Abstract
This study highlights key variables affecting Lebanese recycling behavior while revealing the mediation role of intention, and the moderation role that government and appropriate infrastructure might play in encouraging eco-friendly behaviors. Quantitative data collected from 317 respondents were analyzed with the structural equation modeling, using SPSS/AMOS. Findings reveal that attitude, social norms, and awareness affect behavior directly and indirectly through intention, leading to active recycling behaviors, thus highlighting the intention’s partial mediation role. This is not the case for perceived behavioral control. The moderators’ roles are also found insignificant on the intentions/behaviors relationship. Since findings did not fully support the theory of planned behavior adopted for recycling behaviors, the theory’s validation seems to be contingent on the context in which it is being tested, especially in a developing, financially collapsed country. Findings imply that the waste management market should be liberalized, anytime trust in a corrupted government is lost.
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