Eco-friendly Behavior Research Articles

The Role of HRM Practices in Promoting Environmental Sustainability in Higher Education Institutions: A Study in Karachi, Pakistan

Purpose: This study aims to explore how Human Resource Management practice can promote environmental sustainability in Higher Education Institutions (HEIs) in Karachi, Pakistan and also investigates the role of organizational culture in supporting eco-friendly behaviors among employees. Design: A mixed-methods approach was adopted with HR professionals and faculty members from various HEIs in Karachi. Findings: The study found a positive relationship between HRM practices and the implementation of sustainability initiatives within HEIs and significantly influence eco-friendly behaviors environmental outcomes and a strong organizational culture mediates the effectiveness of HRM practices in achieving sustainability goals. Practical Implications: The findings offer practical recommendations for HEIs in resource-constrained environments, suggesting that even low-cost or incremental HRM interventions can positively impact sustainability. Originality: Contributes to the literature by examining the intersection of HRM and sustainability of HEIs in a developing region. It provides insights into the unique challenges faced by HEIs in Karachi.

Sustainability Across the Status Spectrum: The S-Shaped Relationship Between Social Status and Green Consumption

The relationship between social status and green consumption is pivotal in addressing the climate crisis, yet previous research reveals conflicting perspectives. We analyze a nationally representative panel survey of more than 63,000 British respondents, tracking their green consumption, attitudes, and behaviors across multiple years. The findings reveal a previously unidentified S-shaped relationship between social status and green consumption, challenging existing models that propose inverted U-shaped, negative linear, or positive linear associations. This S curve demonstrates a gradual increase in green consumption at lower levels of social status, followed by a steep rise in the middle range and then a leveling off among the highest-status individuals. Crucially, this pattern persists even when we control for income, with high-status individuals exhibiting stronger proenvironmental attitudes and engaging more in nonpecuniary green behaviors. These findings offer insights for policymakers and marketers aiming to promote eco-friendly behaviors across socioeconomic segments.

Recycling Behavior amid Disruptions

This study highlights key variables affecting Lebanese recycling behavior while revealing the mediation role of intention, and the moderation role that government and appropriate infrastructure might play in encouraging eco-friendly behaviors. Quantitative data collected from 317 respondents were analyzed with the structural equation modeling, using SPSS/AMOS. Findings reveal that attitude, social norms, and awareness affect behavior directly and indirectly through intention, leading to active recycling behaviors, thus highlighting the intention’s partial mediation role. This is not the case for perceived behavioral control. The moderators’ roles are also found insignificant on the intentions/behaviors relationship. Since findings did not fully support the theory of planned behavior adopted for recycling behaviors, the theory’s validation seems to be contingent on the context in which it is being tested, especially in a developing, financially collapsed country. Findings imply that the waste management market should be liberalized, anytime trust in a corrupted government is lost.

Enhancing Tourist Well-Being in Jilin Province: The Roles of Eco-Friendly Engagement and Digital Infrastructure

This study fills a research gap by examining how tourist participation, well-being, eco-friendly engagement, and digital infrastructure affect tourism results. We assessed 3692 tourists in Jilin Province, China, using structural equation modeling. We found that tourist participation is directly associated with tourist well-being, and eco-friendly engagement positively mediates tourist participation and tourist well-being. Furthermore, digital infrastructure moderates tourist participation and tourist well-being. Key findings reveal that actively participating in tourism activities considerably increases visitor well-being. Furthermore, eco-friendly behaviors and digital infrastructure may improve tourist well-being and overall experience. These findings may influence many tourist features in the Jilin Province of China. Tourism management should first provide a range of fun and engaging activities to boost tourist well-being. Second, promoting sustainable practices protects the environment and improves visitors’ quality of life. Third, digital infrastructure expenditures support these activities and enhance visitor pleasure. Policymakers should prioritize sustainable tourism. They should employ digital technologies to promote sustainability and improve services. Addressing these concerns may strengthen the country’s economy, sustainable development, and tourism. This study enhances tourist well-being theory by adding eco-friendly interaction, digital infrastructure, and visitor participation. It illuminates the importance of technology, sustainability, and active involvement in producing enjoyable tourist experiences.

지속가능경영 식품기업 소비자의 가치가 신념, 규범 및 친환경 구매의도에 미치는 영향 연구 - VBN모델을 중심으로

Objective : This study aims to provide foundational data on green purchasing behavior by identifying the relationship between customer values, belief, norms, and green purchasing intention related to sustainable food companies. Methods : This study set Hypotheses using the VBN model, and the survey was conducted with adults aged 20 and older who had experience with sustainable food companies within the past year. This study also tested Hypothesis through statistical analysis of data from 461 completed questionnaires. Results : Ecological and economic values positively affect belief. Belief positively influences personal norm and subjective norm, and both norms positively affect green purchase intention. Implications : It is necessary to establish marketing strategies and long-term, systematic programs to encourage eco-friendly behavior among consumers. Additionally, it is essential to make both individuals and potential customers aware of the negative environmental impacts of food-related consumption.

Work life balance and pro environmenal behavior on sustainability

This study investigates the impact of work-life balance (WLB) and pro-environmental behavior (PEB) on sustainability outcomes in Indonesia's manufacturing sector. As sustainability becomes increasingly important within industrial settings, understanding the role of human-centric factors like WLB and PEB can offer unique insights into achieving sustainable practices. Data were collected from 278 employees across the top four manufacturing companies in Indonesia. Using Structural Equation Modeling (SEM) via LISREL, the study demonstrates that both WLB and PEB significantly contribute to perceived sustainability outcomes. The results indicate that employees who experience a healthy work-life balance are more likely to engage in behaviors that support environmental initiatives, ultimately enhancing organizational sustainability. These findings suggest that promoting a supportive work environment and encouraging eco-friendly behaviors can facilitate sustainable business practices. The study’s implications highlight the importance of integrating employee well-being into sustainability strategies within manufacturing industries, providing actionable recommendations for managers and policymakers aiming to foster sustainable development.

Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations

With increasing climate change, it is becoming imperative to implement pro-environmental practices. The present study aimed to delineate the determinants of fishing tourists’ eco-friendly behaviors by adopting a fuzzy-set approach. The results revealed the complex interplay of VBN (value–belief–norm) factors, perceived barriers, and motives in shaping fishing tourists’ environmental behaviors. While no single factor emerged as a necessary condition for pro-environmental behaviors, the findings provide valuable insights for policymakers and tourism professionals seeking to promote sustainability in fishing tourism sites. Moreover, the results offer insights that will help in the understanding of fishing tourists’ underlying psychological structure and in devising tactics to promote pro-environmental measures for recreational wildlife tourists.

The Role of Nature Education in Developing Student Character in Building an Environmentally Caring Generation

This study aims to explore the role of nature education in the development of students' character and its impact on environmental concerns. In the face of urgent environmental challenges, such as climate change and declining biodiversity, education is key to forming a generation that cares about the environment. To achieve this goal, the study uses the Systematic Literature Review (SLR) approach, which collects and analyzes a variety of relevant related studies. This method includes the identification, evaluation, and synthesis of previous research, so as to uncover emerging patterns and themes in the context of nature education. The results of the study showed that nature education significantly increased students' ecological awareness. Active involvement in outdoor activities—such as tree planting, beach cleanups, and conservation projects—encourages students to adopt eco-friendly behaviors. Through hands-on experience, students not only gain theoretical knowledge, but also build an empathetic and responsible attitude towards environmental sustainability. These findings emphasize the importance of integrating nature education in the curriculum, which not only shapes the character of students, but also prepares them to become responsible leaders in efforts to safeguard and preserve the environment. With this approach, it is hoped that future generations can be more active in overcoming global environmental challenges.

Exploring the Impact of Digital Literacy and Policy Cognition on Rural Residents' Eco-friendly Behaviors.

The active participation of rural residents in ecological protection is crucial for preserving the rural environment and advancing ecological civilization. However, existing literature often neglects the impact of rural residents' digital literacy and policy cognition on their adoption of eco-friendly behaviors. In the digital age, rural residents can efficiently access and utilize ecological information, deepen their policy cognition, and consequently, become more actively involved in ecological protection through enhancing their digital literacy. This enhancement is crucial for ensuring the smooth implementation of rural ecological policies at the grassroots level, thereby providing a strong impetus for the further development of rural ecological protection. Therefore, based on survey data from 851 respondents in four counties and cities in Hainan Province, this paper uses the Ordered Probit model to analyze the impact of digital literacy on rural residents' adoption of eco-friendly behaviors, supported by theoretical mechanism analysis. The results indicate that: (1) Digital literacy enhances the adoption of eco-friendly behaviors among rural residents; (2) The mechanism analysis shows that digital literacy promotes such adoption through improved policy cognition. Consequently, the government should actively promote digital technology education and training to improve rural residents' digital literacy. Therefore, targeted digital skills training policies should be developed according to the individual characteristics of rural residents. Additionally, promoting digital literacy to improve policy cognition will likely lead to greater engagement in eco-friendly behaviors.

Modernized Hippies and Extreme Eco-Warriors

This study is the first qualitative examination of the prototype willingness model (PWM), which includes both rational and socially reactive decision-making processes, in the context of eco-friendly behaviour. In total, 33 individual face-to-face interviews were conducted with Flemish young adults between 18 and 25 years to explore how the constructs of this dual-process model manifest and interconnect in the young adults’ lives in the context of eco-friendly behaviours, and which aspects should be leveraged when encouraging eco-friendly behaviour. Three prominent patterns were identified during data analysis: (1) The rational roadblocks, (2) the social stepping stone, and (3) the distant ‘darker’ green. Implications for (social) marketers are, among other things, to defy context-dependent attitudes of resistance (e.g. highlight applicable self-interest motives), to use social – and in particular socially reactive – levers, and to represent more diverse eco-friendly people that reflect the diversity within target audiences in behaviour change interventions and communications strategies.

Adapting and validating a game-based testing instrument for measuring nature connectedness in children

This study aimed to adapt and validate a Canadian-developed instrument for measuring nature connectedness among young children in China. Nature connectedness, which encompasses emotional, cognitive, and experiential relationships with the natural environment, is linked to various positive outcomes in children, including well-being, eco-friendly behaviors, and academic success. However, existing instruments, which often rely on self-reports, face challenges when applied to young children due to dependence on introspective and expressive abilities and issues with cultural relevance across diverse settings. To address these limitations, this research adapted and validated a game-based instrument through three steps: adaptation for cultural relevance and linguistic accuracy, expert review for content validity, and empirical testing for construct validity. The initial adaptation was informed by a pilot study with 38 children in Hangzhou, which led to further modifications based on feedback. The adapted Chinese version was tested with 406 kindergartners from Hangzhou and Shanghai, demonstrating good reliability and validity in measuring nature connectedness in this population. Findings indicate that the adapted instrument effectively captures the dimensions of nature connectedness among young Chinese children, validating its feasibility of adapting for use in non-Western contexts. This research underscores the importance of culturally sensitive tools in environmental psychology and education, offering a valuable methodology for understanding and enhancing children's connections with nature across different cultural backgrounds. The study contributes to developing educational strategies and environmental policies to foster a deep, enduring relationship between children and the natural world.

Impact of Green Human Resource Management (GHRM) on Employee Eco-Friendly Behavior and Environmental Performance of Hospitality Industry with Mediating Role of Environmental Consciousness

Impact of Green Human Resource Management (GHRM) on Employee Eco-Friendly Behavior and Environmental Performance of Hospitality Industry with Mediating Role of Environmental Consciousness

Predictors of Students’ Proper Waste Disposal Behavior in School Environment: a Partial Least Squares Structural Equation Modeling Approach

It is evident from various reports and statistics that there is a significant gap between the desired environmental state and the current situation, primarily due to improper waste disposal. This study used a predictive-correlational design and structural equation modeling to examine the predictors of proper waste disposal behavior. The research instrument was validated and used to survey 293 high school students across three public schools in Nueva Ecija, Philippines. Using WarpPLS 8.0, the results revealed that (1) accessibility of trash bins, perceived consequences, environmental concern, and perceived behavioral control predict proper waste disposal behavior, and (2) environmental concern and perceived behavioral control sequentially mediate the effect of perceived behavioral control on proper disposal behavior. This study proposes a structural model with meaningful predictive accuracy that can help educational institutions design effective waste management programs empowering education to promote eco-friendly behavior. Future studies may be conducted to test the revised model presented in this study.

Environmental Awareness and Walking Behavior to the Grocery Store

The relationship between environmental awareness and actionable change is complex. While extensive literature examines the links between green ideology and eco-friendly behavior, few studies focus on how green ideology influences transportation choices and the built environment. This study investigates the relationship between environmental awareness and walking behavior, addressing three research questions aimed at: identifying socio-demographic characteristics linked to a high level of environmental awareness; exploring how environmental awareness affects perceptions of walkability; and determining whether individuals committed to community environmentalism are more likely to walk to the grocery store. The findings reveal that higher income is associated with considerations of local air quality, noise, and the importance of positive environmental transportation choices. Car ownership negatively impacts the willingness to adjust routes or travel time to minimize environmental impact. Environmentally aware individuals perceive the grocery store as closer, feel safer walking, view sidewalks as more available and in a better condition, and notice more tree shading. Those who consider air quality and noise levels in their walking decisions are more likely to notice tree shading. Individuals committed to community environmentalism are significantly more likely to walk to the grocery store, underscoring the crucial role of environmental values in shaping transportation behaviors and walkability perceptions.

The role of green intelligence in promoting destination social accountability and eco-friendly behavior of visitors: An empirical investigation of tourist site

The role of green intelligence in promoting destination social accountability and eco-friendly behavior of visitors: An empirical investigation of tourist site

Optimizing Sustainable Performance Green Talent Management Strategies Focused on Core Competencies

This study aims to examine the relationship among green innovation performance (GIP), sustainable performance (SP), and green talent management (GTM) through the lens of natural resource. It investigates the moderating impact of organizational corporate social responsibility (CSR) commitment and the mediation influence of green core competencies (GCC). GTM is deemed crucial in the development of sustainability programs. Subsequently, it gathered employee data from 362 Pakistani small- and medium-sized enterprises based on judgmental sampling. Finally, by employing SmartPLS 4 software, the research conclusion finds the following: GTM advances GCC, expands a company's pledge to CSR, and boosts the link between GTM and environmental outcomes. The research underlines the importance of organizational commitment to CSR and green core competencies to understand the dynamics between GTM and sustainable performance and green innovation. Lastly, the value of a comprehensive personnel management strategy to promote eco-friendly behavior is demonstrated.

Exploring the Impact of Mindful Leadership on Employee Green Creativity in Manufacturing Firms: A Social Information Processing Perspective.

Increasingly, manufacturing enterprises are compelled to pursue innovative solutions to environmental issues. Addressing such issues requires mindful leadership to support employees and organizations in maintaining awareness during complex situations, which then promotes environmental sustainability. Drawing on social information processing theory, this study theorizes and tests the relationships between mindful leadership, employee moral reflectiveness, environmental passion, and employee green creativity. To test the model, we utilize a two-wave multisource dataset comprising 215 workers from manufacturing firms in China. The findings demonstrate that mindful leadership has a positive relationship with employee green creativity. Additionally, our research reveals that both moral reflectiveness and environmental passion serve as mediators in linking mindful leadership to employee green creativity. Crucially, our empirical analysis suggests a serial mediation model, examining the sequential role of moral reflectiveness and environmental passion in the relationship between mindful leadership and employee green creativity. The findings provide a new viewpoint on employees' eco-friendly behaviors and have practical implications for improving environmental sustainability within organizations.

Implementasi ramah lingkungan di pusat kuliner pasar Kreneng Denpasar, Bali

This research aims to find out how the environmentally friendly concept is implemented and what must be improved to raise the awareness of eco-friendly behavior of the food stall runners at the culinary center of Kreneng night market in Denpasar. Environmentally friendly behavior or eco-friendly behavior refers to behavior that is not harmful to the environment. In terms of products, this means everything from production to packaging and marketing must be environmentally safe. Business activities that are not environmentally friendly can cause global warming. Furthermore, global warming means increasing the average temperature of the earth's atmosphere, sea, and land. The impact of global warming results in sea level rise, climate change, damage to organisms, and effects on water availability. The impact of environmental damage will chain if there is no effort to anticipate it. One way to anticipate ecosystem damage that needs to be done is implementing environmentally friendly behavior. An environmentally friendly lifestyle needs to be implemented in order to minimize damage to the ecosystem. Environmentally friendly business activities are currently being promoted throughout the world. Ecosystem damage affects economic, social problems, and even socio-political stability in a country and even the world and will have a direct or indirect impact on human life. This research is descriptive qualitative research. Data sources were obtained from library studies and direct interviews with business actors in the restaurant sector. From this research, it was found that several large restaurants, especially those located in 5-star hotel environments, have carried out business activities that indicate they are environmentally friendly by carrying out green actions, green food, and green donations.

Forging green Horizons: Revealing Catalysts of pro-environmental behavior in emerging market

In recent years, environmental pollution has started to threaten global economies. The understanding of consumer behavior within the context of sustainable development has become increasingly important to deal with this growing ecological complexity. Urbanization has accelerated in Pakistan, resulting in urban consumers raising more environmental concerns and promoting eco-friendly products. These concerns have demonstrated their commitment to sustainability and pro-environmental behaviors, such as reducing waste materials (e.g., plastics) and pollutants (i.e., smoke, dust, etc.), thus supporting eco-friendly behaviors. Today, Pakistan's urban consumers are well-aware of environmental complexities. As such, environmental knowledge is the driver of consumers' pro-environmental behavior, affective commitment and social capital also compel individuals to acquire ecological knowledge to enhance consumer behavior. This research considers customers' environmental knowledge and affective commitment, both of which actively contribute to pro-environmental activity. It explores the relationship between environmental knowledge, affection commitment, social capital, and environmental behavior in Pakistan. Data was gathered from Pakistan's urban customers and analyzed using Covariance-based Structural Equation Modeling (CB-SEM). The results indicate that affective commitment and social capital have a positive and significant effect on environmental knowledge and behavior. Notably, the relationship between social capital, affective commitment, and environmental behavior is mediated by knowledge of environmental issues. Through its findings, this study fosters an understanding of environmental behavior and explains the sense of responsibility and greater commitment in individuals, which thus leads them toward sustainability.

From Guilt to Shame: Ecocide Responses East and West

Abstract The chapter begins with the idea that fostering emotions that acknowledge one's role, whether direct or indirect, in causing harm to the environment can encourage eco-friendly behavior. In Western environmental discussions, guilt is often emphasized, whereas Eastern perspectives lean towards shame when addressing responsibility for environmental damage. While guilt discourse is prevalent, ecoshame remains unexplored in the context of environmental ethics. Hence, the chapter draws on Chinese texts to offer an exploration into the potential of this affect to promote responsible environmental actions. This exploration enables a reevaluation of what it means to live on a planet that experiences ecocide.