumers buy green products (food and body care products) based on their past experience, whereas while buying clothing, they focus more on certification and green label of the brand. Overall, extent of purchase intention was found to be high amongst the consumers.

Markaların Atık Yönetimi Stratejileri Bağlamında Yeşil Reklam Uygulamaları: Mavi ve Levi’s Örneği

Sanayileşme ve küreselleşme ile tüketimin giderek artmaya devam ettiği günümüzde, çevre sorunları ile mücadele yöntemleri önem kazanmıştır. Pek çok sektörde üretim yapılırken ortaya çıkan çevre kirliliği ve tahribatın gözle görülebilir hale gelmiş olması, doğayı, iklimi, hayvanları ve insanı koruma zorunluluğu yeşil tüketim faaliyetlerini beraberinde getirmiştir. Doğaya saygılı ürün talebinde bulunan tüketiciler, kurumların pazarlama çalışmalarının sürdürülebilirlik ekseninde şekillenmesini sağlamıştır. Birey ve kurumlar tarafından yeşil pazarlama stratejileri uygulanarak doğaya saygılı ürünlerin üretimiyle, çevre sorunlarına çözümler üretilmesi amaçlanmaktadır. Yeşil pazarlama çalışmalarının bütün süreçlerinde doğa dostu ürün üretme amacı güdülmekte, yeşil reklamlarla ürünlerin doğaya saygı unsuru gözetilerek yapıldığı mesajının tüketicilere ulaştırılması amaçlanmaktadır. Kurumlar tarafından; yeşil ürün, yeşil fiyat, yeşil etiket, yeşil dağıtım, yeşil reklamlar ve doğru atık yönetimi stratejileri ile yeşil dostu tüketicinin taleplerine cevap verilmektedir. Çalışma kapsamında amaçlı örneklem yöntemi kullanılarak Mavi Jean ve Levi’s Jean markaları seçilmiştir. Bu çalışma; belirlenmiş olan kurumların, 2017-2022 yılları arasında Atık Yönetimi Hiyerarşisi’nde yer alan stratejiler bağlamında sahip olduğu atık yönetimi faaliyetlerinin yeşil reklamlar üzerinden ortaya konması amacıyla yapılmıştır. Araştırma kapsamında Mavi ve Levi’s markalarının YouTube kanallarında yer alan, son 5 yıl içerisinde yapılmış olan dörder yeşil reklam filmi nitel araştırma yöntemi kapsamında içerik analizi yöntemi kullanılarak incelenmiştir. Yeşil pazarlama kapsamında yapılmış olan reklam filmlerinde Atık Yönetimi Hiyerarşisi’nde bulunan 6 çözüm yönteminden kurumların azaltma, önleme, tekrar kullanım ve geri dönüşüm stratejilerine başvurduğu; enerjinin geri dönüşümü ve bertaraf etme yöntemlerinin gerçekleştirilmediği saptanmıştır.

Influencing Green Purchase Intention through Eco Labels and User-Generated Content

The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention. The objective of this study is to contribute with a new scope that combines influencers and user-generated content on digital platforms with environmental concern for Generation Z. The study also aims to add new value in predicting Generation Z’s green purchase intention and results that can be implemented in future marketing strategies. To test the framework, a quantitative research approach, with an online survey, was applied to collect data from Generation Z. The sample size consisted of 393 individuals from Generation Z. Structural Equation Modelling was applied to test the hypothesized framework. All hypotheses were accepted, and hence, this research has identified key variables to predict Generation Z’s green purchase intention. Additionally, this paper found that environmental concern has a significant positive impact on Generation Z’s user-generated content and eco-labelling, and influencers positively affect Generation Z’s user-generated content. This study can aid companies that employ an influencer marketing approach to comprehend how they can motivate customers to buy sustainable products more frequently. This study provides crucial and valuable insights into further understanding how the sustainable consumption behavior of Generation Z can be impacted by the utilization of influencer marketing and their concern for the environment. It also provides a deeper understanding of how influencers and their perceived concerns for the environment can be combined with user-generated content and eco-labelling, as well as subsequent effects on the green purchase intention of members of Generation Z.

Go Sustainability—Willingness to Pay for Eco–Agricultural Innovation: Understanding Chinese Traditional Cultural Values and Label Trust Using a VAB Hierarchy Model

This study aims to develop a nuanced understanding of the link between Chinese cultural values, the “Green food” label, and consumers’ willingness to pay (WTP) for Green food based on the value–attitude–behavior hierarchy model. Structural equation modeling (SEM-AMOS24.0), the bootstrapping test, and the ANOVA test are used to analyze data collected through an on-site questionnaire survey of 402 valid Green food consumers in China. The hypotheses and the theoretical model are verified. The results show that trust in the Green food label directly influences willingness to pay for Green food and indirectly through attitude. Chinese cultural value orientations significantly influence Chinese consumers’ WTP for Green food through both attitude and label trust. The findings provide a valuable reference for Green food suppliers and governments to promote Green food consumption worldwide and to create a more sustainable food production system in China. Although limitations of the cross-sectional study are narrowed using SEM, to fully grasp consumers’ psychological development and the influence of cultural values, a longitudinal study with strict condition controls is recommended for future research.

UNC45A-related osteo-oto-hepato-enteric syndrome in a Chinese neonate

Unexplained diarrhea and cholestasis are common clinical phenotypes in newborns, indicating there is only a little common genetic basis for these conditions. However, it has been reported that defects in the UNC45A gene can lead to osteo-oto-hepato-enteric syndrome. However, to date, only 10 patients with this syndrome have been reported in 2 studies; therefore, there is still a lack of analysis regarding the correlation between disease phenotype and genotype. Trio-whole exome sequencing was conducted using DNA samples from a newborn with congenital diarrhea and cholestasis from a Chinese Han family. The UNC45A variants were verified using Sanger sequencing. In addition, we applied a crystal structure model to analyze the potential hazards associated with the variants. The plasmids were constructed in vitro and transfected into human 293T cells for Western blot (WB) analysis. After the mutant protein was fused with the Green Fluorescent Protein label, intracellular localization was observed using laser confocal microscopy. The gene detection results showed that the UNC45A gene of the newborn examined in the present study harbored the compound heterozygous variants p.Arg819Ter, and p.Leu237Pro; this was confirmed via Sanger sequencing. Analysis of the Leu237Pro crystal structure model suggested that this variant may decrease local structural stability and affect protein function. The Western blot and laser confocal microscopy observation results suggested that the Leu237Pro mutation leads to reduced protein expression, while the Arg819Ter mutation completely inhibits the expression of the protein. The compound heterozygous variants of UNC45A (p.Arg819Ter and p.Leu237Pro) may be pathogenic factors of congenital diarrhea and cholestasis in this neonatal patient. Therefore, UNC45A deficiency should be considered when intractable diarrhea and cholestasis occur in newborns.

Understanding the Factors Responsible for the Adoption of Green Products by Consumers in the Indian Market

The paper aims towards understanding the factors responsible for the adoption of green products by consumers in the Indian market. A well-structured survey questionnaire was developed and circulated to 327 participants. Various factors associated with the adoption of green products were taken into account. They were analyzed by using descriptive statistics and factor analysis. The paper concludes that 61.2% of the respondents were willing to adopt green products and the 77.1% of the respondents are aware of green products and various benefits associated with them. An effort was made to understand the influence of green labelling on the adoption of green products by consumers. From the survey, it was inferred that green labelling is an important tool used by consumers for verifying and procuring green products. It was also found that factors like “concerns about the environment” and “recommendations from family and friends” significantly influence consumer's purchase decisions about green products.