Eco-friendly Behavior Research Articles

Price Quality Cues in Organic Wine Market: Is There a Veblen Effect?

Italian wine consumers show a progressive shift in favor of organic wine. Sustainability is an important driver for the emerging consumers who tend to adopt eco-friendly behaviors, avoiding food waste and respecting the environment. In this scenario, it is of interest to understand the profile of organic wine consumer, the cues that are used in the process and their impact on purchasing choice. The results from a regression on data from a sample survey showed that price is an important factor driving perceptions of organic wine quality. We found an asymmetry in the impact of price as a quality cue: while high prices may be in fact able to elicit a positive perception, low prices do not lead to non-positive perception necessarily. In addition, consumers who value sustainable consumption, have a vegan lifestyle, purchase their wine directly from wineries are more likely to have a positive perception of organic wine. Similarly, elder, educated consumers could have a higher probability to exhibit a positive perception of organic wine. This research shows that the Veblen effect can also exists for food markets in particular with the product with the greatest evocative charge, such as in the wine market.

The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

This work investigates how the COVID-19 outbreak has affected consumers’ green purchasing intention in the fashion industry. It examines how this exogenous shock has influenced the relationship between consumer green purchasing intention and its three relevant antecedents (environmental knowledge (EK), environmental concern (EC), eco-friendly behaviour (EFB)). A survey of 1433 Italian consumers was carried out. The data were analysed through a structural equation modelling method to evaluate the direct and indirect mediating effects of the COVID-19 shock on the relationship between green purchasing intention and its antecedents (i.e., EK, EC and EFB) by considering traditional and online purchasing channels. The results of the model confirmed a positive relationship between green purchasing intention and its antecedents. The COVID-19 pandemic was also found to positively mediate the relationship between green purchase intention and two out of its three antecedents (i.e., EK and EC) in both traditional and online purchasing channels. This paper contributes to the literature on sustainable consumption by assessing magnitude of the relationship between green purchasing intention and its antecedents, and the mediating role exerted by a complex exogenous shock such as the COVID-19 outbreak.

Scientific Studies on Climate Change, Children and Education: Current Situation and Suggestions

Climate change is at the top of the world's agenda due to the major problems it creates. It is a subject that concerns all humanity and living things with its many different dimensions, from economy to social life. However, it is children who are most affected by the problems arising from climate change and will be affected in the future. Within this scope, the aim of this study is to examine the effects of climate change on children through the current literature and to interpret the studies on this subject in Turkey. The research was conducted in a qualitative way and content analysis method was used. The content of the study was limited to researches focusing individuals aged 0-12, including early and late childhood. National studies in Turkey on climate change for children and their education are included in the scope. According to the results, there has been a noticeable increase in studies on the effects of climate change on children and their education, especially in the last five years. Furthermore, most of the studies focus on examining dimensions such as knowledge, awareness, perception and attitude. However, there is a great need at the moment to teach children, who are the architects of the future, permanent environmentally and eco-friendly behaviors.

Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated-mediated model

PurposeThe purpose and current research objective is to determine sustainable hotel performance through hotel environmental management initiatives (HEMI) with the mediating influence of employee’s’ eco-friendly behaviour (EEB), and to determine the moderating role of environmental strategies (ES) in the relationship between HEMI and EEB.Design/methodology/approachA total of 95 five-star hotels were contacted, with data collected from only 30 of them. The study used only 433 questionnaires for the final analysis with SPSS 25.0 and SmartPLS 3.2.8.FindingsThe results revealed that HEMI is positively associated with sustainable hotel performance and with EEB. EEB is positively associated with sustainable hotel performance. ES significantly influence EEB, and significantly strengthen the relationship between HMEI and EEB. EEB significantly mediates the relationship between HEMI and sustainable hotel performance.Practical implicationsThe current research highlights a significant issue: how the management of the hotel industry uses HEMI, ES and EEB to improve sustainable performance. The study fills the gap in the literature and enables hotel management to concentrate on studying exogenous variables to increase sustainable performance.Originality/valueThe current research contributes to the body of knowledge by concentrating on factors that influence sustainable hotel performance. It examines HEMI influence on sustainable performance with moderating (ES) and mediating (EEB) effects, from the leans of natural resource-based view (RBV) theory.

The Impact of Employees' Perception of Smart Cities on Employee Green Behavior: A Moderated Mediation Model

<abstract> <p>The issuance of the 2022 White Paper on Smart Cities has brought the notion of smart cities to the forefront. This conceptual framework revolves around green and sustainable development, aligning seamlessly with China's mission to strengthen ecological civilization in the contemporary era. In this study, we delve into the implications of employees' perception of smart cities on their ecologically conscious behaviors, drawing upon the frameworks of self-determination theory. The empirical analysis encompasses 306 employee respondents hailing from diverse enterprises and backgrounds. The findings extracted from this investigation reveal several crucial insights: (1) A robust and positive correlation between the employees' perception of smart cities and their eco-friendly behaviors; (2) corporate environmental responsibility assumes a partially mediating role between the employees' perception of smart cities and eco-friendly behaviors; (3) environmental awareness emerges as a constructive moderator in the interplay between corporate environmental responsibility and employees' eco-friendly behaviors; (4) notably, the impact of employees' perception of smart cities on employees' eco-friendly behaviors assumes greater prominence when environmental awareness is high, signifying an intensified indirect relationship. This dynamic underscores that during periods of heightened environmental awareness, the influence of employees' perception of smart cities on eco-friendly behaviors becomes more pronounced, reinforced by a more substantial indirect influence channeled through corporate environmental responsibility. These findings enhance the theoretical underpinnings of self-determination theory. Enterprises are encouraged to underscore and incentivize employees' pro-environmental behaviors, integrate environmental preservation paradigms into corporate culture and enhance green management initiatives, synergistically advancing shared ecological objectives for both enterprises and employees.</p> </abstract>

Green HRM and Eco-friendly Behavior of Employees: The Mediating Role of Employee Organizational Commitment

This study aims to find out the relationship between Green Human Resource Management (GHRM) and Employee Eco-friendly Behavior (EEB) and the mediating role of Employee Organizational Commitment (EOC) in this relationship. Presently, many issues of Green HRM have an impact on organizations, i.e., environmental idea-sharing programs, participation of employees in environment management, use of green performance indicators, and the use of functional teams to implement environmental plans and strategies. There is a positive trend among businesses to start reporting the performance of Green HRM. It has collected data from 242 employees of private commercial banks. A self-administered questionnaire has been distributed among the participants. It has used a bootstrapping procedure to estimate the path coefficient within reflective PLS-SEM. The findings of this research indicate that employee organizational commitment fully mediates the relationship between Green HRM and Employee Eco-friendly Behavior. It accentuates the application of green human resource practices to ensure employee organizational commitment that ultimately results in the environment-friendly behavior of employees

The role of digital platforms in promoting pro-sustainable behavior and conscious consumption by brands

The growing concerns about the effects of the climate crisis and the highest consumer expectations regarding the environmental performance of businesses led companies to adopt a greater sense of accountability for sustainability, and some of them even became advocators of environmental causes. Today, brands are increasingly using digital media to disseminate environmental brand activist campaigns, take a stand on ecological issues, and promote pro-environmental behaviors and conscious consumption practices, although not all brands succeed in this approach. This advanced review aims to address how brands are using online platforms, such as social networks and websites, to amplify their audiences' perceptions about environmental problems, inspire eco-friendly behaviors, and motivate conscious consumption. Thus, this article contributes to a better understanding of how digital media can be an opportunity, if well used, for brands to encourage positive environmental changes, giving current examples of environmental brand campaigns and discussing directions for future research in this field.

The Effects of Job Insecurity, Emotional Exhaustion, and Met Expectations on Hotel Employees’ Pro-Environmental Behaviors: Test of a Serial Mediation Model

There are a plethora of empirical pieces about employees’ pro-environmental behaviors. However, the extant literature has either ignored or not fully examined various factors (e.g., negative or positive non-green workplace factors) that might affect employees’ pro-environmental behaviors. Realizing these voids, the present paper proposes and tests a serial mediation model that examines the interrelationships of job insecurity, emotional exhaustion, met expectations, and proactive pro-environmental behavior. We used data gathered from hotel customer-contact employees with a time lag of one week and their direct supervisors in China. After presenting support for the psychometric properties of the measures via confirmatory analysis in LISREL 8.30, the abovementioned linkages were gauged using the PROCESS plug-in for statistical package for social sciences. The findings delineated support for the hypothesized associations. Specifically, emotional exhaustion and met expectations partly mediated the effect of job insecurity on proactive pro-environmental behavior. More importantly, emotional exhaustion and met expectations serially mediated the influence of job insecurity on proactive pro-environmental behavior. These findings have important theoretical implications as well as significant implications for diminishing job insecurity, managing emotional exhaustion, increasing met expectations, and enhancing eco-friendly behaviors.

플로깅 참여자들의 참여동기가 참여 효능감과 자아존중감 및 삶의 만족에 미치는 영향

The purpose of this study is to investigate the effects of participation motivation on participation efficacy, self-esteem and life satisfaction of participants in the plogging activities, and to help them expand and participate continuously as a volunteer activity in the future. For this purpose, the following conclusions were drawn by using correlation analysis and regression analysis among variables based on a total of 294 questionnaires using convenience sampling method. First, among the motivations of the participants in the plogging activity, the representative, self-development, and external motivation had a significant effect on the participation efficacy, and the leisure motivation did not have an effect. Second, the participation efficacy of the participants in the plogging activity had a positive effect on self-esteem. Third, participation efficacy of participants in the plogging activity had a positive effect on life satisfaction. Plogging activities are rapidly spreading around the younger generation, and companies are also doing a lot of activities as part of social contribution. In order for the plogging activity to be recognized as an eco-friendly behavior, it is necessary to promote the government and local governments and systematically manage volunteer activities. It is time for the government and local governments to make efforts to establish policies so that plogging can become a representative icon of service by combining various eco-friendly activities together.

Impact of Green Human Resource Management on Eco-Friendly Behavior, Organizational Commitment, and Environmental Performance of Hotel Employees in Pakistan

The Green Human Resource Management has least been explored especially in the context of Pakistan’s hotel industry. The instant research explored the relationship of Green Human Resource Management with employees’ commitment, employees’ eco-friendly behavior and overall organizational performance for Pakistan’s hotel industry. The hotels situated in Lahore were systematically selected and data was collected on structured questionnaire from top, middle and lower management of these hotels. Data was analyzed by employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the Green Human Resource Management exerted positive effect on Employees’ Organizational Commitment and Hotels’ Environmental Performance but did not affect Employees Eco-friendly Behavior. Therefore, hotel management in Pakistan should look for potential candidates at the time of recruitment who cherished environmental practices. Further, a significant mediating role of employees’ eco-friendly behavior was observed to be existed directly and indirectly for the relationship between Hotels’ Environmental Performance and Green Human Resource Management. It is suggested that appropriate reward mechanism is required to instill eco-friendly behavior in the hotel employees of Pakistan.

Green HRM and eco-friendly behavior in Cambodian public organizations: The mediation of organizational commitment

Human resource management could leverage global environmental concerns to promote green practices. Moreover, protecting the environment is a major concern in modern society. Among other tools, Green human resource management (GHRM) is integral to implementing such a strategy. This study aimed to examine the impact of GHRM on eco-friendly behavior among Cambodian government employees (n = 396) and how organizational commitment acts as a mediator of this relationship using a quantitative approach and built a research instrument to probe these effects. Also, a bootstrapping procedure was used in this study to estimate the path coefficients within a reflective PLS-SEM. The results of this study indicate that GHRM is an effective and systematic method for increasing employee commitment and eco-friendly behavior in Cambodian public institutions. Additionally, it is confirmed that organizational commitment partially mediates the relationship between GHRM and eco-friendly behavior among employees. This work sought to contribute significantly to the field of GHRM and address a significant gap in the existing literature.

Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali

This study aimed to find out the implementation of Eco-friendly behavior by front office employees to support the Green hotel at The Ritz-Carlton Bali, Indonesia, and the influence of the implementation. The data collection method used was by conducting field observations, distributing questionnaires with saturated samples to 40 employees in the front office department as respondents and interviews with the Assistance front office Manager of The Ritz-Carlton Bali. The data analysis techniques used are descriptive statistical and simple linear regression analysis techniques to answer the problem formulation in this study. All the tests was carried out with measurements using IBM SPSS Statistics 26 for windows application. The results of the analysis show that the implementation of Eco-friendly behavior by front office employees as a whole is already within very high criteria. There are 2 implementations that still on high criteria and are still not very optimal, namely prioritizing using stairs over elevators and disposing of garbage according to their type. The implementation of Eco-friendly behavior has a positively strong relationship and has a significant effect on the green hotel.

The relationship between economic globalization and ecological footprint: empirical evidence for developed and developing countries

Purpose. The aim of this study is to examine the relationship between economic globalization and the ecological footprint in countries with different levels of development using a Feasible Generalized Least Squares (FGLS) analysis.
 Methodology / approach. The study covers the years 1970 to 2017 for 65 developed and developing countries. The ecological footprint is the dependent variable in the study’s model, and the GDP and KOF Globalization Index (KOF) index are the independent variables. The CADF panel unit root test, which takes into account cross-sectional dependence, was used to choose the appropriate test method for the analysis. Feasible Generalised Least Square and Westerlund ECM panel cointegration analyses were performed for model estimation.
 Results. Economic globalization and ecological footprint have a considerable relationship, according to the results of FGLS and Westerlund cointegration analysis. Economic globalization has a long-run negative impact on the ecological footprint. Environmental problems are being addressed as a result of more economic globalization, faster technology development, and consequently decreased usage of natural resources. Furthermore, as globalization and communication technologies develop, societies will have more information on the importance of the environment. As a result, they can show more eco-friendly behavior.
 Originality / scientific novelty. Several studies in the literature include the cointegration relationship between economic globalization and ecological footprint. Although there are few studies on this topic in the literature, one aspect that distinguishes this study is the use of an estimation method that takes into account the cross-sectional dependent, second-generation unit root tests, FGLS cointegration analysis, and Westerlund ECM analysis.
 Practical value / implications. The importance of the findings is that increased economic globalization has a negative effect on the ecological footprint. As economic globalization increases, so does communication technology, as well as international trade. Individuals become more environmentally conscious as a result of communication, which generally reduces ecological footprint.

Antecedents to Thai pre-service teacher eco-friendly behavior: A confirmatory factor analysis

The research aimed to analyze the <i>eco-friendly behavior</i> (EFB) of Thai undergraduate pre-service teachers (PSTs). Multi-stage random sampling was used to select 211 individuals majoring in industrial education from four Thai universities. The second-order confirmatory factor analysis used LISREL 9.10 and SPSS for Windows 21 was used for the descriptive statistics. Furthermore, five elements were perceived to influence PST EFB positively. This included the product’s <i>eco-friendly price</i> (EFP), <i>eco-friendly safety</i> (EFS), <i>eco-friendly image</i> (EFI), <i>eco-friendly environment</i> (EFE), and finally <i>eco-friendly quality</i> (EFQ). Moreover, it was determined that a product’s EFI was most important to the PSTs, followed by its EFQ, EFS, EFE, and EFP. Moreover, of the 20 items the PSTs were asked about, they believed that non-plastic bag use for EFB was judged most important. However, at the other end of EFB was a product’s price importance.

Understanding the Barriers Againts Eco-Friendly Behavior

Over the past two decades, increased media coverage – coupled with economic incentives has substantially raised citizens’ awareness and concern about environmental sustainability, but has typically failed to induce persistent behavioral changes. The ineffectiveness may due to the fact that all this time the discussions and efforts to tackle environmental problems, research conducted, and policies made by the government are always based on non – psychological perspective, such as legal studies, economic, and policy maker perspective. Effort from psychological perspective is relatively not easy to find whereas acting sustainably itself is actually a form of behavior. Hence, this study attempt to understand the gap between awareness of environmental sustainability and individual’s actual behavior from a psychological perspective. The primary objective is to identify the barriers for individuals in implementing eco-friendly behavior. The data was obtained by using descriptive research method through semi-structured interview, non-participant observation combined with social experiment. As many as 32 respondents participated and chosen through incidental sampling technique. The research started by showing seven images that reflected environmental issues in order to do the mapping on participants’ stage of knowledge. the results showed that there is clear evidence on “awareness -behavior” gap while barriers to act environmentally such as: laziness, underestimate their behavior toward the environment, feeling powerless to do some changes, absence of reward and punishment.

How to Effectively Promote Eco-Friendly Behaviors: Insights from Contextual Behavioral Science

The rapidly increasing rate of climate change is a major threat of our time. Human behaviors contribute to climate change. These behaviors are malleable. To change human behavior in significant and sustainable ways, we need a scientific understanding of motivation and behavior change. One area in psychological science that provides precision, scope, and depth to our understanding of human behavior and motivation is contextual behavioral science (CBS). The current article provides an account of how CBS can provide real-world solutions to promoting positive behavior change to reduce human-induced climate issues. Specifically, we will outline six evidence-based considerations for organizations aiming to promote pro-environmental behaviors through messaging, advertising, and social marketing. Practical examples are provided across all six considerations to promote behavior change to reduce the rapidly increasing rate of climate change.

An Empirical Investigation of Ecological Footprint Using Nuclear Energy, Industrialization, Fossil Fuels and Foreign Direct Investment

The G-7 economies comprise a few of the global, mainly economically developed countries. On the other hand, in conjunction with these high economic development performances, the ecological behaviors in G-7 anions have concurrently provoked to elevate deep apprehensions among the stakeholders. Therefore, the present research aims to empirically investigate the environmental influences of nuclear energy, industrialization, fossil fuel energy, and foreign direct investment (FDI) in the G-7 nations between 1991 and 2018. After checking the cross-sectional dependency, this study employed the first-generation ((full modified ordinary least square (FMOLS), dynamic ordinary least square (DOLS)) and second-generation (Driscoll and Kraay (D-K), feasible generalized least square (FGLS)) approaches for robust and reliable findings. The findings explore that nuclear energy production is ineffective in curbing the figure of ecological footprints in the long-run. Moreover, the industrialization process and fossil fuel energy consumption reduce environmental quality in the G-7 economies. More to the point, the empirical findings recommend that these nations can renovate their industrial production procedures in an eco-friendly behavior they can experience an unsoiled deployment of the energy transition. Similarly, the FDI also degrades environmental eminence in the long-run. This validates the pollution haven hypothesis in the G-7 countries. Based on these results, this study suggests the G-7 nations should reduce the production of nuclear energy levels, the transition from fossil fuels to renewable energy production in the industrial sector, reduce fossil fuel-based foreign investment, and assimilate ecological welfare strategies within their development planning.

Sustainable Production of Biodiesel from Novel and Non-Edible Ailanthus altissima (Mill.) Seed Oil from Green and Recyclable Potassium Hydroxide Activated Ailanthus Cake and Cadmium Sulfide Catalyst

Heterogeneous catalyst prepared from Ailanthus altissima oil cake along with cadmium sulphide catalyst proved to be an efficient, cost-effective and sustainable source of biodiesel synthesis from Ailanthus altissima (Mill.) seed oil. Ailanthus altissima (Mill.) is a non-edible wild plant having significant oil content of 40%, being an ideal low cost and sustainable source of biodiesel production. After extraction of oil from the seeds, the remaining Ailanthus cake was treated through different techniques to be used as a novel heterogeneous catalyst. Free fatty acid content of the seeds was measured as 0.7%, which is very reasonable for effective trans-esterification process. The potassium hydroxide (KOH)-activated Ailanthus cake (KAC), calcined Ailanthus cake (CAC) and cadmium sulphide nanoparticles (CdS) were characterised with different techniques such as SEM at different magnifications, XRD and EDX. These catalysts were effectively utilised for biodiesel production owing to promising reusability, cost-effective and eco-friendly behaviour. For trans-esterification of Ailanthus altissima oil (AAO), the operating conditions on which maximum biodiesel yield obtained were 3:1 methanol to oil molar ratio, 0.5 wt.% catalyst concentration, 90 min reaction time, 60 °C and 600 rpm. The fuel properties of biodiesel obtained from Ailanthus altissima (Mill.) were also determined and analysed in detail. These properties, such as viscosity, density, pour point and cloud point, fall within the limits set by international standards of biodiesel.

Investigating values of green marketing tools in predicting tourists’ eco-friendly attitudes and behavior

ABSTRACT The environment often suffers harmful consequences caused by the irresponsible behavior of individuals and businesses. In this sense, neither the tourism industry nor tourists are spared these accusations. Therefore, tourism literature highlights the significance of exploring tourists’ eco-friendly attitudes and behavior and determinants of the formation of both eco-friendly attitudes and behavior. Additionally, consumer literature sheds light on how important green marketing is in changing consumers’ behavior and leading them towards greener consumption behavior. Nevertheless, existing tourism literature on the role of green marketing approaches in predicting tourists’ eco-friendly attitudes and behavior is quite scarce. Hence, the principal aim of the research was to investigate whether the green marketing tool – green packaging and branding, influences tourists’ eco-friendly attitudes and behavior. Additionally, the present paper focused on tourists’ preferences toward green packaging. In an effort to establish this, survey research was conducted among 368 Serbian tourists. The results showed that green packaging and branding positively shape tourists eco-friendly attitudes and behavior, and that attitudes represent significant predictor of behavior. The valuable contribution of this paper lies in practical implications for destination marketers, which highlight how the promotion of green products in tourism could enhance potential tourists’ eco-friendly attitudes and behavior.

MZ세대 소비자의 환경가치가 친환경 화장품 소비행동에 미치는 영향

This study attempted to investigate environmental values on eco-friendly cosmetics consumption behavior against Generation MZ and analyze environmental value factors with a goal of providing basic data for marketing. For this, an online questionnaire survey was performed against Generation MZ females who bought eco-friendly cosmetics before from March 15 to 20, 2022. A total of 237 copies were used for final analysis, and the results found the followings: First, according to analysis of correlations between environmental values and eco-friendly cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ had a positive effect on such consumption behavior with statistical significance. Second, regarding the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ revealed a significant effect. This study analyzed the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior in Generation MZ. The major consumers of Eco-friendly Cosmetics have taken active eco-friendly behavior and environmental preservation seriously. Therefore, it is anticipated that if environmental values are applied to ethical management based on the characteristics of Generation MZ, environmental values, it might be possible for businesses to remain competitive in the as social enterprises.